About Button
Button is a company based in New York (United States) founded in 2014 was acquired by ObeCo in February 2018. It operates as a AI-as-a-Service, and Commission-Based. Button has raised $67.31 million across 6 funding rounds from investors including Icon Ventures, Norwest Venture Partners and Atlas Venture. The company has 44 employees as of December 31, 2023. Button offers products and services including Button Intelligence, PostTap for Amazon, and Dynamic Decisioning. Button operates in a competitive market with competitors including Branch, OpeninApp, Quixey, URX and Yozio, among others.
- Headquarter New York, United States
- Employees 44 as on 31 Dec, 2023
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Sectors
TechnologyMedia & Entertainment
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Button, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$67.31 M (USD)
in 6 rounds
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Latest Funding Round
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Investors
Icon Ventures
& 16 more
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Employee Count
44
as on Dec 31, 2023
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Acquired by
ObeCo
(Feb 11, 2018)
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Products & Services of Button
Button offers a comprehensive portfolio of products and services, including Button Intelligence, PostTap for Amazon, and Dynamic Decisioning. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
AI-driven platform optimizes mobile taps for higher conversions.
Solution enhances affiliate revenue through targeted mobile links.
Technology routes users to high-converting mobile destinations efficiently.
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Funding Insights of Button
Button has successfully raised a total of $67.31M across 6 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Last Round
- First Round First Round
- Investors Count 16
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2025 | Amount | Series C - Button | Valuation |
investors |
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| Jul, 2019 | Amount | Series C - Button | Valuation | Icon Ventures | |
| Jan, 2017 | Amount | Series B - Button | Valuation | Norwest Venture Partners |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Button
Button has secured backing from 17 investors, including venture fund and angel investors. Prominent investors backing the company include Icon Ventures, Norwest Venture Partners and Atlas Venture. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Sector-agnostic growth stage VC investment company funding companies in the US and Asia
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Founded Year | Domain | Location | |
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Redpoint Ventures is engaged in venture capital investments.
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Founded Year | Domain | Location | |
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Venture capital and growth equity firm providing investments and resources to entrepreneurs in various sectors.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Button
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Button
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Button Comparisons
Competitors of Button
Button operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Branch, OpeninApp, Quixey, URX and Yozio, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Cloud based marketing optimization platform for deep linking
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| domain | founded_year | HQ Location |
Link shortener platform for content creators and influencers
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| domain | founded_year | HQ Location |
Provides mobile app search and deep linking solutions for businesses.
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| domain | founded_year | HQ Location |
Deep linking technologies for mobile apps are developed by URX.
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| domain | founded_year | HQ Location |
Facilitates organic mobile growth through deep linking technology.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Button
Frequently Asked Questions about Button
When was Button founded?
Button was founded in 2014.
Where is Button located?
Button is headquartered in New York, United States. It is registered at New York, New York, United States.
Is Button a funded company?
Button is a funded company, having raised a total of $67.31M across 6 funding rounds to date. The company's 1st funding round was a Series B of $20.75M, raised on Jun 01, 2014.
How many employees does Button have?
As of Dec 31, 2023, the latest employee count at Button is 44.
What does Button do?
Button is established as a leader in mobile commerce optimization, leveraging AI-driven intelligence to enhance user journeys. Solutions are provided for retailers, publishers, advertisers, and creators to maximize conversions and revenue. The platform is designed to route users to high-converting destinations, prioritize in-app experiences, and offer privacy-safe attribution. Services are tailored across sectors like retail, content publishing, and advertising, ensuring scalable performance and seamless integration with mobile marketing platforms.
What products or services does Button offer?
Button offers Button Intelligence, PostTap for Amazon, and Dynamic Decisioning.
Who are Button's investors?
Button has 17 investors. Key investors include Icon Ventures, Norwest Venture Partners, Atlas Venture, Vayner/RSE, and Redpoint Ventures.
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