About Button
Button is a Technology company based in New York (United States) founded in 2014, and was acquired by ObeCo in February 2018. Mobile deep linking commerce platform for enterprises is operated. It operates on a AI-as-a-Service and Commission-Based model in Technology and Media & Entertainment sectors. Button has raised $67.31 million across 6 funding rounds from investors including Icon Ventures, Norwest Venture Partners and Atlas Venture. The company has 44 employees. Its website usebutton.com draws about 27 thousand monthly visits. Button offers products and services including Button Intelligence, PostTap for Amazon, and Dynamic Decisioning. Its focus areas include Software and Mobile Optimization. Its legal entity is BUTTON, INC. Its competitors include Branch, Quixey and URX; 2 of its 3 listed competitors have raised funding.
Company details
Button is established as a leader in mobile commerce optimization, leveraging AI-driven intelligence to enhance user journeys. Solutions are provided for retailers, publishers, advertisers, and creators to maximize conversions and revenue. The platform is designed to route users to high-converting destinations, prioritize in-app experiences, and offer privacy-safe attribution. Services are tailored across sectors like retail, content publishing, and advertising, ensuring scalable performance and seamless integration with mobile marketing platforms.
- Headquarters New York, United States
- Employees 44
- Stage Acquired
- SectorsTechnologyMedia & Entertainment
- Website category Business and Consumer Services · Online Marketing
- Website usebutton.com
- Social LinkedIn X
- Acquired by ObeCo (Feb 2018)
- Legal Name Button, Inc.
- Total Equity Funding$67.31M (USD)
in 6 rounds
- InvestorsIcon Ventures
& 16 more
- Employee Count44
- Acquired byObeCo
(Feb 2018)
Products & Services of Button
Button offers a comprehensive portfolio of products and services, including Button Intelligence, PostTap for Amazon, and Dynamic Decisioning.
AI-driven platform optimizes mobile taps for higher conversions.
Solution enhances affiliate revenue through targeted mobile links.
Technology routes users to high-converting mobile destinations efficiently.
Apps and channels of Button
Button publishes 1 mobile app.
Funding Insights of Button
Button has successfully raised a total of $67.31M across 6 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $67.31M
- Total Rounds 6
- Investors Count 16
All 6 funding rounds of Button with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2025 | Series C | – | – | ||
| Jul 2019 | $30M | Series C | – | Icon Ventures | |
| Jan 2017 | $20.75M | Series B | – | Norwest Venture Partners | |
| Jan 2015 | $14.31M | Series A | – | Redpoint Ventures | |
| Jul 2014 | $2.25M | Seed | – | Atlas Venture | |
| Jun 2014 | Seed | – | – |
17 investors in total: 13 institutional and 4 angel.
Investors in Button
Button has secured backing from 17 investors, including venture fund and angel investors. Prominent investors backing the company include Icon Ventures, Norwest Venture Partners and Atlas Venture.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Sector-agnostic growth stage VC investment company funding companies in the US and Asia | 1992 | iconventures.com | Palo Alto, United States | |
Redpoint Ventures is engaged in venture capital investments. | redpoint.com | Woodside, United States | ||
Venture capital and growth equity firm providing investments and resources to entrepreneurs in various sectors. | 1961 | nvp.com | Menlo Park, United States | |
Tech-focused seed, early, and mid-stage VC investments are made globally. | dcm.com | Menlo Park, United States | ||
Tech startups are invested in by Capital One Ventures firm. | capitaloneventures.com | Mclean, United States | ||
Multiple sectors are targeted for venture capital investments by Greycroft. | greycroft.com | New York, United States | ||
Tech-focused Early-stage centric VC Firm investing primarily in the US | slowventures.com | San Francisco, United States | ||
Tech VC firm investing in early stage companies in the US | 2014 | vaynerrse.com | New York, United States | |
Venture capital firm investing in life science and biotechnology sectors | 1980 | atlasventure.com | Cambridge, United States | |
| mesa.vc |
Investor details for Button
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Button
24 people are tracked at Button (15 in leadership, 1 in board & advisors, 8 in team); the tracked headcount is 44.
| Name | Role | Group |
|---|---|---|
Michael Jaconi | Co-Founder & CEO | Leadership |
Keith Johnson | Senior Director, Product Management | Leadership |
Lauren Newman | Chief Revenue Officer (cro) | Leadership |
Devon Kerns | Senior Director Of Product Management | Leadership |
Caitlin Proce | Sales Director, Marketing Media - TAP | Leadership |
Mike Sepesi | VP, Finance | Leadership |
Sean Summers | Chief Scientist | Leadership |
Laura Kreinbihl | VP, Global Strategic Partnerships | Leadership |
Michael F Sepesi | VP of Finance | Leadership |
Elizabeth Emerson | Senior Director Of Enterprise Sales, Team Lead | Leadership |
Amanda Greenwood | Director of Business Development | Leadership |
Kristen Hessler Fusselman | Director, Brand Success | Leadership |
Mark Webber | Director Of Product Management | Leadership |
Amanda (Greenwood) Tannenbaum | Director Of Business Development | Leadership |
Dayna Pimenidis | Partner Success Manager | Leadership |
Jackson Jeyanayagam | Advisor | Board & advisors |
Stephanie Tan | Unknown Role | Team |
Catherine Maugle | Unknown Role | Team |
Jason Morse | SVP, Product Management | Team |
Chris Kolb | Account Executive, Enterprise | Team |
4 more people are available in the full profile.
Complete people profiles for Button
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Button
4 dated milestones of Button across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Button is founded.
- Funding First funding round.
- Exit Acquired by ObeCo.
- Funding Latest funding round, Series C,.
Competitors of Button
Button has 3 listed competitors in our database, 2 of them funded. They include Branch, Quixey and URX.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| branch.io | 2014 | Palo Alto, United States | $667.1M | 100 | Cloud based marketing optimization platform for deep linking | |
| quixey.com | 2009 | Mountain View, United States | Provides mobile app search and deep linking solutions for businesses. | |||
| urx.com | 2012 | San Francisco, United States | $15.1M | Deep linking technologies for mobile apps are developed by URX. |
Detailed competitors of Button
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Button
The website of Button (usebutton.com) receives about 26.8K visits a month and ranks #1,147,328 among all websites worldwide, #2,555 in Online Marketing.
- Monthly visits26.8K
▲ 12.3% vs previous month
- Unique visitors10.6K
per month
- Global rank#1,147,328
among all websites
- Category rank#2,555
Business and Consumer Services · Online Marketing
- Bounce rate43%
- Pages per visit1.9
- Average visit4 sec
- DevicesDesktop 31% · Mobile 69%
Websites whose visitors overlap most with Button. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| moburst.com | 100% | 31.3K | #964,318 | View details | |
hellopartner.com | hellopartner.com | 98% | #522,195 | – | |
rivalflow.com | rivalflow.com | 98% | #435,494 | – | |
| antavo.com | 98% | 68.7K | #537,434 | View details | |
| advanced-store.com | 76% | #1,537,699 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for Button
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 12 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as Button (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Button
Complete news archive for Button
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Frequently Asked Questions about Button
Button was founded in 2014.
Button is headquartered in New York, United States. It is registered at New York, New York, United States.
Button is a funded company, having raised a total of $67.31M across 6 funding rounds to date.
Button has 44 employees.
Button is established as a leader in mobile commerce optimization, leveraging AI-driven intelligence to enhance user journeys. Solutions are provided for retailers, publishers, advertisers, and creators to maximize conversions and revenue. The platform is designed to route users to high-converting destinations, prioritize in-app experiences, and offer privacy-safe attribution. Services are tailored across sectors like retail, content publishing, and advertising, ensuring scalable performance and seamless integration with mobile marketing platforms.
Button offers Button Intelligence, PostTap for Amazon, and Dynamic Decisioning.
Button has 17 investors. Key investors include Icon Ventures, Norwest Venture Partners, Atlas Venture, Vayner/RSE, and Redpoint Ventures.
Button operates through Button, Inc..
Yes. Button was acquired by ObeCo in February 2018.
Yes. Button publishes PostTap by Button.