About Button
Button is a company based in New York (United States) founded in 2014 was acquired by ObeCo in February 2018. It operates as a AI-as-a-Service and Commission-Based. Button has raised $67.31 million across 6 funding rounds from investors including Icon Ventures, Norwest Venture Partners and Atlas Venture. The company has 44 employees as of December 31, 2023. Button offers products and services including Button Intelligence, PostTap for Amazon, and Dynamic Decisioning. Button operates in a competitive market with competitors including Branch, OpeninApp, Quixey, URX and Yozio, among others.
- Headquarter New York, United States
- Employees 44 as on 31 Dec, 2023
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Sectors
TechnologyMedia & Entertainment
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Phone
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Website
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Social
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- Legal Name Button, Inc.
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$67.31 M (USD)
in 6 rounds
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Latest Funding Round
Not available
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Investors
Icon Ventures
& 16 more
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Employee Count
44
as on Dec 31, 2023
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Acquired by
ObeCo
(Feb 11, 2018)
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Products & Services of Button
Button offers a comprehensive portfolio of products and services, including Button Intelligence, PostTap for Amazon, and Dynamic Decisioning.
AI-driven platform optimizes mobile taps for higher conversions.
Solution enhances affiliate revenue through targeted mobile links.
Technology routes users to high-converting mobile destinations efficiently.
People of Button
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Funding Insights of Button
Button has successfully raised a total of $67.31M across 6 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Button
Button has secured backing from 17 investors, including venture fund and angel investors. Prominent investors backing the company include Icon Ventures, Norwest Venture Partners and Atlas Venture.
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Sector-agnostic growth stage VC investment company funding companies in the US and Asia
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Redpoint Ventures is engaged in venture capital investments.
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Venture capital and growth equity firm providing investments and resources to entrepreneurs in various sectors.
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Investor details for Button
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- Investor locations
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Investments & Acquisitions by Button
Investment portfolio details for Button
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
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Financial Statements - Button
Detailed financials for Button
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- Profit trends
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Button Comparisons
Peer comparison for Button
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
- Named peers
- Headcount comparison
- Funding comparison
- Operating benchmarks
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Competitors of Button
Button operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Branch, OpeninApp, Quixey, URX and Yozio, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Cloud based marketing optimization platform for deep linking
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Link shortener platform for content creators and influencers
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Provides mobile app search and deep linking solutions for businesses.
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Deep linking technologies for mobile apps are developed by URX.
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Facilitates organic mobile growth through deep linking technology.
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Detailed competitors of Button
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
- Domains and locations
- Full company profiles
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Verified entity values are shown only after access is granted.
Latest news on Button
Complete news archive for Button
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- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Button
Button was founded in 2014.
Button is headquartered in New York, United States. It is registered at New York, New York, United States.
Button is a funded company, having raised a total of $67.31M across 6 funding rounds to date.
As of Dec 31, 2023, the latest employee count at Button is 44.
Button is established as a leader in mobile commerce optimization, leveraging AI-driven intelligence to enhance user journeys. Solutions are provided for retailers, publishers, advertisers, and creators to maximize conversions and revenue. The platform is designed to route users to high-converting destinations, prioritize in-app experiences, and offer privacy-safe attribution. Services are tailored across sectors like retail, content publishing, and advertising, ensuring scalable performance and seamless integration with mobile marketing platforms.
Button offers Button Intelligence, PostTap for Amazon, and Dynamic Decisioning.
Button has 17 investors. Key investors include Icon Ventures, Norwest Venture Partners, Atlas Venture, Vayner/RSE, and Redpoint Ventures.