Button

New York, United States Founded: 2014 • Age: 12 yrs Acquired By ObeCo
Mobile deep linking commerce platform for enterprises is operated.
Annual revenue - Latest available
Total funding $67.3M 6 rounds
Employees 44 Tracked headcount
Investors 17 Known backers
Products 3 Services tracked
Competitors 10 Brand Intelligence

About Button

Button is a company based in New York (United States) founded in 2014 was acquired by ObeCo in February 2018. It operates as a AI-as-a-Service and Commission-Based. Button has raised $67.31 million across 6 funding rounds from investors including Icon Ventures, Norwest Venture Partners and Atlas Venture. The company has 44 employees as of December 31, 2023. Button offers products and services including Button Intelligence, PostTap for Amazon, and Dynamic Decisioning. Button operates in a competitive market with competitors including Branch, OpeninApp, Quixey, URX and Yozio, among others.

  • Headquarter New York, United States
  • Employees 44 as on 31 Dec, 2023
  • Sectors
    Technology
    Media & Entertainment
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Button, Inc.
Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $67.31 M (USD)

    in 6 rounds

  • Latest Funding Round
    Not available
  • Investors
    Icon Ventures

    & 16 more

  • Employee Count
    44

    as on Dec 31, 2023

  • Acquired by
    ObeCo

    (Feb 11, 2018)

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Products & Services of Button

Button offers a comprehensive portfolio of products and services, including Button Intelligence, PostTap for Amazon, and Dynamic Decisioning.

Product name locked
Category locked
Primary

AI-driven platform optimizes mobile taps for higher conversions.

Product name locked
Category locked
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Solution enhances affiliate revenue through targeted mobile links.

Product name locked
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Technology routes users to high-converting mobile destinations efficiently.

People of Button

Headcount 50-200
Employee Profiles 23
Board Members and Advisors 1
Employee Profiles
People
Michael Jaconi
Co-Founder & CEO
People
Jason Morse
SVP, Product Management
People
Keith Johnson
Senior Director, Product Management
People
Lauren Newman
Chief Revenue Officer (cro)

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Board Members and Advisors
people
Jackson Jeyanayagam
Advisor

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Funding Insights of Button

Button has successfully raised a total of $67.31M across 6 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Button

Button has secured backing from 17 investors, including venture fund and angel investors. Prominent investors backing the company include Icon Ventures, Norwest Venture Partners and Atlas Venture.

All
Venture Fund
Angel
Investor Description Founded Year Domain Location
Sector-agnostic growth stage VC investment company funding companies in the US and Asia
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Redpoint Ventures is engaged in venture capital investments.
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Venture capital and growth equity firm providing investments and resources to entrepreneurs in various sectors.
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Investor details for Button

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Button

Investments
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Investment portfolio details for Button

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Financial Statements - Button

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Detailed financials for Button

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  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

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Button Comparisons

Button Primary company
Description
Mobile deep linking commerce platform for enterprises is ope...
Location
New York, United States
Founded Year
2014
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
44
As of 2023
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Peer comparison for Button

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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  • Headcount comparison
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Competitors of Button

Button operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Branch, OpeninApp, Quixey, URX and Yozio, among others.

Company Name Domain Founded year HQ Location Description
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Cloud based marketing optimization platform for deep linking
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Link shortener platform for content creators and influencers
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Provides mobile app search and deep linking solutions for businesses.
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Deep linking technologies for mobile apps are developed by URX.
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Facilitates organic mobile growth through deep linking technology.
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Detailed competitors of Button

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  • Domains and locations
  • Full company profiles
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  • Competitive positioning

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Latest news on Button

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Complete news archive for Button

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Button

Button was founded in 2014.

Button is headquartered in New York, United States. It is registered at New York, New York, United States.

Button is a funded company, having raised a total of $67.31M across 6 funding rounds to date.

As of Dec 31, 2023, the latest employee count at Button is 44.

Button is established as a leader in mobile commerce optimization, leveraging AI-driven intelligence to enhance user journeys. Solutions are provided for retailers, publishers, advertisers, and creators to maximize conversions and revenue. The platform is designed to route users to high-converting destinations, prioritize in-app experiences, and offer privacy-safe attribution. Services are tailored across sectors like retail, content publishing, and advertising, ensuring scalable performance and seamless integration with mobile marketing platforms.

Button's top competitors include Branch, OpeninApp and URX.

Button offers Button Intelligence, PostTap for Amazon, and Dynamic Decisioning.

Button has 17 investors. Key investors include Icon Ventures, Norwest Venture Partners, Atlas Venture, Vayner/RSE, and Redpoint Ventures.

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