About URX
URX is a Technology company based in San Francisco (United States) founded in 2012, and was acquired by Pinterest in May 2016. Deep linking technologies for mobile apps are developed by URX. It operates in the Technology and Media & Entertainment sectors. URX has raised $15.1 million across 3 funding rounds from investors including Pinterest, Accel and Plug and Play Tech Center. The company was acqui-hired. Its focus areas include Enterprise Applications, Mobile Advertising, Creatives and Deep Linking. Its competitors include Tapjoy, Vungle and Branch; 3 of its 3 listed competitors have raised funding.
Company details
URX was founded in 2012 in San Francisco, United States, focusing on mobile technology. Deep linking solutions are offered to enable cross-platform navigation to app interiors or web pages based on user device and installation status. Operations include app retargeting via products like Omnilinks and revenue generation through an ad network that purchases and resells mobile app ad space. Customers such as HotelTonight and Spotify are served.
Funding Insights of URX
URX has successfully raised a total of $15.1M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $12 million completed in April 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $15.1M
- Total Rounds 3
- Last Round Series A — $12M
- Investors Count 13
All 3 funding rounds of URX with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2014 | $12M | Series A | – | Accel, First Round Capital | |
| Oct 2013 | $3.1M | Seed | – | – | |
| Jun 2013 | Seed | – | – |
14 investors in total: 14 institutional.
Investors in URX
URX has secured backing from 14 investors, including venture fund and institutional investors. Prominent investors backing the company include Pinterest, Accel and Plug and Play Tech Center.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Accel is recognized as a leading venture capital firm. | 1983 | accel.com | Palo Alto, United States | |
Early-stage investments are provided to transformative technology companies. | svangel.com | San Francisco, United States | ||
US focused seed and early-stage VC firm | firstround.com | San Francisco, United States | ||
Corporate backed venture capital fund investing in multiple sectors | gv.com | Mountain View, United States | ||
Investing in creators, organizing AI events, and building community in New York. | betaworks.com | |||
Venture capital firm specializing in early-stage tech investments and founder support. | 1965 | greylock.com | ||
Investments in tech startups are provided by CyberAgent Capital. | cyberagentcapital.com | Tokyo, Japan | ||
Startups are accelerated and invested in across multiple tech sectors. | 2006 | plugandplaytechcenter.com | Sunnyvale, United States | |
Early-stage US tech investments are made by Fuel Capital. | fuelcapital.com | Burlingame, United States | ||
Early-stage tech and life-sciences firms are funded across the US. | maverickventures.com | San Francisco, United States |
Investor details for URX
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Timeline of URX
4 dated milestones of URX across 4 years, from founding to its latest funding, stage changes and deals.
- Founded URX is founded.
- Funding First funding round.
- Funding Latest funding round, Series A, of $12.0M.
- Exit Acquired by Pinterest.
Competitors of URX
URX has 3 listed competitors in our database, 3 of them funded. They include Tapjoy, Vungle and Branch.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| tapjoy.com | 2007 | San Francisco, United States | $60.05M | 137 | Mobile advertising & monetization | |
| vungle.com | 2011 | San Francisco, United States | $25.62M | 39 | Mobile apps are promoted and monetized via in-app video trailers. | |
| branch.io | 2014 | Palo Alto, United States | $667.1M | 100 | Cloud based marketing optimization platform for deep linking |
Detailed competitors of URX
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of URX
Websites that share an audience with URX (urx.com).
Websites whose visitors overlap most with URX. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| adexchanger.com | 100% | 210K | #245,743 | View details | |
brandbuilderwebsites.com | brandbuilderwebsites.com | 97% | – | ||
| clickz.com | 95% | 142.5K | View details | ||
| trademob.com | 94% | View details | |||
| deeplink.me | 77% | View details | |||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for URX
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in MarketingTech
3 companies that operate in the same segment as URX (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Urx
Complete news archive for URX
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Frequently Asked Questions about URX
URX was founded in 2012 and raised its 1st funding round 1 year after it was founded.
URX is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
URX is a funded company, having raised a total of $15.1M across 3 funding rounds to date.
URX was founded in 2012 in San Francisco, United States, focusing on mobile technology. Deep linking solutions are offered to enable cross-platform navigation to app interiors or web pages based on user device and installation status. Operations include app retargeting via products like Omnilinks and revenue generation through an ad network that purchases and resells mobile app ad space. Customers such as HotelTonight and Spotify are served.
URX has 14 investors. Key investors include Pinterest, Accel, Plug and Play Tech Center, SV Angel, and First Round Capital.
Yes. URX was acquired by Pinterest in May 2016.