About Trademob
Trademob is a Media & Entertainment company based in Berlin (Germany) founded in 2010, and was acquired by Adikteev in January 2017. Mobile app campaigns are optimized via DSP and retargeting. Trademob has raised $15 million across 1 funding round from investors including Kennet Partners, Adikteev and TEV Ventures. The company has 29 employees. The company was acqui-hired. Its focus areas include Enterprise Applications, AdTech, Demand Side Platform and Mobile. Its legal entity is Adikteev GmbH.
Company details
Plans, tracks and optimizes mobile user acquisition and re-engagement campaigns across 230 mobile ad networks, RTB exchanges and media partners. Offers Smartboost service which gives the apps a top-chart ranking, mobile user acquisition with a mobile DSP. It also offers mobile app re-targeting through a platform which buys impressions in real-time and targets users individually. Using advanced algorithms that factor in information about a users profile, interests and history with the apps, as well as information about the impressions context, its RTB engine decides within milliseconds how much the ad impression is worth to the marketer and which messages to show. It reaches over 1 billion iOS and Android users and serves. It has partnered with Google Adwords, MoPub, Inmobi, Adfonic, Tapjoy, Smaato and Millennial Media. Has offices in Berlin, London, Madrid, Paris and New York.
- Headquarters Berlin, Germany
- Employees 29
- Stage Acquired
- SectorsMedia & Entertainment
- Website trademob.com
- Social LinkedIn X Facebook
- Acquired by Adikteev (Jan 2017)
- Legal Name Adikteev Gmbh
- Total Equity Funding$15M (USD)
in 1 rounds
- Latest Funding Round$15M (USD), Series B
Nov 2012
- InvestorsKennet Partners
& 3 more
- Employee Count29
- Acquired byAdikteev
(Jan 2017)
Funding Insights of Trademob
Trademob has successfully raised a total of $15M through 1 strategic funding round. The most recent funding activity was a Series B round of $15 million completed in November 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $15M
- Total Rounds 1
- Last Round Series B — $15M
- First Round $15M
(Nov 2012)
- Investors Count 3
All 1 funding rounds of Trademob with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2012 | $15M | Series B | – | Kennet Partners |
4 investors in total: 4 institutional.
Investors in Trademob
Trademob has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Kennet Partners, Adikteev and TEV Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech and offline focused VC firm investing primarily in the US and Europe | 1997 | kennet.com | London, United Kingdom | |
Early & later stage VC firm investing globally | tev.de | Essen, Germany | ||
Early-stage investments are made in high-tech startups by HTGF. | htgf.de | Bonn, Germany | ||
Moments-based advertising is targeted for desktop and mobile users. | 2012 | adikteev.com | Paris, France |
Investor details for Trademob
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Trademob
3 dated milestones of Trademob across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Trademob is founded.
- Funding First funding round of $15.0M.
- Exit Acquired by Adikteev.
Web traffic of Trademob
Websites that share an audience with Trademob (trademob.com).
Websites whose visitors overlap most with Trademob. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mobfox.com | 100% | 1.6K | #8,607,593 | View details | |
appmarketingagentur.de | appmarketingagentur.de | 83% | – | ||
| venturebeat.com | 33% | 1.8M | #58,219 | View details | |
| techcrunch.com | 32% | 8.3M | #10,239 | View details |
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Frequently Asked Questions about Trademob
Trademob was founded in 2010 and raised its 1st funding round 2 years after it was founded.
Trademob is headquartered in Berlin, Germany. It is registered at Berlin, Berlin, Germany.
Trademob is a funded company, having raised a total of $15M across 1 funding round to date. The company's 1st funding round was a Series B of $15M, raised on Nov 2012.
Trademob has 29 employees.
Plans, tracks and optimizes mobile user acquisition and re-engagement campaigns across 230 mobile ad networks, RTB exchanges and media partners. Offers Smartboost service which gives the apps a top-chart ranking, mobile user acquisition with a mobile DSP. It also offers mobile app re-targeting through a platform which buys impressions in real-time and targets users individually. Using advanced algorithms that factor in information about a users profile, interests and history with the apps, as well as information about the impressions context, its RTB engine decides within milliseconds how much the ad impression is worth to the marketer and which messages to show. It reaches over 1 billion iOS and Android users and serves. It has partnered with Google Adwords, MoPub, Inmobi, Adfonic, Tapjoy, Smaato and Millennial Media. Has offices in Berlin, London, Madrid, Paris and New York.
Trademob has 4 investors. Key investors include Kennet Partners, Adikteev, TEV Ventures, and High-Tech Gründerfonds.
Trademob operates through Adikteev Gmbh.
Yes. Trademob was acquired by Adikteev in January 2017.