About SMADEX
SMADEX is a company based in Barcelona (Spain) founded in 2011 was acquired by Entravision Communications in June 2018. SMADEX has raised $2.41 million across 3 funding rounds from investors including Entravision, Trovit and 101 Startups. SMADEX offers products and services including User Acquisition, Connected TV Campaigns, Brand Awareness Campaigns, and Mobile Subscription Services. SMADEX operates in a competitive market with competitors including LiquidM, Adelphic, The Mobile Majority, Adikteev and PapayaMobile, among others.
- Headquarter Barcelona, Spain
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Sectors
Media & Entertainment
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Email
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Phone
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Website
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Social
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- Legal Name Smadex S.L.U
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$2.41 M (USD)
in 3 rounds
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Latest Funding Round
$1.3 M (USD), Seed
Jul 02, 2013
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Investors
Entravision
& 4 more
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Employee Count
Not available
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Acquired by
Entravision Communications
(Jun 13, 2018)
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Products & Services of SMADEX
SMADEX offers a comprehensive portfolio of products and services, including User Acquisition, Connected TV Campaigns, Brand Awareness Campaigns, and Mobile Subscription Services.
Platform for acquiring and engaging new app users effectively.
Solutions for brand visibility and audience targeting on TV platforms.
Full-funnel strategies for building memorable brand experiences.
Services enabling content access via direct carrier billing.
People of SMADEX
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Funding Insights of SMADEX
SMADEX has successfully raised a total of $2.41M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $1.3 million completed in July 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in SMADEX
SMADEX has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include Entravision, Trovit and 101 Startups.
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Investments are made in early-stage fintech and internet startups.
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Investor details for SMADEX
Investor domains, locations, round participation, and complete history require an active premium plan.
- Investor domains
- Investor locations
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- Participation history
Verified entity values are shown only after access is granted.
Investments & Acquisitions by SMADEX
Investment portfolio details for SMADEX
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- Portfolio identities
- Transaction dates
- Round details
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Financial Statements - SMADEX
Detailed financials for SMADEX
Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.
- Historical revenue
- Profit trends
- Statement rows
- Financial ratios
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Smadex Comparisons
Peer comparison for SMADEX
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
- Named peers
- Headcount comparison
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- Operating benchmarks
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Competitors of SMADEX
SMADEX operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as LiquidM, Adelphic, The Mobile Majority, Adikteev and PapayaMobile, among others.
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Mobile ad campaigns are managed via a SaaS-based demand-side platform.
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Mobile demand-side platform is utilized for targeted audience engagement.
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Mobile advertising platform delivering ad frameworks and fraud protection.
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Moments-based advertising is targeted for desktop and mobile users.
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Mobile advertising tools are offered for campaign testing and automation.
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Cloud based in app advertising platform
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Detailed competitors of SMADEX
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- Full company profiles
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Latest news on Smadex
Complete news archive for SMADEX
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- Full article archive
- Source and publication date
- Older coverage
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Frequently Asked Questions about SMADEX
SMADEX was founded in 2011.
SMADEX is headquartered in Barcelona, Spain. It is registered at Barcelona, Catalonia, Spain.
SMADEX is a funded company, having raised a total of $2.41M across 3 funding rounds to date.
Smadex is a Mobile DSP that allows advertisers and agencies to create and distribute rich media advertising on smartphones or tablets. It helps advertisers place banner ads on smartphones (mobile apps or mobile web sites). Smadex features: Optimal return on investment for its advertisers, buying the best spaces for its customers ads, at the optimal price to achieve the highest possible performance using proprietary real-time bidding algorithms. It shows relevant rich media ads which are more relevant for users because they adapt to the context in real time. For example, the banners show the location of the closest store to each user. Their main targets are Europe and Latin America. It won the best Innovation Company award by IAB Europe.
SMADEX's top competitors include LifeStreet Media, Ad4Screen and LiquidM.
SMADEX offers User Acquisition, Connected TV Campaigns, Brand Awareness Campaigns, and Mobile Subscription Services.
SMADEX has 5 investors. Key investors include Entravision, Trovit, 101 Startups, Cabiedes & Partners, and Highgrowth.