About SMADEX
SMADEX is a company based in Barcelona (Spain) founded in 2011 was acquired by Entravision Communications in June 2018.. SMADEX has raised $2.41 million across 3 funding rounds from investors including Entravision, Trovit and 101 Startups. SMADEX offers products and services including User Acquisition, Connected TV Campaigns, Brand Awareness Campaigns, and Mobile Subscription Services. SMADEX operates in a competitive market with competitors including LiquidM, Adelphic, The Mobile Majority, Adikteev and PapayaMobile, among others.
- Headquarter Barcelona, Spain
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Sectors
Media & Entertainment
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Smadex S.L.U
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$2.41 M (USD)
in 3 rounds
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Latest Funding Round
$1.3 M (USD), Seed
Jul 02, 2013
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Investors
Entravision
& 4 more
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Employee Count
Employee Count
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Acquired by
Entravision Communications
(Jun 13, 2018)
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Products & Services of SMADEX
SMADEX offers a comprehensive portfolio of products and services, including User Acquisition, Connected TV Campaigns, Brand Awareness Campaigns, and Mobile Subscription Services. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for acquiring and engaging new app users effectively.
Solutions for brand visibility and audience targeting on TV platforms.
Full-funnel strategies for building memorable brand experiences.
Services enabling content access via direct carrier billing.
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Funding Insights of SMADEX
SMADEX has successfully raised a total of $2.41M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $1.3 million completed in July 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Seed — $1.3M
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First Round
First Round
(01 Jun 2011)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2013 | Amount | Seed - SMADEX | Valuation |
investors |
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| Jun, 2012 | Amount | Seed - SMADEX | Valuation |
investors |
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| Jun, 2011 | Amount | Seed - SMADEX | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in SMADEX
SMADEX has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include Entravision, Trovit and 101 Startups. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Founded Year | Domain | Location | |
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Investments are made in early-stage fintech and internet startups.
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by SMADEX
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - SMADEX
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Smadex Comparisons
Competitors of SMADEX
SMADEX operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as LiquidM, Adelphic, The Mobile Majority, Adikteev and PapayaMobile, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Mobile ad campaigns are managed via a SaaS-based demand-side platform.
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| domain | founded_year | HQ Location |
Mobile demand-side platform is utilized for targeted audience engagement.
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| domain | founded_year | HQ Location |
Mobile advertising platform delivering ad frameworks and fraud protection.
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| domain | founded_year | HQ Location |
Moments-based advertising is targeted for desktop and mobile users.
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| domain | founded_year | HQ Location |
Mobile advertising tools are offered for campaign testing and automation.
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| domain | founded_year | HQ Location |
Cloud based in app advertising platform
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Smadex
Frequently Asked Questions about SMADEX
When was SMADEX founded?
SMADEX was founded in 2011.
Where is SMADEX located?
SMADEX is headquartered in Barcelona, Spain. It is registered at Barcelona, Catalonia, Spain.
Is SMADEX a funded company?
SMADEX is a funded company, having raised a total of $2.41M across 3 funding rounds to date. The company's 1st funding round was a Seed of $350K, raised on Jun 01, 2011.
What does SMADEX do?
Smadex is a Mobile DSP that allows advertisers and agencies to create and distribute rich media advertising on smartphones or tablets. It helps advertisers place banner ads on smartphones (mobile apps or mobile web sites). Smadex features: Optimal return on investment for its advertisers, buying the best spaces for its customers ads, at the optimal price to achieve the highest possible performance using proprietary real-time bidding algorithms. It shows relevant rich media ads which are more relevant for users because they adapt to the context in real time. For example, the banners show the location of the closest store to each user. Their main targets are Europe and Latin America. It won the best Innovation Company award by IAB Europe.
Who are the top competitors of SMADEX?
SMADEX's top competitors include LifeStreet Media, Ad4Screen and LiquidM.
What products or services does SMADEX offer?
SMADEX offers User Acquisition, Connected TV Campaigns, Brand Awareness Campaigns, and Mobile Subscription Services.
Who are SMADEX's investors?
SMADEX has 5 investors. Key investors include Entravision, Trovit, 101 Startups, Cabiedes & Partners, and Highgrowth.
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