About Adelphic
Adelphic is a company based in Waltham (United States) founded in 2010 was acquired by Viant in January 2017. Adelphic has raised $23.31 million across 4 funding rounds from investors including Viant, Blue Chip Venture and Google Ventures. Adelphic offers products and services including Viant DSP, Household ID Technology, and Data Platform. Adelphic operates in a competitive market with competitors including LiquidM, The Mobile Majority, Adikteev, PapayaMobile and LifeStreet Media, among others.
- Headquarter Waltham, United States
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Sectors
Media & Entertainment
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Phone
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Social
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- Legal Name Viant Technology Llc
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Products & Services of Adelphic
Adelphic offers a comprehensive portfolio of products and services, including Viant DSP, Household ID Technology, and Data Platform.
Platform for programmatic ad buying and optimization across channels.
Tool for cross-device tracking and audience targeting in advertising.
System for onboarding customer lists and creating targeting segments.
People of Adelphic
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Funding Insights of Adelphic
Adelphic has successfully raised a total of $23.31M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $11 million completed in December 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Adelphic
Adelphic has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Viant, Blue Chip Venture and Google Ventures.
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Corporate backed venture capital fund investing in multiple sectors
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Investor details for Adelphic
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Investments & Acquisitions by Adelphic
Investment portfolio details for Adelphic
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Financial Statements - Adelphic
Detailed financials for Adelphic
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Adelphic Comparisons
Peer comparison for Adelphic
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Competitors of Adelphic
Adelphic operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as LiquidM, The Mobile Majority, Adikteev, PapayaMobile and LifeStreet Media, among others.
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Mobile ad campaigns are managed via a SaaS-based demand-side platform.
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Mobile advertising platform delivering ad frameworks and fraud protection.
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Moments-based advertising is targeted for desktop and mobile users.
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Mobile advertising tools are offered for campaign testing and automation.
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Cloud based in app advertising platform
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Detailed competitors of Adelphic
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Latest news on Adelphic
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Frequently Asked Questions about Adelphic
Adelphic was founded in 2010 and raised its 1st funding round 1 year after it was founded.
Adelphic is headquartered in Waltham, United States. It is registered at Waltham, Massachusetts, United States.
Adelphic is a funded company, having raised a total of $23.31M across 4 funding rounds to date.
Adelphics Predictive Data Platform enables advertisers to engage mobile audiences at scale and AudienceCube allows advertisers to leverage data to find and define performing audience segments and to optimize campaigns in real-time. Predictive Data Platform enables publishers and app developers to better understand, manage and monetize their ad inventory. Adelphics poly-dimensional targeting technology uniquely converges mobile, contextual, demographic data with behavior segments to create a unique identifier - the Adephic, a-tag. The a-tag enables scalable retargeting opportunities and performance ROI measurement. Adelphic Mobiles product targets ads in real-time by analyzing up to 30 signals to identify customers, including their age, gender, time, and place not just their device and network. As of 2012, the platform was operating a total of 20 billion transactions.
Adelphic's top competitors include LifeStreet Media, SMADEX and Ad4Screen.
Adelphic offers Viant DSP, Household ID Technology, and Data Platform.
Adelphic has 4 investors. Key investors include Viant, Blue Chip Venture, Google Ventures, and Matrix.