About Adelphic
Adelphic is a company based in Waltham (United States) founded in 2010 was acquired by Viant in January 2017.. Adelphic has raised $23.31 million across 4 funding rounds from investors including Viant, Blue Chip Venture and Google Ventures. Adelphic offers products and services including Viant DSP, Household ID Technology, and Data Platform. Adelphic operates in a competitive market with competitors including LiquidM, The Mobile Majority, Adikteev, PapayaMobile and LifeStreet Media, among others.
- Headquarter Waltham, United States
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Sectors
Media & Entertainment
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Phone
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Website
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Social
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- Legal Name Viant Technology Llc
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Products & Services of Adelphic
Adelphic offers a comprehensive portfolio of products and services, including Viant DSP, Household ID Technology, and Data Platform. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for programmatic ad buying and optimization across channels.
Tool for cross-device tracking and audience targeting in advertising.
System for onboarding customer lists and creating targeting segments.
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Funding Insights of Adelphic
Adelphic has successfully raised a total of $23.31M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $11 million completed in December 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series B — $11.0M
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First Round
First Round
(21 Jul 2011)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Dec, 2014 | Amount | Series B - Adelphic | Valuation | Blue Chip Venture , Google Ventures |
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| Dec, 2012 | Amount | Series A - Adelphic | Valuation | Google Ventures | |
| Mar, 2012 | Amount | Seed - Adelphic | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Adelphic
Adelphic has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Viant, Blue Chip Venture and Google Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Late-stage investments in US tech companies are targeted.
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Corporate backed venture capital fund investing in multiple sectors
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Early-stage ventures are funded by the investment firm.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Adelphic
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Adelphic
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Adelphic Comparisons
Competitors of Adelphic
Adelphic operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as LiquidM, The Mobile Majority, Adikteev, PapayaMobile and LifeStreet Media, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Mobile ad campaigns are managed via a SaaS-based demand-side platform.
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Mobile advertising platform delivering ad frameworks and fraud protection.
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| domain | founded_year | HQ Location |
Moments-based advertising is targeted for desktop and mobile users.
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Mobile advertising tools are offered for campaign testing and automation.
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Cloud based in app advertising platform
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Adelphic
Frequently Asked Questions about Adelphic
When was Adelphic founded?
Adelphic was founded in 2010 and raised its 1st funding round 1 year after it was founded.
Where is Adelphic located?
Adelphic is headquartered in Waltham, United States. It is registered at Waltham, Massachusetts, United States.
Is Adelphic a funded company?
Adelphic is a funded company, having raised a total of $23.31M across 4 funding rounds to date. The company's 1st funding round was a Seed of $2M, raised on Jul 21, 2011.
What does Adelphic do?
Adelphics Predictive Data Platform enables advertisers to engage mobile audiences at scale and AudienceCube allows advertisers to leverage data to find and define performing audience segments and to optimize campaigns in real-time. Predictive Data Platform enables publishers and app developers to better understand, manage and monetize their ad inventory. Adelphics poly-dimensional targeting technology uniquely converges mobile, contextual, demographic data with behavior segments to create a unique identifier - the Adephic, a-tag. The a-tag enables scalable retargeting opportunities and performance ROI measurement. Adelphic Mobiles product targets ads in real-time by analyzing up to 30 signals to identify customers, including their age, gender, time, and place not just their device and network. As of 2012, the platform was operating a total of 20 billion transactions.
Who are the top competitors of Adelphic?
Adelphic's top competitors include LifeStreet Media, SMADEX and Ad4Screen.
What products or services does Adelphic offer?
Adelphic offers Viant DSP, Household ID Technology, and Data Platform.
Who are Adelphic's investors?
Adelphic has 4 investors. Key investors include Viant, Blue Chip Venture, Google Ventures, and Matrix.
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