About Adelphic
Adelphic is a Media & Entertainment company based in Waltham (United States) founded in 2010, and was acquired by Viant in January 2017. Mobile demand-side platform is utilized for targeted audience engagement. Adelphic has raised $23.31 million across 4 funding rounds from investors including Viant, Blue Chip Venture and Google Ventures. Adelphic offers products and services including Viant DSP, Household ID Technology, and Data Platform. Its focus areas include Enterprise Applications, AdTech, Demand Side Platform and Mobile. Its legal entity is Viant Technology LLC. Its competitors include The Mobile Majority, LifeStreet Media and Sense Networks; 3 of its 3 listed competitors have raised funding.
Company details
Adelphics Predictive Data Platform enables advertisers to engage mobile audiences at scale and AudienceCube allows advertisers to leverage data to find and define performing audience segments and to optimize campaigns in real-time. Predictive Data Platform enables publishers and app developers to better understand, manage and monetize their ad inventory. Adelphics poly-dimensional targeting technology uniquely converges mobile, contextual, demographic data with behavior segments to create a unique identifier - the Adephic, a-tag. The a-tag enables scalable retargeting opportunities and performance ROI measurement. Adelphic Mobiles product targets ads in real-time by analyzing up to 30 signals to identify customers, including their age, gender, time, and place not just their device and network. As of 2012, the platform was operating a total of 20 billion transactions.
Products & Services of Adelphic
Adelphic offers a comprehensive portfolio of products and services, including Viant DSP, Household ID Technology, and Data Platform.
Platform for programmatic ad buying and optimization across channels.
Tool for cross-device tracking and audience targeting in advertising.
System for onboarding customer lists and creating targeting segments.
Apps and channels of Adelphic
its YouTube channel Viant Technology has 548 subscribers and 30 videos.
Videos from Adelphic
The most watched videos on Adelphic's YouTube channel, Viant Technology (548 subscribers). Click a video to play it here.
More on Viant Technology.
Funding Insights of Adelphic
Adelphic has successfully raised a total of $23.31M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $11 million completed in December 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $23.31M
- Total Rounds 4
- Last Round Series B — $11M
- First Round $310,000
(Jul 2011)
- Investors Count 3
All 4 funding rounds of Adelphic with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2014 | $11M | Series B | – | Blue Chip Venture, Google Ventures | – |
| Dec 2012 | $10M | Series A | – | Google Ventures | |
| Mar 2012 | $2M | Seed | – | – | |
| Jul 2011 | $310,000 | Seed | – | – | – |
4 investors in total: 4 institutional.
Investors in Adelphic
Adelphic has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Viant, Blue Chip Venture and Google Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Late-stage investments in US tech companies are targeted. | bcvc.com | Cincinnati, United States | ||
Corporate backed venture capital fund investing in multiple sectors | gv.com | Mountain View, United States | ||
Early-stage ventures are funded by the investment firm. | matrix.vc | San Francisco, United States | ||
Omnichannel demand side platform is provided for campaign optimization. | 1999 | viantinc.com | Irvine, United States |
Investor details for Adelphic
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People of Adelphic
1 people are tracked at Adelphic (1 in team).
| Name | Role | Group |
|---|---|---|
Pawan Poudyal | Sr. Data Engineer | Team |
Complete people profiles for Adelphic
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Timeline of Adelphic
4 dated milestones of Adelphic across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Adelphic is founded.
- Funding First funding round of $310K.
- Funding Latest funding round, Series B, of $11.0M.
- Exit Acquired by Viant.
Competitors of Adelphic
Adelphic has 3 listed competitors in our database, 3 of them funded. They include The Mobile Majority, LifeStreet Media and Sense Networks.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| majority.co | 2012 | Santa Monica, United States | $45.5M | 58 | Mobile advertising platform delivering ad frameworks and fraud protection. | |
| lifestreet.com | 2004 | San Carlos, United States | $69.6M | 19 | Cloud based in app advertising platform | |
| sensenetworks.com | 2003 | New York, United States | $9M | Location-based mobile advertising |
Detailed competitors of Adelphic
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Web traffic of Adelphic
Websites that share an audience with Adelphic (adelphic.com).
Websites whose visitors overlap most with Adelphic. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| adpepper.com | 100% | 2.5K | #6,258,201 | View details | |
| adbrain.com | 100% | 2.2K | #7,855,198 | View details | |
decisive.is | decisive.is | 72% | – | ||
| tapad.com | 61% | 128K | #319,684 | View details | |
| fiksu.com | 60% | View details | |||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 8 similar websites and full traffic analytics for Adelphic
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- 8 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Mobile Advertising
3 companies that operate in the same segment as Adelphic (Mobile Advertising) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | 1,580 | ||
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | |||
Mobile apps are promoted and monetized via in-app video trailers. | 2011 | San Francisco, California, United States | USD 25.62 M |
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Related news about Adelphic
Complete news archive for Adelphic
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Frequently Asked Questions about Adelphic
Adelphic was founded in 2010 and raised its 1st funding round 1 year after it was founded.
Adelphic is headquartered in Waltham, United States. It is registered at Waltham, Massachusetts, United States.
Adelphic is a funded company, having raised a total of $23.31M across 4 funding rounds to date. The company's 1st funding round was a Seed of $310K, raised on Jul 2011.
Adelphics Predictive Data Platform enables advertisers to engage mobile audiences at scale and AudienceCube allows advertisers to leverage data to find and define performing audience segments and to optimize campaigns in real-time. Predictive Data Platform enables publishers and app developers to better understand, manage and monetize their ad inventory. Adelphics poly-dimensional targeting technology uniquely converges mobile, contextual, demographic data with behavior segments to create a unique identifier - the Adephic, a-tag. The a-tag enables scalable retargeting opportunities and performance ROI measurement. Adelphic Mobiles product targets ads in real-time by analyzing up to 30 signals to identify customers, including their age, gender, time, and place not just their device and network. As of 2012, the platform was operating a total of 20 billion transactions.
Adelphic's top competitors include LifeStreet Media, The Mobile Majority and Sense Networks.
Adelphic offers Viant DSP, Household ID Technology, and Data Platform.
Adelphic has 4 investors. Key investors include Viant, Blue Chip Venture, Google Ventures, and Matrix.
Adelphic operates through Viant Technology Llc.
Yes. Adelphic was acquired by Viant in January 2017.