About LiquidM
LiquidM is a company based in Berlin (Germany) founded in 2013 was acquired by Smart AdServer in December 2019.. LiquidM has raised $8.67 million across 2 funding rounds from investors including Smart AdServer, Ligatus and Blumberg Capital. The company has 23 employees as of December 31, 2020. LiquidM offers products and services including LiquidM DSP and Targeting Tools. LiquidM operates in a competitive market with competitors including Specific Media, LifeStreet Media, mediasmart, SMADEX and Adelphic, among others.
- Headquarter Berlin, Germany
- Employees 23 as on 31 Dec, 2020
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Sectors
Media & Entertainment
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Liquidm Technology Gmbh
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$8.67 M (USD)
in 2 rounds
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Latest Funding Round
$3.67 M (USD), Series A
Jun 27, 2014
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Investors
Smart AdServer
& 4 more
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Employee Count
23
as on Dec 31, 2020
- Acquired by
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Products & Services of LiquidM
LiquidM offers a comprehensive portfolio of products and services, including LiquidM DSP and Targeting Tools. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Self-service tool for creating and managing programmatic ad campaigns.
Features for precise geo and demographic targeting in ads.
Funding Insights of LiquidM
LiquidM has successfully raised a total of $8.67M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $3.67 million completed in June 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $3.7M
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First Round
First Round
(27 Nov 2013)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2014 | Amount | Series A - LiquidM | Valuation |
investors |
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| Nov, 2013 | Amount | Series A - LiquidM | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in LiquidM
LiquidM has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Smart AdServer, Ligatus and Blumberg Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital firm investing in early and growth stage technology companies.
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Founded Year | Domain | Location | |
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Earlybird is recognized as a venture capital investor focused on early-stage tech companies.
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Founded Year | Domain | Location | |
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Early-stage US companies are invested in by Asset Management Ventures.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by LiquidM
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - LiquidM
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Liquidm Comparisons
Competitors of LiquidM
LiquidM operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Specific Media, LifeStreet Media, mediasmart, SMADEX and Adelphic, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
AI-powered programmatic advertising is delivered across digital channels.
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| domain | founded_year | HQ Location |
Cloud based in app advertising platform
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| domain | founded_year | HQ Location |
Mobile ad demand-side platform is utilized for advertisers' RTB optimization.
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| domain | founded_year | HQ Location |
Mobile Demand Side Platform
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| domain | founded_year | HQ Location |
Mobile demand-side platform is utilized for targeted audience engagement.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Liquidm
Frequently Asked Questions about LiquidM
When was LiquidM founded?
LiquidM was founded in 2013.
Where is LiquidM located?
LiquidM is headquartered in Berlin, Germany. It is registered at Berlin, Berlin, Germany.
Is LiquidM a funded company?
LiquidM is a funded company, having raised a total of $8.67M across 2 funding rounds to date. The company's 1st funding round was a Series A of $5M, raised on Nov 27, 2013.
How many employees does LiquidM have?
As of Dec 31, 2020, the latest employee count at LiquidM is 23.
What does LiquidM do?
LiquidM was founded in 2013 in Berlin, Germany, as a provider of a white-label, full-stack SaaS platform in the mobile advertising sector. Ad networks, trading desks, and operators are enabled to handle campaigns across premium and performance ads. Features encompass drag-and-drop setup, third-party rich media integrations, real-time bidding support, and targeting by geography, demographics, devices, and other criteria. Mobile media buyers, ad networks, and operators are served through these operations.
Who are the top competitors of LiquidM?
LiquidM's top competitors include LifeStreet Media, SMADEX and Specific Media.
What products or services does LiquidM offer?
LiquidM offers LiquidM DSP and Targeting Tools.
Who are LiquidM's investors?
LiquidM has 5 investors. Key investors include Smart AdServer, Ligatus, Blumberg Capital, Earlybird, and Asset Management Ventures.
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