Specific Media

Irvine, United States Founded: 1999 • Age: 27 yrs
AI-powered programmatic advertising is delivered across digital channels.
Annual revenue - Latest available
Total funding $100.0M 1 rounds
Employees 734 Tracked headcount
Investors 1 Known backers
Products - Services tracked
Competitors 8 Brand Intelligence

About Specific Media

Specific Media is a company based in Irvine (United States) founded in 1999. Specific Media has raised $100 million across 1 funding round from investors including Francisco Partners. The company has 734 employees as of December 31, 2022. Specific Media has completed 3 acquisitions, including Adviva Media, BBE and Myspace. Specific Media operates in a competitive market with competitors including MediaMath, Moloco, Simpli, LiquidM and StackAdapt, among others.

  • Headquarter Irvine, United States
  • Employees 734 as on 31 Dec, 2022
  • Sectors
    Media & Entertainment
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Legal Name Interactive Media Holdings, Inc.
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $100 M (USD)

    in 1 rounds

  • Latest Funding Round
    $100 M (USD), Private Equity Round

    Nov 01, 2007

  • Investors
  • Employee Count
    734

    as on Dec 31, 2022

  • Investments & Acquisitions
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Funding Insights of Specific Media

Specific Media has successfully raised a total of $100M through 1 strategic funding round. The most recent funding activity was a Private Equity Round of $100 million completed in November 2007. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Specific Media

Specific Media has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Francisco Partners.

All
Venture Fund
Investor Description Founded Year Domain Location
Private equity investment firm focused on technology sector
Locked Locked Locked
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Investor details for Specific Media

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  • Investor domains
  • Investor locations
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Investments & Acquisitions by Specific Media

Specific Media has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Adviva Media, BBE and Myspace.

Investments
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Investment portfolio details for Specific Media

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Acquisitions
Company Name Description Domain Location Founded Year Amount
Video ads are monetized, tracked, and produced across digital platforms.
Locked Locked 2004 Locked
On-demand music streaming and content sharing platform
Locked Locked 2003 Locked
Limited information available
Locked Locked 2000 Locked
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Complete acquisition details for Specific Media

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  • Transaction dates
  • Acquired stakes
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  • Domains and locations

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Financial Statements - Specific Media

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Detailed financials for Specific Media

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Specific Media Comparisons

Specific Media Primary company
Description
AI-powered programmatic advertising is delivered across digi...
Location
Irvine, United States
Founded Year
1999
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
734
As of 2022
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Peer comparison for Specific Media

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
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Competitors of Specific Media

Specific Media operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as MediaMath, Moloco, Simpli, LiquidM and StackAdapt, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Programmatic demand-side platform for digital ad buying is utilized.
Locked Locked Locked
AI-enabled mobile DSP software is offered through a cloud platform.
Locked Locked Locked
Targeted impressions are purchased programmatically on RTB exchanges for advertisers.
Locked Locked Locked
Mobile ad campaigns are managed via a SaaS-based demand-side platform.
Locked Locked Locked
An AI-powered platform is provided for cross-channel advertising and marketing.
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Detailed competitors of Specific Media

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  • Domains and locations
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Latest news on Specific Media

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Complete news archive for Specific Media

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Frequently Asked Questions about Specific Media

Specific Media was founded in 1999 and raised its 1st funding round 8 years after it was founded.

Specific Media is headquartered in Irvine, United States. It is registered at Irvine, California, United States.

Specific Media is a funded company, having raised a total of $100M across 1 funding round to date.

As of Dec 31, 2022, the latest employee count at Specific Media is 734.

Specific Media was founded in 1999 and is headquartered in Irvine, United States. Operations in the digital advertising sector are centered on an AI-powered platform. Campaigns are planned, executed, and measured by marketers across multiple channels. Programmatic advertising services are offered with integration of first-party data. Precision and efficiency in advertising are supported through these capabilities.

Specific Media's top competitors include Moloco, MediaMath and StackAdapt.

Specific Media has made 3 acquisitions, including Adviva Media, BBE, and Myspace.

Specific Media has 1 investor. Key investors include Francisco Partners.

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