About Specific Media
Specific Media is a Media & Entertainment company based in Irvine (United States) founded in 1999. AI-powered programmatic advertising is delivered across digital channels. Specific Media has raised $100 million across 1 funding round from investors including Francisco Partners. The company has 734 employees. Specific Media has completed 3 acquisitions, including Adviva Media, BBE and Myspace. Its focus areas include Enterprise Applications, AdTech, Demand Side Platform and Mobile. Its legal entity is INTERACTIVE MEDIA HOLDINGS, INC. Its competitors include MediaMath, Moloco and Simpli; 3 of its 3 listed competitors have raised funding.
Company details
Specific Media was founded in 1999 and is headquartered in Irvine, United States. Operations in the digital advertising sector are centered on an AI-powered platform. Campaigns are planned, executed, and measured by marketers across multiple channels. Programmatic advertising services are offered with integration of first-party data. Precision and efficiency in advertising are supported through these capabilities.
- Headquarters Irvine, United States
- Employees 734
- SectorsMedia & Entertainment
- Email••••••••
- Phone•••• ••••
- Website specificmedia.com
- Legal Name Interactive Media Holdings, Inc.
- Total Equity Funding$100M (USD)
in 1 rounds
- Latest Funding Round$100M (USD), Private Equity Round
Nov 2007
- Investors
- Employee Count734
- Investments & AcquisitionsAdviva Media
& 2 more
Funding Insights of Specific Media
Specific Media has successfully raised a total of $100M through 1 strategic funding round. The most recent funding activity was a Private Equity Round of $100 million completed in November 2007. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $100M
- Total Rounds 1
- Last Round Private Equity Round — $100M
- First Round $100M
(Nov 2007)
- Investors Count 1
All 1 funding rounds of Specific Media with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2007 | $100M | Private Equity Round | – | Francisco Partners | – |
1 investors in total: 1 institutional.
Investors in Specific Media
Specific Media has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Francisco Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investment firm focused on technology sector | 1999 | franciscopartners.com | San Francisco, United States |
Investor details for Specific Media
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Specific Media
Specific Media has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Adviva Media, BBE and Myspace.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
On-demand music streaming and content sharing platform | myspace.com | Los Angeles, United States | 2003 | Jun 2011 | $35M | |
Video ads are monetized, tracked, and produced across digital platforms. | bbe.com | New York, United States | 2004 | Oct 2010 | $55M | |
Limited information available | adviva.com | London, United Kingdom | 2000 | Mar 2008 | •••• |
Complete acquisition details for Specific Media
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Specific Media
5 dated milestones of Specific Media across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Specific Media is founded.
- Funding First funding round of $100.0M.
- Acquisition Acquires Adviva Media.
- Acquisition Acquires BBE.
- Acquisition Acquires Myspace.
Competitors of Specific Media
Specific Media has 3 listed competitors in our database, 3 of them funded. They include MediaMath, Moloco and Simpli.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mediamath.com | 2007 | New York, United States | $500M | Programmatic demand-side platform for digital ad buying is utilized. | ||
| moloco.com | 2013 | Redwood, United States | $200M | 291 | AI-enabled mobile DSP software is offered through a cloud platform. | |
| simpli.fi | 2010 | Fort Worth, United States | $22.07M | Targeted impressions are purchased programmatically on RTB exchanges for advertisers. |
Detailed competitors of Specific Media
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Specific Media
Websites that share an audience with Specific Media (specificmedia.com).
Websites whose visitors overlap most with Specific Media. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| themig.com | 100% | View details | |||
247realmedia.com | 247realmedia.com | 99% | – | ||
casalemedia.com | casalemedia.com | 98% | #246,493 | – | |
| coreaudience.com | 96% | View details | |||
trafficmarketplace.com | trafficmarketplace.com | 86% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 8 similar websites and full traffic analytics for Specific Media
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 8 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Mobile Advertising
3 companies that operate in the same segment as Specific Media (Mobile Advertising) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | 1,580 | ||
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | |||
Mobile apps are promoted and monetized via in-app video trailers. | 2011 | San Francisco, California, United States | USD 25.62 M |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Specific Media
Specific Media was founded in 1999 and raised its 1st funding round 8 years after it was founded.
Specific Media is headquartered in Irvine, United States. It is registered at Irvine, California, United States.
Specific Media is a funded company, having raised a total of $100M across 1 funding round to date. The company's 1st funding round was a Private Equity Round of $100M, raised on Nov 2007.
Specific Media has 734 employees.
Specific Media was founded in 1999 and is headquartered in Irvine, United States. Operations in the digital advertising sector are centered on an AI-powered platform. Campaigns are planned, executed, and measured by marketers across multiple channels. Programmatic advertising services are offered with integration of first-party data. Precision and efficiency in advertising are supported through these capabilities.
Specific Media has made 3 acquisitions, including Adviva Media, BBE, and Myspace.
Specific Media has 1 investor. Key investors include Francisco Partners.
Specific Media operates through Interactive Media Holdings, Inc..