About BBE
BBE is a Media & Entertainment company based in New York (United States) founded in 2004, and was acquired by Specific Media in October 2010. Video ads are monetized, tracked, and produced across digital platforms. The company has 354 employees. Its focus areas include Enterprise Applications, AdTech, Ad Network and Cross-Device. Its legal entity is VIANT TECHNOLOGY LLC. Its competitors include Taboola, EX.CO and OpenWeb; 3 of its 3 listed competitors have raised funding.
Company details
BBE was founded in 2004 in New York, United States, as a video advertising company. Operations focus on enabling brands to monetize, track, and produce video content across digital platforms. The industrys first ad-serving and tracking platform, VINDICO, was developed by the company. Acquisition by Specific Media occurred in 2010. A network of over 1200 publisher sites is maintained, along with a roster exceeding 300 premium brand advertisers.
- Headquarters New York, United States
- Employees 354
- Stage Acquired
- SectorsMedia & Entertainment
- Website bbe.com
- Social LinkedIn X
- Acquired by Specific Media (Oct 2010)
- Legal Name Viant Technology Llc
- Investors
- Employee Count354
- Acquired bySpecific Media
(Oct 2010)
Investors in BBE
BBE has secured backing from 1 investor. Prominent investors backing the company include Specific Media.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
AI-powered programmatic advertising is delivered across digital channels. | 1999 | specificmedia.com | Irvine, United States |
Investor details for BBE
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People of BBE
1 people are tracked at BBE (1 in leadership); the tracked headcount is 354.
| Name | Role | Group |
|---|---|---|
Christina Trauber (Brown) | Director, Strategic Account Management | Leadership |
Complete people profiles for BBE
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Timeline of BBE
2 dated milestones of BBE across 6 years, from founding to its latest funding, stage changes and deals.
- Founded BBE is founded.
- Exit Acquired by Specific Media.
Competitors of BBE
BBE has 3 listed competitors in our database, 3 of them funded. They include Taboola, EX.CO and OpenWeb.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| taboola.com | 2007 | New York, United States | $160M | 281 | Ad network platform is utilized for content recommendations and monetization. | |
| ex.co | 2012 | New York, United States | $69.2M | Content management platform | ||
| openweb.com | 2012 | New York, United States | $393M | Cross-device ad network is provided for conversation-based advertising. |
Detailed competitors of BBE
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Web traffic of BBE
Websites that share an audience with BBE (bbe.com).
Websites whose visitors overlap most with BBE. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
bbesound.com | bbesound.com | 100% | #2,033,895 | – | |
bbemusic.com | bbemusic.com | 100% | #941,772 | – | |
| indeed.com | 69% | 416.4M | #70 | View details |
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as BBE (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Bbe
Complete news archive for BBE
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Frequently Asked Questions about BBE
BBE was founded in 2004.
BBE is headquartered in New York, United States. It is registered at New York, New York, United States.
BBE has 354 employees.
BBE was founded in 2004 in New York, United States, as a video advertising company. Operations focus on enabling brands to monetize, track, and produce video content across digital platforms. The industrys first ad-serving and tracking platform, VINDICO, was developed by the company. Acquisition by Specific Media occurred in 2010. A network of over 1200 publisher sites is maintained, along with a roster exceeding 300 premium brand advertisers.
BBE has 1 investor. Key investors include Specific Media.
BBE operates through Viant Technology Llc.
Yes. BBE was acquired by Specific Media in October 2010.