MediaMath

New York, United States Founded: 2007 • Age: 19 yrs Unicorn
Programmatic demand-side platform for digital ad buying is utilized.

About MediaMath

MediaMath is a Media & Entertainment company based in New York (United States) founded in 2007. Programmatic demand-side platform for digital ad buying is utilized. MediaMath has raised $500 million across 12 funding rounds from investors including Akamai, Goldman Sachs and SVB. The company has 1 employees. MediaMath has completed 5 acquisitions, including RareCrowds, Spree7 and Tactads. MediaMath was last valued at $70 million in July 2023. Its chief executive, as recorded, is Neil Nguyen. Its website mediamath.com draws about 34 thousand monthly visits. Its focus areas include Enterprise Applications, AdTech, Demand Side Platform and Cross-Device. Its legal entity in India is Mediamath India Private Limited (U74999KA2022FTC164383). Its competitors include Moloco, Simpli and Fiksu; 3 of its 3 listed competitors have raised funding.

Company details

Founded in 2007 and headquartered in New York, United States, MediaMath operates in the digital advertising sector. The TerminalOne platform is utilized by agencies and brands to execute programmatic ad purchases across various channels. Data management, bid optimization, and integrations with publishers and aggregators are included. Services support over 3,500 brands in targeted ad trading, with billions of ads processed monthly.

  • Headquarters New York, United States
  • Employees 1
  • Stage Unicorn
  • Sectors
    Media & Entertainment
  • Email
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  • Phone
    β€’β€’β€’β€’ β€’β€’β€’β€’
  • Website mediamath.com
  • Social LinkedIn X Facebook Instagram YouTube
  • Legal Name Mediamath India Private Limited
  • Date of Incorporation 28 Jul, 2022
  • Jurisdiction Bangalore, Karnataka, India
Key Metrics
  • Total Equity Funding
    $500M (USD)

    in 12 rounds

  • Latest Funding Round
    $225M (USD), Series D

    Jun 2018

  • Investors
    Akamai

    & 21 more

  • Employee Count
    1
  • Investments & Acquisitions
    RareCrowds

    & 4 more

Apps and channels of MediaMath

its YouTube channel MediaMath has 911 subscribers and 30 videos.

MediaMath
YouTube 911 subscribers 30 videos Science & Technology
Open channel

Videos from MediaMath

The most watched videos on MediaMath's YouTube channel, MediaMath (911 subscribers). Click a video to play it here.

SOURCE by MediaMath
1.5K views
How Uber Disrupted the Tradition Media Buying Model
943 views
MediaMath Overview Snippet (2018)
875 views
Re-Making the Brand: People, Processes and Partnerships in the Age of Programmatic
788 views

More on MediaMath.

Funding Insights of MediaMath

MediaMath has successfully raised a total of $500M across 12 strategic funding rounds. The most recent funding activity was a Series D round of $225 million completed in June 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $500M
  • Total Rounds 12
  • Last Round Series D β€” $225M
  • First Round $10M

    (Aug 2009)

  • Investors Count 22

Latest 10 of 12 funding rounds of MediaMath with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Jun 2018$225MSeries D$1BSearchlight Capital
–
Jun 2017$175MDebt – Conventional––
Aug 2014Series C––
Jun 2014$105MDebt – Conventional––
–
Jun 2014$73.5MSeries C–Spring Lake Equity Partners
Jun 2014Series C––
Jan 2013$5MSeries B–Bessemer Venture Partners, DAG Ventures
–
Mar 2011$14MSeries B–QED Investors, European Founders Fund
–
Apr 2010$376,550Series B––
–
Nov 2009Series B––
Valuation history
DateValuationStage
Jun 2018$1Bβ€’β€’β€’β€’β€’β€’β€’β€’
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Full valuation and stage history of MediaMath

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Last known valuation $70M (Jul 2023). 22 investors in total: 22 institutional.

Investors in MediaMath

MediaMath has secured backing from 22 investors, including venture fund and institutional investors. Prominent investors backing the company include Akamai, Goldman Sachs and SVB.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
Private equity firm focused on multiple sectors
searchlightcap.comNew York, United States
Investment banking services are delivered across multiple financial sectors.
1869goldmansachs.comNew York, United States
Early-stage US startups are invested in by Azoic Ventures.
azoicventures.comFort Lauderdale, United States
Private equity firm focused on multiple sectors
springlakeequitypartners.comBoston, United States
Venture capital firm investing in early and growth stage companies
1953safeguard.comRadnor, United States
Growth equity venture capital firm
catalyst.comNew York, United States
Early-stage venture investments are provided in technology sectors.
progressventures.comBoston, United States
Venture capital investments and support for entrepreneurs in technology and innovation sectors.
1911bvp.comRedwood City, United States
Mid-stage venture capital investments and support for tech entrepreneurs.
dagventures.com
Venture capital fund investing in early-stage start-ups
qedinvestors.comAlexandria, United States
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Investor details for MediaMath

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Board of directors of Mediamath India Private Limited (MediaMath)

Mediamath India Private Limited is the primary company behind MediaMath. The board of Mediamath India Private Limited currently have 2 directors; the longest-serving is Baijyanti Kumari, appointed in 2023. 3 earlier directors have ceased.

DirectorDesignationAppointedTenureEntity
Baijyanti Kumari
DIN 06502477
Additional Director21 Aug 20233 yrs 2 moMediamath India Private Limited
Pranav Kumar
DIN 00045493
Additional Director21 Aug 20233 yrs 2 moMediamath India Private Limited

People of MediaMath

6 people are tracked at MediaMath (6 in leadership); the tracked headcount is 1.

NameRoleGroup
Neil Nguyen
CEOLeadership
Michael Danahy
Chief Of Staff To The Executive ChairmanLeadership
Rob Emrich
Executive Chairman & FounderLeadership
Brian Cullen
Vice President Of StrategyLeadership
Troy Kehoe
Managing DirectorLeadership
Matt Liebhaber
Managing DirectorLeadership
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Investments & Acquisitions by MediaMath

MediaMath has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include RareCrowds, Spree7 and Tactads.

Acquisitions
Company NameDescriptionDomainLocationFoundedAcquiredAmount
Real-time bidding and programmatic DSP services are provided to agencies.
spree7.comBerlin, Germany2012Nov 2015β€’β€’β€’β€’
High-quality advertising inventory is targeted across digital media platforms.
rarecrowds.comBellevue, United States2013Nov 2014β€’β€’β€’β€’
Facebook and Twitter ad campaigns are created, managed, and optimized.
upcastsocial.comLondon, United Kingdom2010Oct 2014β€’β€’β€’β€’
Cross-device targeting is enabled through cookie-less user identification.
tactads.comNantes, France2013Apr 2014β€’β€’β€’β€’
Ad servers for mobile and video gaming ads are provided.
tap.meChicago, United States2009Dec 2012β€’β€’β€’β€’
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Complete acquisition details for MediaMath

Acquired stakes, deal sources and the complete acquisition history require an active premium plan.

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  • Deal sources
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  • Exports

Verified entity values are shown only after access is granted.

Timeline of MediaMath

9 dated milestones of MediaMath across 11 years, from founding to its latest funding, stage changes and deals.

  1. Founded MediaMath is founded.
  2. Funding First funding round of $10.0M.
  3. Acquisition Acquires Tap.Me.
  4. Acquisition Acquires Tactads.
  5. Acquisition Acquires Upcast Social.
  6. Acquisition Acquires RareCrowds.
  7. Acquisition Acquires Spree7.
  8. Funding Latest funding round, Series D, of $225.0M.
  9. Milestone Reaches Unicorn status.

Competitors of MediaMath

MediaMath has 3 listed competitors in our database, 3 of them funded. They include Moloco, Simpli and Fiksu.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
moloco.com2013Redwood, United States$200M291
AI-enabled mobile DSP software is offered through a cloud platform.
simpli.fi2010Fort Worth, United States$22.07M
Targeted impressions are purchased programmatically on RTB exchanges for advertisers.
fiksu.com2008Boston, United States$18M131
Precise mobile audiences are connected to advertisers via programmatic DSP.
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Detailed competitors of MediaMath

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Web traffic of MediaMath

The website of MediaMath (mediamath.com) receives about 33.6K visits a month.

  • Monthly visits
    33.6K

    ▲ 115.7% vs previous month

Similar websites

Websites whose visitors overlap most with MediaMath. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
invitemedia.com
100%
View details
thetradedesk.com
91%
569.1K#78,250View details
i-behavior.com
88%
View details
bluekai.com
85%
1.1K#14,859,027View details
exchangewire.jp
84%
#1,847,230View details
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 40 similar websites and full traffic analytics for MediaMath

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Verified entity values are shown only after access is granted.

Top companies in Advertising & Marketing Tech

3 companies that operate in the same segment as MediaMath (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
AI-powered platform manages marketing creatives and customer journeys.
1982San Jose, California, United StatesUSD 23.77 B30,710
Ad verification solutions are delivered for digital media campaigns.
2008New York, New York, United StatesUSD 396.5 MUSD 748.29 M1,200
Native advertising solutions are delivered via a cloud-based content platform.
2006New York, New York, United StatesUSD 403.72 MUSD 1.3 B1,800
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Related news about Mediamath

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Frequently Asked Questions about MediaMath

MediaMath was founded in 2007 and raised its 1st funding round 2 years after it was founded.

MediaMath is headquartered in New York, United States. It is registered at New York, New York, United States.

Neil Nguyen is the CEO of MediaMath, as recorded in our data.

MediaMath is a funded company, having raised a total of $500M across 12 funding rounds to date.

MediaMath has 1 employees.

Founded in 2007 and headquartered in New York, United States, MediaMath operates in the digital advertising sector. The TerminalOne platform is utilized by agencies and brands to execute programmatic ad purchases across various channels. Data management, bid optimization, and integrations with publishers and aggregators are included. Services support over 3,500 brands in targeted ad trading, with billions of ads processed monthly.

MediaMath's top competitors include Moloco, Simpli and Fiksu.

MediaMath has made 5 acquisitions, including RareCrowds, Spree7, and Tactads.

MediaMath has 22 investors. Key investors include Akamai, Goldman Sachs, SVB, Bessemer Venture Partners, and Santander Bank.

The valuation of MediaMath is $70M as of Jul 2023.

MediaMath operates through Mediamath India Private Limited.

The legal entities of MediaMath currently have 2 directors, including Baijyanti Kumari, Pranav Kumar.

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