About Tactads
Tactads is a Technology company based in Nantes (France) founded in 2013, and was acquired by MediaMath in April 2014. Cross-device targeting is enabled through cookie-less user identification. The company was acqui-hired. Its focus areas include Enterprise Applications, MarketingTech, Marketing Data Platforms and Customer Data Platforms.
Company details
Tactads was founded in 2013 in Nantes, France, within the advertising technology sector. Cookie-less targeting across devices is facilitated by its proprietary software, which employs statistical algorithms to identify and link user devices. Marketing campaigns are unified across smartphones, tablets, laptops, desktops, and similar platforms through this approach. The company was acquired by MediaMath in April 2014 to enhance cross-device capabilities.
- Headquarters Nantes, France
- Stage Acquired
- SectorsTechnology
- Website tactads.com
- Social LinkedIn Facebook
- Acquired by MediaMath (Apr 2014)
Investors in Tactads
Tactads has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include MediaMath.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Programmatic demand-side platform for digital ad buying is utilized. | 2007 | mediamath.com | New York, United States |
Investor details for Tactads
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- Complete investor list
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Timeline of Tactads
2 dated milestones of Tactads across 1 years, from founding to its latest funding, stage changes and deals.
- Founded Tactads is founded.
- Exit Acquired by MediaMath.
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Frequently Asked Questions about Tactads
Tactads was founded in 2013.
Tactads is headquartered in Nantes, France. It is registered at Nantes, Pays De La Loire, France.
Tactads was founded in 2013 in Nantes, France, within the advertising technology sector. Cookie-less targeting across devices is facilitated by its proprietary software, which employs statistical algorithms to identify and link user devices. Marketing campaigns are unified across smartphones, tablets, laptops, desktops, and similar platforms through this approach. The company was acquired by MediaMath in April 2014 to enhance cross-device capabilities.
Tactads has 1 investor. Key investors include MediaMath.
Yes. Tactads was acquired by MediaMath in April 2014.