About BlueKai
BlueKai is a Technology company based in Cupertino (United States) founded in 2008 by Grant Ries, and was acquired by Oracle in February 2014. Cloud-based data management platform and third-party marketplace are operated. It operates in the Technology and Media & Entertainment sectors. BlueKai has raised $41.89 million across 6 funding rounds from investors including Oracle, Advantage Capital and GGV Capital. BlueKai has completed 1 acquisition, including TrackSimple. BlueKai offers products and services including Oracle Cloud Infrastructure, Oracle Fusion Cloud Applications, and Oracle Database. Its focus areas include Enterprise Applications, AdTech, Data Management Platform and MarketingTech. Its competitors include mParticle, Zefr and Acxiom; 2 of its 3 listed competitors have raised funding.
Company details
BlueKai was founded in 2008 in Cupertino, United States, within the big data sector. Customer and audience data are organized centrally in the cloud through its data management platform, supporting personalized marketing campaigns across online, offline, and mobile channels. Proprietary data is augmented via a third-party marketplace covering more than 700 million profiles, aiding multichannel marketing operations.
- Headquarters Cupertino, United States
- Founders Grant Ries
- Stage Acquired
- SectorsTechnologyMedia & Entertainment
- Website bluekai.com
- Social LinkedIn
- Acquired by Oracle (Feb 2014)
Products & Services of BlueKai
BlueKai offers a comprehensive portfolio of products and services, including Oracle Cloud Infrastructure, Oracle Fusion Cloud Applications, and Oracle Database.
Provides scalable infrastructure for enterprise computing needs.
Delivers software for enterprise management and operations.
Offers reliable data management systems for businesses.
Funding Insights of BlueKai
BlueKai has successfully raised a total of $41.89M across 6 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $41.89M
- Total Rounds 6
- First Round $3.2M
(Apr 2008)
- Investors Count 4
All 6 funding rounds of BlueKai with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2013 | Series C | – | – | ||
| Nov 2011 | $11,707 | Series C | – | – | – |
| Jan 2011 | $6.78M | Series C | – | – | – |
| Feb 2010 | $21.4M | Series C | – | – | |
| Dec 2008 | $10.5M | Series B | – | – | |
| Apr 2008 | $3.2M | Series A | – | – |
5 investors in total: 5 institutional.
Investors in BlueKai
BlueKai has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Oracle, Advantage Capital and GGV Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investment firm | advantagecap.com | New Orleans, United States | ||
Venture capital is invested in cybersecurity, fintech, and AI startups. | ggvc.com | Menlo Park, United States | ||
Redpoint Ventures is engaged in venture capital investments. | redpoint.com | Woodside, United States | ||
Investments in technology companies are conducted globally by Battery Ventures. | battery.com | |||
Hybrid cloud infrastructure solutions are delivered for business management. | 1977 | oracle.com | Austin, United States |
Investor details for BlueKai
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of BlueKai
160 people are tracked at BlueKai (90 in leadership, 10 in board & advisors, 60 in team).
| Name | Role | Group |
|---|---|---|
Grant Ries | Co-Founder | Leadership |
Nisha Tijare | Sr Director Inside Sales Applications | Leadership |
Patrick Hametner | Account Director | Leadership |
Lance Olson | Senior Vice President, Health Data Intelligence Platform | Leadership |
Ramsyam Missula | Vice President, Health Data Intelligence (hdi) At Oracle | Leadership |
Suhas Uliyar | Senior Vice President Product Management Clinical & Healthcare AI | Leadership |
Dion Adamy | Senior Director, Software Development | Leadership |
Jessie Braiman Weisenstein | Vp, Operations - Health Data Intelligence | Leadership |
Jeff Naughton | Senior Director Oracle Health & Life Sciences Sales | Leadership |
John Borcic | Sr Director Sales Communications Applications | Leadership |
Sumith Mathew | Sr. Director, Software Development, Healthcare AI | Leadership |
Larry Dailey | Vice President Of Sales At Oracle Health | Leadership |
Srinivas Bhupalam | Sales Director | Leadership |
Cor Rumping | GM & Senior Director Oracle Health Benelux | Leadership |
Sowmya Ballakur Ph.d | Vice President, Product, Lifesciences At Oracle Health Data Intelligence | Leadership |
Bharat Sutariya | Senior Vice President & Chief Health Officer | Leadership |
Kaitlyn Cleary | Director HCM / CX Practice | Leadership |
Seema Verma | Executive Vice President and General Manager, Oracle Health and Life Sciences | Leadership |
Ed Simcox | Sr. Director, Health AI Platform | Leadership |
Mark Hura | President, Global Field Operations | Leadership |
140 more people are available in the full profile.
Complete people profiles for BlueKai
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by BlueKai
BlueKai has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include TrackSimple.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Reporting, analysis, and prediction services for advertising are provided. | tracksimple.com | Seattle, United States | 2007 | Jan 2011 | $6.8M |
Complete acquisition details for BlueKai
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
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- Complete history
- Exports
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Timeline of BlueKai
5 dated milestones of BlueKai across 6 years, from founding to its latest funding, stage changes and deals.
- Founded BlueKai is founded.
- Funding First funding round of $3.2M.
- Acquisition Acquires TrackSimple.
- Funding Latest funding round, Series C,.
- Exit Acquired by Oracle.
Competitors of BlueKai
BlueKai has 3 listed competitors in our database, 2 of them funded. They include mParticle, Zefr and Acxiom.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mparticle.com | 2012 | New York, United States | $266.6M | 151 | Customer data is collected and connected via API-based platform. | |
| zefr.com | 2009 | Los Angeles, United States | $36.16M | 133 | Cloud based video right management solution provider | |
| acxiom.com | 1969 | Little Rock, United States | Acxiom is engaged in providing data-driven marketing solutions. |
Detailed competitors of BlueKai
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of BlueKai
The website of BlueKai (bluekai.com) receives about 1.1K visits a month.
- Monthly visits1.1K
▲ 79.9% vs previous month
Websites whose visitors overlap most with BlueKai. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| lotame.com | 100% | 82.5K | #330,897 | View details | |
| exelate.com | 100% | View details | |||
| mediamath.com | 95% | 33.6K | View details | ||
| audiencescience.com | 94% | 31.3K | #1,044,404 | View details | |
| datalogix.com | 88% | View details | |||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 14 similar websites and full traffic analytics for BlueKai
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 14 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as BlueKai (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Bluekai
Complete news archive for BlueKai
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Frequently Asked Questions about BlueKai
BlueKai was founded in 2008.
BlueKai is headquartered in Cupertino, United States. It is registered at Cupertino, California, United States.
BlueKai is a funded company, having raised a total of $41.89M across 6 funding rounds to date. The company's 1st funding round was a Series A of $3.2M, raised on Apr 2008.
BlueKai was founded in 2008 in Cupertino, United States, within the big data sector. Customer and audience data are organized centrally in the cloud through its data management platform, supporting personalized marketing campaigns across online, offline, and mobile channels. Proprietary data is augmented via a third-party marketplace covering more than 700 million profiles, aiding multichannel marketing operations.
BlueKai offers Oracle Cloud Infrastructure, Oracle Fusion Cloud Applications, and Oracle Database.
BlueKai has made 1 acquisition, including TrackSimple.
BlueKai has 5 investors. Key investors include Oracle, Advantage Capital, GGV Capital, Redpoint Ventures, and Battery Ventures.
Yes. BlueKai was acquired by Oracle in February 2014.