About BlueKai
BlueKai is a company based in Cupertino (United States) founded in 2008 by Grant Ries was acquired by Oracle in February 2014.. BlueKai has raised $41.89 million across 6 funding rounds from investors including Oracle, Advantage Capital and GGV Capital. BlueKai has completed 1 acquisition, including TrackSimple. BlueKai offers products and services including Oracle Cloud Infrastructure, Oracle Fusion Cloud Applications, and Oracle Database. BlueKai operates in a competitive market with competitors including mParticle, Zefr, Permutive, Acxiom and Lotame, among others.
- Headquarter Cupertino, United States
- Founders Grant Ries
-
Sectors
TechnologyMedia & Entertainment
-
Phone
*********
-
Website
*********
-
Social
*********
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of BlueKai
BlueKai offers a comprehensive portfolio of products and services, including Oracle Cloud Infrastructure, Oracle Fusion Cloud Applications, and Oracle Database. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Provides scalable infrastructure for enterprise computing needs.
Delivers software for enterprise management and operations.
Offers reliable data management systems for businesses.
Unlock access to complete
Unlock access to complete
Leadership Team
46 people
Sales and Marketing
28 people
Software Development Team
28 people
Product Management Team
11 people
Data Analysis and Operations Team
8 people
Board Team
7 people
Senior Team
6 people
Operations Team
4 people
Unlock access to complete
Funding Insights of BlueKai
BlueKai has successfully raised a total of $41.89M across 6 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Last Round
-
First Round
First Round
(01 Apr 2008)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2013 | Amount | Series C - BlueKai | Valuation |
investors |
|
| Nov, 2011 | Amount | Series C - BlueKai | Valuation |
investors |
|
| Jan, 2011 | Amount | Series C - BlueKai | Valuation |
investors |
|
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in BlueKai
BlueKai has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Oracle, Advantage Capital and GGV Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Private equity investment firm
|
Founded Year | Domain | Location | |
|
Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location | |
|
Redpoint Ventures is engaged in venture capital investments.
|
Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
|
Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
|
Venture capital is directed toward companies in multiple sectors.
|
Founded Year | Domain | Location | |
|
Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by BlueKai
BlueKai has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include TrackSimple. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Reporting, analysis, and prediction services for advertising are provided.
|
2007 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
OVO is recognized as a smart digital payment application.
|
2017 | ||||
|
Bionic investment advisor platform
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 |
Financial Statements - BlueKai
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Bluekai Comparisons
Competitors of BlueKai
BlueKai operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as mParticle, Zefr, Permutive, Acxiom and Lotame, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Customer data is collected and connected via API-based platform.
|
|
| domain | founded_year | HQ Location |
Cloud based video right management solution provider
|
|
| domain | founded_year | HQ Location |
Ad data management platform is provided to advertisers and publishers.
|
|
| domain | founded_year | HQ Location |
Acxiom is engaged in providing data-driven marketing solutions.
|
|
| domain | founded_year | HQ Location |
Audience data is collected and managed via a specialized platform.
|
|
| domain | founded_year | HQ Location |
Real-time insights are captured for targeted visual media campaigns.
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Frequently Asked Questions about BlueKai
When was BlueKai founded?
BlueKai was founded in 2008.
Where is BlueKai located?
BlueKai is headquartered in Cupertino, United States. It is registered at Cupertino, California, United States.
Is BlueKai a funded company?
BlueKai is a funded company, having raised a total of $41.89M across 6 funding rounds to date. The company's 1st funding round was a Series C of $6.78M, raised on Apr 01, 2008.
What does BlueKai do?
BlueKai was founded in 2008 in Cupertino, United States, within the big data sector. Customer and audience data are organized centrally in the cloud through its data management platform, supporting personalized marketing campaigns across online, offline, and mobile channels. Proprietary data is augmented via a third-party marketplace covering more than 700 million profiles, aiding multichannel marketing operations.
Who are the top competitors of BlueKai?
What products or services does BlueKai offer?
BlueKai offers Oracle Cloud Infrastructure, Oracle Fusion Cloud Applications, and Oracle Database.
How many acquisitions has BlueKai made?
BlueKai has made 1 acquisition, including TrackSimple.
Who are BlueKai's investors?
BlueKai has 5 investors. Key investors include Oracle, Advantage Capital, GGV Capital, Redpoint Ventures, and Battery Ventures.
Book a demo & talk to our team
Share a few details and we’ll reach out to schedule a session.