About Datalogix
Datalogix is a Technology company based in Westminster (United States) founded in 2002, and was acquired by Oracle in December 2014. Offline purchasing data is aggregated from retailer loyalty programs. Datalogix has raised $86.8 million across 5 funding rounds from investors including Oracle, IVP and Wellington. The company has 4 employees. Datalogix has completed 2 acquisitions, including ConnectionEng and SpireNow. Datalogix offers products and services including Oracle Cloud Infrastructure, Oracle Fusion Cloud Applications, and Oracle Database. Its focus areas include Enterprise Applications, MarketingTech, Marketing Intelligence and Predictive Analytics. Its legal entity is DATALOGIX, INC. Its competitors include 4C Insights, data.ai and ForeSee; 3 of its 3 listed competitors have raised funding.
Company details
Aggregator of offline purchasing data. Primarily the company collects and tracks offline and online data purchasing behavioural patterns, with the use of information obtained from retailers loyalty card programs. Retail stores, grocers, travel agencies. Pepsico, Ford, and the Dr Pepper Snapple Group are among its customers. In December 2014 the company was acquired by Oracle and now it operates as a part of the Oracle Data Cloud. Charges percentage of media spend with guaranteed minimums.
- Headquarters Westminster, United States
- Employees 4
- Stage Acquired
- SectorsTechnology
- Website datalogix.com
- Social LinkedIn X Facebook
- Acquired by Oracle (Dec 2014)
- Legal Name Datalogix, Inc.
- Total Equity Funding$86.8M (USD)
in 5 rounds
- Latest Funding Round$45.25M (USD), Series C
May 2014
- InvestorsOracle
& 6 more
- Employee Count4
- Investments & AcquisitionsConnectionEng
& 1 more
- Acquired byOracle
(Dec 2014)
Products & Services of Datalogix
Datalogix offers a comprehensive portfolio of products and services, including Oracle Cloud Infrastructure, Oracle Fusion Cloud Applications, and Oracle Database.
Provides scalable infrastructure for cloud computing needs
Delivers business management tools via cloud platforms
Offers data management solutions for enterprises
Funding Insights of Datalogix
Datalogix has successfully raised a total of $86.8M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $45.25 million completed in May 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $86.8M
- Total Rounds 5
- Last Round Series C — $45.25M
- First Round $15M
(Oct 2009)
- Investors Count 6
All 5 funding rounds of Datalogix with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2014 | $45.25M | Series C | – | Wellington | |
| Apr 2014 | Series C | – | – | ||
| May 2013 | $25M | Series B | – | IVP | |
| Aug 2012 | $1.55M | Series A | – | – | – |
| Oct 2009 | $15M | Series A | – | – |
7 investors in total: 7 institutional.
Investors in Datalogix
Datalogix has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Oracle, IVP and Wellington.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth in technology companies is supported through venture capital. | ivp.com | Menlo Park, United States | ||
Venture capital firm | breyercapital.com | Menlo Park, United States | ||
Investment and transformation services for entrepreneurs in technology and finance sectors. | generalcatalyst.com | |||
| sequelvc.com | ||||
Diversified investment management services are provided to institutional clients. | wellington.com | Boston, United States | ||
Tech focused Early stage VC Firm investing in the US | costanoavc.com | Palo Alto, United States | ||
Hybrid cloud infrastructure solutions are delivered for business management. | 1977 | oracle.com | Austin, United States |
Investor details for Datalogix
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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- Investor portfolios
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Verified entity values are shown only after access is granted.
People of Datalogix
159 people are tracked at Datalogix (89 in leadership, 10 in board & advisors, 60 in team); the tracked headcount is 4.
| Name | Role | Group |
|---|---|---|
Nisha Tijare | Sr Director Inside Sales Applications | Leadership |
Patrick Hametner | Account Director | Leadership |
Lance Olson | Senior Vice President, Health Data Intelligence Platform | Leadership |
Ramsyam Missula | Vice President, Health Data Intelligence (hdi) At Oracle | Leadership |
Suhas Uliyar | Senior Vice President Product Management Clinical & Healthcare AI | Leadership |
Dion Adamy | Senior Director, Software Development | Leadership |
Jessie Braiman Weisenstein | Vp, Operations - Health Data Intelligence | Leadership |
Jeff Naughton | Senior Director Oracle Health & Life Sciences Sales | Leadership |
John Borcic | Sr Director Sales Communications Applications | Leadership |
Sumith Mathew | Sr. Director, Software Development, Healthcare AI | Leadership |
Larry Dailey | Vice President Of Sales At Oracle Health | Leadership |
Srinivas Bhupalam | Sales Director | Leadership |
Cor Rumping | GM & Senior Director Oracle Health Benelux | Leadership |
Sowmya Ballakur Ph.d | Vice President, Product, Lifesciences At Oracle Health Data Intelligence | Leadership |
Bharat Sutariya | Senior Vice President & Chief Health Officer | Leadership |
Kaitlyn Cleary | Director HCM / CX Practice | Leadership |
Seema Verma | Executive Vice President and General Manager, Oracle Health and Life Sciences | Leadership |
Ed Simcox | Sr. Director, Health AI Platform | Leadership |
Mark Hura | President, Global Field Operations | Leadership |
Anand Chandramohan | Director Of Product Management | Leadership |
139 more people are available in the full profile.
Complete people profiles for Datalogix
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Datalogix
Datalogix has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include ConnectionEng and SpireNow.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provider of advertising services | spirenow.com | Monroe, United States | 2007 | Mar 2014 | •••• | |
Customer data is connected, analyzed, and insights are provided. | connectionengine.com | Boulder, United States | 2010 | Sep 2012 | •••• |
Complete acquisition details for Datalogix
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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- Complete history
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Timeline of Datalogix
6 dated milestones of Datalogix across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Datalogix is founded.
- Funding First funding round of $15.0M.
- Acquisition Acquires ConnectionEng.
- Acquisition Acquires SpireNow.
- Funding Latest funding round, Series C, of $45.3M.
- Exit Acquired by Oracle.
Competitors of Datalogix
Datalogix has 3 listed competitors in our database, 3 of them funded. They include 4C Insights, data.ai and ForeSee.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 4cinsights.com | 2011 | Chicago, United States | $31.7M | 282 | Cloud-based market intelligence is delivered across closed ecosystems. | |
| data.ai | 2010 | San Francisco, United States | $157M | 123 | Market data is analyzed by AI to generate consumer insights. | |
| foresee.com | 2001 | Ann Arbor, United States | $20M | 1,214 | Customer experience analytics are conducted across digital and physical channels. |
Detailed competitors of Datalogix
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Datalogix
Websites that share an audience with Datalogix (datalogix.com).
Websites whose visitors overlap most with Datalogix. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| bluekai.com | 100% | 1.1K | #14,859,027 | View details | |
| dataxu.com | 98% | View details | |||
acaweb.ca | acaweb.ca | 84% | #3,544,280 | – | |
| exelate.com | 83% | View details | |||
| lotame.com | 82% | 82.5K | #330,897 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 22 similar websites and full traffic analytics for Datalogix
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 22 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as Datalogix (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Datalogix
Complete news archive for Datalogix
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Frequently Asked Questions about Datalogix
Datalogix was founded in 2002 and raised its 1st funding round 7 years after it was founded.
Datalogix is headquartered in Westminster, United States.
Datalogix is a funded company, having raised a total of $86.8M across 5 funding rounds to date. The company's 1st funding round was a Series A of $15M, raised on Oct 2009.
Datalogix has 4 employees.
Aggregator of offline purchasing data. Primarily the company collects and tracks offline and online data purchasing behavioural patterns, with the use of information obtained from retailers loyalty card programs. Retail stores, grocers, travel agencies. Pepsico, Ford, and the Dr Pepper Snapple Group are among its customers. In December 2014 the company was acquired by Oracle and now it operates as a part of the Oracle Data Cloud. Charges percentage of media spend with guaranteed minimums.
Datalogix's top competitors include 4C Insights, data.ai and ForeSee.
Datalogix offers Oracle Cloud Infrastructure, Oracle Fusion Cloud Applications, and Oracle Database.
Datalogix has made 2 acquisitions, including ConnectionEng, and SpireNow.
Datalogix has 7 investors. Key investors include Oracle, IVP, Wellington, Breyer Capital, and General Catalyst.
Datalogix operates through Datalogix, Inc..
Yes. Datalogix was acquired by Oracle in December 2014.