About ConnectionEng
ConnectionEng is a Media & Entertainment company based in Boulder (United States) founded in 2010, and was acquired by Datalogix in September 2012. Customer data is connected, analyzed, and insights are provided. ConnectionEng has raised $2.1 million across 2 funding rounds from investors including Datalogix. The company was acqui-hired. Its focus areas include Enterprise Applications, AdTech and Data Management Platform. Its legal entity is Connection Engine Inc. Its competitors include mParticle, Zefr and Acxiom; 2 of its 3 listed competitors have raised funding.
Company details
ConnectionEng was founded in 2010 in Boulder, United States, within the digital marketing sector. Technologies are developed to enable understanding and targeting of valuable customers through a cloud-based platform. Instant, automated insights are generated from billions of data points and advanced analytics. These are applied to support targeted programs for customer acquisition and retention. Acquisition by Datalogix occurred in September 2012.
- Headquarters Boulder, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website connectionengine.com
- Social LinkedIn X
- Acquired by Datalogix (Sep 2012)
- Legal Name Connection Engine Inc
Funding Insights of ConnectionEng
ConnectionEng has successfully raised a total of $2.1M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.05 million completed in July 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.1M
- Total Rounds 2
- Last Round Seed — $1.05M
- First Round $1.05M
(Jun 2010)
All 2 funding rounds of ConnectionEng with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2011 | $1.05M | Seed | – | – | – |
| Jun 2010 | $1.05M | Seed | – | – | – |
1 investors in total: 1 institutional.
Investors in ConnectionEng
ConnectionEng has secured backing from 1 investor. Prominent investors backing the company include Datalogix.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Offline purchasing data is aggregated from retailer loyalty programs. | 2002 | datalogix.com | Westminster, United States |
Investor details for ConnectionEng
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of ConnectionEng
4 dated milestones of ConnectionEng across 2 years, from founding to its latest funding, stage changes and deals.
- Founded ConnectionEng is founded.
- Funding First funding round of $1.0M.
- Funding Latest funding round, Seed, of $1.0M.
- Exit Acquired by Datalogix.
Competitors of ConnectionEng
ConnectionEng has 3 listed competitors in our database, 2 of them funded. They include mParticle, Zefr and Acxiom.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mparticle.com | 2012 | New York, United States | $266.6M | 151 | Customer data is collected and connected via API-based platform. | |
| zefr.com | 2009 | Los Angeles, United States | $36.16M | 133 | Cloud based video right management solution provider | |
| acxiom.com | 1969 | Little Rock, United States | Acxiom is engaged in providing data-driven marketing solutions. |
Detailed competitors of ConnectionEng
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as ConnectionEng (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Frequently Asked Questions about ConnectionEng
ConnectionEng was founded in 2010.
ConnectionEng is headquartered in Boulder, United States. It is registered at Boulder, Colorado, United States.
ConnectionEng is a funded company, having raised a total of $2.1M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.05M, raised on Jun 2010.
ConnectionEng was founded in 2010 in Boulder, United States, within the digital marketing sector. Technologies are developed to enable understanding and targeting of valuable customers through a cloud-based platform. Instant, automated insights are generated from billions of data points and advanced analytics. These are applied to support targeted programs for customer acquisition and retention. Acquisition by Datalogix occurred in September 2012.
ConnectionEng has 1 investor. Key investors include Datalogix.
ConnectionEng operates through Connection Engine Inc.
Yes. ConnectionEng was acquired by Datalogix in September 2012.