About Zefr
Zefr is a company based in Los Angeles (United States) founded in 2009 by Richard Raddon and Zach James. Zefr has raised $36.16 million across 4 funding rounds from investors including MK Capital, USVP and IVP. Zefr has completed 1 acquisition, including AdVerif.ai. Zefr offers products and services including Zefr Max, Zefr AI for Misinformation, Zefr YouTube Targeting, Zefr Self-Service for DV360, and Zefr Self-Service for Google Ads. Zefr operates in a competitive market with competitors including mParticle, Alliance Data, Choozle, Ubermedia and Permutive, among others.
- Headquarter Los Angeles, United States
- Founders Richard Raddon, Zach James
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Sectors
Media & Entertainment
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Email
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Phone
*********
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Website
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Social
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- Legal Name Zefr
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$36.16 M (USD)
in 4 rounds
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Latest Funding Round
$5 M (USD), Series B
Mar 08, 2016
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Investors
MK Capital
& 5 more
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Employee Count
Employee Count
- Investments & Acquisitions
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Products & Services of Zefr
Zefr offers a comprehensive portfolio of products and services, including Zefr Max, Zefr AI for Misinformation, Zefr YouTube Targeting, Zefr Self-Service for DV360, and Zefr Self-Service for Google Ads.
AI-powered platform for classifying social media content
Tool to identify and avoid misinformation in advertising
AI solution for brand-safe YouTube ad placements
Self-service tool for brand suitability in DV360
AI-driven tool for safe Google Ads targeting
Managed solutions for content transparency and exclusions
People of Zefr
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Software Development Team
18 people
Sales and Marketing
15 people
Leadership Team
15 people
Senior Team
14 people
Data Analysis and Operations Team
7 people
Product Management Team
6 people
Creative and Marketing Team
4 people
Finance and Accounting
3 people
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Funding Insights of Zefr
Zefr has successfully raised a total of $36.16M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $5 million completed in March 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series B — $5.0M
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First Round
First Round
(16 Jan 2013)
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Mar, 2016 | Amount | Series B - Zefr | Valuation | MK Capital , USVP |
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| Sep, 2014 | Amount | Series B - Zefr | Valuation |
investors |
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| Feb, 2014 | Amount | Series B - Zefr | Valuation | IVP |
Investors in Zefr
Zefr has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include MK Capital, USVP and IVP.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital investments in software and technology companies with a focus on early and growth stages.
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Founded Year | Domain | Location | |
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VC firm that focuses on early stage investments in the US
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Founded Year | Domain | Location | |
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Growth in technology companies is supported through venture capital.
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Founded Year | Domain | Location |
Investments & Acquisitions by Zefr
Zefr has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include AdVerif.ai.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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AI-based algorithm for ranking websites with fake content is developed.
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2017 |
Financial Statements - Zefr
Zefr Comparisons
Competitors of Zefr
Zefr operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as mParticle, Alliance Data, Choozle, Ubermedia and Permutive, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Customer data is collected and connected via API-based platform.
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| domain | founded_year | HQ Location |
Data-driven marketing, loyalty, and credit solutions are provided.
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| domain | founded_year | HQ Location |
Real-time insights are captured for targeted visual media campaigns.
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| domain | founded_year | HQ Location |
Cross-screen mobile audiences are targeted using location and social signals.
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| domain | founded_year | HQ Location |
Ad data management platform is provided to advertisers and publishers.
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Frequently Asked Questions about Zefr
Zefr was founded in 2009 and raised its 1st funding round 4 years after it was founded.
Zefr is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Richard Raddon is the current CEO of Zefr. They have also founded this company.
Zefr is a funded company, having raised a total of $36.16M across 4 funding rounds to date. The company's 1st funding round was a Series B of $30M, raised on Jan 16, 2013.
Zefr is a cloud-based video right management solution building social marketing and rights management software for online video. It is a software platform for brand and content management on YouTube. BrandID, which is Zefrs brand management software enables brands and media companies in publishing content, analyzing their brand exposure, partner with their fans and target ads. RightsID, which is Zefrs rights management software monetizes the content and also allows customers to take user uploaded content and manage it in their own content management system. Clients include Adidas, Warner Bros, Sony Music, Real Madrid, Universal Pictures, Saturday Night Live, Hasbro Studios and more.
Zefr offers Zefr Max, Zefr AI for Misinformation, Zefr YouTube Targeting, Zefr Self-Service for DV360, and 2 more products and services.
Zefr has made 1 acquisition, including AdVerif.ai.
Zefr has 6 investors. Key investors include MK Capital, USVP, IVP, First Round Capital, and Richmond Park Partners.