About Zefr
Zefr is a Media & Entertainment company based in Los Angeles (United States) founded in 2009 by Richard Raddon and Zach James. Cloud based video right management solution provider. Zefr has raised $36.16 million across 4 funding rounds from investors including MK Capital, USVP and IVP. Zefr has completed 1 acquisition, including AdVerif.ai. Its chief executive, as recorded, is Richard Raddon. Its website zefr.com draws about 16 thousand monthly visits. Zefr offers products and services including Zefr Max, Zefr AI for Misinformation, Zefr YouTube Targeting, Zefr Self-Service for DV360, and Zefr Self-Service for Google Ads. Its focus areas include Enterprise Applications, AdTech, Data Management Platform and OTT Video. Its competitors include mParticle, Alliance Data and Choozle; 2 of its 3 listed competitors have raised funding.
Company details
Zefr is a cloud-based video right management solution building social marketing and rights management software for online video. It is a software platform for brand and content management on YouTube. BrandID, which is Zefrs brand management software enables brands and media companies in publishing content, analyzing their brand exposure, partner with their fans and target ads. RightsID, which is Zefrs rights management software monetizes the content and also allows customers to take user uploaded content and manage it in their own content management system. Clients include Adidas, Warner Bros, Sony Music, Real Madrid, Universal Pictures, Saturday Night Live, Hasbro Studios and more.
- Total Equity Funding$36.16M (USD)
in 4 rounds
- Latest Funding Round$5M (USD), Series B
Mar 2016
- InvestorsMK Capital
& 5 more
- Investments & Acquisitions
Products & Services of Zefr
Zefr offers a comprehensive portfolio of products and services, including Zefr Max, Zefr AI for Misinformation, Zefr YouTube Targeting, Zefr Self-Service for DV360, and Zefr Self-Service for Google Ads.
AI-powered platform for classifying social media content
Tool to identify and avoid misinformation in advertising
AI solution for brand-safe YouTube ad placements
Self-service tool for brand suitability in DV360
AI-driven tool for safe Google Ads targeting
Managed solutions for content transparency and exclusions
Apps and channels of Zefr
its YouTube channel Zefr has 1.38K subscribers and 28 videos.
Videos from Zefr
The most watched videos on Zefr's YouTube channel, Zefr (1.38K subscribers). Click a video to play it here.
More on Zefr.
Funding Insights of Zefr
Zefr has successfully raised a total of $36.16M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $5 million completed in March 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $36.16M
- Total Rounds 4
- Last Round Series B — $5M
- First Round $277,919
(Jan 2013)
- Investors Count 6
All 4 funding rounds of Zefr with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2016 | $5M | Series B | – | MK Capital, USVP | – |
| Sep 2014 | $886,939 | Series B | – | – | – |
| Feb 2014 | $30M | Series B | – | IVP | |
| Jan 2013 | $277,919 | Seed | – | – | – |
6 investors in total: 6 institutional.
Investors in Zefr
Zefr has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include MK Capital, USVP and IVP.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments in software and technology companies with a focus on early and growth stages. | mkcapital.com | |||
VC firm that focuses on early stage investments in the US | usvp.com | Menlo Park, United States | ||
Growth in technology companies is supported through venture capital. | ivp.com | Menlo Park, United States | ||
US focused seed and early-stage VC firm | firstround.com | San Francisco, United States | ||
Venture capital firm investing in early stage startups | shasta.vc | Portola Valley, United States | ||
| richmondparkpartners.com |
Investor details for Zefr
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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Verified entity values are shown only after access is granted.
People of Zefr
96 people are tracked at Zefr (44 in leadership, 52 in team).
| Name | Role | Group |
|---|---|---|
Richard Raddon | Co-Founder & Co-CEO | Leadership |
Zach James | Co-Founder & Co-CEO | Leadership |
Michelle Rai | Senior Sales Director | Leadership |
Hailey Thomas | Senior Director Sales Operations | Leadership |
Catherine Moelker | Senior Sales Director | Leadership |
Guillaume Chorn | Director Of Engineering | Leadership |
Edvaldo Silva | Sales Director Latam | Leadership |
Jessica Romero | Director Of Quality Assurance | Leadership |
Oliver Stratton | EMEA Sales Director | Leadership |
Sarah Grindle | Director, East Coast Sales | Leadership |
Mark Kawakami | Director Of Front End Engineering | Leadership |
Chris Dale | Director Of Human Resources | Leadership |
Mike Villalobos | VP Of Engineering | Leadership |
Jordan Newton | Executive Business Partner | Leadership |
Jonathan Gipson | Regional Brand Strategy Director, North American Ad Sales | Leadership |
Richard Kimball | Director Of UX Design | Leadership |
Brandon Folkman | VP, Technical Operations | Leadership |
Stephanie Kraft | Head, Finance | Leadership |
Rich Raddon | Co-CEO, Co-Founder | Leadership |
Kitty Diamond | Senior Director Of Targeting | Leadership |
76 more people are available in the full profile.
Complete people profiles for Zefr
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Investments & Acquisitions by Zefr
Zefr has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include AdVerif.ai.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
AI-based algorithm for ranking websites with fake content is developed. | adverifai.com | Utrecht, Netherlands | 2017 | Jul 2022 | •••• |
Complete acquisition details for Zefr
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
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Timeline of Zefr
4 dated milestones of Zefr across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Zefr is founded.
- Funding First funding round of $278K.
- Funding Latest funding round, Series B, of $5.0M.
- Acquisition Acquires AdVerif.ai.
Competitors of Zefr
Zefr has 3 listed competitors in our database, 2 of them funded. They include mParticle, Alliance Data and Choozle.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mparticle.com | 2012 | New York, United States | $266.6M | 151 | Customer data is collected and connected via API-based platform. | |
| alliancedata.com | 1996 | Plano, United States | 20,000 | Data-driven marketing, loyalty, and credit solutions are provided. | ||
| choozle.com | 2012 | Denver, United States | $29.91M | 84 | Real-time insights are captured for targeted visual media campaigns. |
Detailed competitors of Zefr
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Zefr
The website of Zefr (zefr.com) receives about 16.3K visits a month and ranks #1,747,313 among all websites worldwide, #7,785 in Marketing and Advertising.
- Monthly visits16.3K
▲ 13.1% vs previous month
- Unique visitors5K
per month
- Global rank#1,747,313
among all websites
- Category rank#7,785
Business and Consumer Services · Marketing and Advertising
- Bounce rate42%
- Pages per visit1.8
- Average visit1 min 10 sec
- DevicesDesktop 37% · Mobile 63%
Websites whose visitors overlap most with Zefr. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| videobeat.net | 100% | View details | |||
| nomobo.tv | 99% | 1.4K | #13,612,072 | View details | |
| pixability.com | 96% | 9K | #2,574,454 | View details | |
| brandid.com | 64% | View details | |||
blog.medallia.com | blog.medallia.com | 61% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for Zefr
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 10 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in OTT & Streaming Media
3 companies that operate in the same segment as Zefr (OTT & Streaming Media) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Video content is streamed through subscription-based OTT platform. | 2007 | Santa Monica, California, United States | USD 100 M | 2,314 | ||
ESports social video streaming platform | 2006 | San Francisco, California, United States | USD 35.12 M | |||
Subscription-based platform for streaming soccer content is offered. | 2015 | New York, New York, United States | USD 154.63 M | USD 1.62 B | 590 |
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Related news about Zefr
Complete news archive for Zefr
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Frequently Asked Questions about Zefr
Zefr was founded in 2009 and raised its 1st funding round 4 years after it was founded.
Zefr is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Richard Raddon is the CEO of Zefr, as recorded in our data. They have also founded this company.
Zefr is a funded company, having raised a total of $36.16M across 4 funding rounds to date. The company's 1st funding round was a Seed of $277.92K, raised on Jan 2013.
Zefr is a cloud-based video right management solution building social marketing and rights management software for online video. It is a software platform for brand and content management on YouTube. BrandID, which is Zefrs brand management software enables brands and media companies in publishing content, analyzing their brand exposure, partner with their fans and target ads. RightsID, which is Zefrs rights management software monetizes the content and also allows customers to take user uploaded content and manage it in their own content management system. Clients include Adidas, Warner Bros, Sony Music, Real Madrid, Universal Pictures, Saturday Night Live, Hasbro Studios and more.
Zefr's top competitors include mParticle, Choozle and Alliance Data.
Zefr offers Zefr Max, Zefr AI for Misinformation, Zefr YouTube Targeting, Zefr Self-Service for DV360, and 2 more products and services.
Zefr has made 1 acquisition, including AdVerif.ai.
Zefr has 6 investors. Key investors include MK Capital, USVP, IVP, First Round Capital, and Richmond Park Partners.
Zefr operates through Zefr.