About Permutive
Permutive is a company based in London (United Kingdom) founded in 2013 by Joseph Root.. Permutive has raised $116.46 million across 4 funding rounds from investors including SoftBank Vision Fund, EQT Ventures and Octopus Ventures. The company has 89 employees as of January 31, 2024. Permutive offers products and services including Audience Activation Platform. Permutive operates in a competitive market with competitors including mParticle, Zefr, Acxiom, Lotame and Choozle, among others.
- Headquarter London, United Kingdom
- Employees 89 as on 31 Jan, 2024
- Founders Joseph Root
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Sectors
Media & Entertainment
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Permutive Limited
- Date of Incorporation 18 Oct, 2013
- Jurisdiction LONDON, ENGLAND
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Annual Revenue
$14.01 M (USD)14as on Jan 31, 2024
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Net Profit
$-14.32 M (USD)37as on Jan 31, 2024
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EBITDA
$-16.05 M (USD)33as on Jan 31, 2024
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Total Equity Funding
$116.46 M (USD)
in 4 rounds
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Latest Funding Round
$86.53 M (USD), Series C
Oct 25, 2021
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Investors
SoftBank Vision Fund
& 5 more
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Employee Count
89
as on Jan 31, 2024
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Products & Services of Permutive
Permutive offers a comprehensive portfolio of products and services, including Audience Activation Platform. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Enables real-time audience data processing for publishers and advertisers.
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Sales and Marketing
10 people
Leadership Team
5 people
Product Management Team
4 people
Finance and Accounting
2 people
Data Analysis and Operations Team
2 people
Human Resources and Administration
2 people
Global Team
1 people
Software Development Team
1 people
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Funding Insights of Permutive
Permutive has successfully raised a total of $116.46M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $86.53 million completed in October 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series C — $86.5M
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First Round
First Round
(22 May 2015)
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2021 | Amount | Series C - Permutive | Valuation | SoftBank Vision Fund | |
| Jul, 2020 | Amount | Series B - Permutive | Valuation | Octopus Ventures | |
| Jan, 2018 | Amount | Series A - Permutive | Valuation | Entrepreneur First , Y Combinator |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Permutive
Permutive has secured backing from 6 investors, including venture fund investors. Prominent investors backing the company include SoftBank Vision Fund, EQT Ventures and Octopus Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital investments in technology and innovation sectors.
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Founded Year | Domain | Location | |
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Venture capital investment and support for founders in technology and health sectors.
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Founded Year | Domain | Location | |
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Venture capital investments in technology and startups.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Permutive
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Permutive
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Permutive Comparisons
Competitors of Permutive
Permutive operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as mParticle, Zefr, Acxiom, Lotame and Choozle, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Customer data is collected and connected via API-based platform.
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| domain | founded_year | HQ Location |
Cloud based video right management solution provider
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| domain | founded_year | HQ Location |
Acxiom is engaged in providing data-driven marketing solutions.
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| domain | founded_year | HQ Location |
Audience data is collected and managed via a specialized platform.
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| domain | founded_year | HQ Location |
Real-time insights are captured for targeted visual media campaigns.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Permutive
Frequently Asked Questions about Permutive
When was Permutive founded?
Permutive was founded in 2013 and raised its 1st funding round 2 years after it was founded.
Where is Permutive located?
Permutive is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Who is the current CEO of Permutive?
Joseph Root is the current CEO of Permutive. They have also founded this company.
Is Permutive a funded company?
Permutive is a funded company, having raised a total of $116.46M across 4 funding rounds to date. The company's 1st funding round was a Series A of $10M, raised on May 22, 2015.
How many employees does Permutive have?
As of Jan 31, 2024, the latest employee count at Permutive is 89.
What is the annual revenue of Permutive?
Annual revenue of Permutive is $14.01M as on Jan 31, 2024.
What does Permutive do?
Permutive was founded in 2013 in London, United Kingdom, as a provider of an ad data management platform. Solutions are offered to advertisers and publishers for controlling advertisement and audience data. Functionalities such as bug fixer and crisis mode are included to predict data breaches and malfunctions. Operations focus on the advertising technology sector, supporting data-related controls across digital environments.
Who are the top competitors of Permutive?
What products or services does Permutive offer?
Permutive offers Audience Activation Platform.
Who are Permutive's investors?
Permutive has 6 investors. Key investors include SoftBank Vision Fund, EQT Ventures, Octopus Ventures, ACE Ventures, and Entrepreneur First.
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