About Permutive
Permutive is a Media & Entertainment company based in London (United Kingdom) founded in 2013 by Joseph Root. Ad data management platform is provided to advertisers and publishers. Permutive has raised $116.46 million across 4 funding rounds from investors including SoftBank Vision Fund, EQT Ventures and Octopus Ventures. The company has 89 employees. Its chief executive, as recorded, is Joseph Root. Its website permutive.com draws about 21 thousand monthly visits. Permutive offers products and services including Audience Activation Platform. Its focus areas include Enterprise Applications, AdTech and Data Management Platform. Its legal entity is PERMUTIVE LIMITED.
Company details
Permutive was founded in 2013 in London, United Kingdom, as a provider of an ad data management platform. Solutions are offered to advertisers and publishers for controlling advertisement and audience data. Functionalities such as bug fixer and crisis mode are included to predict data breaches and malfunctions. Operations focus on the advertising technology sector, supporting data-related controls across digital environments.
- Headquarters London, United Kingdom
- Employees 89
- Founders Joseph Root
- SectorsMedia & Entertainment
- Website category Business and Consumer Services · Online Marketing
- Email••••••••
- Phone•••• ••••
- Website permutive.com
- Social LinkedIn X
- Legal Name Permutive Limited
- Date of Incorporation 18 Oct, 2013
- Jurisdiction LONDON, ENGLAND
- Annual Revenue$14.01 M (USD)14as on Jan 31, 2024
- Net Profit-$14.32 M (USD)37as on Jan 31, 2024
- EBITDA-$16.05 M (USD)33as on Jan 31, 2024
- Total Equity Funding$116.46M (USD)
in 4 rounds
- Latest Funding Round$86.53M (USD), Series C
Oct 2021
- InvestorsSoftBank Vision Fund
& 5 more
- Employee Count89
Products & Services of Permutive
Permutive offers a comprehensive portfolio of products and services, including Audience Activation Platform.
Enables real-time audience data processing for publishers and advertisers.
Funding Insights of Permutive
Permutive has successfully raised a total of $116.46M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $86.53 million completed in October 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $116.46M
- Total Rounds 4
- Last Round Series C — $86.53M
- First Round $1.41M
(May 2015)
- Investors Count 6
All 4 funding rounds of Permutive with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2021 | $86.53M | Series C | – | SoftBank Vision Fund | |
| Jul 2020 | $18.52M | Series B | – | Octopus Ventures | |
| Jan 2018 | $10M | Series A | – | Entrepreneur First, Y Combinator | – |
| May 2015 | $1.41M | Seed | – | – | – |
6 investors in total: 6 institutional.
Investors in Permutive
Permutive has secured backing from 6 investors, including venture fund investors. Prominent investors backing the company include SoftBank Vision Fund, EQT Ventures and Octopus Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments in technology and innovation sectors. | eqtventures.com | |||
Venture capital investment and support for founders in technology and health sectors. | octopusventures.com | |||
Venture capital investments in technology and startups. | 2016 | visionfund.com | London, United Kingdom | |
ACE Ventures is engaged in venture capital investments globally. | aceventures.vc | Geneva, Switzerland | ||
Provider of a program turning individuals into funded technology company founders | joinef.com | London, United Kingdom | ||
Early-stage startups are accelerated via funding and educational programs. | ycombinator.com | Mountain View, United States |
Investor details for Permutive
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Permutive
30 people are tracked at Permutive (20 in leadership, 10 in team); the tracked headcount is 89.
| Name | Role | Group |
|---|---|---|
Joseph Root | Co-Founder & CEO | Leadership |
Frances Hudson | Director Of Product Management | Leadership |
Namrata Varma | Director, Global Marketing Operations | Leadership |
Tom Shapland Cannes | Enterprise Director, Brands & Advertisers | Leadership |
Joe Root | CEO & Co-Founder | Leadership |
Neil Ripley | Global Head Of Communications | Leadership |
Robert Cary | Director, Product Marketing | Leadership |
Robbert van der Pluijm | Head Of Marketing | Leadership |
Michael O'Grady | Chief Financial Officer | Leadership |
Christina Hatcher | Director Of Sales Operations | Leadership |
Alice Lloyd | Head Of Talent | Leadership |
Chloe Grutchfield | VP Of Products | Leadership |
Rhiannon Prothero | Senior Vice President Marketing | Leadership |
Lucy Willingham | Senior Talent Partner (product & Engineering) | Leadership |
Ryan Kotars | Sales Director | Leadership |
Farris Jallad | US & Latam Enterprise Sales Director | Leadership |
Julien Mentasti | Sales Director | Leadership |
Laurence Greene | Senior People Partner | Leadership |
Theo Perlman | Head Of Product And Partnerships (advertiser) | Leadership |
Aline Z. | Managing Director | Leadership |
10 more people are available in the full profile.
Complete people profiles for Permutive
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
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Timeline of Permutive
3 dated milestones of Permutive across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Permutive is founded.
- Funding First funding round of $1.4M.
- Funding Latest funding round, Series C, of $86.5M.
Web traffic of Permutive
The website of Permutive (permutive.com) receives about 21.1K visits a month and ranks #1,078,206 among all websites worldwide, #2,400 in Online Marketing.
- Monthly visits21.1K
▼ 6.8% vs previous month
- Unique visitors9.6K
per month
- Global rank#1,078,206
among all websites
- Category rank#2,400
Business and Consumer Services · Online Marketing
- Bounce rate41%
- Pages per visit2.6
- Average visit30 sec
- DevicesDesktop 45% · Mobile 55%
Websites whose visitors overlap most with Permutive. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| tealium.com | 100% | 121.5K | #332,407 | View details | |
| mixpanel.com | 94% | 1.5M | #26,870 | View details | |
| simpli.fi | 62% | 378.1K | #139,792 | View details | |
| sharethrough.com | 57% | 455.9K | #113,971 | View details | |
programaticaly.com | programaticaly.com | 56% | #1,361,668 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for Permutive
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Permutive
Complete news archive for Permutive
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Frequently Asked Questions about Permutive
Permutive was founded in 2013 and raised its 1st funding round 2 years after it was founded.
Permutive is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Joseph Root is the CEO of Permutive, as recorded in our data. They have also founded this company.
Permutive is a funded company, having raised a total of $116.46M across 4 funding rounds to date. The company's 1st funding round was a Seed of $1.41M, raised on May 2015.
Permutive has 89 employees.
Annual revenue of Permutive is $14.01M as on Jan 31, 2024.
Permutive was founded in 2013 in London, United Kingdom, as a provider of an ad data management platform. Solutions are offered to advertisers and publishers for controlling advertisement and audience data. Functionalities such as bug fixer and crisis mode are included to predict data breaches and malfunctions. Operations focus on the advertising technology sector, supporting data-related controls across digital environments.
Permutive offers Audience Activation Platform.
Permutive has 6 investors. Key investors include SoftBank Vision Fund, EQT Ventures, Octopus Ventures, ACE Ventures, and Entrepreneur First.
Permutive operates through Permutive Limited.