Permutive

London, United Kingdom Founded: 2013 • Age: 13 yrs
Ad data management platform is provided to advertisers and publishers.
Annual revenue $14.0M Latest available
Total funding $116.5M 4 rounds
Employees 89 Tracked headcount
Investors 6 Known backers
Products 1 Services tracked
Competitors 10 Brand Intelligence

About Permutive

Permutive is a company based in London (United Kingdom) founded in 2013 by Joseph Root. Permutive has raised $116.46 million across 4 funding rounds from investors including SoftBank Vision Fund, EQT Ventures and Octopus Ventures. The company has 89 employees as of January 31, 2024. Permutive offers products and services including Audience Activation Platform. Permutive operates in a competitive market with competitors including mParticle, Zefr, Acxiom, Lotame and Choozle, among others.

  • Headquarter London, United Kingdom
  • Employees 89 as on 31 Jan, 2024
  • Founders Joseph Root
  • Sectors
    Media & Entertainment
  • Email
    Locked
  • Phone
    Locked
  • Website
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  • Social
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  • Legal Name Permutive Limited
  • Date of Incorporation 18 Oct, 2013
  • Jurisdiction LONDON, ENGLAND
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $14.01 M (USD)
    14
    as on Jan 31, 2024
  • Net Profit
    -$14.32 M (USD)
    37
    as on Jan 31, 2024
  • EBITDA
    -$16.05 M (USD)
    33
    as on Jan 31, 2024
  • Total Equity Funding
    $116.46 M (USD)

    in 4 rounds

  • Latest Funding Round
    $86.53 M (USD), Series C

    Oct 25, 2021

  • Investors
  • Employee Count
    89

    as on Jan 31, 2024

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Products & Services of Permutive

Permutive offers a comprehensive portfolio of products and services, including Audience Activation Platform.

Product name locked
Category locked
Primary

Enables real-time audience data processing for publishers and advertisers.

People of Permutive

Headcount 50-200
Employee Profiles 29
Employee Profiles
People
Chelsea Abbey
Office Manager & Executive Assistant
People
Namrata Varma
Director, Global Marketing Operations
People
Tom Shapland Cannes
Enterprise Director, Brands & Advertisers
People
Joe Root
CEO & Co-Founder

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Funding Insights of Permutive

Permutive has successfully raised a total of $116.46M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $86.53 million completed in October 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Permutive

Permutive has secured backing from 6 investors, including venture fund investors. Prominent investors backing the company include SoftBank Vision Fund, EQT Ventures and Octopus Ventures.

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Venture Fund
Investor Description Founded Year Domain Location
Venture capital investments in technology and innovation sectors.
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Venture capital investment and support for founders in technology and health sectors.
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Venture capital investments in technology and startups.
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Investor details for Permutive

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
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Investments & Acquisitions by Permutive

Investments
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Investment portfolio details for Permutive

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

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  • Transaction dates
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Financial Statements - Permutive

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Detailed financials for Permutive

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  • Profit trends
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Permutive Comparisons

Permutive Primary company
Description
Ad data management platform is provided to advertisers and p...
Location
London, United Kingdom
Founded Year
2013
Annual Revenue
$14.01 M (USD)
Net Profit
-$14.32 M (USD)
EBITDA
-$16.05 M (USD)
Employees
89
As of 2024
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Peer comparison for Permutive

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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Competitors of Permutive

Permutive operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as mParticle, Zefr, Acxiom, Lotame and Choozle, among others.

Company Name Domain Founded year HQ Location Description
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Customer data is collected and connected via API-based platform.
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Cloud based video right management solution provider
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Acxiom is engaged in providing data-driven marketing solutions.
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Audience data is collected and managed via a specialized platform.
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Real-time insights are captured for targeted visual media campaigns.
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Detailed competitors of Permutive

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

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Latest news on Permutive

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Complete news archive for Permutive

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  • Source and publication date
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Frequently Asked Questions about Permutive

Permutive was founded in 2013 and raised its 1st funding round 2 years after it was founded.

Permutive is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Joseph Root is the current CEO of Permutive. They have also founded this company.

Permutive is a funded company, having raised a total of $116.46M across 4 funding rounds to date.

As of Jan 31, 2024, the latest employee count at Permutive is 89.

Annual revenue of Permutive is $14.01M as on Jan 31, 2024.

Permutive was founded in 2013 in London, United Kingdom, as a provider of an ad data management platform. Solutions are offered to advertisers and publishers for controlling advertisement and audience data. Functionalities such as bug fixer and crisis mode are included to predict data breaches and malfunctions. Operations focus on the advertising technology sector, supporting data-related controls across digital environments.

Permutive's top competitors include mParticle, Choozle and Zefr.

Permutive offers Audience Activation Platform.

Permutive has 6 investors. Key investors include SoftBank Vision Fund, EQT Ventures, Octopus Ventures, ACE Ventures, and Entrepreneur First.

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