About Mixpanel
Mixpanel is a company based in San Francisco (United States) founded in 2009.. Mixpanel has raised $277.12 million across 6 funding rounds from investors including Bain Capital, Andreessen Horowitz and Sequoia Capital. Mixpanel has completed 1 acquisition, including DoubleLoop. Mixpanel offers products and services including Product Analytics, Session Replay, and Warehouse Connectors. Mixpanel operates in a competitive market with competitors including Pendo, User Testing, Amplitude, Heap and Quantum Metric, among others.
- Headquarter San Francisco, United States
- Stage Unicorn
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Sectors
Technology
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Email
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Phone
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Website
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Social
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- Legal Name Mixpanel India Services Private Limited
- Date of Incorporation 10 Feb, 2024
- Jurisdiction Bangalore North, Karnataka, India
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$277.12 M (USD)
in 6 rounds
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Latest Funding Round
$200 M (USD), Series C
Nov 15, 2021
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Investors
Bain Capital
& 6 more
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Employee Count
Employee Count
- Investments & Acquisitions
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Products & Services of Mixpanel
Mixpanel offers a comprehensive portfolio of products and services, including Product Analytics, Session Replay, and Warehouse Connectors. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Measures and optimizes user interactions in digital products.
Watches and analyzes user journeys for better insights.
Syncs data from warehouses for comprehensive analysis.
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Funding Insights of Mixpanel
Mixpanel has successfully raised a total of $277.12M across 6 strategic funding rounds. The most recent funding activity was a Series C round of $200 million completed in November 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Series C — $200.0M
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First Round
First Round
(19 Aug 2009)
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Nov, 2021 | Amount | Series C - Mixpanel | Valuation | Bain Capital |
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| Dec, 2014 | Amount | Series B - Mixpanel | Valuation | a16z |
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| May, 2012 | Amount | Series A - Mixpanel | Valuation | a16z |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Mixpanel
Mixpanel has secured backing from 7 investors, including venture fund and angel investors. Prominent investors backing the company include Bain Capital, Andreessen Horowitz and Sequoia Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Debt and equity investments are pursued across multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital investments in technology sectors are handled by Andreessen Horowitz.
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Founded Year | Domain | Location | |
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Sequoia Capital is engaged in venture capital investments.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Mixpanel
Mixpanel has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include DoubleLoop. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Metrics are tracked and correlations tested through cloud-based platform.
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2019 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Mixpanel
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Mixpanel Comparisons
Competitors of Mixpanel
Mixpanel operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Pendo, User Testing, Amplitude, Heap and Quantum Metric, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Product experience is managed through cloud-based analytics and feedback tools.
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| domain | founded_year | HQ Location |
Automated usability testing and feedback for mobile experiences is provided.
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| domain | founded_year | HQ Location |
Amplitude is recognized as a leading digital analytics platform.
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| domain | founded_year | HQ Location |
Cloud based product analytics software
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| domain | founded_year | HQ Location |
Real-time digital experience analytics software is provided for businesses.
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| domain | founded_year | HQ Location |
User feedback is gathered via cloud-based web and mobile platforms.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Mixpanel
Frequently Asked Questions about Mixpanel
When was Mixpanel founded?
Mixpanel was founded in 2009.
Where is Mixpanel located?
Mixpanel is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Who is the current CEO of Mixpanel?
Amir Movafaghi is the current CEO of Mixpanel.
Is Mixpanel a funded company?
Mixpanel is a funded company, having raised a total of $277.12M across 6 funding rounds to date. The company's 1st funding round was a Series A of $10.25M, raised on Aug 19, 2009.
What does Mixpanel do?
Provider of user behaviour analytics platform. It offers a web analytics platform that allows businesses to study consumer behaviour in real time by tracking users actions rather than page views. It offers a simple SDK that can be installed on every major platform including mobile. It helps businesses increase conversions by identifying where they lose customers in any process using the funnel method. It also offers retention reports that visualize how often the customers return and engage with their application.
Who are the top competitors of Mixpanel?
Mixpanel's top competitors include Pendo, User Testing and Amplitude.
What products or services does Mixpanel offer?
Mixpanel offers Product Analytics, Session Replay, and Warehouse Connectors.
How many acquisitions has Mixpanel made?
Mixpanel has made 1 acquisition, including DoubleLoop.
Who are Mixpanel's investors?
Mixpanel has 7 investors. Key investors include Bain Capital, Andreessen Horowitz, Sequoia Capital, Keith Rabois, and Max Levchin.
What is Mixpanel's valuation?
The valuation of Mixpanel is $1.05B as of Nov 2021.
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