Mixpanel

San Francisco, United States Founded: 2009 • Age: 17 yrs
Provides product analytics software for product teams
Annual revenue - Latest available
Total funding $277.1M 6 rounds
Employees - Tracked headcount
Investors 7 Known backers
Products 3 Services tracked
Competitors 9 Brand Intelligence

About Mixpanel

Mixpanel is a company based in San Francisco (United States) founded in 2009. Mixpanel has raised $277.12 million across 6 funding rounds from investors including Bain Capital, Andreessen Horowitz and Sequoia Capital. Mixpanel has completed 1 acquisition, including DoubleLoop. Mixpanel offers products and services including Product Analytics, Session Replay, and Warehouse Connectors. Mixpanel operates in a competitive market with competitors including Pendo, User Testing, Amplitude, Heap and Quantum Metric, among others.

  • Headquarter San Francisco, United States
  • Stage Unicorn
  • Sectors
    Technology
  • Email
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  • Phone
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  • Website
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  • Social
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  • Legal Name Mixpanel India Services Private Limited
  • Date of Incorporation 10 Feb, 2024
  • Jurisdiction Bangalore North, Karnataka, India
Operational Areas
Technology → Enterprise Software & Productivity Solutions Unlock Sub-Sector Unlock Segment
Technology → Enterprise Software & Productivity Solutions Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $277.12 M (USD)

    in 6 rounds

  • Latest Funding Round
    $200 M (USD), Series C

    Nov 15, 2021

  • Investors
  • Employee Count
    Not available
  • Investments & Acquisitions
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Products & Services of Mixpanel

Mixpanel offers a comprehensive portfolio of products and services, including Product Analytics, Session Replay, and Warehouse Connectors.

Product name locked
Category locked
Primary

Measures and optimizes user interactions in digital products.

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Watches and analyzes user journeys for better insights.

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Syncs data from warehouses for comprehensive analysis.

People of Mixpanel

Headcount 200-500
Employee Profiles 121
Board Members and Advisors 1
Employee Profiles
People
Naitik Soni
Senior Customer Success Architect
People
Harriet Kaufman
Senior Manager, Customer Success EMEA
People
Bobby Herrman
Senior Account Manager - Select Accounts
People
Martina Iemi
Billing Team Lead

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Funding Insights of Mixpanel

Mixpanel has successfully raised a total of $277.12M across 6 strategic funding rounds. The most recent funding activity was a Series C round of $200 million completed in November 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Mixpanel

Mixpanel has secured backing from 7 investors, including venture fund and angel investors. Prominent investors backing the company include Bain Capital, Andreessen Horowitz and Sequoia Capital.

All
Venture Fund
Angel
Investor Description Founded Year Domain Location
Debt and equity investments are pursued across multiple sectors.
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Venture capital investments in technology sectors are handled by Andreessen Horowitz.
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Sequoia Capital is engaged in venture capital investments.
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Investor details for Mixpanel

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  • Investor domains
  • Investor locations
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Investments & Acquisitions by Mixpanel

Mixpanel has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include DoubleLoop.

Investments
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Investment portfolio details for Mixpanel

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Acquisitions
Company Name Description Domain Location Founded Year Amount
Metrics are tracked and correlations tested through cloud-based platform.
Locked Locked 2019 Locked
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Complete acquisition details for Mixpanel

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  • Acquired stakes
  • Disclosed values
  • Domains and locations

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Financial Statements - Mixpanel

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Detailed financials for Mixpanel

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Mixpanel Comparisons

Mixpanel Primary company
Description
Provides product analytics software for product teams
Location
San Francisco, United States
Founded Year
2009
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Mixpanel

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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Competitors of Mixpanel

Mixpanel operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Pendo, User Testing, Amplitude, Heap and Quantum Metric, among others.

Company Name Domain Founded year HQ Location Description
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Product experience is managed through cloud-based analytics and feedback tools.
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Automated usability testing and feedback for mobile experiences is provided.
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Amplitude is recognized as a leading digital analytics platform.
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Cloud based product analytics software
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Real-time digital experience analytics software is provided for businesses.
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User feedback is gathered via cloud-based web and mobile platforms.
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Detailed competitors of Mixpanel

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
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  • Competitive positioning

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Latest news on Mixpanel

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Complete news archive for Mixpanel

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Mixpanel

Mixpanel was founded in 2009.

Mixpanel is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Amir Movafaghi is the current CEO of Mixpanel.

Mixpanel is a funded company, having raised a total of $277.12M across 6 funding rounds to date.

Provider of user behaviour analytics platform. It offers a web analytics platform that allows businesses to study consumer behaviour in real time by tracking users actions rather than page views. It offers a simple SDK that can be installed on every major platform including mobile. It helps businesses increase conversions by identifying where they lose customers in any process using the funnel method. It also offers retention reports that visualize how often the customers return and engage with their application.

Mixpanel's top competitors include Pendo, User Testing and Amplitude.

Mixpanel offers Product Analytics, Session Replay, and Warehouse Connectors.

Mixpanel has made 1 acquisition, including DoubleLoop.

Mixpanel has 7 investors. Key investors include Bain Capital, Andreessen Horowitz, Sequoia Capital, Keith Rabois, and Max Levchin.

The valuation of Mixpanel is $1.05B as of Nov 2021.

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