About RJMetrics
RJMetrics is a Technology company based in Philadelphia (United States) founded in 2008, and was acquired by Magento in July 2016. Business intelligence tools for data analysis and visualization are delivered. It operates in the Technology and Retail sectors. RJMetrics has raised $24.02 million across 3 funding rounds from investors including Permira, Magento and Lerer Hippeau. The company has 28 employees. The company was acqui-hired. RJMetrics offers products and services including Adobe Commerce Intelligence. Its focus areas include E-Commerce Enablers, Analytics, Customer Intelligence and Enterprise Applications. Its legal entity is RJMetrics Inc. Its competitors include Klaviyo, Yotpo and Demandware; 3 of its 3 listed competitors have raised funding.
Company details
RJmetrics offers BI for analysis and visualization solutions. It offers a wide range of connectors for different data-types into their proprietary API for self-service BI. Serves mostly e-commerce companies, SaaS vendors, social media organizations and online content providers. Provides useful metrics such as Customer Lifetime Value, cohort analysis, marketing ROI, repeat purchase rate, revenue analytics, churn rate and allows custom metrics. Integrates with Shopify, Magento, Google Analytics, Zendesk, etc. Offers Data Import API for systems without a pre-built RJMetrics connector. Four pricing plans based on number of users in database. Separate plan for startups. Customers include Fab, Craftsy and NoMoreRack.
- Headquarters Philadelphia, United States
- Employees 28
- Stage Acquired
- SectorsTechnologyRetail
- Website category Business and Consumer Services · Online Marketing
- Website rjmetrics.com
- Social LinkedIn X Facebook
- Acquired by Magento (Jul 2016)
- Legal Name Rjmetrics Inc
Products & Services of RJMetrics
RJMetrics offers a comprehensive portfolio of products and services, including Adobe Commerce Intelligence.
Centralizes commerce data for insights and reporting.
Funding Insights of RJMetrics
RJMetrics has successfully raised a total of $24.02M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $16.5 million completed in September 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $24.02M
- Total Rounds 3
- Last Round Series B — $16.5M
- First Round $1.2M
(Jan 2012)
- Investors Count 8
All 3 funding rounds of RJMetrics with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2014 | $16.5M | Series B | – | – | |
| May 2013 | $6.32M | Series A | – | Trinity Ventures | |
| Jan 2012 | $1.2M | Seed | – | – |
10 investors in total: 10 institutional.
Investors in RJMetrics
RJMetrics has secured backing from 10 investors, including venture fund investors. Prominent investors backing the company include Permira, Magento and Lerer Hippeau.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital is invested personally in fewer enterprises, with support provided for building game-changing businesses. | augustcap.com | |||
Venture capital firm investing in early-stage technology and real estate companies. | trinityventures.com | |||
Venture capital is invested in multiple sectors by Uncork Capital. | uncorkcapital.com | Palo Alto, United States | ||
Early-stage investments are provided to transformative technology companies. | svangel.com | San Francisco, United States | ||
Investments in US tech startups are made by Zelkova Ventures. | zelkovavc.com | Miami, United States | ||
Tech focused VC firm investing in early stage companies in the US | redswan.vc | New York, United States | ||
USA focused VC firm investing in seed and early stage startups | 2010 | lererhippeau.com | New York, United States | |
Early-stage tech-focused VC firm investing in geographies such as the US | upstageventures.com | New York, United States | ||
Investments are made in technology, consumer, healthcare, and service sectors. | 1985 | permira.com | London, United Kingdom | |
Cloud-based and open-source e-commerce software is provided. | 2008 | magento.com | Los Angeles, United States |
Investor details for RJMetrics
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of RJMetrics
1 people are tracked at RJMetrics (1 in leadership); the tracked headcount is 28.
| Name | Role | Group |
|---|---|---|
Robert J. Moore | CEO and Co-Founder | Leadership |
Complete people profiles for RJMetrics
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of RJMetrics
4 dated milestones of RJMetrics across 8 years, from founding to its latest funding, stage changes and deals.
- Founded RJMetrics is founded.
- Funding First funding round of $1.2M.
- Funding Latest funding round, Series B, of $16.5M.
- Exit Acquired by Magento.
Competitors of RJMetrics
RJMetrics has 3 listed competitors in our database, 3 of them funded. They include Klaviyo, Yotpo and Demandware.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| klaviyo.com | 2012 | Boston, United States | $778.5M | 1,454 | SaaS email marketing solutions are offered to e-commerce businesses. | |
| yotpo.com | 2011 | New York, United States | $436M | Cloud-based marketing platform for e-tailers | ||
| demandware.com | 2004 | New York, United States | $64.96M | 678 | Enterprise cloud commerce solutions are provided for retailers and manufacturers. |
Detailed competitors of RJMetrics
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of RJMetrics
The website of RJMetrics (rjmetrics.com) receives about 4.6K visits a month and ranks #3,906,884 among all websites worldwide, #7,625 in Online Marketing.
- Monthly visits4.6K
▲ 9.9% vs previous month
- Unique visitors2.2K
per month
- Global rank#3,906,884
among all websites
- Category rank#7,625
Business and Consumer Services · Online Marketing
- Bounce rate34%
- Pages per visit2.1
- Average visit1 min 52 sec
- DevicesDesktop 25% · Mobile 75%
Websites whose visitors overlap most with RJMetrics. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
cohortanalysis.com | cohortanalysis.com | 100% | – | ||
| mixpanel.com | 94% | 1.5M | #26,870 | View details | |
| custora.com | 85% | View details | |||
phillytechweek.com | phillytechweek.com | 64% | #9,643,796 | – | |
| indyhall.org | 64% | 680.7K | #4,449,944 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for RJMetrics
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 12 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Business Analytics & Intelligence Tools
3 companies that operate in the same segment as RJMetrics (Business Analytics & Intelligence Tools) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Data, analytics, and AI capabilities are unified in a platform. | 2013 | San Francisco, California, United States | USD 25.18 B | USD 15.9 M | 5,679 | |
Platform that provides data analysis and management solutions | 2003 | Denver, Colorado, United States | USD 2.46 B | USD 2.87 B | 5,915 | |
AI-based solutions for health management are provided. | 2015 | Dallas, Texas, United States | USD 2.8 B | 1,111 |
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Frequently Asked Questions about RJMetrics
RJMetrics was founded in 2008 and raised its 1st funding round 4 years after it was founded.
RJMetrics is headquartered in Philadelphia, United States. It is registered at Philadelphia, Pennsylvania, United States.
RJMetrics is a funded company, having raised a total of $24.02M across 3 funding rounds to date. The company's 1st funding round was a Seed of $1.2M, raised on Jan 2012.
RJMetrics has 28 employees.
RJmetrics offers BI for analysis and visualization solutions. It offers a wide range of connectors for different data-types into their proprietary API for self-service BI. Serves mostly e-commerce companies, SaaS vendors, social media organizations and online content providers. Provides useful metrics such as Customer Lifetime Value, cohort analysis, marketing ROI, repeat purchase rate, revenue analytics, churn rate and allows custom metrics. Integrates with Shopify, Magento, Google Analytics, Zendesk, etc. Offers Data Import API for systems without a pre-built RJMetrics connector. Four pricing plans based on number of users in database. Separate plan for startups. Customers include Fab, Craftsy and NoMoreRack.
RJMetrics's top competitors include Klaviyo, Yotpo and Demandware.
RJMetrics offers Adobe Commerce Intelligence.
RJMetrics has 10 investors. Key investors include Permira, Magento, Lerer Hippeau, August Capital, and Trinity Ventures.
RJMetrics operates through Rjmetrics Inc.
Yes. RJMetrics was acquired by Magento in July 2016.