About Magento
Magento is a Retail company based in Los Angeles (United States) founded in 2008, and was acquired by Adobe in May 2018. Cloud-based and open-source e-commerce software is provided. It operates in the Retail and Technology sectors. Magento has raised $250 million across 1 funding round from investors including Adobe, eBay and Permira. The company has 116 employees. Magento has completed 2 acquisitions, including RJMetrics and Shopial. Its website magento.com draws about 159 thousand monthly visits. Magento offers products and services including Adobe Commerce Platform and AI-Powered Merchandising. Its focus areas include Enterprise Infrastructure, Open Source, Ecommerce and E-Commerce Enablers. Its legal entity is X.COMMERCE, INC. Its competitors include Cart.com, BigCommerce and Pattern; 3 of its 3 listed competitors have raised funding.
Company details
Magento was founded in 2008 in Los Angeles, United States. Cloud-based and open-source e-commerce software is offered, with features including content creation, business intelligence, marketplace extensions, disaster recovery, data retention, image optimization, account management, AI-enabled merchandising, and analytics. Sectors served encompass automotive, fashion, food and beverage, health, and beauty. A subscription-based model is utilized for the platform.
- Headquarters Los Angeles, United States
- Employees 116
- Stage Acquired
- SectorsRetailTechnology
- Website magento.com
- Social LinkedIn X Facebook
- Acquired by Adobe (May 2018)
- Legal Name X.Commerce, Inc.
Products & Services of Magento
Magento offers a comprehensive portfolio of products and services, including Adobe Commerce Platform and AI-Powered Merchandising.
Cloud-based tool for building personalized storefronts and managing sales.
Enhances customer experiences with AI for product recommendations and search.
Funding Insights of Magento
Magento has successfully raised a total of $250M through 1 strategic funding round. The most recent funding activity was a Private Equity Round of $250 million completed in January 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $250M
- Total Rounds 1
- Last Round Private Equity Round β $250M
- First Round $250M
(Jan 2017)
- Investors Count 1
All 1 funding rounds of Magento with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2017 | $250M | Private Equity Round | β | Hillhouse | β |
4 investors in total: 4 institutional.
Investors in Magento
Magento has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Adobe, eBay and Permira.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Global private equity investments are managed with long-term focus. | hillhouseinvestment.com | New York, United States | ||
Investments are made in technology, consumer, healthcare, and service sectors. | 1985 | permira.com | London, United Kingdom | |
Multi-category consumer products are sold via an online marketplace platform. | 1995 | ebay.com | San Jose, United States | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | adobe.com | San Jose, United States |
Investor details for Magento
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Magento
1 people are tracked at Magento (1 in leadership); the tracked headcount is 116.
| Name | Role | Group |
|---|---|---|
dean chan | magentobbs.com ceo | Leadership |
Complete people profiles for Magento
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Magento
Magento has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include RJMetrics and Shopial.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provider of SaaS-based social media store | shopial.com | Tel Aviv, Israel | 2011 | Apr 2017 | β’β’β’β’ | |
Business intelligence tools for data analysis and visualization are delivered. | rjmetrics.com | Philadelphia, United States | 2008 | Jul 2016 | β’β’β’β’ |
Complete acquisition details for Magento
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Magento
7 dated milestones of Magento across 10 years, from founding to its latest funding, stage changes and deals.
Competitors of Magento
Magento has 3 listed competitors in our database, 3 of them funded. They include Cart.com, BigCommerce and Pattern.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| cart.com | 2020 | Austin, United States | $735.24M | 998 | Software suite solutions are provided for e-commerce businesses. | |
| bigcommerce.com | 2009 | Austin, United States | $233.45M | 1,321 | SaaS-based software suites for e-commerce operations are provided. | |
| pattern.com | 2013 | Lehi, United States | $277M | 166 | Software suite solutions are provided for brands and e-commerce businesses. |
Detailed competitors of Magento
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Magento
The website of Magento (magento.com) receives about 158.7K visits a month.
- Monthly visits158.7K
▲ 7.3% vs previous month
Websites whose visitors overlap most with Magento. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| m2epro.com | 100% | 31K | #1,017,964 | View details | |
| magentocommerce.com | 97% | #9,580,551 | View details | ||
opencart.com | opencart.com | 97% | #145,071 | β | |
| oscommerce.com | 96% | 47.1K | #656,887 | View details | |
| prestashop.com | 96% | 554.6K | #91,902 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Magento
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in E-Commerce Enablers & Infrastructure
3 companies that operate in the same segment as Magento (E-Commerce Enablers & Infrastructure) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform acquiring Amazon FBA brands | 2018 | Walpole, Massachusetts, United States | USD 3.4 B | 233 | ||
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | 576 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track β from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Magento
Complete news archive for Magento
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Magento
Magento was founded in 2008 and raised its 1st funding round 9 years after it was founded.
Magento is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Magento is a funded company, having raised a total of $250M across 1 funding round to date. The company's 1st funding round was a Private Equity Round of $250M, raised on Jan 2017.
Magento has 116 employees.
Magento was founded in 2008 in Los Angeles, United States. Cloud-based and open-source e-commerce software is offered, with features including content creation, business intelligence, marketplace extensions, disaster recovery, data retention, image optimization, account management, AI-enabled merchandising, and analytics. Sectors served encompass automotive, fashion, food and beverage, health, and beauty. A subscription-based model is utilized for the platform.
Magento's top competitors include Cart.com, Pattern and BigCommerce.
Magento offers Adobe Commerce Platform and AI-Powered Merchandising.
Magento operates through X.Commerce, Inc..
Yes. Magento was acquired by Adobe in May 2018.
The website of Magento receives about 159 thousand visits a month.

