Magento

Los Angeles, United States Founded: 2008 • Age: 18 yrs Acquired By Adobe
Cloud-based and open-source e-commerce software is provided.

About Magento

Magento is a Retail company based in Los Angeles (United States) founded in 2008, and was acquired by Adobe in May 2018. Cloud-based and open-source e-commerce software is provided. It operates in the Retail and Technology sectors. Magento has raised $250 million across 1 funding round from investors including Adobe, eBay and Permira. The company has 116 employees. Magento has completed 2 acquisitions, including RJMetrics and Shopial. Its website magento.com draws about 159 thousand monthly visits. Magento offers products and services including Adobe Commerce Platform and AI-Powered Merchandising. Its focus areas include Enterprise Infrastructure, Open Source, Ecommerce and E-Commerce Enablers. Its legal entity is X.COMMERCE, INC. Its competitors include Cart.com, BigCommerce and Pattern; 3 of its 3 listed competitors have raised funding.

Company details

Magento was founded in 2008 in Los Angeles, United States. Cloud-based and open-source e-commerce software is offered, with features including content creation, business intelligence, marketplace extensions, disaster recovery, data retention, image optimization, account management, AI-enabled merchandising, and analytics. Sectors served encompass automotive, fashion, food and beverage, health, and beauty. A subscription-based model is utilized for the platform.

  • Headquarters Los Angeles, United States
  • Employees 116
  • Stage Acquired
  • Sectors
    Retail
    Technology
  • Website magento.com
  • Social LinkedIn X Facebook
  • Acquired by Adobe (May 2018)
  • Legal Name X.Commerce, Inc.
Key Metrics
  • Total Equity Funding
    $250M (USD)

    in 1 rounds

  • Latest Funding Round
    $250M (USD), Private Equity Round

    Jan 2017

  • Investors
    Adobe

    & 3 more

  • Employee Count
    116
  • Investments & Acquisitions
    RJMetrics

    & 1 more

  • Acquired by
    Adobe

    & 2 more

    (May 2018)

Products & Services of Magento

Magento offers a comprehensive portfolio of products and services, including Adobe Commerce Platform and AI-Powered Merchandising.

Adobe Commerce Platform
Ecommerce Solution

Cloud-based tool for building personalized storefronts and managing sales.

AI-Powered Merchandising
Personalization Tool

Enhances customer experiences with AI for product recommendations and search.

Funding Insights of Magento

Magento has successfully raised a total of $250M through 1 strategic funding round. The most recent funding activity was a Private Equity Round of $250 million completed in January 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $250M
  • Total Rounds 1
  • Last Round Private Equity Round β€” $250M
  • First Round $250M

    (Jan 2017)

  • Investors Count 1

All 1 funding rounds of Magento with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Jan 2017$250MPrivate Equity Round–Hillhouse
–
Valuation history

4 investors in total: 4 institutional.

Investors in Magento

Magento has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Adobe, eBay and Permira.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
Global private equity investments are managed with long-term focus.
hillhouseinvestment.comNew York, United States
Investments are made in technology, consumer, healthcare, and service sectors.
1985permira.comLondon, United Kingdom
Multi-category consumer products are sold via an online marketplace platform.
1995ebay.comSan Jose, United States
AI-powered platform manages marketing creatives and customer journeys.
1982adobe.comSan Jose, United States
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Investor details for Magento

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  • Round participation
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People of Magento

1 people are tracked at Magento (1 in leadership); the tracked headcount is 116.

NameRoleGroup
dean chan
magentobbs.com ceoLeadership
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Complete people profiles for Magento

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Investments & Acquisitions by Magento

Magento has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include RJMetrics and Shopial.

Acquisitions
Company NameDescriptionDomainLocationFoundedAcquiredAmount
Provider of SaaS-based social media store
shopial.comTel Aviv, Israel2011Apr 2017β€’β€’β€’β€’
Business intelligence tools for data analysis and visualization are delivered.
rjmetrics.comPhiladelphia, United States2008Jul 2016β€’β€’β€’β€’
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Complete acquisition details for Magento

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  • Acquired stakes
  • Deal sources
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  • Exports

Verified entity values are shown only after access is granted.

Timeline of Magento

7 dated milestones of Magento across 10 years, from founding to its latest funding, stage changes and deals.

  1. Founded Magento is founded.
  2. Exit Acquired by eBay.
  3. Exit Acquired by Permira.
  4. Acquisition Acquires RJMetrics.
  5. Funding First funding round of $250.0M.
  6. Acquisition Acquires Shopial.
  7. Exit Acquired by Adobe.

Competitors of Magento

Magento has 3 listed competitors in our database, 3 of them funded. They include Cart.com, BigCommerce and Pattern.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
cart.com2020Austin, United States$735.24M998
Software suite solutions are provided for e-commerce businesses.
bigcommerce.com2009Austin, United States$233.45M1,321
SaaS-based software suites for e-commerce operations are provided.
pattern.com2013Lehi, United States$277M166
Software suite solutions are provided for brands and e-commerce businesses.
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Detailed competitors of Magento

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

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  • Operating metrics
  • Benchmarks
  • Competitive positioning

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Web traffic of Magento

The website of Magento (magento.com) receives about 158.7K visits a month.

  • Monthly visits
    158.7K

    ▲ 7.3% vs previous month

Similar websites

Websites whose visitors overlap most with Magento. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
m2epro.com
100%
31K#1,017,964View details
magentocommerce.com
97%
#9,580,551View details
opencart.com
opencart.com
97%
#145,071–
oscommerce.com
96%
47.1K#656,887View details
prestashop.com
96%
554.6K#91,902View details
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 40 similar websites and full traffic analytics for Magento

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  • 40 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

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Top companies in E-Commerce Enablers & Infrastructure

3 companies that operate in the same segment as Magento (E-Commerce Enablers & Infrastructure) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
SaaS email marketing solutions are offered to e-commerce businesses.
2012Boston, Massachusetts, United StatesUSD 778.5 MUSD 1.23 B3,008
Platform acquiring Amazon FBA brands
2018Walpole, Massachusetts, United StatesUSD 3.4 B233
Point-of-sale financing is facilitated via an online platform for retailers.
2016Los Angeles, California, United StatesUSD 158.63 M576
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Related news about Magento

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Complete news archive for Magento

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Frequently Asked Questions about Magento

Magento was founded in 2008 and raised its 1st funding round 9 years after it was founded.

Magento is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.

Magento is a funded company, having raised a total of $250M across 1 funding round to date. The company's 1st funding round was a Private Equity Round of $250M, raised on Jan 2017.

Magento has 116 employees.

Magento was founded in 2008 in Los Angeles, United States. Cloud-based and open-source e-commerce software is offered, with features including content creation, business intelligence, marketplace extensions, disaster recovery, data retention, image optimization, account management, AI-enabled merchandising, and analytics. Sectors served encompass automotive, fashion, food and beverage, health, and beauty. A subscription-based model is utilized for the platform.

Magento's top competitors include Cart.com, Pattern and BigCommerce.

Magento offers Adobe Commerce Platform and AI-Powered Merchandising.

Magento has made 2 acquisitions, including RJMetrics, and Shopial.

Magento has 4 investors. Key investors include Adobe, eBay, Permira, and Hillhouse.

Magento operates through X.Commerce, Inc..

Yes. Magento was acquired by Adobe in May 2018.

The website of Magento receives about 159 thousand visits a month.

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