About Pattern
Pattern is a publicly listed company based in Lehi (United States) founded in 2013 by David Wright and Melanie Alder. Software suite solutions are provided for brands and e-commerce businesses. It operates on a SaaS (Software-as-a-Service) and Managed Services model in Business Services, Technology, and Retail sectors. Pattern has raised $277 million across 3 funding rounds from investors including Knox Lane, Ainge Advisory and KSV Global. The company has 2,158 employees. Pattern has completed 4 acquisitions, including Amplifi.io, Current and Enlisted Design. Pattern was last valued at $2.64 billion in September 2025. Its chief executive, as recorded, is David Wright. Its website pattern.com draws about 258 thousand monthly visits. Its Indian entity Pattern Technologies India Private Limited reported revenue of ₹113 Cr. Pattern offers products and services including 3P Accelerator, 1P Accelerator, China Accelerator, Marketplace Prep, and DTC. Its focus areas include Ecommerce and Marketplace Solutions. Its competitors include CommerceIQ, Cart.com and BigCommerce; 3 of its 3 listed competitors have raised funding.
Company details
Pattern is established as a leading ecommerce accelerator, specializing in enhancing brand performance on global marketplaces. Solutions are provided across sectors like marketplace advertising, fulfillment, logistics, and social commerce. Proprietary AI technology and data insights are utilized to drive traffic, conversion, and global expansion. Services are extended to over 60 marketplaces, supporting brands in 100 countries with logistics and compliance. Growth strategies are tailored for platforms like Amazon, TikTok Shop, and Tmall Global.
- Indian entity revenue₹113 Cr
FY 2025 · +104% YoY
- Indian entity net profit₹3.04 Cr
FY 2025 · 3% margin
- Indian entity EBITDA₹12.27 Cr
FY 2025 · 11% margin
- Total Equity Funding$277M (USD)
in 3 rounds
- Latest Funding Round$225M (USD), Series B
Oct 2021
- InvestorsKnox Lane
& 11 more
- Employee Count2,158
- Investments & AcquisitionsAmplifi.io
& 3 more
Associated legal entities of Pattern
Pattern operates through Pattern Technologies India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Pattern Technologies India Private Limited CIN U74999PN2021FTC198544 | Active | 11 Feb 2021 | Pune, Maharashtra | ₹113 Cr | 159 | 3 | View details |
Products & Services of Pattern
Pattern offers a comprehensive portfolio of products and services, including 3P Accelerator, 1P Accelerator, China Accelerator, Marketplace Prep, and DTC.
Ecommerce levers are optimized using AI and expertise.
Amazon wholesale is maximized with AI-driven conversion tools.
Growth in China is supported by tech and teams.
Marketplace prep and shipping are managed by Pattern.
Direct-to-consumer orders are fulfilled and managed by Pattern.
Apps and channels of Pattern
its YouTube channel Pattern has 1.39K subscribers and 30 videos.
Videos from Pattern
The most watched videos on Pattern's YouTube channel, Pattern (1.39K subscribers). Click a video to play it here.
More on Pattern.
Funding Insights of Pattern
Pattern has successfully raised a total of $277M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $225 million completed in October 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $277M
- Total Rounds 3
- Last Round Series B — $225M
- First Round $1.02M
(Jul 2010)
- Investors Count 12
All 3 funding rounds of Pattern with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2021 | $225M | Series B | $2B | Knox Lane | – |
| Aug 2020 | $52M | Series A | – | Ainge Advisory, KSV Global | – |
| Jul 2010 | $1.02M | Grant | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Oct 2021 | $2B | •••••••• |
Full valuation and stage history of Pattern
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $2.64B (Sep 2025). 12 investors in total: 12 institutional.
Investors in Pattern
Pattern has secured backing from 12 investors, including venture fund and institutional investors. Prominent investors backing the company include Knox Lane, Ainge Advisory and KSV Global.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Knox Lane is focused on partnering with growth-oriented businesses. | knoxlane.com | San Francisco, United States | ||
| aingeadvisory.com | ||||
Investment services are offered by KSV Global for growth. | ksvglobal.com | |||
Private equity firm making growth equity investments in multiple sectors | ugrowthfund.com | Salt Lake City, United States | ||
Private equity investments are managed by family office-backed firm. | dcmllc.com | Chicago, United States | ||
Early-stage investments in technology companies are targeted by Ambridge Capital. | ambridgecapital.com | Los Angeles, United States | ||
Global private equity investments are managed by the firm. | kensingtoncapital.com | Foxborough, United States | ||
Formation-stage venture capital and platform building are provided to startups. | transposeplatform.vc | San Francisco, United States | ||
Private investment firm focused on family capital and long-term value. | 1938 | carlsonprivatecapital.com | Minnetonka, United States | |
Capital is invested in lower middle-market companies by Banner Capital. | bannercap.com | Lehi, United States |
Investor details for Pattern
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Pattern Technologies India Private Limited (Pattern)
Pattern Technologies India Private Limited is the primary company behind Pattern. The board of Pattern Technologies India Private Limited currently have 3 directors; the longest-serving is David Kenneth Wright, appointed in 2021. 2 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| David Kenneth Wright DIN 09064371 | Director | 11 Feb 2021 | 5 yrs 8 mo | Pattern Technologies India Private Limited |
| Melanie Alder DIN 09064372 | Director | 11 Feb 2021 | 5 yrs 8 mo | Pattern Technologies India Private Limited |
| Nilesh Chandrakant Binwale DIN 09214489 | Managing Director | 01 Jul 2021 | 5 yrs 4 mo | Pattern Technologies India Private Limited |
People of Pattern
317 people are tracked at Pattern (103 in leadership, 4 in board & advisors, 210 in team); the tracked headcount is 2,158.
| Name | Role | Group |
|---|---|---|
| Co-Founder & CEO | Leadership | |
| Co-Founder & Chief Strategy Officer | Leadership | |
Rob Hahn | COO | Leadership |
Merline McGregor | Managing Director | Leadership |
Hannah S. | Ecommerce Director, Europe | Leadership |
Deepak S. | Director Of Ecommerce | Leadership |
Paul Lloyd | Head Of Operations - Europe | Leadership |
Michael Lardakis | Director Of Logistics | Leadership |
Dan Richardson | Director Of Sales, APJ | Leadership |
Jesse Knight | VP Of Sales - PXM (formerly Amplifi.io) | Leadership |
Kimberly Shill | Director Of Product Management | Leadership |
Steve Ellis | Vice President Of Sales | Leadership |
Stephen Beck | Director Of Ecommerce | Leadership |
Hugh Hinkson | VP Of Ecommerce | Leadership |
Adam Greenhalgh | Head Of Account Management - Tiktok Shop | Leadership |
Emma H. | Director Of Ecommerce At Pattern | Leadership |
Jordan B. | Director Of Eccommerce | Leadership |
Tim Johnson | Director Of Ecommerce | Leadership |
Brad Kaminski | Associate Director Of Ecommerce | Leadership |
Ian Lawrence | Global Head Of M A | Leadership |
297 more people are available in the full profile.
Complete people profiles for Pattern
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
IPO & Listings of Pattern
Pattern is a publicly listed company on the NASDAQ with ticker symbol PTRN in USA, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date19 Sep 2025
- Listed onNASDAQ: PTRN
- Listed entityPATTERN GROUP INC
- Exchange sectorTechnology services
- ISINUS70339W1045
- Share price$17.20 (-0.81% on the day) · 2026-10-13
- Market capitalisation$3.05B
- EPS (diluted, trailing year)$-0.79
- Volume (last session)824,929
Financials of Pattern
Figures of Pattern Technologies India Private Limited, the primary company behind Pattern, for FY 2025. Revenue was ₹113 Cr (+104% year on year). Net profit was ₹3.04 Cr (3% margin). EBITDA was ₹12.27 Cr (11% margin). Revenue has grown at a compounded annual rate of +101% over three years.
- ₹113 CrRevenue · FY 2025 · +104% YoY
- ₹3.04 CrNet profit · 3% margin
- ₹12.27 CrEBITDA · 11% margin
- ₹1 LakhPaid-up capital
- 159Employees (provident fund records)
- +101%Revenue CAGR, 3 years
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | $2.50B | -$156.6M | $42.2M |
| 2024 | $1.80B | $42.5M | $102.0M |
| 2023 | $1.37B | $19.8M | $64.9M |
| 2022 | $990.5M | -$21.0M | $13.7M |
Balance sheet, profit and loss, cash flow and ratios of Pattern Technologies India Private Limited are on its company page.
Detailed financial statements for Pattern
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Pattern
Pattern has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Amplifi.io, Current and Enlisted Design.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Ad campaigns are automated and optimized through cloud-based analytics tools. | roihunter.com | Brno, Czech Republic | 2014 | Dec 2025 | •••• | |
Cloud-based influencer identification and campaign management are facilitated. | current.tech | Provo, United States | 2019 | Aug 2022 | •••• | |
Cloud-based asset management for digital marketing content is offered. | amplifi.io | Irvine, United States | 2013 | Feb 2022 | •••• | |
Branding services are provided by Enlisted Design. | enlisteddesign.com | Oakland, United States | 2008 | Sep 2020 | •••• |
Complete acquisition details for Pattern
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Pattern
9 dated milestones of Pattern across 15 years, from founding to its latest funding, stage changes and deals.
- Funding First funding round of $1.0M.
- Founded Pattern is founded.
- Acquisition Acquires Enlisted Design.
- Funding Latest funding round, Series B, of $225.0M.
- Milestone Reaches Unicorn status.
- Acquisition Acquires Amplifi.io.
- Acquisition Acquires Current.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires ROI Hunter.
Competitors of Pattern
Pattern has 3 listed competitors in our database, 3 of them funded. They include CommerceIQ, Cart.com and BigCommerce.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| commerceiq.ai | 2012 | Mountain View, United States | $195.5M | 256 | AI platform for retail ecommerce management and optimization is provided. | |
| cart.com | 2020 | Austin, United States | $735.24M | 998 | Software suite solutions are provided for e-commerce businesses. | |
| bigcommerce.com | 2009 | Austin, United States | $233.45M | 1,321 | SaaS-based software suites for e-commerce operations are provided. |
Detailed competitors of Pattern
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Pattern
The website of Pattern (pattern.com) receives about 258.1K visits a month and ranks #162,250 among all websites worldwide, #10,453 in Education.
- Monthly visits258.1K
▼ 4.2% vs previous month
- Unique visitors98.5K
per month
- Global rank#162,250
among all websites
- Category rank#10,453
Science and Education · Education
- Bounce rate42%
- Pages per visit3.0
- Average visit2 min 23 sec
- DevicesDesktop 50% · Mobile 50%
Websites whose visitors overlap most with Pattern. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| rbteach.com | 100% | #7,166,822 | View details | ||
sde.com | sde.com | 100% | – | ||
responsiblethinking.com | responsiblethinking.com | 100% | – | ||
educationanswers.com | educationanswers.com | 100% | – | ||
aaec.info | aaec.info | 100% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 22 similar websites and full traffic analytics for Pattern
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 22 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Marketing & Outreach Platforms
3 companies that operate in the same segment as Pattern (Marketing & Outreach Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | 916 | ||
Provider of advertising services | 2003 | New York, New York, United States | USD 174.38 M | 3,660 | ||
IT suite and market research services are provided worldwide. | 1969 | United States | USD 1.87 B | 9,300 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Pattern
Complete news archive for Pattern
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Pattern
Pattern was founded in 2013.
Pattern is headquartered in Lehi, United States. It is registered at Lehi, Utah, United States.
David Wright is the CEO of Pattern, as recorded in our data. They have also founded this company.
Pattern is a funded company, having raised a total of $277M across 3 funding rounds to date. The company's 1st funding round was a Grant of $1.02M, raised on Jul 2010.
Pattern has 2,158 employees.
The primary company behind Pattern, Pattern Technologies India Private Limited, reported revenue of ₹113 Cr for FY 2025, up 104% year on year.
Pattern is established as a leading ecommerce accelerator, specializing in enhancing brand performance on global marketplaces. Solutions are provided across sectors like marketplace advertising, fulfillment, logistics, and social commerce. Proprietary AI technology and data insights are utilized to drive traffic, conversion, and global expansion. Services are extended to over 60 marketplaces, supporting brands in 100 countries with logistics and compliance. Growth strategies are tailored for platforms like Amazon, TikTok Shop, and Tmall Global.
Pattern's top competitors include CommerceIQ, Cart.com and BigCommerce.
Pattern offers 3P Accelerator, 1P Accelerator, China Accelerator, Marketplace Prep, and DTC.
Yes, Pattern is publicly traded on NASDAQ under the ticker symbol PTRN.
Pattern has made 4 acquisitions, including Amplifi.io, Current, and Enlisted Design.
Pattern has 12 investors. Key investors include Knox Lane, Ainge Advisory, KSV Global, National Science Foundation, and University Growth Fund.