About Current
Current is a company based in Provo (United States) founded in 2019 was acquired by Pattern in August 2022. It operates as a SaaS (Software-as-a-Service), and Commission-Based. Current offers products and services including Ambassador Hub, Easy Payments, Product Seeding, Recruiting, and Reporting. Current operates in a competitive market with competitors including SuperAwesome, Influential, LTK, BitStar and Adly, among others.
- Headquarter Provo, United States
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Sectors
Technology
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Email
***********
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Phone
*********
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Website
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Social
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- Legal Name Pattern Creators
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Products & Services of Current
Current offers a comprehensive portfolio of products and services, including Ambassador Hub, Easy Payments, Product Seeding, Recruiting, and Reporting. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Tools are provided to build authentic ambassador communities.
Payments to creators are simplified with tax integration.
Product distribution to creators is streamlined via Shopify.
Influencers are recruited to represent brands as ambassadors.
Performance of influencer marketing is measured with reports.
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Funding Insights of Current
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Current
Current has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Pattern. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Software suite solutions are provided for brands and e-commerce businesses.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Current
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Current
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Current Comparisons
Competitors of Current
Current operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as SuperAwesome, Influential, LTK, BitStar and Adly, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Kid-safe programmatic ad platform for under-13 audiences is operated.
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| domain | founded_year | HQ Location |
Influencer marketing platform is provided for social media content monetization.
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| domain | founded_year | HQ Location |
Multi-category products are aggregated online for shopping.
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| domain | founded_year | HQ Location |
BitStar is engaged in supporting creators and businesses with influencer marketing and content production.
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| domain | founded_year | HQ Location |
Brands are matched with influencers for targeted marketing campaigns.
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| domain | founded_year | HQ Location |
Influencer marketing platform for ecommerce businesses is provided by GRIN.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Current
When was Current founded?
Current was founded in 2019.
Where is Current located?
Current is headquartered in Provo, United States. It is registered at Provo, Utah, United States.
What does Current do?
Influencer marketing challenges are addressed by providing a comprehensive CRM platform under the brand Current, part of Pattern Creators. Tools for building ambassador communities, managing payments, recruiting influencers, product seeding, and performance reporting are offered. Integration with platforms like Shopify and TikTok Shop is supported, alongside services for campaign management and ambassador program growth. The focus is placed on e-commerce brands seeking to enhance visibility and engagement through authentic creator partnerships.
Who are the top competitors of Current?
Current's top competitors include SuperAwesome, Adly and iKala.
What products or services does Current offer?
Current offers Ambassador Hub, Easy Payments, Product Seeding, Recruiting, and Reporting.
Who are Current's investors?
Current has 1 investor. Key investors include Pattern.
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