About Adly
Adly is a Media & Entertainment company based in Los Angeles (United States) founded in 2009. Brands are matched with influencers for targeted marketing campaigns. It operates in the Media & Entertainment and Technology sectors. Adly has raised $13.51 million across 6 funding rounds from investors including Wavemaker Partners, Upfront Ventures and Greycroft. The company has 13 employees. Adly has completed 1 acquisition, including Smodin. Adly offers products and services including Acquisitions Service, Venture Investments, and Content Scaling. Its focus areas include Enterprise Applications, MarketingTech, Influencer Marketing and Influencer Outreach. Its legal entity is ADLY, INC.
Company details
Adly was founded in 2009 and is based in Los Angeles, United States. An influencer marketing platform is operated, where celebrities are connected with brands through data-driven matching. The influence levels of followers and demographic details are analyzed to develop campaigns aimed at specific audiences. Services focus on facilitating partnerships that align brand goals with influencer reach in the digital marketing sector.
- Total Equity Funding$13.51M (USD)
in 6 rounds
- Latest Funding Round$2M (USD), Series A
May 2013
- InvestorsWavemaker Partners
& 2 more
- Employee Count13
- Investments & Acquisitions
Products & Services of Adly
Adly offers a comprehensive portfolio of products and services, including Acquisitions Service, Venture Investments, and Content Scaling.
Facilitates acquisition of internet businesses for scaling.
Provides funding and expertise to grow portfolio companies.
Manages and optimizes content sites for revenue growth.
Funding Insights of Adly
Adly has successfully raised a total of $13.51M across 6 strategic funding rounds. The most recent funding activity was a Series A round of $2 million completed in May 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $13.51M
- Total Rounds 6
- Last Round Series A — $2M
- First Round $510,000
(Aug 2009)
- Investors Count 3
All 6 funding rounds of Adly with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2013 | $2M | Series A | – | – | |
| May 2010 | $5M | Series B | – | – | |
| May 2010 | $5M | Series A | – | Greycroft | |
| Jan 2010 | $500,000 | Seed | – | – | – |
| Oct 2009 | $500,000 | Seed | – | – | |
| Aug 2009 | $510,000 | Seed | – | – | – |
3 investors in total: 3 institutional.
Investors in Adly
Adly has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Wavemaker Partners, Upfront Ventures and Greycroft.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital funding is provided to early-stage companies. | upfront.com | Los Angeles, United States | ||
Investments in early-stage technology companies are made by Wavemaker Partners. | 2003 | wavemaker.vc | Los Angeles, United States | |
Multiple sectors are targeted for venture capital investments by Greycroft. | greycroft.com | New York, United States |
Investor details for Adly
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Adly
2 people are tracked at Adly (2 in leadership); the tracked headcount is 13.
| Name | Role | Group |
|---|---|---|
Shawn Sheikh | Managing Partner | Leadership |
Fred Chiang | Managing Partner | Leadership |
Complete people profiles for Adly
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Adly
Adly has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Smodin.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
AI and SaaS tools for content creation are provided. | smodin.io | Casper, United States | 2017 | Jul 2024 | •••• |
Complete acquisition details for Adly
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Adly
4 dated milestones of Adly across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Adly is founded.
- Funding First funding round of $510K.
- Funding Latest funding round, Series A, of $2.0M.
- Acquisition Acquires Smodin.
Web traffic of Adly
The website of Adly (adly.com) receives about 3.7K visits a month.
- Monthly visits3.7K
▼ 20.2% vs previous month
Websites whose visitors overlap most with Adly. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
paidpertweet.com | paidpertweet.com | 100% | – | ||
mylikes.com | mylikes.com | 98% | #14,392,559 | – | |
searchinsights.com.au | searchinsights.com.au | 93% | #6,172,312 | – | |
justdigitalinc.com | justdigitalinc.com | 93% | #4,547,960 | – | |
mannixmarketing.com | mannixmarketing.com | 90% | #1,923,241 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 28 similar websites and full traffic analytics for Adly
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 28 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Adly (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Adly
Complete news archive for Adly
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Frequently Asked Questions about Adly
Adly was founded in 2009.
Adly is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Adly is a funded company, having raised a total of $13.51M across 6 funding rounds to date. The company's 1st funding round was a Seed of $510K, raised on Aug 2009.
Adly has 13 employees.
Adly was founded in 2009 and is based in Los Angeles, United States. An influencer marketing platform is operated, where celebrities are connected with brands through data-driven matching. The influence levels of followers and demographic details are analyzed to develop campaigns aimed at specific audiences. Services focus on facilitating partnerships that align brand goals with influencer reach in the digital marketing sector.
Adly offers Acquisitions Service, Venture Investments, and Content Scaling.
Adly has made 1 acquisition, including Smodin.
Adly has 3 investors. Key investors include Wavemaker Partners, Upfront Ventures, and Greycroft.
Adly operates through Adly, Inc..