About Thrasio
Thrasio is a Technology company based in Walpole (United States) founded in 2018 by Carlos Cashman. It operates in the Technology and Retail sectors. Thrasio has raised $3.4 billion across 16 funding rounds from investors including UBS, J P Morgan and BlackRock. The company has 233 employees. Thrasio has completed 6 acquisitions, including Lifelong Online, Maximo Fitness and Saferest. Thrasio was last valued at $10 billion in January 2023. Its chief executive, as recorded, is Carlos Cashman. Its website thrasio.com draws about 14 thousand monthly visits. Thrasio offers products and services including Thrasio Brands and Consumer Products. Its focus areas include Brands Tech, Tech First Ecommerce Brand Acquirers, Third Party Sellers and Amazon. Its legal entity in India is Thrasio India Private Limited (U78300HR2024FTC119737). Its competitors include TechStyle, Perch and Forum Brands; 3 of its 3 listed competitors have raised funding.
Company details
Platform acquiring Amazon FBA brands. The company acquires private label Amazon FBA businesses and direct-to-consumer e-commerce brands. The company evaluates the business and offers a deal to the seller. After acquiring the businesses, the company optimizes and operates the brands to expand through marketing, product development, supply chain management, and wholesale expansion, leading to financial and operating growth.
- Headquarters Walpole, United States
- Employees 233
- Founders Carlos Cashman
- Stage Unicorn
- SectorsTechnologyRetail
- Website thrasio.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Thrasio India Private Limited
- Date of Incorporation 12 Mar, 2024
- Jurisdiction Gurgaon, Haryana, India
- Total Equity Funding$3.4B (USD)
in 16 rounds
- Latest Funding Round$1B (USD), Series D
Oct 2021
- InvestorsUBS
& 24 more
- Employee Count233
- Investments & AcquisitionsLifelong Online
& 5 more
Associated legal entities of Thrasio
Thrasio operates through Thrasio India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Thrasio India Private Limited CIN U78300HR2024FTC119737 | Active | 12 Mar 2024 | Gurgaon, Haryana | 3 | View details |
Products & Services of Thrasio
Thrasio offers a comprehensive portfolio of products and services, including Thrasio Brands and Consumer Products.
High-quality products sold via online platforms for everyday use
Accessible goods distributed through marketplaces like Amazon
Apps and channels of Thrasio
its YouTube channel Thrasio has 1.43K subscribers and 30 videos.
Videos from Thrasio
The most watched videos on Thrasio's YouTube channel, Thrasio (1.43K subscribers). Click a video to play it here.
More on Thrasio.
Funding Insights of Thrasio
Thrasio has successfully raised a total of $3.4B across 16 strategic funding rounds. The most recent funding activity was a Series D round of $1 billion completed in October 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.4B
- Total Rounds 16
- Last Round Series D — $1B
- First Round $6.5M
(Apr 2019)
- Investors Count 25
Latest 10 of 16 funding rounds of Thrasio with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2021 | $1B | Series D | $5B | Silver Lake, Advent International | |
| Sep 2021 | $650M | Debt – Conventional | – | – | – |
| Apr 2021 | $100M | Series C | – | – | – |
| Mar 2021 | $100M | Series C | $3B | Harlan Capital Partners, Oaktree Capital Management | |
| Feb 2021 | $750M | Series C | – | – | |
| Feb 2021 | $750M | Series C | – | Oaktree Capital Management, Advent International | |
| Jan 2021 | $500M | Debt – Conventional | – | – | – |
| Jul 2020 | $260M | Series C | – | – | |
| Jul 2020 | $260M | Series C | – | Advent International | – |
| Apr 2020 | $35M | Debt – Conventional | – | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Oct 2021 | $5B | •••••••• |
| Mar 2021 | $3B | •••••••• |
| Mar 2020 | $••••• | •••••••• |
Full valuation and stage history of Thrasio
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $10B (Jan 2023). 25 investors in total: 24 institutional and 1 angel.
Investors in Thrasio
Thrasio has secured backing from 25 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include UBS, J P Morgan and BlackRock.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Technology investing and private equity firm focused on partnerships. | silverlake.com | |||
Private equity firm focused on multiple sectors | adventinternational.com | Sao Paulo, Brazil | ||
Real estate fund, infrastructure fund, and private equity firm focused on multiple sectors | 1995 | oaktreecapital.com | Los Angeles, United States | |
Investment firm focused on finance and technology opportunities. | peak6.com | |||
Seed and early-stage tech startups are invested in by Upper90. | upper90.io | New York, United States | ||
Private equity funds are invested in buyouts across key sectors. | harlancapital.com | Palm Beach, United States | ||
Venture debt is provided globally across multiple sectors. | 1980 | westerntech.com | Portola Valley, United States | |
Venture capital firm backed by RiverPark Funds group | riverparkvc.com | New York, United States | ||
Investments in tech sectors are managed by Basement Fund. | basementfund.com | New York, United States | ||
Venture capital fund focused on early-stage companies | 3peaks.vc | Surat, India |
Investor details for Thrasio
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Thrasio India Private Limited (Thrasio)
Thrasio India Private Limited is the primary company behind Thrasio. The board of Thrasio India Private Limited currently have 3 directors; the longest-serving is Mahesh Purohit, appointed in 2024.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Mahesh Purohit DIN 10545641 | Director | 12 Mar 2024 | 2 yrs 7 mo | Thrasio India Private Limited |
| Kunal K. Thakkar DIN 10104394 | Director | 12 Mar 2024 | 2 yrs 7 mo | Thrasio India Private Limited |
| Archana Singh DIN 07761998 | Director | 12 Mar 2024 | 2 yrs 7 mo | Thrasio India Private Limited |
People of Thrasio
79 people are tracked at Thrasio (33 in leadership, 46 in team); the tracked headcount is 233.
| Name | Role | Group |
|---|---|---|
Carlos Cashman | Co-Founder & Co-CEO | Leadership |
Daniel Boockvar | President | Leadership |
Adam Ackerman | Leadership | |
Steven Shure | President And Chief Commercial Officer | Leadership |
Hope Flannery | Director, Product Development | Leadership |
Maggie Wagner | Director, Brand Management | Leadership |
Lynne Borthwick | Chief People Officer | Leadership |
David Johnson | CEO | Leadership |
Alan Lim | Chief Supply Chain Officer | Leadership |
Gary Gao | Associate Director, Product Development | Leadership |
Travis Milne | Associate Director Growth Marketing | Leadership |
Cynthia Wu | Director Channel Management | Leadership |
Yolaine Yu | Marketing Director | Leadership |
Sara Young | Chief Commercial Officer (cco) | Leadership |
Michael Smith | Chief Revenue Officer | Leadership |
Axel Gonzalez | Senior Director Quality Assurance, Product Integrity & Engineering | Leadership |
Craig Pape | Chief Product Innovation Officer | Leadership |
Theresa Chan | Vp, People Operations & Technology | Leadership |
Gershwin Exeter | Chief Experience Officer | Leadership |
Kyle Holifield | Vice President Of Compliance | Leadership |
59 more people are available in the full profile.
Complete people profiles for Thrasio
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Thrasio
Thrasio has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include Lifelong Online, Maximo Fitness and Saferest.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Portable furniture for beach use is provided and distributed. | thecaliforniabeachco.com | Los Angeles, United States | 2018 | Feb 2023 | •••• | |
Home appliances and personal care products are manufactured and sold. | lifelongindiaonline.com | Gurugram, India | 2015 | Jan 2022 | $507.38M | |
Premium mattress protectors and covers are manufactured and distributed. | saferest.com | Boca Raton, United States | 2009 | Sep 2021 | •••• | |
Manufacturer of camping equipment | wiseowloutfitters.com | Walpole, United States | 2015 | Jun 2021 | •••• | |
E-commerce support services are provided to online businesses. | yardline.com | New York, United States | 2020 | Jun 2021 | •••• | |
Gym equipment is manufactured by Maximo Fitness in London. | maximofitness.com | London, United Kingdom | 2015 | Dec 2020 | $269.26M |
Complete acquisition details for Thrasio
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Thrasio
11 dated milestones of Thrasio across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Thrasio is founded.
- Funding First funding round of $6.5M.
- Milestone Reaches Minicorn status.
- Acquisition Acquires Maximo Fitness.
- Milestone Reaches Unicorn status.
- Acquisition Acquires YARDLINE.
- Acquisition Acquires Wise Owl Outfitters.
- Acquisition Acquires Saferest.
- Funding Latest funding round, Series D, of $1.0B.
- Acquisition Acquires Lifelong Online.
- Acquisition Acquires The California Beach.
Competitors of Thrasio
Thrasio has 3 listed competitors in our database, 3 of them funded. They include TechStyle, Perch and Forum Brands.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| techstylefashiongroup.com | 2010 | El Segundo, United States | $340M | 1,966 | Membership commerce solutions for fashion businesses are provided. | |
| perchhq.com | 2019 | Boston, United States | $906.5M | Customer-centric e-commerce and product development services are provided globally. | ||
| forumbrands.com | 2020 | Palo Alto, United States | $51.38M | 4 | Platform offering brand management solutions |
Detailed competitors of Thrasio
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Thrasio
The website of Thrasio (thrasio.com) receives about 13.9K visits a month.
- Monthly visits13.9K
▲ 5.9% vs previous month
Websites whose visitors overlap most with Thrasio. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| pymnts.com | 100% | #85,245 | View details | ||
news.crunchbase.com | news.crunchbase.com | 100% | #287,746 | – |
Top companies in Brand & Marketing Technology
3 companies that operate in the same segment as Thrasio (Brand & Marketing Technology) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
SaaS-based collaborative commerce solutions are provided for brands and retailers. | 2000 | New York, New York, United States | USD 365 M | USD 240.52 M | 2,144 | |
AI-driven conversational marketing solutions are provided for ecommerce businesses. | 2016 | New York, New York, United States | USD 922.07 M | 1,529 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Thrasio
Complete news archive for Thrasio
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Thrasio
Thrasio was founded in 2018 and raised its 1st funding round 1 year after it was founded.
Thrasio is headquartered in Walpole, United States. It is registered at Walpole, Massachusetts, United States.
Carlos Cashman is the CEO of Thrasio, as recorded in our data. They have also founded this company.
Thrasio is a funded company, having raised a total of $3.4B across 16 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $35M, raised on Apr 2019.
Thrasio has 233 employees.
Platform acquiring Amazon FBA brands. The company acquires private label Amazon FBA businesses and direct-to-consumer e-commerce brands. The company evaluates the business and offers a deal to the seller. After acquiring the businesses, the company optimizes and operates the brands to expand through marketing, product development, supply chain management, and wholesale expansion, leading to financial and operating growth.
Thrasio's top competitors include TechStyle, Forum Brands and Perch.
Thrasio offers Thrasio Brands and Consumer Products.
Thrasio has made 6 acquisitions, including Lifelong Online, Maximo Fitness, and Saferest.
Thrasio has 25 investors. Key investors include UBS, J P Morgan, BlackRock, Oaktree Capital Management, and Stableton Financial.
The valuation of Thrasio is $10B as of Jan 2023.
Thrasio operates through Thrasio India Private Limited.