About Forum Brands
Forum Brands is a company based in Palo Alto (United States) founded in 2020 by Brenton Howland and Ruben Amar.. Forum Brands has raised $51.38 million across 4 funding rounds from investors including Norwest Venture Partners, TriplePoint Capital and NFX. The company has 4 employees as of December 31, 2022. Forum Brands has completed 3 acquisitions, including EVER Skincare, LOLA and QRxLabs. Forum Brands offers products and services including LOLA, EVER, QRX LABS, TRILASTIN, and NUVADERMIS. Forum Brands operates in a competitive market with competitors including TechStyle, Thrasio, THG, Perch and Xponential Fitness, among others.
- Headquarter Palo Alto, United States
- Employees 4 as on 31 Dec, 2022
- Founders Brenton Howland, Ruben Amar
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Sectors
Business ServicesTechnology Retail
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Forum Brands Llc
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$51.38 M (USD)
in 4 rounds
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Latest Funding Round
$22.21 M (USD), Series A
May 30, 2023
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Investors
Norwest Venture Partners
& 3 more
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Employee Count
4
as on Dec 31, 2022
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Investments & Acquisitions
EVER Skincare
& 2 more
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Products & Services of Forum Brands
Forum Brands offers a comprehensive portfolio of products and services, including LOLA, EVER, QRX LABS, TRILASTIN, and NUVADERMIS. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Feminine care products for daily routines and essentials.
Essentials for everyday family and skincare needs.
Quality items for nurturing comfort and daily use.
Products supporting skin health and family adventures.
Essentials for true peace-of-mind in daily routines.
Items for clean, quality everyday care solutions.
Products for family adventures and daily support.
Gear for adding joy to routines and family moments.
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Sales and Marketing
6 people
Finance and Accounting
5 people
Leadership Team
5 people
Software Development Team
4 people
Creative and Marketing Team
3 people
Human Resources and Administration
2 people
Product Management Team
2 people
Senior Team
2 people
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Funding Insights of Forum Brands
Forum Brands has successfully raised a total of $51.38M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $22.21 million completed in May 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series A — $22.2M
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First Round
First Round
(11 Aug 2020)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2023 | Amount | Series A - Forum Brands | Valuation |
investors |
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| Sep, 2021 | Amount | Debt – Conventional - Forum Brands | Valuation |
investors |
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| Jun, 2021 | Amount | Series A - Forum Brands | Valuation | Norwest Venture Partners |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Forum Brands
Forum Brands has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Norwest Venture Partners, TriplePoint Capital and NFX. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture finance services, including debt and equity, are provided to capital-backed companies globally.
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Founded Year | Domain | Location | |
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Venture capital and growth equity firm providing investments and resources to entrepreneurs in various sectors.
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Founded Year | Domain | Location | |
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Venture capital firm offering funding and tools for startups in technology and investment sectors.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Forum Brands
Forum Brands has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include EVER Skincare, LOLA and QRxLabs. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Natural skincare products are provided by online beauty brand QRxLabs.
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2016 | ||||
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Female hygiene products are delivered via online subscription service.
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2014 | ||||
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Skincare products are offered by EVER Skincare for various skin concerns.
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2013 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Forum Brands
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Forum Brands Comparisons
Competitors of Forum Brands
Forum Brands operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as TechStyle, Thrasio, THG, Perch and Xponential Fitness, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Membership commerce solutions for fashion businesses are provided.
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| domain | founded_year | HQ Location |
Platform acquiring Amazon FBA brands
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| domain | founded_year | HQ Location |
Digital consumer brands are acquired and enabled by technology platform.
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| domain | founded_year | HQ Location |
Customer-centric e-commerce and product development services are provided globally.
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| domain | founded_year | HQ Location |
Branding services are provided to clients by Xponential Fitness.
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| domain | founded_year | HQ Location |
Brands are acquired and managed for Amazon-based retailers.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Forum Brands
Frequently Asked Questions about Forum Brands
When was Forum Brands founded?
Forum Brands was founded in 2020.
Where is Forum Brands located?
Forum Brands is headquartered in Palo Alto, United States. It is registered at Palo Alto, California, United States.
Who is the current CEO of Forum Brands?
Brenton Howland is the current CEO of Forum Brands. They have also founded this company.
Is Forum Brands a funded company?
Forum Brands is a funded company, having raised a total of $51.38M across 4 funding rounds to date. The company's 1st funding round was a Series A of $27M, raised on Aug 11, 2020.
How many employees does Forum Brands have?
As of Dec 31, 2022, the latest employee count at Forum Brands is 4.
What does Forum Brands do?
Forum Brands was founded in 2020 in Palo Alto, United States, as a platform focused on e-commerce brand management. Consumer brands are purchased and developed by investors, operators, and industry experts to enhance customer experiences for businesses. Category leadership is targeted through operational improvements and strategic growth in the consumer goods sector. Trusted acquisition processes are facilitated for members in the e-commerce space.
Who are the top competitors of Forum Brands?
Forum Brands's top competitors include Mensa Brands, Thrasio and THG.
What products or services does Forum Brands offer?
Forum Brands offers LOLA, EVER, QRX LABS, TRILASTIN, and 4 more products and services.
How many acquisitions has Forum Brands made?
Forum Brands has made 3 acquisitions, including EVER Skincare, LOLA, and QRxLabs.
Who are Forum Brands's investors?
Forum Brands has 4 investors. Key investors include Norwest Venture Partners, TriplePoint Capital, NFX, and Westbound.
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