About Forum Brands
Forum Brands is a Business Services company based in Palo Alto (United States) founded in 2020 by Brenton Howland and Ruben Amar. Platform offering brand management solutions. It operates in the Business Services, Technology, and Retail sectors. Forum Brands has raised $51.38 million across 4 funding rounds from investors including Norwest Venture Partners, TriplePoint Capital and NFX. The company has 4 employees. Forum Brands has completed 3 acquisitions, including EVER Skincare, LOLA and QRxLabs. Its chief executive, as recorded, is Brenton Howland. Forum Brands offers products and services including LOLA, EVER, QRX LABS, TRILASTIN, and NUVADERMIS. Its focus areas include Marketing Services, Branding Agencies, Brands Tech and Tech First Ecommerce Brand Acquirers. Its legal entity is FORUM BRANDS LLC. Its competitors include TechStyle, Thrasio and Perch; 3 of its 3 listed competitors have raised funding.
Company details
Forum Brands was founded in 2020 in Palo Alto, United States, as a platform focused on e-commerce brand management. Consumer brands are purchased and developed by investors, operators, and industry experts to enhance customer experiences for businesses. Category leadership is targeted through operational improvements and strategic growth in the consumer goods sector. Trusted acquisition processes are facilitated for members in the e-commerce space.
- Headquarters Palo Alto, United States
- Employees 4
- Founders Brenton Howland, Ruben Amar
- SectorsBusiness ServicesTechnology Retail
- Email••••••••
- Phone•••• ••••
- Website forumbrands.com
- Social LinkedIn X
- Legal Name Forum Brands Llc
- Total Equity Funding$51.38M (USD)
in 4 rounds
- Latest Funding Round$22.21M (USD), Series A
May 2023
- InvestorsNorwest Venture Partners
& 3 more
- Employee Count4
- Investments & AcquisitionsEVER Skincare
& 2 more
Products & Services of Forum Brands
Forum Brands offers a comprehensive portfolio of products and services, including LOLA, EVER, QRX LABS, TRILASTIN, and NUVADERMIS.
Feminine care products for daily routines and essentials.
Essentials for everyday family and skincare needs.
Quality items for nurturing comfort and daily use.
Products supporting skin health and family adventures.
Essentials for true peace-of-mind in daily routines.
Items for clean, quality everyday care solutions.
Products for family adventures and daily support.
Gear for adding joy to routines and family moments.
Funding Insights of Forum Brands
Forum Brands has successfully raised a total of $51.38M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $22.21 million completed in May 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $51.38M
- Total Rounds 4
- Last Round Series A — $22.21M
- First Round $2.18M
(Aug 2020)
- Investors Count 4
All 4 funding rounds of Forum Brands with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2023 | $22.21M | Series A | – | – | – |
| Sep 2021 | $100M | Debt – Conventional | – | – | |
| Jun 2021 | $27M | Series A | – | Norwest Venture Partners | |
| Aug 2020 | $2.18M | Seed | – | – | – |
4 investors in total: 4 institutional.
Investors in Forum Brands
Forum Brands has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Norwest Venture Partners, TriplePoint Capital and NFX.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture finance services, including debt and equity, are provided to capital-backed companies globally. | triplepointcapital.com | |||
Venture capital and growth equity firm providing investments and resources to entrepreneurs in various sectors. | 1961 | nvp.com | Menlo Park, United States | |
Venture capital firm offering funding and tools for startups in technology and investment sectors. | nfx.com | |||
Financial and social capital is invested in visionary ventures. | concreterosecapital.com | San Francisco, United States |
Investor details for Forum Brands
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Forum Brands
41 people are tracked at Forum Brands (16 in leadership, 25 in team); the tracked headcount is 4.
| Name | Role | Group |
|---|---|---|
Brenton Howland | Co-Founder & CEO | Leadership |
Ruben Amar | Co-Founder | Leadership |
Suneil Raghvan | VP of Business Operations & Partnerships | Leadership |
Anna Podkovyrova | VP of Finance | Leadership |
Aisha Khan | General Manager | Leadership |
Jake Meklinsky | Director, Corporate Finance | Leadership |
Carolyn Vanous, MBA | Director - Sourcing, Product Engineering & Operational Excellence | Leadership |
Salvatore Randazzo | VP of Engineering | Leadership |
Ashley Leger | Director, Insights & Analytics | Leadership |
Steven Barbeau | VP Of Marketing And Creative | Leadership |
Jenna Bordy McLaughlin | Director, Performance Marketing | Leadership |
Paige Walker | Director, Supply Chain | Leadership |
Lauren Schoen | Creative Director | Leadership |
Michelle O'Halloran | Director Of Brand Management | Health & Wellness | Leadership |
Michael Schwarz | VP Of Finance | Leadership |
Greg Duval, CFA | Director, Brand Management | Leadership |
Lauren Schooler | Associate, Corporate Finance | Team |
Alexandria (Lexi) Winfree | Growth Marketing Strategist | Team |
Sarah Pottieger, sPHR | Svp, People | Team |
Nicole Pace, PHR | Senior Manager, People Operations | Team |
21 more people are available in the full profile.
Complete people profiles for Forum Brands
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Forum Brands
Forum Brands has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include EVER Skincare, LOLA and QRxLabs.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Skincare products are offered by EVER Skincare for various skin concerns. | ever.com | San Francisco, United States | 2013 | Jul 2024 | •••• | |
Female hygiene products are delivered via online subscription service. | mylola.com | New York, United States | 2014 | Jan 2024 | •••• | |
Natural skincare products are provided by online beauty brand QRxLabs. | qrxlabs.com | Miami, United States | 2016 | Nov 2023 | •••• |
Complete acquisition details for Forum Brands
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Forum Brands
6 dated milestones of Forum Brands across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Forum Brands is founded.
- Funding First funding round of $2.2M.
- Funding Latest funding round, Series A, of $22.2M.
- Acquisition Acquires QRxLabs.
- Acquisition Acquires LOLA.
- Acquisition Acquires EVER Skincare.
Competitors of Forum Brands
Forum Brands has 3 listed competitors in our database, 3 of them funded. They include TechStyle, Thrasio and Perch.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| techstylefashiongroup.com | 2010 | El Segundo, United States | $340M | 1,966 | Membership commerce solutions for fashion businesses are provided. | |
| thrasio.com | 2018 | Walpole, United States | $3.4B | 1,120 | Platform acquiring Amazon FBA brands | |
| perchhq.com | 2019 | Boston, United States | $906.5M | Customer-centric e-commerce and product development services are provided globally. |
Detailed competitors of Forum Brands
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- Full competitor set
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- Competitive positioning
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Web traffic of Forum Brands
Websites that share an audience with Forum Brands (forumbrands.com).
Websites whose visitors overlap most with Forum Brands. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| insidermedia.com | 100% | 343.4K | #203,606 | View details | |
findaforum.net | findaforum.net | 60% | #1,240,141 | – | |
| myfbaprep.com | 60% | 22.2K | #1,185,583 | View details | |
| getida.com | 60% | 42.8K | #615,694 | View details | |
| reship.com | 60% | #328,472 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for Forum Brands
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Marketing & Outreach Platforms
3 companies that operate in the same segment as Forum Brands (Marketing & Outreach Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | 916 | ||
Provider of advertising services | 2003 | New York, New York, United States | USD 174.38 M | 3,660 | ||
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 2,158 |
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Related news about Forum Brands
Complete news archive for Forum Brands
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Frequently Asked Questions about Forum Brands
Forum Brands was founded in 2020.
Forum Brands is headquartered in Palo Alto, United States. It is registered at Palo Alto, California, United States.
Brenton Howland is the CEO of Forum Brands, as recorded in our data. They have also founded this company.
Forum Brands is a funded company, having raised a total of $51.38M across 4 funding rounds to date. The company's 1st funding round was a Seed of $2.18M, raised on Aug 2020.
Forum Brands has 4 employees.
Forum Brands was founded in 2020 in Palo Alto, United States, as a platform focused on e-commerce brand management. Consumer brands are purchased and developed by investors, operators, and industry experts to enhance customer experiences for businesses. Category leadership is targeted through operational improvements and strategic growth in the consumer goods sector. Trusted acquisition processes are facilitated for members in the e-commerce space.
Forum Brands offers LOLA, EVER, QRX LABS, TRILASTIN, and 4 more products and services.
Forum Brands has made 3 acquisitions, including EVER Skincare, LOLA, and QRxLabs.
Forum Brands has 4 investors. Key investors include Norwest Venture Partners, TriplePoint Capital, NFX, and Westbound.
Forum Brands operates through Forum Brands Llc.