About Perch
Perch is a Business Services company based in Boston (United States) founded in 2019, and was acquired by Levanta in April 2026. Customer-centric e-commerce and product development services are provided globally. It operates on a Direct-to-Consumer (D2C) model in Business Services, Technology, and Retail sectors. Perch has raised $906.5 million across 3 funding rounds from investors including Razor Group, Victory Park Capital Advisors and Levanta. The company has 67 employees. Perch has completed 3 acquisitions, including Gutter Game, TruRemedy Naturals and Web Deals Direct. Perch was last valued at $1 billion in May 2021. Its chief executive, as recorded, is Mark Henderson. Perch offers products and services including Perch Products. Its focus areas include Consumer Goods, Home Goods and Household Products. Its legal entity is Whele LLC dba Perch. Its competitors include TechStyle, Thrasio and Forum Brands; 3 of its 3 listed competitors have raised funding.
Company details
Perch is recognized as a fast-growing commerce company focused on customer-centric solutions. Products are developed and evolved based on direct customer feedback, covering a wide range of home goods and baby products. Technology is utilized to define customer needs and ensure rapid delivery worldwide. Brands are accelerated globally through ownership and acquisition strategies.
- Headquarters Boston, United States
- Employees 67
- Stage Acquired
- SectorsBusiness ServicesTechnology Retail
- Email••••••••
- Website perchhq.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Razor Group (Mar 2024)
- Legal Name Whele Llc Dba Perch
- Total Equity Funding$906.5M (USD)
in 3 rounds
- Latest Funding Round$775M (USD), Series C
May 2021
- InvestorsRazor Group
& 7 more
- Employee Count67
- Investments & AcquisitionsGutter Game
& 2 more
- Acquired by
Products & Services of Perch
Perch offers a comprehensive portfolio of products and services, including Perch Products.
Products are designed for home and family use.
Apps and channels of Perch
its YouTube channel Perch has 79 subscribers and 12 videos.
Videos from Perch
The most watched videos on Perch's YouTube channel, Perch (79 subscribers). Click a video to play it here.
More on Perch.
Funding Insights of Perch
Perch has successfully raised a total of $906.5M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $775 million completed in May 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $906.5M
- Total Rounds 3
- Last Round Series C — $775M
- First Round $8M
(Apr 2020)
- Investors Count 8
All 3 funding rounds of Perch with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2021 | $775M | Series C | $1B | SoftBank Vision Fund | |
| Oct 2020 | $123.5M | Series B | – | Spark Capital | |
| Apr 2020 | $8M | Series A | – | Spark Capital |
| Date | Valuation | Stage |
|---|---|---|
| May 2021 | $1B | •••••••• |
Last known valuation $1B (May 2021). 8 investors in total: 8 institutional.
Investors in Perch
Perch has secured backing from 8 investors, including venture fund investors. Prominent investors backing the company include Razor Group, Victory Park Capital Advisors and Levanta.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Blank check and private debt firm focused on multiple sectors | 2007 | victoryparkcapital.com | Chicago, United States | |
Spark Capital is engaged in venture capital investments. | sparkcapital.com | San Francisco, United States | ||
Venture capital investments in technology and startups. | 2016 | visionfund.com | London, United Kingdom | |
US seed-stage tech startups are funded by Boston Seed Capital. | bostonseed.com | Boston, United States | ||
| tectonicventures.com | ||||
Venture capital investments are directed by Wayfund across multiple sectors. | wayfund.co | Boston, United States | ||
Amazon FBA brands are acquired and operated by Razor Group. | 2020 | razor-group.com | Berlin, Germany | |
Affiliate marketing solutions are delivered via a cloud-based platform. | 2023 | levanta.io | Seattle, United States |
Investor details for Perch
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Perch
100 people are tracked at Perch (31 in leadership, 69 in team); the tracked headcount is 67.
| Name | Role | Group |
|---|---|---|
Mark Henderson | CEO | Leadership |
Steph McCartney | Vp, Commercial Strategy & Business Operations | Leadership |
Ben Hartwell | Vice President | Leadership |
Tushar Ahluwalia | Co-Founder & CEO | Leadership |
Shrestha Chowdhury | Co-Founder & CTO | Leadership |
Shery Brauner | Chief Technology Officer | Leadership |
Riccardo Riva | Head Of Marketplace Management | Leadership |
Christoph Felix Gamon | Co-Founder & CFO | Leadership |
Jana Plischke | Senior Vice President People | Leadership |
Roshni Chakraborty | Vice President ,people | Asia Pacific Region | Leadership |
Muneera Patton | Head Of Quality And Global Compliance | Leadership |
Varun Sah | Senior Vice President Global Supply Chain And Logistics | Leadership |
Niklas F. | Vice President Portfolio Operations | Leadership |
Stefan Lampert | VP Of Group Finance | Leadership |
Dr. Oliver D. | Co-founder & COO | Leadership |
Oliver Dlugosch | Co-Founder & COO | Leadership |
Ankit Choudhary | Vp, Data Science | Leadership |
Yaswanth Kothainti | Vice President - Data Engineering | Leadership |
Ben Li | Vice President - Corporate Finance And M&a | Leadership |
Nithya Sabanayagam Grande | Chief Commercial Officer (cco) / Chief Growth Officer | Leadership |
80 more people are available in the full profile.
Complete people profiles for Perch
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Perch
Perch has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Gutter Game, TruRemedy Naturals and Web Deals Direct.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Social party games solutions are provided for event organization. | gutterheadgame.com | London, United Kingdom | 2017 | Oct 2021 | •••• | |
E-commerce support services are provided to online businesses. | webdealsdirect.com | Corona, United States | 2014 | Jul 2021 | •••• | |
Natural and organic skincare products are provided for various needs. | truremedynaturals.com | Edmonds, United States | 2018 | Dec 2020 | •••• |
Complete acquisition details for Perch
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Perch
9 dated milestones of Perch across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Perch is founded.
- Funding First funding round of $8.0M.
- Acquisition Acquires TruRemedy Naturals.
- Funding Latest funding round, Series C, of $775.0M.
- Milestone Reaches Unicorn status.
- Acquisition Acquires Web Deals Direct.
- Acquisition Acquires Gutter Game.
- Exit Acquired by Razor Group.
- Exit Acquired by Levanta.
Competitors of Perch
Perch has 3 listed competitors in our database, 3 of them funded. They include TechStyle, Thrasio and Forum Brands.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| techstylefashiongroup.com | 2010 | El Segundo, United States | $340M | 1,966 | Membership commerce solutions for fashion businesses are provided. | |
| thrasio.com | 2018 | Walpole, United States | $3.4B | 1,120 | Platform acquiring Amazon FBA brands | |
| forumbrands.com | 2020 | Palo Alto, United States | $51.38M | 4 | Platform offering brand management solutions |
Detailed competitors of Perch
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Perch
The website of Perch (perchhq.com) receives about 3.9K visits a month.
- Monthly visits3.9K
▲ 5.4% vs previous month
Websites whose visitors overlap most with Perch. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| myperch.io | 100% | 20.1K | #1,457,794 | View details | |
tourcayuga.com | tourcayuga.com | 29% | #3,030,229 | – | |
| perch.fit | 29% | 8.8K | #2,630,798 | View details |
Top companies in Marketing & Outreach Platforms
3 companies that operate in the same segment as Perch (Marketing & Outreach Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | 916 | ||
Provider of advertising services | 2003 | New York, New York, United States | USD 174.38 M | 3,660 | ||
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 2,158 |
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Related news about Perch
Complete news archive for Perch
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Perch
Perch was founded in 2019 and raised its 1st funding round 1 year after it was founded.
Perch is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
Mark Henderson is the CEO of Perch, as recorded in our data.
Perch is a funded company, having raised a total of $906.5M across 3 funding rounds to date. The company's 1st funding round was a Series A of $8M, raised on Apr 2020.
Perch has 67 employees.
Perch is recognized as a fast-growing commerce company focused on customer-centric solutions. Products are developed and evolved based on direct customer feedback, covering a wide range of home goods and baby products. Technology is utilized to define customer needs and ensure rapid delivery worldwide. Brands are accelerated globally through ownership and acquisition strategies.
Perch's top competitors include Thrasio, TechStyle and Forum Brands.
Perch offers Perch Products.
Perch has made 3 acquisitions, including Gutter Game, TruRemedy Naturals, and Web Deals Direct.
Perch has 8 investors. Key investors include Razor Group, Victory Park Capital Advisors, Levanta, SoftBank Vision Fund, and Spark Capital.
The valuation of Perch is $1B as of May 2021.
Perch operates through Whele Llc Dba Perch.