About SellerX
SellerX is a Technology company based in Meerbusch (Germany) founded in 2020 by Philipp Triebel and Malte Horeyseck. Brands are acquired and managed for Amazon-based retailers. It operates in the Technology and Retail sectors. SellerX has raised $830.47 million across 7 funding rounds from investors including BlackRock, Victory Park Capital Advisors and Sofina. The company has 360 employees. SellerX has completed 2 acquisitions, including Elevate Brands and KW-Commerce. SellerX was last valued at $1 billion in December 2021. Its chief executive, as recorded, is Olivier Van Calster. Its website sellerx.com draws about 11 thousand monthly visits. Its Indian entity Tinyyo India Support Private Limited reported revenue of ₹6.14 Cr. SellerX offers products and services including Business Acquisition Service and eCommerce Resources. Its focus areas include E-Commerce Enablers, E-Commerce Sellers, Tech First Acquirers and Amazon.
Company details
SellerX was founded in 2020 and is headquartered in Meerbusch, Germany. Services are provided in the e-commerce sector, focusing on the acquisition and operation of small and medium-sized brands on Amazon. The process involves free business valuations, due diligence reviews, legal documentation preparation, and deal closures with fund transfers. Operations target Amazon retailers seeking growth through brand consolidation.
- Headquarters Meerbusch, Germany
- Employees 360
- Founders Philipp Triebel, Malte Horeyseck
- Stage Unicorn
- SectorsTechnologyRetail
- Email••••••••
- Website sellerx.com
- Social LinkedIn X Facebook Instagram
- Legal Name Tinyyo India Support Private Limited
- Date of Incorporation 30 Oct, 2021
- Jurisdiction Coimbatore, Tamil Nadu, India
- Indian entity revenue₹6.14 Cr
FY 2025 · -6% YoY
- Indian entity net profit₹59.5 Lakh
FY 2025 · 10% margin
- Indian entity EBITDA₹1.02 Cr
FY 2025 · 17% margin
- Total Equity Funding$830.47M (USD)
in 7 rounds
- Latest Funding Round$64.1M (USD), Series B
May 2023
- InvestorsBlackRock
& 19 more
- Employee Count360
- Investments & AcquisitionsElevate Brands
& 1 more
Associated legal entities of SellerX
SellerX operates through Tinyyo India Support Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Tinyyo India Support Private Limited CIN U74999TZ2021FTC037454 | Active | 30 Oct 2021 | Coimbatore, Tamil Nadu | ₹6.1 Cr | 60 | 3 | View details |
Products & Services of SellerX
SellerX offers a comprehensive portfolio of products and services, including Business Acquisition Service and eCommerce Resources.
Service for acquiring and growing Amazon businesses.
Resources to help entrepreneurs scale Amazon operations.
Funding Insights of SellerX
SellerX has successfully raised a total of $830.47M across 7 strategic funding rounds. The most recent funding activity was a Series B round of $64.1 million completed in May 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $830.47M
- Total Rounds 7
- Last Round Series B — $64.1M
- First Round $118M
(Nov 2020)
- Investors Count 20
All 7 funding rounds of SellerX with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2023 | $64.1M | Series B | – | Sofina | |
| Dec 2021 | Debt – Conventional | – | – | ||
| Dec 2021 | $500.34M | Series B | $1B | Sofina | |
| Aug 2021 | $117.27M | Series B | – | L Catterton | |
| Mar 2021 | $30.76M | Seed | – | 83NORTH | |
| Nov 2020 | Debt – Conventional | – | – | ||
| Nov 2020 | $118M | Seed | – | Cherry Ventures, Felix Capital |
| Date | Valuation | Stage |
|---|---|---|
| Dec 2021 | $1B | •••••••• |
Last known valuation $1B (Dec 2021). 20 investors in total: 12 institutional and 8 angel.
Investors in SellerX
SellerX has secured backing from 20 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include BlackRock, Victory Park Capital Advisors and Sofina.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments are provided by Sofina to emerging companies. | sofinagroup.com | Brussels, Belgium | ||
L Catterton is recognized as a leading consumer-focused private equity group. | lcatterton.com | Greenwich, United States | ||
Provider of early-stage venture capital funding for European technology companies | cherry.vc | Berlin, Germany | ||
Tech companies are funded by this London-based venture capital firm. | felixcap.com | London, United Kingdom | ||
Tech-focused, stage-agnostic venture capital is provided by 83NORTH. | 83north.com | London, United Kingdom | ||
Seed and early-stage tech startups are invested in by Upper90. | upper90.io | New York, United States | ||
A private equity fund is operated by TRCM Fund. | trcmfund.com | |||
Blank check and private debt firm focused on multiple sectors | 2007 | victoryparkcapital.com | Chicago, United States | |
Venture finance services, including debt and equity, are provided to capital-backed companies globally. | triplepointcapital.com | |||
Early-stage venture capital investing, network building, and founder support services. | villageglobal.vc |
Investor details for SellerX
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Tinyyo India Support Private Limited (SellerX)
Tinyyo India Support Private Limited is the primary company behind SellerX. The board of Tinyyo India Support Private Limited currently have 3 directors; the longest-serving is Vipinkumar Dwarkanath Bhardwaj, appointed in 2024. 4 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Vipinkumar Dwarkanath Bhardwaj DIN 08764584 | Director | 27 Feb 2024 | 2 yrs 8 mo | Tinyyo India Support Private Limited |
| Harvinder Pal Singh Chugh DIN 10175896 | Director | 20 Nov 2024 | 1 yr 11 mo | Tinyyo India Support Private Limited |
| Olivier Jacques G Van Calster DIN 10829905 | Director | 20 Nov 2024 | 1 yr 11 mo | Tinyyo India Support Private Limited |
People of SellerX
12 people are tracked at SellerX (9 in leadership, 3 in team); the tracked headcount is 360.
| Name | Role | Group |
|---|---|---|
| Chief Executive Officer | Leadership | |
| Co-Founder | Leadership | |
| Co-Founder | Leadership | |
Darren Goode | Global Chief Marketing & Brand Officer (interim) | Leadership |
Rob Bell | Chief Strategy Officer | Leadership |
Charles Bernheim | Chief Commercial Officer (cco) | Leadership |
Nadia Trabelsi | Director Of ESG | Leadership |
Eric Lai | Head Of People Asia | Leadership |
Jade Mossop | Creative Director | Leadership |
Emily Atkinson | Social Media Manager And Content Producer | Team |
Jasna Petrovic | Talent Acquisition Lead | Team |
Nana Agyapong | Financial Controller | Team |
Complete people profiles for SellerX
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of SellerX
Figures of Tinyyo India Support Private Limited, the primary company behind SellerX, for FY 2025. Revenue was ₹6.14 Cr (-6% year on year). Net profit was ₹59.5 Lakh (10% margin). EBITDA was ₹1.02 Cr (17% margin).
- ₹6.14 CrRevenue · FY 2025 · -6% YoY
- ₹59.5 LakhNet profit · 10% margin
- ₹1.02 CrEBITDA · 17% margin
- ₹1.00 CrPaid-up capital
- 60Employees (provident fund records)
Balance sheet, profit and loss, cash flow and ratios of Tinyyo India Support Private Limited are on its company page.
Detailed financial statements for SellerX
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Investments & Acquisitions by SellerX
SellerX has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Elevate Brands and KW-Commerce.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Platform acquiring and operate Amazon FBA businesses | elevatebrands.com | New York, United States | 2009 | May 2023 | •••• | |
E-commerce consulting services are provided by KW-Commerce. | kw-commerce.de | Berlin, Germany | 2012 | Dec 2021 | •••• |
Complete acquisition details for SellerX
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of SellerX
6 dated milestones of SellerX across 3 years, from founding to its latest funding, stage changes and deals.
- Founded SellerX is founded.
- Funding First funding round of $118.0M.
- Milestone Reaches Unicorn status.
- Acquisition Acquires KW-Commerce.
- Funding Latest funding round, Series B, of $64.1M.
- Acquisition Acquires Elevate Brands.
Web traffic of SellerX
The website of SellerX (sellerx.com) receives about 11K visits a month.
- Monthly visits11K
▼ 5% vs previous month
Websites whose visitors overlap most with SellerX. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
channelx.world | channelx.world | 100% | #831,020 | – | |
| ecommercenews.eu | 91% | #392,747 | View details |
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Related news about Sellerx
Complete news archive for SellerX
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about SellerX
SellerX was founded in 2020.
SellerX is headquartered in Meerbusch, Germany. It is registered at Meerbusch, North Rhine-westphalia, Germany.
Olivier Van Calster is the CEO of SellerX, as recorded in our data.
SellerX is a funded company, having raised a total of $830.47M across 7 funding rounds to date.
SellerX has 360 employees.
The primary company behind SellerX, Tinyyo India Support Private Limited, reported revenue of ₹6.14 Cr for FY 2025, down 6% year on year.
SellerX was founded in 2020 and is headquartered in Meerbusch, Germany. Services are provided in the e-commerce sector, focusing on the acquisition and operation of small and medium-sized brands on Amazon. The process involves free business valuations, due diligence reviews, legal documentation preparation, and deal closures with fund transfers. Operations target Amazon retailers seeking growth through brand consolidation.
SellerX offers Business Acquisition Service and eCommerce Resources.
SellerX has made 2 acquisitions, including Elevate Brands, and KW-Commerce.
SellerX has 20 investors. Key investors include BlackRock, Victory Park Capital Advisors, Sofina, L Catterton, and Cherry Ventures.
The valuation of SellerX is $1B as of Dec 2021.
SellerX operates through Tinyyo India Support Private Limited.