About Elevate Brands
Elevate Brands is a Technology company based in New York (United States) founded in 2009 by James Lucien Stein, and was acquired by SellerX in May 2023. Platform acquiring and operate Amazon FBA businesses. It operates in the Technology and Retail sectors. Elevate Brands has raised $372.5 million across 5 funding rounds from investors including SellerX, Oaktree Capital Management and FJ Labs. The company has 7 employees. Elevate Brands offers products and services including Business Acquisition Service and Resources and Guides. Its focus areas include E-Commerce Enablers, E-Commerce Sellers, Tech First Acquirers and Amazon. Its legal entity is ELEVATE BRANDS LLC. Its competitors include TechStyle, Thrasio and Perch; 3 of its 3 listed competitors have raised funding.
Company details
Elevate Brands was founded in 2009 and is headquartered in New York, United States. Operations focus on the e-commerce sector, specifically acquiring and managing Amazon FBA businesses. Businesses are analyzed and evaluated, with price quotes provided to owners. Deals are closed through fund transfers after acceptance. Partnerships are extended for scaling operations, including revenue sharing from future earnings.
- Headquarters New York, United States
- Employees 7
- Founders James Lucien Stein
- Stage Acquired
- SectorsTechnologyRetail
- Website elevatebrands.com
- Social LinkedIn X Facebook
- Acquired by SellerX (May 2023)
- Legal Name Elevate Brands Llc
Products & Services of Elevate Brands
Elevate Brands offers a comprehensive portfolio of products and services, including Business Acquisition Service and Resources and Guides.
Facilitates buying and selling of Amazon eCommerce businesses for growth.
Provides strategies and insights for Amazon business owners.
Funding Insights of Elevate Brands
Elevate Brands has successfully raised a total of $372.5M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $55 million completed in November 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $372.5M
- Total Rounds 5
- Last Round Series B β $55M
- First Round $55M
(Feb 2021)
- Investors Count 10
All 5 funding rounds of Elevate Brands with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2021 | $55M | Series B | β | Soroban Capital Partners | |
| Jul 2021 | Debt – Conventional | β | β | ||
| Jul 2021 | $250M | Series B | β | Upper90 | |
| Apr 2021 | $12.5M | Series C | β | β | β |
| Feb 2021 | $55M | Series A | β | Acceleprise |
11 investors in total: 6 institutional and 5 angel.
Investors in Elevate Brands
Elevate Brands has secured backing from 11 investors, including venture fund and angel investors. Prominent investors backing the company include SellerX, Oaktree Capital Management and FJ Labs.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
An investment firm focused on public companies across sectors. | 2010 | sorobancap.com | ||
Seed and early-stage tech startups are invested in by Upper90. | upper90.io | New York, United States | ||
Real estate fund, infrastructure fund, and private equity firm focused on multiple sectors | 1995 | oaktreecapital.com | Los Angeles, United States | |
Venture capital firm focused on marketplaces, gaming, web3, fintech, and multiple sectors | 2007 | fjlabs.com | New York, United States | |
| acceleprise.vc | ||||
AJ Adam Jacobs | Angel investor, co-founder of Hatch Ventures, ex-CEO of The Iconic | unknown_5db141601a6d46968 | ||
RS Ron Suber | Fintech veteran, angel investor, ex-Prosper Marketplace President, active in India | unknown_10876e5b84a44f908 | ||
KK Khajak Keledjian | Founder of Intermix, angel investor in Indian startups, based in USA | unknown_8ba64e04a88741de8 | ||
PS Pandu Sjahrir | Indonesian investor, entrepreneur, focused on tech and impact investments in Southeast Asia. | unknown_1c8ed6f0a8714e0b9 | ||
RT Rob Tarkoff | Angel investor, tech executive, focused on SaaS and enterprise software. | unknown_1d3d6dafb97b42a6a |
Investor details for Elevate Brands
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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Verified entity values are shown only after access is granted.
People of Elevate Brands
11 people are tracked at Elevate Brands (8 in leadership, 3 in team); the tracked headcount is 7.
| Name | Role | Group |
|---|---|---|
James Lucien Stein | Co-Founder & COO | Leadership |
Darren Goode | Global Chief Marketing & Brand Officer (interim) | Leadership |
Rob Bell | Chief Strategy Officer | Leadership |
Olivier Van Calster | Chief Executive Officer | Leadership |
Charles Bernheim | Chief Commercial Officer (cco) | Leadership |
Nadia Trabelsi | Director Of ESG | Leadership |
Eric Lai | Head Of People Asia | Leadership |
Jade Mossop | Creative Director | Leadership |
Emily Atkinson | Social Media Manager And Content Producer | Team |
Jasna Petrovic | Talent Acquisition Lead | Team |
Nana Agyapong | Financial Controller | Team |
Complete people profiles for Elevate Brands
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Verified entity values are shown only after access is granted.
Timeline of Elevate Brands
4 dated milestones of Elevate Brands across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Elevate Brands is founded.
- Funding First funding round of $55.0M.
- Funding Latest funding round, Series B, of $55.0M.
- Exit Acquired by SellerX.
Competitors of Elevate Brands
Elevate Brands has 3 listed competitors in our database, 3 of them funded. They include TechStyle, Thrasio and Perch.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| techstylefashiongroup.com | 2010 | El Segundo, United States | $340M | 1,966 | Membership commerce solutions for fashion businesses are provided. | |
| thrasio.com | 2018 | Walpole, United States | $3.4B | 1,120 | Platform acquiring Amazon FBA brands | |
| perchhq.com | 2019 | Boston, United States | $906.5M | Customer-centric e-commerce and product development services are provided globally. |
Detailed competitors of Elevate Brands
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Top companies in Brand & Marketing Technology
3 companies that operate in the same segment as Elevate Brands (Brand & Marketing Technology) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform acquiring Amazon FBA brands | 2018 | Walpole, Massachusetts, United States | USD 3.4 B | 233 | ||
SaaS-based collaborative commerce solutions are provided for brands and retailers. | 2000 | New York, New York, United States | USD 365 M | USD 240.52 M | 2,144 |
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Related news about Elevate Brands
Complete news archive for Elevate Brands
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Frequently Asked Questions about Elevate Brands
Elevate Brands was founded in 2009 and raised its 1st funding round 12 years after it was founded.
Elevate Brands is headquartered in New York, United States. It is registered at New York, New York, United States.
Elevate Brands is a funded company, having raised a total of $372.5M across 5 funding rounds to date. The company's 1st funding round was a Series A of $55M, raised on Feb 2021.
Elevate Brands has 7 employees.
Elevate Brands was founded in 2009 and is headquartered in New York, United States. Operations focus on the e-commerce sector, specifically acquiring and managing Amazon FBA businesses. Businesses are analyzed and evaluated, with price quotes provided to owners. Deals are closed through fund transfers after acceptance. Partnerships are extended for scaling operations, including revenue sharing from future earnings.
Elevate Brands offers Business Acquisition Service and Resources and Guides.
Elevate Brands has 11 investors. Key investors include SellerX, Oaktree Capital Management, FJ Labs, Soroban Capital Partners, and Upper90.
Elevate Brands operates through Elevate Brands Llc.
Yes. Elevate Brands was acquired by SellerX in May 2023.

