About Lifelong Online
Lifelong Online is a company based in Gurugram (India) founded in 2015 by Atul Raheja, Bharat Kalia, and Varun Grover was acquired by Thrasio in January 2022.. Lifelong Online has raised $28.86 million across 5 funding rounds from investors including Thrasio, IndigoEdge and Bharat Kalia. The company has 174 employees as of September 12, 2025. Lifelong Online offers products and services including Vacuum Cleaner, Dumbbells, Massage Gun, and Electric Kettle. Lifelong Online operates in a competitive market with competitors including Atomberg, Candes and Nuuk, among others.
- Headquarter Gurugram, India
- Employees 174 as on 12 Sep, 2025
- Founders Atul Raheja, Bharat Kalia, Varun Grover
- Stage Minicorn
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Sectors
RetailConsumer
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Lifelong Online Retail Private Limited
- Date of Incorporation 13 Nov, 2015
- Jurisdiction New Delhi, Delhi, India
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Annual Revenue
$44.74 M (USD)12.38as on Mar 31, 2024
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Net Profit
$-7.35 M (USD)-7.98as on Mar 31, 2024
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EBITDA
$-4.99 M (USD)-4.98as on Mar 31, 2024
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Total Equity Funding
$28.86 M (USD)
in 5 rounds
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Latest Funding Round
$13 M (USD), Series B
Aug 14, 2025
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Investors
Thrasio
& 11 more
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Employee Count
174
as on Sep 12, 2025
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Acquired by
Thrasio
(Jan 14, 2022)
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Products & Services of Lifelong Online
Lifelong Online offers a comprehensive portfolio of products and services, including Vacuum Cleaner, Dumbbells, Massage Gun, and Electric Kettle. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Handheld device for efficient floor and surface cleaning.
Adjustable weights for strength training exercises.
Device for deep tissue relief and muscle recovery.
Appliance for quick boiling water in daily use.
Funding Insights of Lifelong Online
Lifelong Online has successfully raised a total of $28.86M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $13 million completed in August 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series B — $13.0M
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First Round
First Round
(20 Apr 2019)
- Investors Count 11
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug, 2025 | Amount | Series B - Lifelong Online | Valuation |
investors |
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| May, 2024 | Amount | Series A - Lifelong Online | Valuation | Hero Enterprise Partner Ventures | |
| Dec, 2023 | Amount | Series A - Lifelong Online | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Lifelong Online
Lifelong Online has secured backing from 12 investors, including angel, institutional, and venture fund investors. Prominent investors backing the company include Thrasio, IndigoEdge and Bharat Kalia. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital and private debt firm backed by single family office
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Founded Year | Domain | Location | |
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Independent VC firm
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Founded Year | Domain | Location | |
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Venture debt is provided to growth-stage companies for business scaling.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Lifelong Online
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Lifelong Online
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Lifelong Online Comparisons
Competitors of Lifelong Online
Lifelong Online operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Atomberg, Candes and Nuuk, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Energy-efficient ceiling fans and smart home appliances are provided.
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| domain | founded_year | HQ Location |
Home appliances are offered by Candes as an internet-first brand.
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| domain | founded_year | HQ Location |
Manufacturer of design-focused home appliances
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Lifelong Online
Frequently Asked Questions about Lifelong Online
When was Lifelong Online founded?
Lifelong Online was founded in 2015 and raised its 1st funding round 4 years after it was founded.
Where is Lifelong Online located?
Lifelong Online is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
Who is the current CEO of Lifelong Online?
Bharat Kalia is the current CEO of Lifelong Online. They have also founded this company.
Is Lifelong Online a funded company?
Lifelong Online is a funded company, having raised a total of $28.86M across 5 funding rounds to date. The company's 1st funding round was a Series A of $409.03K, raised on Apr 20, 2019.
How many employees does Lifelong Online have?
As of Sep 12, 2025, the latest employee count at Lifelong Online is 174.
What is the annual revenue of Lifelong Online?
Annual revenue of Lifelong Online is $44.74M as on Mar 31, 2024.
What does Lifelong Online do?
Lifelong Online was established in 2015 in Gurugram, India, as a private label brand in the home appliances sector. A range of home and kitchen items, such as ovens, gas stoves, cookware, sandwich makers, and mixers, is produced and distributed. Personal care and wellness products, including grooming kits and electric massagers, are also provided. Availability is ensured via the companys online store and platforms like Amazon, Flipkart, and Paytm.
Who are the top competitors of Lifelong Online?
What products or services does Lifelong Online offer?
Lifelong Online offers Vacuum Cleaner, Dumbbells, Massage Gun, and Electric Kettle.
Who are Lifelong Online's investors?
Lifelong Online has 12 investors. Key investors include Thrasio, IndigoEdge, Bharat Kalia, Varun Grover, and Raheja Holdings Family Trust.
What is Lifelong Online's valuation?
The valuation of Lifelong Online is $105.26M as of May 2024.
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