About Custora
Custora is a Technology company based in New York (United States) founded in 2011, and was acquired by Amperity in November 2019. Cloud-based customer analytics platform utilized for retail sector. Custora has raised $31.92 million across 5 funding rounds from investors including Amperity, Foundation Capital and General Catalyst. The company has 159 employees. Its focus areas include Enterprise Applications, MarketingTech, Industry Specific Marketing and eCommerce. Its competitors include Feedvisor and RJMetrics; 2 of its 2 listed competitors have raised funding.
Company details
Custora was founded in 2011 and is headquartered in New York, United States. A cloud-based platform is operated to deliver customer analytics specifically for the retail industry. Predictive analytics are employed to analyze customer data, identify segments and journeys, and offer real-time prescriptive recommendations. Incremental revenue is supported through enhanced visibility into customer behaviors and value generation.
- Headquarters New York, United States
- Employees 159
- Stage Acquired
- SectorsTechnology
- Website custora.com
- Social LinkedIn
- Acquired by Amperity (Nov 2019)
Funding Insights of Custora
Custora has successfully raised a total of $31.92M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $13.75 million completed in September 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $31.92M
- Total Rounds 5
- Last Round Series B — $13.75M
- First Round $120,000
(Mar 2011)
- Investors Count 11
All 5 funding rounds of Custora with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2018 | $13.75M | Series B | – | General Catalyst | |
| Jan 2018 | $10.7M | Series A | – | Foundation Capital | |
| Apr 2015 | $6.5M | Series A | – | Foundation Capital | |
| Jan 2012 | $850,000 | Seed | – | SV Angel, Founder Collective | |
| Mar 2011 | $120,000 | Seed | – | Y Combinator | – |
12 investors in total: 10 institutional and 2 angel.
Investors in Custora
Custora has secured backing from 12 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Amperity, Foundation Capital and General Catalyst.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment and transformation services for entrepreneurs in technology and finance sectors. | generalcatalyst.com | |||
Venture capital firm focused on early-stage fintech, enterprise, web 3, consumer, and multiple sectors | 1995 | foundationcapital.com | Palo Alto, United States | |
Multiple sectors are targeted for venture capital investments by Greycroft. | greycroft.com | New York, United States | ||
Tech-focused VC firm investing in geographies such as the US | valhallapartners.com | Vienna, United States | ||
Early-stage investments are provided to transformative technology companies. | svangel.com | San Francisco, United States | ||
Venture capital firm focused on tech sectors | foundercollective.com | Cambridge, United States | ||
Venture capital and M&A advisory firm focused on financial technology, media, and multiple sectors | highlinevp.com | New York, United States | ||
Early-stage startups are accelerated via funding and educational programs. | ycombinator.com | Mountain View, United States | ||
Start Network is focused on transforming humanitarian action globally. | startnetwork.org | London, United Kingdom | ||
SA Sam Altman | unknown_bcceeed9114b4e17a |
Investor details for Custora
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of Custora
108 people are tracked at Custora (42 in leadership, 2 in board & advisors, 64 in team); the tracked headcount is 159.
| Name | Role | Group |
|---|---|---|
Susan Hill | VP People | Leadership |
Sushil Panta | Global Head Of Value Engineering And Pricing Strategy | Leadership |
Brian Champion | Sr. Director, Account Mangement | Leadership |
Amy Rux | Vp, Enterprise Sales | Leadership |
William Pederson | Vp, Finance | Leadership |
Alex Brogger | Head of Security | Leadership |
Brian Michael Murch | Senior Director, Strategic Account GTM | Leadership |
Nancy Kolo | Director, Sales | Leadership |
Cooper Helfet | VP, Strategic Growth | Leadership |
Kyle Flick | Strategic Sales Director | Leadership |
Billy Loizou | AVP & General Manager, APAC | Leadership |
Chris Polishuk | Chief Sales Officer | Leadership |
Katie Douglas | Sr. Director, Account Management | Leadership |
Shane A. Plossu | Head Of Customer Success Management - West | Leadership |
Nicholas Walton | Enterprise Sales Director | Leadership |
Meghan Mori | Sales Director | Leadership |
Derek Slager | CTO | Leadership |
Hemanth Srinivas | Senior Vice President, Engineering | Leadership |
Caitlin Connor | Senior Director, Strategic Sales | Leadership |
Alissa Gullo | Sales Director | Leadership |
88 more people are available in the full profile.
Complete people profiles for Custora
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Custora
4 dated milestones of Custora across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Custora is founded.
- Funding First funding round of $120K.
- Funding Latest funding round, Series B, of $13.8M.
- Exit Acquired by Amperity.
Competitors of Custora
Custora has 2 listed competitors in our database, 2 of them funded. They include Feedvisor and RJMetrics.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| feedvisor.com | 2012 | New York, United States | $32.7M | AI-based big data analytics for retail pricing optimization are provided. | ||
| rjmetrics.com | 2008 | Philadelphia, United States | $24.02M | 28 | Business intelligence tools for data analysis and visualization are delivered. |
Detailed competitors of Custora
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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- Competitive positioning
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Web traffic of Custora
Websites that share an audience with Custora (custora.com).
Websites whose visitors overlap most with Custora. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| rjmetrics.com | 100% | 4.6K | #3,906,884 | View details | |
hbsp.harvard.edu | hbsp.harvard.edu | 78% | – | ||
| retentionscience.com | 71% | 2.8K | #5,974,944 | View details | |
| fivestars.com | 66% | 307.7K | #151,743 | View details | |
cohortanalysis.com | cohortanalysis.com | 66% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for Custora
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 12 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Business Analytics & Intelligence Tools
3 companies that operate in the same segment as Custora (Business Analytics & Intelligence Tools) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Data, analytics, and AI capabilities are unified in a platform. | 2013 | San Francisco, California, United States | USD 25.18 B | USD 15.9 M | 5,679 | |
Platform that provides data analysis and management solutions | 2003 | Denver, Colorado, United States | USD 2.46 B | USD 2.87 B | 5,915 | |
AI-based solutions for health management are provided. | 2015 | Dallas, Texas, United States | USD 2.8 B | 1,111 |
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Related news about Custora
Complete news archive for Custora
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- Brand-specific news history
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Frequently Asked Questions about Custora
Custora was founded in 2011.
Custora is headquartered in New York, United States. It is registered at New York, New York, United States.
Custora is a funded company, having raised a total of $31.92M across 5 funding rounds to date. The company's 1st funding round was a Seed of $120K, raised on Mar 2011.
Custora has 159 employees.
Custora was founded in 2011 and is headquartered in New York, United States. A cloud-based platform is operated to deliver customer analytics specifically for the retail industry. Predictive analytics are employed to analyze customer data, identify segments and journeys, and offer real-time prescriptive recommendations. Incremental revenue is supported through enhanced visibility into customer behaviors and value generation.
Custora has 12 investors. Key investors include Amperity, Foundation Capital, General Catalyst, Greycroft, and Valhalla Partners.
Yes. Custora was acquired by Amperity in November 2019.