Yotpo

New York, United States Founded: 2011 • Age: 15 yrs
Cloud-based marketing platform for e-tailers
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About Yotpo

Yotpo is a company based in New York (United States) founded in 2011 by Omri Cohen and Tomer Tagrin.. Yotpo has raised $176 million across 9 funding rounds from investors including Shopify, Bessemer Venture Partners and CalTech. Yotpo has completed 2 acquisitions, including SMSBump and Yotpo. Yotpo offers products and services including SMS Marketing, Reviews & UGC, Loyalty & Referrals, and Email Marketing. Yotpo operates in a competitive market with competitors including Klaviyo, Elastic Path Software, CommerceIQ, Bango and Yottaa, among others.

  • Headquarter New York, United States
  • Founders Omri Cohen, Tomer Tagrin
  • Sectors
    Technology
    Retail
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Retail → E-Commerce Technology & Services
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $176 M (USD)

    in 9 rounds

  • Latest Funding Round
  • Investors
    Shopify

    & 19 more

  • Employee Count
    Employee Count
  • Investments & Acquisitions
    SMSBump

    & 1 more

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Products & Services of Yotpo

Yotpo offers a comprehensive portfolio of products and services, including SMS Marketing, Reviews & UGC, Loyalty & Referrals, and Email Marketing. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Enables text-based mobile experiences to drive sales and conversions.

Collects and displays customer reviews for enhanced buyer journeys.

Creates reward programs to turn customers into brand advocates.

Delivers personalized emails to boost customer lifetime value.

People of Yotpo
Headcount 200-500
Employee Profiles 61
Board Members and Advisors 4
Employee Profiles
People
Omri Cohen
COO, Co-founder
People
Tomer Tagrin
CEO, Co-founder
People
Moran Peleg
Account Executive And PDM
People
Kayla Blau
Enterprise Account Executive

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Board Members and Advisors
people
Warren Adelman
Board Member
people
Adam Fisher
Director
people
Daniel Shinar
Director
people
Yuval Shahar
Director

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Funding Insights of Yotpo

Yotpo has successfully raised a total of $176M across 9 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 9
  • Last Round
  • First Round

    (18 Apr 2011)

  • Investors Count 20
Date Amount Transaction Name Valuation Lead Investors Investors
Sep, 2021 Amount Series F - Yotpo Valuation Shopify
Aug, 2020 Amount Series E - Yotpo Valuation Adam Fisher , Bessemer Venture Partners
Nov, 2017 Amount Series D - Yotpo Valuation Access Industries
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Yotpo

Yotpo has secured backing from 20 investors, including institutional, angel, and venture fund investors. Prominent investors backing the company include Shopify, Bessemer Venture Partners and CalTech. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Investment and holding company controlled by Len Blavatnik
Founded Year Domain Location
Startups are funded through venture capital by Hanaco Ventures.
Founded Year Domain Location
Venture capital investments and support for entrepreneurs in technology and innovation sectors.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Yotpo

Yotpo has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include SMSBump and Yotpo. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Cloud-based retargeting solutions are delivered for e-commerce retailers.
2018
Merchants are enabled to reward customers via a management platform.
2015
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Yotpo

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Yotpo Comparisons

Employees
+
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Competitors of Yotpo

Yotpo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Klaviyo, Elastic Path Software, CommerceIQ, Bango and Yottaa, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
SaaS email marketing solutions are offered to e-commerce businesses.
domain founded_year HQ Location
API-based enterprise commerce and content management platform is delivered.
domain founded_year HQ Location
AI platform for retail ecommerce management and optimization is provided.
domain founded_year HQ Location
Marketing solutions for e-commerce businesses are provided by Bango.
domain founded_year HQ Location
Cloud-based landing page optimization is provided for brands and retailers.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Yotpo

Frequently Asked Questions about Yotpo

When was Yotpo founded?

Yotpo was founded in 2011.

Where is Yotpo located?

Yotpo is headquartered in New York, United States. It is registered at New York, New York, United States.

Who is the current CEO of Yotpo?

Tomer Tagrin is the current CEO of Yotpo. They have also founded this company.

Is Yotpo a funded company?

Yotpo is a funded company, having raised a total of $176M across 9 funding rounds to date. The company's 1st funding round was a Series D of $51M, raised on Apr 18, 2011.

What does Yotpo do?

Yotpo is a cloud-based marketing platform for e-tailers. The company offers solutions for reviews ratings, visual marketing, loyalty, referrals, SMS marketing, and more. It helps businesses by generating content and verified reviews from shoppers and sharing them across search engines and social networks. It allows shoppers to read and write social reviews, get automatic reminders to write reviews, etc. It also provides reports and analytics solutions giving online merchants actionable insight to improve merchandising strategy. It can be integrated with online platforms like Magento, Shopify, Facebook, etc.

Who are the top competitors of Yotpo?

Yotpo's top competitors include Klaviyo, CommerceIQ and Bango.

What products or services does Yotpo offer?

Yotpo offers SMS Marketing, Reviews & UGC, Loyalty & Referrals, and Email Marketing.

How many acquisitions has Yotpo made?

Yotpo has made 2 acquisitions, including SMSBump, and Yotpo.

Who are Yotpo's investors?

Yotpo has 20 investors. Key investors include Shopify, Bessemer Venture Partners, CalTech, Adam Fisher, and Access Industries.

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