About Yotpo
Yotpo is a company based in New York (United States) founded in 2011 by Omri Cohen and Tomer Tagrin.. Yotpo has raised $176 million across 9 funding rounds from investors including Shopify, Bessemer Venture Partners and CalTech. Yotpo has completed 2 acquisitions, including SMSBump and Yotpo. Yotpo offers products and services including SMS Marketing, Reviews & UGC, Loyalty & Referrals, and Email Marketing. Yotpo operates in a competitive market with competitors including Klaviyo, Elastic Path Software, CommerceIQ, Bango and Yottaa, among others.
- Headquarter New York, United States
- Founders Omri Cohen, Tomer Tagrin
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Sectors
TechnologyRetail
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Email
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Phone
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Website
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Social
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Products & Services of Yotpo
Yotpo offers a comprehensive portfolio of products and services, including SMS Marketing, Reviews & UGC, Loyalty & Referrals, and Email Marketing. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Enables text-based mobile experiences to drive sales and conversions.
Collects and displays customer reviews for enhanced buyer journeys.
Creates reward programs to turn customers into brand advocates.
Delivers personalized emails to boost customer lifetime value.
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Funding Insights of Yotpo
Yotpo has successfully raised a total of $176M across 9 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 9
- Last Round Last Round
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First Round
First Round
(18 Apr 2011)
- Investors Count 20
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2021 | Amount | Series F - Yotpo | Valuation | Shopify |
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| Aug, 2020 | Amount | Series E - Yotpo | Valuation | Adam Fisher , Bessemer Venture Partners | |
| Nov, 2017 | Amount | Series D - Yotpo | Valuation | Access Industries |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Yotpo
Yotpo has secured backing from 20 investors, including institutional, angel, and venture fund investors. Prominent investors backing the company include Shopify, Bessemer Venture Partners and CalTech. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Investment and holding company controlled by Len Blavatnik
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Founded Year | Domain | Location | |
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Startups are funded through venture capital by Hanaco Ventures.
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Founded Year | Domain | Location | |
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Venture capital investments and support for entrepreneurs in technology and innovation sectors.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Yotpo
Yotpo has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include SMSBump and Yotpo. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Cloud-based retargeting solutions are delivered for e-commerce retailers.
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2018 | ||||
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Merchants are enabled to reward customers via a management platform.
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2015 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Yotpo
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Yotpo Comparisons
Competitors of Yotpo
Yotpo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Klaviyo, Elastic Path Software, CommerceIQ, Bango and Yottaa, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
SaaS email marketing solutions are offered to e-commerce businesses.
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| domain | founded_year | HQ Location |
API-based enterprise commerce and content management platform is delivered.
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| domain | founded_year | HQ Location |
AI platform for retail ecommerce management and optimization is provided.
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| domain | founded_year | HQ Location |
Marketing solutions for e-commerce businesses are provided by Bango.
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| domain | founded_year | HQ Location |
Cloud-based landing page optimization is provided for brands and retailers.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Yotpo
Frequently Asked Questions about Yotpo
When was Yotpo founded?
Yotpo was founded in 2011.
Where is Yotpo located?
Yotpo is headquartered in New York, United States. It is registered at New York, New York, United States.
Who is the current CEO of Yotpo?
Tomer Tagrin is the current CEO of Yotpo. They have also founded this company.
Is Yotpo a funded company?
Yotpo is a funded company, having raised a total of $176M across 9 funding rounds to date. The company's 1st funding round was a Series D of $51M, raised on Apr 18, 2011.
What does Yotpo do?
Yotpo is a cloud-based marketing platform for e-tailers. The company offers solutions for reviews ratings, visual marketing, loyalty, referrals, SMS marketing, and more. It helps businesses by generating content and verified reviews from shoppers and sharing them across search engines and social networks. It allows shoppers to read and write social reviews, get automatic reminders to write reviews, etc. It also provides reports and analytics solutions giving online merchants actionable insight to improve merchandising strategy. It can be integrated with online platforms like Magento, Shopify, Facebook, etc.
Who are the top competitors of Yotpo?
Yotpo's top competitors include Klaviyo, CommerceIQ and Bango.
What products or services does Yotpo offer?
Yotpo offers SMS Marketing, Reviews & UGC, Loyalty & Referrals, and Email Marketing.
Who are Yotpo's investors?
Yotpo has 20 investors. Key investors include Shopify, Bessemer Venture Partners, CalTech, Adam Fisher, and Access Industries.
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