About Amplitude
Amplitude is a company based in San Francisco (United States) founded in 2012. It operates as a SaaS (Software-as-a-Service). Amplitude has raised $336.1 million across 11 funding rounds from investors including Tencent, European Union and Sequoia Capital. The company has 724 employees as of December 31, 2024. Amplitude has completed 5 acquisitions, including ClearBrain, Command AI and InfiniGrow. Amplitude offers products and services including Product Analytics, Feature Experimentation, Session Replay, and Web Experimentation. Amplitude operates in a competitive market with competitors including Adobe, Pendo, ActiveCampaign, Zendesk and Medallia, among others.
- Headquarter San Francisco, United States
- Employees 724 as on 31 Dec, 2024
- Stage Public
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Sectors
Technology
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Email
***********
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Phone
*********
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Website
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Social
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- Legal Name Amplitude, Inc.
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Annual Revenue
$299.27 M8.32as on Dec 31, 2024
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Net Profit
$-94.32 M-4.38as on Dec 31, 2024
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EBITDA
$-101.28 M-14.1as on Dec 31, 2024
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Total Equity Funding
$336.1 M (USD)
in 11 rounds
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Latest Funding Round
$909.74 K (USD), Grant
Jan 01, 2023
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Investors
Tencent
& 18 more
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Employee Count
724
as on Dec 31, 2024
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Investments & Acquisitions
ClearBrain
& 4 more
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IPO & Listings of Amplitude
Amplitude is a publicly listed company on the NASDAQ with ticker symbol AMPL in USA, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
Products & Services of Amplitude
Amplitude offers a comprehensive portfolio of products and services, including Product Analytics, Feature Experimentation, Session Replay, and Web Experimentation. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
User journey insights are provided for better decisions.
Targeted features are tested to validate product innovations.
User behavior is visualized to understand underlying metrics.
A/B testing is conducted for personalized user experiences.
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Software Development Team
129 people
Leadership Team
46 people
Sales and Marketing
44 people
Senior Team
29 people
Finance and Accounting
13 people
Human Resources and Administration
13 people
Operations Team
8 people
Principal Team
7 people
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Funding Insights of Amplitude
Amplitude has successfully raised a total of $336.1M across 11 strategic funding rounds. The most recent funding activity was a Grant round of $909.74 thousand completed in January 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 11
- Last Round Grant — $909,741
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First Round
First Round
(27 Mar 2012)
- Investors Count 19
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2023 | Amount | Grant - Amplitude | Valuation |
investors |
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| Jun, 2021 | Amount | Series F - Amplitude | Valuation | Sequoia Capital | |
| May, 2020 | Amount | Series E - Amplitude | Valuation | GIC |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Amplitude
Amplitude has secured backing from 19 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Tencent, European Union and Sequoia Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Sequoia Capital is engaged in venture capital investments.
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Founded Year | Domain | Location | |
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Sovereign wealth is managed and private equity investments are facilitated.
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Founded Year | Domain | Location | |
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Investments in technology companies are conducted globally by Battery Ventures.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Amplitude
Amplitude has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include ClearBrain, Command AI and InfiniGrow. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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AI-powered chatbot platform for user assistance and training is provided.
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2020 | ||||
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AI based product feedback analytics platform
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2019 | ||||
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Customer data is captured, stored, and analyzed via cloud-based platforms.
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2018 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Amplitude
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Amplitude Comparisons
Competitors of Amplitude
Amplitude operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Adobe, Pendo, ActiveCampaign, Zendesk and Medallia, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
AI-powered platform manages marketing creatives and customer journeys.
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| domain | founded_year | HQ Location |
Product experience is managed through cloud-based analytics and feedback tools.
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| domain | founded_year | HQ Location |
Sales, CRM, and email marketing automation software is provided.
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| domain | founded_year | HQ Location |
Cloud-based customer service platform is offered for business engagement.
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| domain | founded_year | HQ Location |
Medallia is focused on customer and employee experience management.
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| domain | founded_year | HQ Location |
Cloud based product analytics software
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Amplitude
Frequently Asked Questions about Amplitude
When was Amplitude founded?
Amplitude was founded in 2012.
Where is Amplitude located?
Amplitude is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Is Amplitude a funded company?
Amplitude is a funded company, having raised a total of $336.1M across 11 funding rounds to date. The company's 1st funding round was a Series E of $50M, raised on Mar 27, 2012.
How many employees does Amplitude have?
As of Dec 31, 2024, the latest employee count at Amplitude is 724.
What is the annual revenue of Amplitude?
Annual revenue of Amplitude is $299.27M as on Dec 31, 2024.
What does Amplitude do?
Amplitude is established as a prominent platform for digital analytics, focusing on product analytics and event tracking. Insights into user behavior are provided across various industries such as financial services, healthcare, and ecommerce. Solutions for acquisition, retention, and monetization are offered to drive business outcomes. Advanced tools like AI agents, session replay, and feature experimentation are integrated to support data-driven decisions. Data governance and security are prioritized to ensure trust and compliance.
Who are the top competitors of Amplitude?
What products or services does Amplitude offer?
Amplitude offers Product Analytics, Feature Experimentation, Session Replay, and Web Experimentation.
Is Amplitude publicly traded?
Yes, Amplitude is publicly traded on NASDAQ under the ticker symbol AMPL.
How many acquisitions has Amplitude made?
Amplitude has made 5 acquisitions, including ClearBrain, Command AI, and InfiniGrow.
Who are Amplitude's investors?
Amplitude has 19 investors. Key investors include Tencent, European Union, Sequoia Capital, GIC, and Battery Ventures.
What is Amplitude's ticker symbol?
The ticker symbol of Amplitude is AMPL on NASDAQ.
What is Amplitude's valuation?
The valuation of Amplitude is $4B as of Jun 2021.
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