Kraftful

San Francisco, United States Founded: 2019 • Age: 7 yrs Acquired By Amplitude
AI based product feedback analytics platform
Annual revenue - Latest available
Total funding $5.2M 4 rounds
Employees - Tracked headcount
Investors 11 Known backers
Products 3 Services tracked
Competitors 10 Brand Intelligence

About Kraftful

Kraftful is a company based in San Francisco (United States) founded in 2019 by Yana Welinder and Nicky Leach was acquired by Amplitude in July 2025. Kraftful has raised $5.15 million across 4 funding rounds from investors including Amplitude, Samsung NEXT and Precursor Ventures. Kraftful offers products and services including Feedback Analysis Platform, Kraftful Surveys, and Kraftful GPT. Kraftful operates in a competitive market with competitors including Pendo, User Testing, Amplitude, Heap and Quantum Metric, among others.

  • Headquarter San Francisco, United States
  • Founders Yana Welinder, Nicky Leach
  • Sectors
    Technology
  • Email
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  • Phone
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  • Website
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  • Social
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  • Legal Name Kraftful, Inc
Operational Areas
Technology → Enterprise Software & Productivity Solutions Unlock Sub-Sector Unlock Segment
Technology → Enterprise Software & Productivity Solutions Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Technology → Artificial Intelligence & Machine Learning Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $5.15 M (USD)

    in 4 rounds

  • Latest Funding Round
    $2 M (USD), Seed

    Feb 08, 2022

  • Investors
    Amplitude

    & 10 more

  • Employee Count
    Not available
  • Acquired by
    Amplitude

    (Jul 10, 2025)

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Products & Services of Kraftful

Kraftful offers a comprehensive portfolio of products and services, including Feedback Analysis Platform, Kraftful Surveys, and Kraftful GPT.

Product name locked
Category locked
Primary

Analyzes user feedback to generate actionable insights

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Creates and auto-analyzes custom feedback surveys

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Provides advice on product frameworks and summarizes feedback

People of Kraftful

Headcount 1-10
Employee Profiles 2
Employee Profiles
People
Yana Welinder
CEO & Founder
People
Renat Zhilkibaev
Founding Engineer

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Teams

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Funding Insights of Kraftful

Kraftful has successfully raised a total of $5.15M across 4 strategic funding rounds. The most recent funding activity was a Seed round of $2 million completed in February 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Kraftful

Kraftful has secured backing from 11 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Amplitude, Samsung NEXT and Precursor Ventures.

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Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Venture capital fund investing in early-stage tech startups
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Venture capital investments in pre-seed and seed stages, focusing on founders.
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Early-stage venture funding is offered by Leadout Capital.
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Investor details for Kraftful

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Investments & Acquisitions by Kraftful

Investments
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Investment portfolio details for Kraftful

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Financial Statements - Kraftful

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Detailed financials for Kraftful

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Kraftful Comparisons

Kraftful Primary company
Description
AI based product feedback analytics platform
Location
San Francisco, United States
Founded Year
2019
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Kraftful

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Competitors of Kraftful

Kraftful operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Pendo, User Testing, Amplitude, Heap and Quantum Metric, among others.

Company Name Domain Founded year HQ Location Description
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Product experience is managed through cloud-based analytics and feedback tools.
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Automated usability testing and feedback for mobile experiences is provided.
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Amplitude is recognized as a leading digital analytics platform.
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Cloud based product analytics software
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Real-time digital experience analytics software is provided for businesses.
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User feedback is gathered via cloud-based web and mobile platforms.
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Detailed competitors of Kraftful

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Latest news on Kraftful

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Complete news archive for Kraftful

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Frequently Asked Questions about Kraftful

Kraftful was founded in 2019.

Kraftful is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Yana Welinder is the current CEO of Kraftful. They have also founded this company.

Kraftful is a funded company, having raised a total of $5.15M across 4 funding rounds to date.

Kraftful was founded in 2019 and is headquartered in San Francisco, United States. An AI-based platform for product feedback analytics is provided, enabling product teams to process user input through summarization and follow-up queries. Interactions with aggregated user data are facilitated via chat interfaces to address specific questions efficiently. Operations focus on the software and AI sector, supporting feedback-driven product development.

Kraftful's top competitors include Pendo, User Testing and Amplitude.

Kraftful offers Feedback Analysis Platform, Kraftful Surveys, and Kraftful GPT.

Kraftful has 11 investors. Key investors include Amplitude, Samsung NEXT, Precursor Ventures, Leadout Capital, and Y Combinator.

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