Ubermedia

Pasadena, United States Founded: 2010 • Age: 16 yrs Acquired By Near
Cross-screen mobile audiences are targeted using location and social signals.
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About Ubermedia

Ubermedia is a company based in Pasadena (United States) founded in 2010 was acquired by Near in April 2021.. Ubermedia has raised $38.1 million across 6 funding rounds from investors including Accel, Hubert Burda Media and Lerer Hippeau. Ubermedia has completed 3 acquisitions, including Cintric, Mixx and Popurls. Ubermedia operates in a competitive market with competitors including TerraGo, mParticle, Alliance Data, Choozle and NinthDecimal, among others.

  • Headquarter Pasadena, United States
  • Sectors
    Technology
    Media & Entertainment
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Technology → Geospatial, Imaging & Sensing Technology
Media & Entertainment → Marketing, Advertising & Adtech
Media & Entertainment → Marketing, Advertising & Adtech
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $38.1 M (USD)

    in 6 rounds

  • Latest Funding Round
    $8 M (USD), Series B

    May 05, 2014

  • Investors
    Accel

    & 11 more

  • Employee Count
    Employee Count
  • Investments & Acquisitions
    Cintric

    & 2 more

  • Acquired by
    Near

    (Apr 28, 2021)

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People of Ubermedia
Headcount 200-500
Employee Profiles 56
Employee Profiles
People
Sumithra M
Senior Accounts Executive - Accounts Payable
People
Dave Fall
Chief Product Officer
People
Harshit Gaur
Manager, Customer Success
People
Michelle Thompson
Head Of Customer Operations

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Funding Insights of Ubermedia

Ubermedia has successfully raised a total of $38.1M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $8 million completed in May 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 6
  • Last Round Series B — $8.0M
  • First Round

    (11 Apr 2010)

  • Investors Count 11
Date Amount Transaction Name Valuation Lead Investors Investors
May, 2014 Amount Series B - Ubermedia Valuation Blue Chip Venture
Oct, 2011 Amount Series B - Ubermedia Valuation

investors

Jun, 2011 Amount Series B - Ubermedia Valuation Hubert Burda Media
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Ubermedia

Ubermedia has secured backing from 12 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Accel, Hubert Burda Media and Lerer Hippeau. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Late-stage investments in US tech companies are targeted.
Founded Year Domain Location
Comcast Ventures is focused on investing in technology startups.
Founded Year Domain Location
Accel is recognized as a leading venture capital firm.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Ubermedia

Ubermedia has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Cintric, Mixx and Popurls. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Mobile user locations and behaviors are tracked for consumer insights.
2014
User driven content sharing and bookmarking portal
2007
Tech headlines and content are aggregated from multiple geek-focused sources.
2006
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Ubermedia

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Ubermedia Comparisons

Employees
+
Add Comparison
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Competitors of Ubermedia

Ubermedia operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as TerraGo, mParticle, Alliance Data, Choozle and NinthDecimal, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Mobile based data collection and geospatial collaboration software provider
domain founded_year HQ Location
Customer data is collected and connected via API-based platform.
domain founded_year HQ Location
Data-driven marketing, loyalty, and credit solutions are provided.
domain founded_year HQ Location
Real-time insights are captured for targeted visual media campaigns.
domain founded_year HQ Location
Mobile audience intelligence platform
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Frequently Asked Questions about Ubermedia

When was Ubermedia founded?

Ubermedia was founded in 2010.

Where is Ubermedia located?

Ubermedia is headquartered in Pasadena, United States. It is registered at Pasadena, California, United States.

Is Ubermedia a funded company?

Ubermedia is a funded company, having raised a total of $38.1M across 6 funding rounds to date. The company's 1st funding round was a Series B of $5.6M, raised on Apr 11, 2010.

What does Ubermedia do?

UberMedia was founded in 2010 in Pasadena, United States, as a mobile advertising platform in the technology sector. Operations focus on a cross-screen system that processes social signals, interests, and location history to deliver user-intent-based targeting through UberAds. Advertisers are connected to consumers based on receptivity factors, with services emphasizing precise ad placement across mobile environments.

Who are the top competitors of Ubermedia?

Ubermedia's top competitors include mParticle, Choozle and Acxiom.

How many acquisitions has Ubermedia made?

Ubermedia has made 3 acquisitions, including Cintric, Mixx, and Popurls.

Who are Ubermedia's investors?

Ubermedia has 12 investors. Key investors include Accel, Hubert Burda Media, Lerer Hippeau, Blue Chip Venture, and Comcast Ventures.

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