Ubermedia

Pasadena, United States Founded: 2010 • Age: 16 yrs Acquired By Near
Cross-screen mobile audiences are targeted using location and social signals.

About Ubermedia

Ubermedia is a Technology company based in Pasadena (United States) founded in 2010, and was acquired by Near in April 2021. Cross-screen mobile audiences are targeted using location and social signals. It operates in the Technology and Media & Entertainment sectors. Ubermedia has raised $38.1 million across 6 funding rounds from investors including Accel, Hubert Burda Media and Lerer Hippeau. Ubermedia has completed 3 acquisitions, including Cintric, Mixx and Popurls. Its focus areas include High Tech, Geographic Information Systems, Platform Providers and Enterprise Applications. Its competitors include TerraGo, mParticle and Alliance Data; 2 of its 3 listed competitors have raised funding.

Company details

UberMedia was founded in 2010 in Pasadena, United States, as a mobile advertising platform in the technology sector. Operations focus on a cross-screen system that processes social signals, interests, and location history to deliver user-intent-based targeting through UberAds. Advertisers are connected to consumers based on receptivity factors, with services emphasizing precise ad placement across mobile environments.

  • Headquarters Pasadena, United States
  • Stage Acquired
  • Sectors
    Technology
    Media & Entertainment
  • Website ubermedia.com
  • Social LinkedIn X Facebook
  • Acquired by Near (Apr 2021)
Key Metrics
  • Total Equity Funding
    $38.1M (USD)

    in 6 rounds

  • Latest Funding Round
    $8M (USD), Series B

    May 2014

  • Investors
    Accel

    & 11 more

  • Investments & Acquisitions
    Cintric

    & 2 more

  • Acquired by
    Near

    (Apr 2021)

Funding Insights of Ubermedia

Ubermedia has successfully raised a total of $38.1M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $8 million completed in May 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $38.1M
  • Total Rounds 6
  • Last Round Series B β€” $8M
  • First Round $3.5M

    (Apr 2010)

  • Investors Count 11

All 6 funding rounds of Ubermedia with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
May 2014$8MSeries B–Blue Chip Venture
–
Oct 2011Series B––
Jun 2011$5.6MSeries B–Hubert Burda Media
–
Feb 2011$17.5MSeries B–Accel
Jun 2010$3.5MSeries A––
–
Apr 2010$3.5MSeries A–Index Ventures, First Round Capital
Valuation history

12 investors in total: 10 institutional and 2 angel.

Investors in Ubermedia

Ubermedia has secured backing from 12 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Accel, Hubert Burda Media and Lerer Hippeau.

All
Venture Fund
Institutional
Angel
InvestorDescriptionFounded YearDomainLocation
Late-stage investments in US tech companies are targeted.
bcvc.comCincinnati, United States
Comcast Ventures is focused on investing in technology startups.
comcastventures.comSan Francisco, United States
Accel is recognized as a leading venture capital firm.
1983accel.comPalo Alto, United States
Venture capital investments in technology startups and entrepreneurs.
indexventures.com
Revolution is recognized as a D.C.-based investment firm.
revolution.comWashington, Dc, United States
US focused seed and early-stage VC firm
firstround.comSan Francisco, United States
Investing in creators, organizing AI events, and building community in New York.
betaworks.com
USA focused VC firm investing in seed and early stage startups
2010lererhippeau.comNew York, United States
Provider of solutions for global challenges through discussions among experts in science, technology, and art
1903burda.comMunich, Germany

Jason Calacanis

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Investor details for Ubermedia

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People of Ubermedia

56 people are tracked at Ubermedia (26 in leadership, 30 in team).

NameRoleGroup
Dave Fall
Chief Product OfficerLeadership
Michelle Thompson
Head Of Customer OperationsLeadership
Sacha Lien
Director, Campaign Measurement & Marketing IntelligenceLeadership
Charu Sethi
Director FinanceLeadership
Carl Rakusin
Account Director, Marketing SolutionsLeadership
Justin Joseph
Chief People OfficerLeadership
Evan Saunders
Vice President, Global Travel & Hospitality SalesLeadership
Gladys Kong
Chief Executive OfficerLeadership
Scott Slipy
Chief Administrative OfficerLeadership
Danae Hilliard
Director Of Advertising OperationsLeadership
Charm Bianchini
Sr. Director, Global MarketingLeadership
David Raitt
APAC Managing DirectorLeadership
Jay Wilson
Vp, Marketing SolutionsLeadership
Sean Ott
Enterprise Account DirectorLeadership
Lindsay Blackinton
Senior Director, Account ManagementLeadership
James Cartwright
Sales Director ANZ & Country Manager NZLeadership
Max Kolomiiets
Sales DirectorLeadership
Tim Braz
Chief Commercial OfficerLeadership
James Kuan
General Counsel & Chief Compliance OfficerLeadership
Adam Lerner
Partner ManagerLeadership

36 more people are available in the full profile.

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Investments & Acquisitions by Ubermedia

Ubermedia has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Cintric, Mixx and Popurls.

Acquisitions
Company NameDescriptionDomainLocationFoundedAcquiredAmount
Mobile user locations and behaviors are tracked for consumer insights.
cintric.comCincinnati, United States2014Jul 2017β€’β€’β€’β€’
User driven content sharing and bookmarking portal
mixx.comMclean, United States2007Jan 2011β€’β€’β€’β€’
Tech headlines and content are aggregated from multiple geek-focused sources.
popurls.comBush, United States2006Jul 2010β€’β€’β€’β€’
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Complete acquisition details for Ubermedia

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  • Exports

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Timeline of Ubermedia

7 dated milestones of Ubermedia across 11 years, from founding to its latest funding, stage changes and deals.

  1. Founded Ubermedia is founded.
  2. Funding First funding round of $3.5M.
  3. Acquisition Acquires Popurls.
  4. Acquisition Acquires Mixx.
  5. Funding Latest funding round, Series B, of $8.0M.
  6. Acquisition Acquires Cintric.
  7. Exit Acquired by Near.

Competitors of Ubermedia

Ubermedia has 3 listed competitors in our database, 2 of them funded. They include TerraGo, mParticle and Alliance Data.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
terragotech.com2005Atlanta, United States$24.84M32
Mobile based data collection and geospatial collaboration software provider
mparticle.com2012New York, United States$266.6M151
Customer data is collected and connected via API-based platform.
alliancedata.com1996Plano, United States20,000
Data-driven marketing, loyalty, and credit solutions are provided.
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Detailed competitors of Ubermedia

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Web traffic of Ubermedia

Websites that share an audience with Ubermedia (ubermedia.com).

Similar websites

Websites whose visitors overlap most with Ubermedia. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
twitter.com
100%
View details
techcrunch.com
96%
8.3M#10,239View details
ubersocial.com
73%
View details

Top companies in Geospatial & GIS Platforms

3 companies that operate in the same segment as Ubermedia (Geospatial & GIS Platforms) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Cloud-based satellite imagery data and analytics solutions are provided.
2010San Francisco, California, United StatesUSD 601.59 MUSD 307.73 M1,749
Cloud-based positioning solutions are offered for industrial sectors.
1978Sunnyvale, California, United StatesUSD 3.59 B12,100
Foursquare is recognized as a leader in geospatial technology.
2009New York, New York, United StatesUSD 448.21 M381
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Related news about Ubermedia

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Frequently Asked Questions about Ubermedia

Ubermedia was founded in 2010.

Ubermedia is headquartered in Pasadena, United States. It is registered at Pasadena, California, United States.

Ubermedia is a funded company, having raised a total of $38.1M across 6 funding rounds to date. The company's 1st funding round was a Series A of $3.5M, raised on Apr 2010.

UberMedia was founded in 2010 in Pasadena, United States, as a mobile advertising platform in the technology sector. Operations focus on a cross-screen system that processes social signals, interests, and location history to deliver user-intent-based targeting through UberAds. Advertisers are connected to consumers based on receptivity factors, with services emphasizing precise ad placement across mobile environments.

Ubermedia's top competitors include mParticle, TerraGo and Alliance Data.

Ubermedia has made 3 acquisitions, including Cintric, Mixx, and Popurls.

Ubermedia has 12 investors. Key investors include Accel, Hubert Burda Media, Lerer Hippeau, Blue Chip Venture, and Comcast Ventures.

Yes. Ubermedia was acquired by Near in April 2021.

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