Ubermedia

Pasadena, United States Founded: 2010 • Age: 16 yrs Acquired By Near
Cross-screen mobile audiences are targeted using location and social signals.
Annual revenue - Latest available
Total funding $38.1M 6 rounds
Employees - Tracked headcount
Investors 12 Known backers
Products - Services tracked
Competitors 10 Brand Intelligence

About Ubermedia

Ubermedia is a company based in Pasadena (United States) founded in 2010 was acquired by Near in April 2021. Ubermedia has raised $38.1 million across 6 funding rounds from investors including Accel, Hubert Burda Media and Lerer Hippeau. Ubermedia has completed 3 acquisitions, including Cintric, Mixx and Popurls. Ubermedia operates in a competitive market with competitors including TerraGo, mParticle, Alliance Data, Choozle and NinthDecimal, among others.

  • Headquarter Pasadena, United States
  • Sectors
    Technology
    Media & Entertainment
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Technology → Geospatial, Imaging & Sensing Technology Unlock Sub-Sector Unlock Segment
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $38.1 M (USD)

    in 6 rounds

  • Latest Funding Round
    $8 M (USD), Series B

    May 05, 2014

  • Investors
    Accel

    & 11 more

  • Employee Count
    Not available
  • Investments & Acquisitions
    Cintric

    & 2 more

  • Acquired by
    Near

    (Apr 28, 2021)

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People of Ubermedia

Headcount 200-500
Employee Profiles 56
Employee Profiles
People
Sumithra M
Senior Accounts Executive - Accounts Payable
People
Dave Fall
Chief Product Officer
People
Harshit Gaur
Manager, Customer Success
People
Michelle Thompson
Head Of Customer Operations

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Funding Insights of Ubermedia

Ubermedia has successfully raised a total of $38.1M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $8 million completed in May 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Ubermedia

Ubermedia has secured backing from 12 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Accel, Hubert Burda Media and Lerer Hippeau.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Late-stage investments in US tech companies are targeted.
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Comcast Ventures is focused on investing in technology startups.
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Accel is recognized as a leading venture capital firm.
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Investor details for Ubermedia

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  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Ubermedia

Ubermedia has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Cintric, Mixx and Popurls.

Investments
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Investment portfolio details for Ubermedia

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  • Transaction dates
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Acquisitions
Company Name Description Domain Location Founded Year Amount
Mobile user locations and behaviors are tracked for consumer insights.
Locked Locked 2014 Locked
User driven content sharing and bookmarking portal
Locked Locked 2007 Locked
Tech headlines and content are aggregated from multiple geek-focused sources.
Locked Locked 2006 Locked
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Complete acquisition details for Ubermedia

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  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

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Financial Statements - Ubermedia

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Detailed financials for Ubermedia

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  • Profit trends
  • Statement rows
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Ubermedia Comparisons

Ubermedia Primary company
Description
Cross-screen mobile audiences are targeted using location an...
Location
Pasadena, United States
Founded Year
2010
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
Premium access

Peer comparison for Ubermedia

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  • Headcount comparison
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  • Operating benchmarks

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Competitors of Ubermedia

Ubermedia operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as TerraGo, mParticle, Alliance Data, Choozle and NinthDecimal, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Mobile based data collection and geospatial collaboration software provider
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Customer data is collected and connected via API-based platform.
Locked Locked Locked
Data-driven marketing, loyalty, and credit solutions are provided.
Locked Locked Locked
Real-time insights are captured for targeted visual media campaigns.
Locked Locked Locked
Mobile audience intelligence platform
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Detailed competitors of Ubermedia

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  • Domains and locations
  • Full company profiles
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Latest news on Ubermedia

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Complete news archive for Ubermedia

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Ubermedia

Ubermedia was founded in 2010.

Ubermedia is headquartered in Pasadena, United States. It is registered at Pasadena, California, United States.

Ubermedia is a funded company, having raised a total of $38.1M across 6 funding rounds to date.

UberMedia was founded in 2010 in Pasadena, United States, as a mobile advertising platform in the technology sector. Operations focus on a cross-screen system that processes social signals, interests, and location history to deliver user-intent-based targeting through UberAds. Advertisers are connected to consumers based on receptivity factors, with services emphasizing precise ad placement across mobile environments.

Ubermedia's top competitors include mParticle, Choozle and Acxiom.

Ubermedia has made 3 acquisitions, including Cintric, Mixx, and Popurls.

Ubermedia has 12 investors. Key investors include Accel, Hubert Burda Media, Lerer Hippeau, Blue Chip Venture, and Comcast Ventures.

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