About mParticle
mParticle is a company based in New York (United States) founded in 2012 was acquired by Rokt in January 2025.. mParticle has raised $266.6 million across 9 funding rounds from investors including Rokt Technologies, Permira and Social Capital. The company has 151 employees as of December 31, 2022. mParticle has completed 2 acquisitions, including Indicative and Vidora. mParticle offers products and services including mParticle Platform, Real-time Data Infrastructure, and Customer 360°. mParticle operates in a competitive market with competitors including Twilio, Capillary Technologies, Acquia, Segment and Hightouch, among others.
- Headquarter New York, United States
- Employees 151 as on 31 Dec, 2022
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Sectors
TechnologyMedia & Entertainment
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Phone
*********
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Website
*********
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Social
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- Legal Name Mparticle Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$266.6 M (USD)
in 9 rounds
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Latest Funding Round
$150 M (USD), Series E
Oct 05, 2021
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Investors
Rokt Technologies
& 13 more
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Employee Count
151
as on Dec 31, 2022
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Investments & Acquisitions
Indicative
& 1 more
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Acquired by
Rokt
(Jan 17, 2025)
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Products & Services of mParticle
mParticle offers a comprehensive portfolio of products and services, including mParticle Platform, Real-time Data Infrastructure, and Customer 360°. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
AI-driven tool for managing and activating customer data across channels.
Enables secure, scalable data handling for personalized marketing efforts.
Provides unified customer profiles for targeted engagement strategies.
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Funding Insights of mParticle
mParticle has successfully raised a total of $266.6M across 9 strategic funding rounds. The most recent funding activity was a Series E round of $150 million completed in October 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 9
- Last Round Series E — $150.0M
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First Round
First Round
(31 Oct 2013)
- Investors Count 13
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2021 | Amount | Series E - mParticle | Valuation | Permira | |
| Feb, 2020 | Amount | Series D - mParticle | Valuation | Arrowroot Capital Management |
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| Dec, 2017 | Amount | Series C - mParticle | Valuation | FJ Labs |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in mParticle
mParticle has secured backing from 14 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Rokt Technologies, Permira and Social Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Investments are made in technology, consumer, healthcare, and service sectors.
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Founded Year | Domain | Location | |
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Buyout focused private equity firm for software companies
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Founded Year | Domain | Location | |
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Venture capital firm focused on marketplaces, gaming, web3, fintech, and multiple sectors
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by mParticle
mParticle has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Indicative and Vidora. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Mobile and Web Analytics
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2013 | ||||
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AI and machine learning are utilized for personalization and optimization.
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2012 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - mParticle
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Mparticle Comparisons
Competitors of mParticle
mParticle operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Twilio, Capillary Technologies, Acquia, Segment and Hightouch, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Cloud-based omnichannel communication and customer engagement platform is utilized.
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| domain | founded_year | HQ Location |
AI-powered loyalty management software is offered for enterprises.
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| domain | founded_year | HQ Location |
AI powered digital experience and customer data management platform
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| domain | founded_year | HQ Location |
Customer data is integrated and collected via cloud-based API platform.
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| domain | founded_year | HQ Location |
Cloud based data integration and customer data platform
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Mparticle
Frequently Asked Questions about mParticle
When was mParticle founded?
mParticle was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Where is mParticle located?
mParticle is headquartered in New York, United States. It is registered at New York, New York, United States.
Is mParticle a funded company?
mParticle is a funded company, having raised a total of $266.6M across 9 funding rounds to date.
How many employees does mParticle have?
As of Dec 31, 2022, the latest employee count at mParticle is 151.
What does mParticle do?
Founded in 2012 and based in New York, United States, mParticle operates in the data management sector. Customer data is collected through APIs and integrated into a customer data platform. Data is cleaned and linked to AB testing and analytics tools for product lifecycle experiments. Insights are generated to support user engagement analysis, customer experience enhancements, and data-driven decisions.
Who are the top competitors of mParticle?
mParticle's top competitors include Twilio, Capillary Technologies and Segment.
What products or services does mParticle offer?
mParticle offers mParticle Platform, Real-time Data Infrastructure, and Customer 360°.
How many acquisitions has mParticle made?
mParticle has made 2 acquisitions, including Indicative, and Vidora.
Who are mParticle's investors?
mParticle has 14 investors. Key investors include Rokt Technologies, Permira, Social Capital, FJ Labs, and Mark Garrett.
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