About mParticle
mParticle is a company based in New York (United States) founded in 2012 was acquired by Rokt in January 2025. mParticle has raised $266.6 million across 9 funding rounds from investors including Rokt Technologies, Permira and Social Capital. The company has 151 employees as of December 31, 2022. mParticle has completed 2 acquisitions, including Indicative and Vidora. mParticle offers products and services including mParticle Platform, Real-time Data Infrastructure, and Customer 360°. mParticle operates in a competitive market with competitors including Twilio, Capillary Technologies, Acquia, Segment and Hightouch, among others.
- Headquarter New York, United States
- Employees 151 as on 31 Dec, 2022
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Sectors
TechnologyMedia & Entertainment
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Phone
Locked
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Website
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Social
Locked
- Legal Name Mparticle Inc.
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$266.6 M (USD)
in 9 rounds
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Latest Funding Round
$150 M (USD), Series E
Oct 05, 2021
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Investors
Rokt Technologies
& 13 more
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Employee Count
151
as on Dec 31, 2022
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Investments & Acquisitions
Indicative
& 1 more
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Acquired by
Rokt
(Jan 17, 2025)
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Products & Services of mParticle
mParticle offers a comprehensive portfolio of products and services, including mParticle Platform, Real-time Data Infrastructure, and Customer 360°.
AI-driven tool for managing and activating customer data across channels.
Enables secure, scalable data handling for personalized marketing efforts.
Provides unified customer profiles for targeted engagement strategies.
People of mParticle
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Funding Insights of mParticle
mParticle has successfully raised a total of $266.6M across 9 strategic funding rounds. The most recent funding activity was a Series E round of $150 million completed in October 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in mParticle
mParticle has secured backing from 14 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Rokt Technologies, Permira and Social Capital.
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Investments are made in technology, consumer, healthcare, and service sectors.
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Buyout focused private equity firm for software companies
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Venture capital firm focused on marketplaces, gaming, web3, fintech, and multiple sectors
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Investor details for mParticle
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Investments & Acquisitions by mParticle
mParticle has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Indicative and Vidora.
Investment portfolio details for mParticle
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| Company Name | Description | Domain | Location | Founded Year | Amount |
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Mobile and Web Analytics
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AI and machine learning are utilized for personalization and optimization.
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Complete acquisition details for mParticle
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Financial Statements - mParticle
Detailed financials for mParticle
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Mparticle Comparisons
Peer comparison for mParticle
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Competitors of mParticle
mParticle operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Twilio, Capillary Technologies, Acquia, Segment and Hightouch, among others.
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Cloud-based omnichannel communication and customer engagement platform is utilized.
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AI-powered loyalty management software is offered for enterprises.
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AI powered digital experience and customer data management platform
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Customer data is integrated and collected via cloud-based API platform.
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Cloud based data integration and customer data platform
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Detailed competitors of mParticle
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Latest news on Mparticle
Complete news archive for mParticle
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Frequently Asked Questions about mParticle
mParticle was founded in 2012 and raised its 1st funding round 1 year after it was founded.
mParticle is headquartered in New York, United States. It is registered at New York, New York, United States.
mParticle is a funded company, having raised a total of $266.6M across 9 funding rounds to date.
As of Dec 31, 2022, the latest employee count at mParticle is 151.
Founded in 2012 and based in New York, United States, mParticle operates in the data management sector. Customer data is collected through APIs and integrated into a customer data platform. Data is cleaned and linked to AB testing and analytics tools for product lifecycle experiments. Insights are generated to support user engagement analysis, customer experience enhancements, and data-driven decisions.
mParticle's top competitors include Twilio, Capillary Technologies and Segment.
mParticle offers mParticle Platform, Real-time Data Infrastructure, and Customer 360°.
mParticle has made 2 acquisitions, including Indicative, and Vidora.
mParticle has 14 investors. Key investors include Rokt Technologies, Permira, Social Capital, FJ Labs, and Mark Garrett.