About mParticle
mParticle is a Technology company based in New York (United States) founded in 2012, and was acquired by Rokt in January 2025. Customer data is collected and connected via API-based platform. It operates in the Technology and Media & Entertainment sectors. mParticle has raised $266.6 million across 9 funding rounds from investors including Rokt Technologies, Permira and Social Capital. The company has 151 employees. mParticle has completed 2 acquisitions, including Indicative and Vidora. Its website mparticle.com draws about 88 thousand monthly visits. mParticle offers products and services including mParticle Platform, Real-time Data Infrastructure, and Customer 360°. Its focus areas include Enterprise Applications, MarketingTech, Marketing Data Platforms and Customer Data Platforms. Its legal entity is MPARTICLE INC. Its competitors include Twilio, Acquia and Segment; 3 of its 3 listed competitors have raised funding.
Company details
Founded in 2012 and based in New York, United States, mParticle operates in the data management sector. Customer data is collected through APIs and integrated into a customer data platform. Data is cleaned and linked to AB testing and analytics tools for product lifecycle experiments. Insights are generated to support user engagement analysis, customer experience enhancements, and data-driven decisions.
- Headquarters New York, United States
- Employees 151
- Stage Acquired
- SectorsTechnologyMedia & Entertainment
- Website category Business and Consumer Services · Online Marketing
- Website mparticle.com
- Social LinkedIn X Facebook
- Acquired by Rokt (Jan 2025)
- Legal Name Mparticle Inc.
- Total Equity Funding$266.6M (USD)
in 9 rounds
- Latest Funding Round$150M (USD), Series E
Oct 2021
- InvestorsRokt Technologies
& 13 more
- Employee Count151
- Investments & AcquisitionsIndicative
& 1 more
- Acquired byRokt
(Jan 2025)
Products & Services of mParticle
mParticle offers a comprehensive portfolio of products and services, including mParticle Platform, Real-time Data Infrastructure, and Customer 360°.
AI-driven tool for managing and activating customer data across channels.
Enables secure, scalable data handling for personalized marketing efforts.
Provides unified customer profiles for targeted engagement strategies.
Funding Insights of mParticle
mParticle has successfully raised a total of $266.6M across 9 strategic funding rounds. The most recent funding activity was a Series E round of $150 million completed in October 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $266.6M
- Total Rounds 9
- Last Round Series E — $150M
- First Round $2.55M
(Oct 2013)
- Investors Count 13
All 9 funding rounds of mParticle with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2021 | $150M | Series E | – | Permira | |
| Feb 2020 | $45M | Series D | – | Arrowroot Capital Management | – |
| Dec 2017 | Series C | – | FJ Labs | – | |
| Oct 2017 | $35M | Series C | – | Harmony Partners | |
| Oct 2016 | $17.5M | Series B | – | Bain Capital Ventures | |
| Dec 2015 | $15.05M | Series A | – | Social Capital | |
| Jul 2015 | $4.31M | Debt – Conventional | – | – | – |
| Oct 2014 | $1.5M | Seed | – | Bowery Capital, Harbinger Capital Partners | – |
| Oct 2013 | $2.55M | Seed | – | – | – |
14 investors in total: 12 institutional and 2 angel.
Investors in mParticle
mParticle has secured backing from 14 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Rokt Technologies, Permira and Social Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are made in technology, consumer, healthcare, and service sectors. | 1985 | permira.com | London, United Kingdom | |
Buyout focused private equity firm for software companies | arrowrootcapital.com | Marina Del Rey, United States | ||
Venture capital firm focused on marketplaces, gaming, web3, fintech, and multiple sectors | 2007 | fjlabs.com | New York, United States | |
Venture capital is provided to expansion-stage software and tech firms. | harmonyvp.com | New York, United States | ||
Venture capital fund focused on investing in multiple sectors | baincapitalventures.com | Boston, United States | ||
US focused VC firm investing in seed & growth stage companies | 2011 | socialcapital.com | Menlo Park, United States | |
Early stage VC firm investing in tech companies in the US | bowerycap.com | New York, United States | ||
US focused seed and early-stage VC firm | eniac.vc | San Francisco, United States | ||
Seed-stage investments are directed toward North American startups. | golden.ventures | Toronto, Canada | ||
Investments in technology companies are conducted globally by Battery Ventures. | battery.com |
Investor details for mParticle
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of mParticle
212 people are tracked at mParticle (81 in leadership, 10 in board & advisors, 121 in team); the tracked headcount is 151.
| Name | Role | Group |
|---|---|---|
Alexa Sacchini | Sr. Director, Business Development & Strategic Partnerships, EMEA | Leadership |
Isrra Kang | Account Director, Key Accounts Lead | Leadership |
Andy Vermeulen | Director Of Engineering (security) | Leadership |
Reuben Kan | Chief Research Officer (cro) | Leadership |
Nate Kliger | Vp, Customer Operations | Leadership |
Amin Ahmadi | Principal Applied Scientist | Director Of AI | Leadership |
Ken Mishima | Head Of Asia (anz & Jpn) | Leadership |
Bruce Buchanan | CEO & Chairman | Leadership |
Aj Cahill | Business Development Director | Leadership |
Dan Piet | Vice President Of Engineering | Leadership |
Sidney Foreman | Chief Of Staff To The Chief Commercial Officer | Leadership |
Zoey Hart | Associate Director, Strategic Retail Accounts | Leadership |
John Walzer | VP Of Engineering | Leadership |
Thomas Lapp | Head Of Client Operations | Leadership |
David Kert | Senior Vice President, Strategic Partnerships & Business Development | Leadership |
Danielle Pearlman | Director, Key Accounts | Leadership |
Ahmed B. | VP Of Product Design | Leadership |
Scott Jackson | VP Of Product | Leadership |
Stuart Fitzroy | Managing Director APAC | Leadership |
Raghav M. | Director, Channel Partnerships | Leadership |
192 more people are available in the full profile.
Complete people profiles for mParticle
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by mParticle
mParticle has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Indicative and Vidora.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
AI and machine learning are utilized for personalization and optimization. | vidora.com | San Francisco, United States | 2012 | Aug 2022 | •••• | |
Mobile and Web Analytics | indicative.com | New York, United States | 2013 | Jan 2022 | •••• |
Complete acquisition details for mParticle
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
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Verified entity values are shown only after access is granted.
Timeline of mParticle
6 dated milestones of mParticle across 13 years, from founding to its latest funding, stage changes and deals.
- Founded mParticle is founded.
- Funding First funding round of $2.6M.
- Funding Latest funding round, Series E, of $150.0M.
- Acquisition Acquires Indicative.
- Acquisition Acquires Vidora.
- Exit Acquired by Rokt.
Competitors of mParticle
mParticle has 3 listed competitors in our database, 3 of them funded. They include Twilio, Acquia and Segment.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| twilio.com | 2008 | San Francisco, United States | $239.77M | 231 | Cloud-based omnichannel communication and customer engagement platform is utilized. | |
| acquia.com | 2007 | Boston, United States | $173.5M | 78 | AI powered digital experience and customer data management platform | |
| segment.com | 2011 | San Francisco, United States | $300M | 450 | Customer data is integrated and collected via cloud-based API platform. |
Detailed competitors of mParticle
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of mParticle
The website of mParticle (mparticle.com) receives about 87.7K visits a month and ranks #447,660 among all websites worldwide, #883 in Online Marketing.
- Monthly visits87.7K
▲ 15.7% vs previous month
- Unique visitors30.3K
per month
- Global rank#447,660
among all websites
- Category rank#883
Business and Consumer Services · Online Marketing
- Bounce rate37%
- Pages per visit2.4
- Average visit1 min 13 sec
- DevicesDesktop 47% · Mobile 53%
Websites whose visitors overlap most with mParticle. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| adexchanger.com | 100% | 210K | #245,743 | View details | |
| trak.io | 84% | 11.9K | #2,314,659 | View details | |
dashboard.localytics.com | dashboard.localytics.com | 84% | – | ||
up.co | up.co | 84% | – | ||
infotrust.com | infotrust.com | 83% | #1,165,277 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 35 similar websites and full traffic analytics for mParticle
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 35 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as mParticle (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Mparticle
Complete news archive for mParticle
Full article history, source details, and older brand coverage require an active premium plan.
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- Brand-specific news history
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Frequently Asked Questions about mParticle
mParticle was founded in 2012 and raised its 1st funding round 1 year after it was founded.
mParticle is headquartered in New York, United States. It is registered at New York, New York, United States.
mParticle is a funded company, having raised a total of $266.6M across 9 funding rounds to date. The company's 1st funding round was a Seed of $2.55M, raised on Oct 2013.
mParticle has 151 employees.
Founded in 2012 and based in New York, United States, mParticle operates in the data management sector. Customer data is collected through APIs and integrated into a customer data platform. Data is cleaned and linked to AB testing and analytics tools for product lifecycle experiments. Insights are generated to support user engagement analysis, customer experience enhancements, and data-driven decisions.
mParticle offers mParticle Platform, Real-time Data Infrastructure, and Customer 360°.
mParticle has made 2 acquisitions, including Indicative, and Vidora.
mParticle has 14 investors. Key investors include Rokt Technologies, Permira, Social Capital, FJ Labs, and Mark Garrett.
mParticle operates through Mparticle Inc..
Yes. mParticle was acquired by Rokt in January 2025.