About Segment
Segment is a Technology company based in San Francisco (United States) founded in 2011 by Peter Reinhardt, Ilya Volodarsky, and Ian Taylor, and was acquired by Twilio in October 2020. Customer data is integrated and collected via cloud-based API platform. Segment has raised $300 million across 6 funding rounds from investors including Twilio, Kleiner Perkins and Accel. The company has 233 employees. Segment was last valued at $3.2 billion in December 2020. Its website segment.com draws about 330 thousand monthly visits. Segment offers products and services including Connections, Twilio Engage, Customer Data Platform, and Protocols. Its focus areas include Enterprise Applications, MarketingTech, Marketing Data Platforms and Customer Data Platforms. Its legal entity is SEGMENT.IO, INC. Its competitors include Twilio, Acquia and Hightouch; 3 of its 3 listed competitors have raised funding.
Company details
Cloud-based customer data platform. It provides an API for developers to integrate and collect customer data and send it to multiple tools for analytics, marketing, data warehousing. It also provides multiple data sources to integrate and collect information like google analytics, HEAP, adobe analytics, flurry, mixpanel, etc. It also provides solutions for data governance.
- Headquarters San Francisco, United States
- Employees 233
- Founders Peter Reinhardt, Ilya Volodarsky, Ian Taylor
- Stage Acquired
- SectorsTechnology
- Website category Computers Electronics and Technology · Programming and Developer Software
- Email••••••••
- Website segment.com
- Social LinkedIn X
- Acquired by Twilio (Oct 2020)
- Legal Name Segment.Io, Inc.
Products & Services of Segment
Segment offers a comprehensive portfolio of products and services, including Connections, Twilio Engage, Customer Data Platform, and Protocols.
Integrates customer data from apps and sources via API
Enables personalized multichannel customer experiences
Collects and unifies real-time data for business insights
Ensures integrity and privacy of customer data
Funding Insights of Segment
Segment has successfully raised a total of $300M across 6 strategic funding rounds. The most recent funding activity was a Series D round of $175 million completed in April 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $300M
- Total Rounds 6
- Last Round Series D — $175M
- First Round $600,000
(Jan 2013)
- Investors Count 20
All 6 funding rounds of Segment with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2019 | $175M | Series D | – | Google Ventures, Accel | |
| Jul 2017 | $64M | Series C | – | Y Combinator, Google Ventures | |
| Oct 2015 | $27M | Series B | – | Thrive Capital | |
| Oct 2014 | $15M | Series A | – | Accel | |
| Jun 2013 | $2M | Seed | – | Headline, Kleiner Perkins | – |
| Jan 2013 | $600,000 | Seed | – | New Enterprise Associates, General Catalyst | – |
| Date | Valuation | Stage |
|---|
Full valuation and stage history of Segment
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $3.2B (Dec 2020). 20 investors in total: 19 institutional and 1 angel.
Investors in Segment
Segment has secured backing from 20 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Twilio, Kleiner Perkins and Accel.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Corporate backed venture capital fund investing in multiple sectors | gv.com | Mountain View, United States | ||
Accel is recognized as a leading venture capital firm. | 1983 | accel.com | Palo Alto, United States | |
Private equity investments are directed toward US-based companies. | meritechcapital.com | Palo Alto, United States | ||
Early-stage startups are accelerated via funding and educational programs. | ycombinator.com | Mountain View, United States | ||
Early-stage technology startups are invested in by Thrive Capital. | thrivecap.com | New York, United States | ||
Venture capital firm partnering with enterprise software companies and early-stage funds. | sapphireventures.com | |||
Investments are made in early-stage tech startups across multiple sectors. | headline.com | San Francisco, United States | ||
Venture capital investments are offered to startups by NEA. | nea.com | Menlo Park, United States | ||
Early-stage investments are provided to transformative technology companies. | svangel.com | San Francisco, United States | ||
Venture capital firm investing in early-stage tech startups | 1972 | kleinerperkins.com | Menlo Park, United States |
Investor details for Segment
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Segment
648 people are tracked at Segment (196 in leadership, 12 in board & advisors, 440 in team); the tracked headcount is 233.
| Name | Role | Group |
|---|---|---|
Peter Reinhardt | Founder | Leadership |
Ilya Volodarsky | Founder | Leadership |
Ian Taylor | Founder | Leadership |
Andrew Dunn | VP, Digital Energy Strategy | Leadership |
Christy Lake | Chief Administrative Officer (cao) | Leadership |
Tim Beyers | Director Of Product - Voice Connectivity | Leadership |
Andy O'Dower | Vice President Of Product Management For Voice, Video, Flex | Leadership |
John Jordan | Conversion Rate Optimization Director | Leadership |
Ben Croes | VP Product - Messaging Platform, Growth And AI | Leadership |
Rahul Sanghavi | Director Of Engineering | Leadership |
Julie Standley | Sr. Director, Global Assistant Controller | Leadership |
Omar Paul | Vice President Of Product Management | Leadership |
Suprajha Suhas | Senior Director Total Rewards APJ & Latam | Leadership |
Dana Wagner | Chief Legal Officer | Leadership |
Vineet Mathur | Sr. Director, Product Management, Twilio Flex | Leadership |
Anthea Liu | Director, Sales Compensation | Leadership |
Karen Rhorer | Senior Director Of Strategy & Operations | Leadership |
Sharad Lahoti | Director Of Product Management | Leadership |
Elisa Bellagamba | Director Of Product Management - Flex | Leadership |
Sandy Sage | Director Of Product Management | Leadership |
628 more people are available in the full profile.
Complete people profiles for Segment
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Segment
5 dated milestones of Segment across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Segment is founded.
- Funding First funding round of $600K.
- Funding Latest funding round, Series D, of $175.0M.
- Milestone Reaches Unicorn status.
- Exit Acquired by Twilio.
Competitors of Segment
Segment has 3 listed competitors in our database, 3 of them funded. They include Twilio, Acquia and Hightouch.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| twilio.com | 2008 | San Francisco, United States | $239.77M | 231 | Cloud-based omnichannel communication and customer engagement platform is utilized. | |
| acquia.com | 2007 | Boston, United States | $173.5M | 78 | AI powered digital experience and customer data management platform | |
| hightouch.com | 2019 | San Francisco, United States | $322.2M | 79 | Cloud based data integration and customer data platform |
Detailed competitors of Segment
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Segment
The website of Segment (segment.com) receives about 329.8K visits a month and ranks #99,164 among all websites worldwide, #2,186 in Programming and Developer Software.
- Monthly visits329.8K
▼ 3.3% vs previous month
- Unique visitors132.9K
per month
- Global rank#99,164
among all websites
- Category rank#2,186
Computers Electronics and Technology · Programming and Developer Software
- Bounce rate41%
- Pages per visit5.9
- Average visit2 min 22 sec
- DevicesDesktop 48% · Mobile 52%
Websites whose visitors overlap most with Segment. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| github.com | 100% | 542.6M | #65 | View details | |
| hightouch.com | 100% | 253.8K | #188,510 | View details | |
| rudderstack.com | 99% | 145K | #295,391 | View details | |
| miro.com | 97% | 29.8M | #2,113 | View details | |
| stackoverflow.com | 97% | 45.7M | #1,565 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Segment
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as Segment (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Segment
Complete news archive for Segment
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Segment
Segment was founded in 2011 and raised its 1st funding round 2 years after it was founded.
Segment is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Segment is a funded company, having raised a total of $300M across 6 funding rounds to date. The company's 1st funding round was a Seed of $600K, raised on Jan 2013.
Segment has 233 employees.
Cloud-based customer data platform. It provides an API for developers to integrate and collect customer data and send it to multiple tools for analytics, marketing, data warehousing. It also provides multiple data sources to integrate and collect information like google analytics, HEAP, adobe analytics, flurry, mixpanel, etc. It also provides solutions for data governance.
Segment offers Connections, Twilio Engage, Customer Data Platform, and Protocols.
Segment has 20 investors. Key investors include Twilio, Kleiner Perkins, Accel, Hackquarters, and Google Ventures.
The valuation of Segment is $3.2B as of Dec 2020.
Segment operates through Segment.Io, Inc..
Yes. Segment was acquired by Twilio in October 2020.
The website of Segment receives about 330 thousand visits a month and ranks #99,164 among all websites worldwide.