About Segment
Segment is a company based in San Francisco (United States) founded in 2011 was acquired by Twilio in October 2020.. Segment has raised $283.6 million across 6 funding rounds from investors including Twilio, Kleiner Perkins and Accel. The company has 450 employees as of December 31, 2022. Segment offers products and services including Connections, Twilio Engage, Customer Data Platform, and Protocols. Segment operates in a competitive market with competitors including Twilio, Acquia, Capillary Technologies, Hightouch and Sitecore, among others.
- Headquarter San Francisco, United States
- Employees 450 as on 31 Dec, 2022
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Sectors
Technology
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Email
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Phone
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Website
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Social
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- Legal Name Segment.Io, Inc.
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Products & Services of Segment
Segment offers a comprehensive portfolio of products and services, including Connections, Twilio Engage, Customer Data Platform, and Protocols. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Integrates customer data from apps and sources via API
Enables personalized multichannel customer experiences
Collects and unifies real-time data for business insights
Ensures integrity and privacy of customer data
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Software Development Team
194 people
Product Management Team
78 people
Leadership Team
77 people
Sales and Marketing
77 people
Operations Team
39 people
Senior Team
31 people
Human Resources and Administration
24 people
Finance and Accounting
21 people
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Funding Insights of Segment
Segment has successfully raised a total of $283.6M across 6 strategic funding rounds. The most recent funding activity was a Series D round of $175 million completed in April 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Series D — $175.0M
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First Round
First Round
(15 Jan 2013)
- Investors Count 12
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Apr, 2019 | Amount | Series D - Segment | Valuation | Google Ventures , Accel | |
| Jul, 2017 | Amount | Series C - Segment | Valuation | Y Combinator , Google Ventures | |
| Oct, 2015 | Amount | Series B - Segment | Valuation | Thrive Capital |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Segment
Segment has secured backing from 13 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Twilio, Kleiner Perkins and Accel. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Corporate backed venture capital fund investing in multiple sectors
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Founded Year | Domain | Location | |
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Accel is recognized as a leading venture capital firm.
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Founded Year | Domain | Location | |
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Private equity investments are directed toward US-based companies.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Segment
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Segment
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Segment Comparisons
Competitors of Segment
Segment operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Twilio, Acquia, Capillary Technologies, Hightouch and Sitecore, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Cloud-based omnichannel communication and customer engagement platform is utilized.
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AI powered digital experience and customer data management platform
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AI-powered loyalty management software is offered for enterprises.
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Cloud based data integration and customer data platform
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Cloud-based platform enables digital experience management for marketers.
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| Company Name | Domain | Founded year | HQ Location | Description |
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Segment
Frequently Asked Questions about Segment
When was Segment founded?
Segment was founded in 2011 and raised its 1st funding round 2 years after it was founded.
Where is Segment located?
Segment is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Is Segment a funded company?
Segment is a funded company, having raised a total of $283.6M across 6 funding rounds to date. The company's 1st funding round was a Series B of $27M, raised on Jan 15, 2013.
How many employees does Segment have?
As of Dec 31, 2022, the latest employee count at Segment is 450.
What does Segment do?
Cloud-based customer data platform. It provides an API for developers to integrate and collect customer data and send it to multiple tools for analytics, marketing, data warehousing. It also provides multiple data sources to integrate and collect information like google analytics, HEAP, adobe analytics, flurry, mixpanel, etc. It also provides solutions for data governance.
Who are the top competitors of Segment?
Segment's top competitors include Twilio, Capillary Technologies and Acquia.
What products or services does Segment offer?
Segment offers Connections, Twilio Engage, Customer Data Platform, and Protocols.
Who are Segment's investors?
Segment has 13 investors. Key investors include Twilio, Kleiner Perkins, Accel, Google Ventures, and Meritech Capital.
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