Rokt Technologies

United States Founded: 2012 • Age: 14 yrs
Personalized marketing tools are offered for e-commerce platforms.
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About Rokt Technologies

Rokt Technologies is a company based in United States founded in 2012 by Andrew Katz and Bruce Buchanan.. Rokt Technologies has raised $487 million across 6 funding rounds from investors including Moelis & Company, Hostplus and TimeInc. Rokt Technologies has completed 4 acquisitions, including AfterSell, OfferLogic and Rokt Catalog. Rokt Technologies offers products and services including AfterSell by Rokt, Rokt Pay+, Rokt Thanks, Rokt Ads, and mParticle by Rokt. Rokt Technologies operates in a competitive market with competitors including Medallia, Klaviyo, BloomReach, Elastic Path Software and Bango, among others.

  • Headquarter United States
  • Founders Andrew Katz, Bruce Buchanan
  • Stage Unicorn
  • Sectors
    Technology
    Retail
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Technology → Marketing, Adtech & Commerce Technology
Retail → E-Commerce Technology & Services
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $487 M (USD)

    in 6 rounds

  • Latest Funding Round
    $325 M (USD), Series E

    Dec 16, 2021

  • Investors
  • Employee Count
    Employee Count
  • Investments & Acquisitions
    AfterSell

    & 3 more

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Products & Services of Rokt Technologies

Rokt Technologies offers a comprehensive portfolio of products and services, including AfterSell by Rokt, Rokt Pay+, Rokt Thanks, Rokt Ads, and mParticle by Rokt. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Boosts sales through checkout and post-purchase upsells

Delivers relevant messages during payment processes

Enhances customer lifetime value after transactions

Drives customer acquisition via performance marketing

Integrates data for real-time analytics and relevance

People of Rokt Technologies
Headcount 200-500
Employee Profiles 205
Board Members and Advisors 10
Employee Profiles
People
Alexa Sacchini
Sr. Director, Business Development & Strategic Partnerships, EMEA
People
Isrra Kang
Account Director, Key Accounts Lead
People
Hudson Krakowski
Client Operations Manager
People
Sushant Adhikari
Security Engineer

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Board Members and Advisors
people
Phit Lain
Board Member
people
Katie May
Director
people
Tom Cowan
Director
people
Karen Katz
Director

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Funding Insights of Rokt Technologies

Rokt Technologies has successfully raised a total of $487M across 6 strategic funding rounds. The most recent funding activity was a Series E round of $325 million completed in December 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 6
  • Last Round Series E — $325.0M
  • First Round

    (28 Nov 2013)

  • Investors Count 14
Date Amount Transaction Name Valuation Lead Investors Investors
Dec, 2021 Amount Series E - Rokt Technologies Valuation Tiger Global Management
Oct, 2020 Amount Series D - Rokt Technologies Valuation TDM Growth Partners
Oct, 2019 Amount Series C - Rokt Technologies Valuation TDM Growth Partners
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Rokt Technologies

Rokt Technologies has secured backing from 14 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Moelis & Company, Hostplus and TimeInc. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Venture and private equity investments are managed with global diversification.
Founded Year Domain Location
Growth-stage companies are invested in by this venture capital fund.
Founded Year Domain Location
Venture capital fund investing in seed & early-stage startups
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Rokt Technologies

Rokt Technologies has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include AfterSell, OfferLogic and Rokt Catalog. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Rokt Catalog is operated as a distributed commerce platform.
2021
Predictive analytics are applied for personalized offers and cross-selling.
2012
Customer data is collected and connected via API-based platform.
2012
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Rokt Technologies

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Rokt Technologies Comparisons

Employees
+
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Competitors of Rokt Technologies

Rokt Technologies operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Medallia, Klaviyo, BloomReach, Elastic Path Software and Bango, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Medallia is focused on customer and employee experience management.
domain founded_year HQ Location
SaaS email marketing solutions are offered to e-commerce businesses.
domain founded_year HQ Location
SaaS-based product discovery and personalization for e-commerce are provided.
domain founded_year HQ Location
API-based enterprise commerce and content management platform is delivered.
domain founded_year HQ Location
Marketing solutions for e-commerce businesses are provided by Bango.
domain founded_year HQ Location
Cloud-based marketing platform for e-tailers
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Rokt Technologies

Frequently Asked Questions about Rokt Technologies

When was Rokt Technologies founded?

Rokt Technologies was founded in 2012 and raised its 1st funding round 1 year after it was founded.

Where is Rokt Technologies located?

Rokt Technologies is headquartered in United States.

Who is the current CEO of Rokt Technologies?

Bruce Buchanan is the current CEO of Rokt Technologies. They have also founded this company.

Is Rokt Technologies a funded company?

Rokt Technologies is a funded company, having raised a total of $487M across 6 funding rounds to date. The company's 1st funding round was a Series C of $48M, raised on Nov 28, 2013.

What does Rokt Technologies do?

Rokt Technologies was founded in 2012 in the United States and operates within the e-commerce sector. Machine learning technology is utilized to deliver customized marketing solutions. Brand engagement is facilitated, and revenues are managed at the transaction moment. Operations include handling trade-offs such as upselling, cross-selling, app installations, re-engagement, and calendar subscriptions for businesses.

Who are the top competitors of Rokt Technologies?

Rokt Technologies's top competitors include Klaviyo, CommerceIQ and Yotpo.

What products or services does Rokt Technologies offer?

Rokt Technologies offers AfterSell by Rokt, Rokt Pay+, Rokt Thanks, Rokt Ads, and mParticle by Rokt.

How many acquisitions has Rokt Technologies made?

Rokt Technologies has made 4 acquisitions, including AfterSell, OfferLogic, and Rokt Catalog.

Who are Rokt Technologies's investors?

Rokt Technologies has 14 investors. Key investors include Moelis & Company, Hostplus, TimeInc, Tiger Global, and Wellington.

What is Rokt Technologies's valuation?

The valuation of Rokt Technologies is $1.95B as of Dec 2021.

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