About Rokt Technologies
Rokt Technologies is a Technology company based in United States founded in 2012 by Andrew Katz, Bruce Buchanan, and Ben Voltz. Personalized marketing tools are offered for e-commerce platforms. It operates in the Technology and Retail sectors. Rokt Technologies has raised $488 million across 6 funding rounds from investors including Moelis & Company, Hostplus and Barrenjoey. The company has 888 employees. Rokt Technologies has completed 4 acquisitions, including AfterSell, OfferLogic and Rokt Catalog. Rokt Technologies was last valued at $3.5 billion in December 2025. Its chief executive, as recorded, is Bruce Buchanan. Its website rokt.com draws about 900 thousand monthly visits. Rokt Technologies offers products and services including AfterSell by Rokt, Rokt Pay+, Rokt Thanks, Rokt Ads, and mParticle by Rokt. Its focus areas include E-Commerce Enablers, Customer Experience Management, Diversified and Enterprise Applications. Its competitors include Klaviyo, BloomReach and Yotpo; 3 of its 3 listed competitors have raised funding.
Company details
Rokt Technologies was founded in 2012 in the United States and operates within the e-commerce sector. Machine learning technology is utilized to deliver customized marketing solutions. Brand engagement is facilitated, and revenues are managed at the transaction moment. Operations include handling trade-offs such as upselling, cross-selling, app installations, re-engagement, and calendar subscriptions for businesses.
- Total Equity Funding$488M (USD)
in 6 rounds
- Latest Funding Round$325M (USD), Series E
Dec 2021
- InvestorsMoelis & Company
& 19 more
- Employee Count888
- Investments & AcquisitionsAfterSell
& 3 more
Products & Services of Rokt Technologies
Rokt Technologies offers a comprehensive portfolio of products and services, including AfterSell by Rokt, Rokt Pay+, Rokt Thanks, Rokt Ads, and mParticle by Rokt.
Boosts sales through checkout and post-purchase upsells
Delivers relevant messages during payment processes
Enhances customer lifetime value after transactions
Drives customer acquisition via performance marketing
Integrates data for real-time analytics and relevance
Funding Insights of Rokt Technologies
Rokt Technologies has successfully raised a total of $488M across 6 strategic funding rounds. The most recent funding activity was a Series E round of $325 million completed in December 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $488M
- Total Rounds 6
- Last Round Series E — $325M
- First Round $8M
(Nov 2013)
- Investors Count 20
All 6 funding rounds of Rokt Technologies with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2021 | $325M | Series E | $1.95B | Tiger Global Management | |
| Oct 2020 | $80M | Series D | $450M | TDM Growth Partners | |
| Oct 2019 | $48M | Series C | – | TDM Growth Partners | – |
| Jun 2017 | $11M | Series B | – | Moelis & Company | |
| Feb 2017 | $15M | Series B | – | Moelis & Company | |
| Nov 2013 | $8M | Series A | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Dec 2021 | $1.95B | •••••••• |
| Oct 2020 | $450M | •••••••• |
Last known valuation $3.5B (Dec 2025). 20 investors in total: 16 institutional and 4 angel.
Investors in Rokt Technologies
Rokt Technologies has secured backing from 20 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Moelis & Company, Hostplus and Barrenjoey.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture and private equity investments are managed with global diversification. | tigerglobal.com | New York, United States | ||
Growth-stage companies are invested in by this venture capital fund. | pavilioncapital.com | New York, United States | ||
Venture capital fund investing in seed & early-stage startups | squarepeg.vc | Clifton Park, United States | ||
Growth capital is offered by TDM Growth Partners. | tdmgrowthpartners.com | Sydney, Australia | ||
Global investments in tech sectors are conducted by Valar Ventures. | valar.com | New York, United States | ||
Early-stage venture capital investments are provided by Investible in APAC. | investible.com | Sydney, Australia | ||
Private equity investments are made in Australia and New Zealand. | fivevcapital.com | Darlinghurst, Australia | ||
Technology and consumer businesses are invested in by Permit Ventures. | permitventures.com | Boston, United States | ||
Buyout focused private equity firm for software companies | arrowrootcapital.com | Marina Del Rey, United States | ||
Diversified investment management services are provided to institutional clients. | wellington.com | Boston, United States |
Investor details for Rokt Technologies
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People of Rokt Technologies
213 people are tracked at Rokt Technologies (82 in leadership, 10 in board & advisors, 121 in team); the tracked headcount is 888.
| Name | Role | Group |
|---|---|---|
Andrew Katz | Co-Founder & CTO | Leadership |
Bruce Buchanan | Co-Founder & CEO | Leadership |
Ben Voltz | Founder | Leadership |
Alexa Sacchini | Sr. Director, Business Development & Strategic Partnerships, EMEA | Leadership |
Isrra Kang | Account Director, Key Accounts Lead | Leadership |
Andy Vermeulen | Director Of Engineering (security) | Leadership |
Reuben Kan | Chief Research Officer (cro) | Leadership |
Nate Kliger | Vp, Customer Operations | Leadership |
Amin Ahmadi | Principal Applied Scientist | Director Of AI | Leadership |
Ken Mishima | Head Of Asia (anz & Jpn) | Leadership |
Aj Cahill | Business Development Director | Leadership |
Dan Piet | Vice President Of Engineering | Leadership |
Sidney Foreman | Chief Of Staff To The Chief Commercial Officer | Leadership |
Zoey Hart | Associate Director, Strategic Retail Accounts | Leadership |
John Walzer | VP Of Engineering | Leadership |
Thomas Lapp | Head Of Client Operations | Leadership |
David Kert | Senior Vice President, Strategic Partnerships & Business Development | Leadership |
Danielle Pearlman | Director, Key Accounts | Leadership |
Ahmed B. | VP Of Product Design | Leadership |
Scott Jackson | VP Of Product | Leadership |
193 more people are available in the full profile.
Complete people profiles for Rokt Technologies
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Investments & Acquisitions by Rokt Technologies
Rokt Technologies has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include AfterSell, OfferLogic and Rokt Catalog.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Rokt Catalog is operated as a distributed commerce platform. | shopcanal.com | San Francisco, United States | 2021 | Jul 2025 | •••• | |
Customer data is collected and connected via API-based platform. | mparticle.com | New York, United States | 2012 | Jan 2025 | $300M | |
SaaS platform solutions for B2B e-commerce are provided. | aftersell.com | 2011 | Jan 2024 | •••• | ||
Predictive analytics are applied for personalized offers and cross-selling. | offerlogic.com | Waltham, United States | 2012 | Sep 2019 | •••• |
Complete acquisition details for Rokt Technologies
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Timeline of Rokt Technologies
9 dated milestones of Rokt Technologies across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Rokt Technologies is founded.
- Funding First funding round of $8.0M.
- Acquisition Acquires OfferLogic.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series E, of $325.0M.
- Milestone Reaches Unicorn status.
- Acquisition Acquires AfterSell.
- Acquisition Acquires mParticle.
- Acquisition Acquires Rokt Catalog.
Competitors of Rokt Technologies
Rokt Technologies has 3 listed competitors in our database, 3 of them funded. They include Klaviyo, BloomReach and Yotpo.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| klaviyo.com | 2012 | Boston, United States | $778.5M | 1,454 | SaaS email marketing solutions are offered to e-commerce businesses. | |
| bloomreach.com | 2009 | Mountain View, United States | $422M | SaaS-based product discovery and personalization for e-commerce are provided. | ||
| yotpo.com | 2011 | New York, United States | $436M | Cloud-based marketing platform for e-tailers |
Detailed competitors of Rokt Technologies
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Web traffic of Rokt Technologies
The website of Rokt Technologies (rokt.com) receives about 899.6K visits a month and ranks #71,028 among all websites worldwide, #1,810 in Marketing and Advertising.
- Monthly visits899.6K
▼ 10.9% vs previous month
- Unique visitors520.3K
per month
- Global rank#71,028
among all websites
- Category rank#1,810
Business and Consumer Services · Marketing and Advertising
- Bounce rate67%
- Pages per visit1.5
- Average visit39 sec
- DevicesDesktop 16% · Mobile 84%
Websites whose visitors overlap most with Rokt Technologies. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| scayle.com | 100% | 680.7K | #649,434 | View details | |
| womma.org | 98% | View details | |||
go.extole.com | go.extole.com | 98% | – | ||
nakedcomms.com | nakedcomms.com | 96% | – | ||
bandt.com.au | bandt.com.au | 95% | #242,606 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 31 similar websites and full traffic analytics for Rokt Technologies
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- 31 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Brand & Marketing Technology
3 companies that operate in the same segment as Rokt Technologies (Brand & Marketing Technology) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform acquiring Amazon FBA brands | 2018 | Walpole, Massachusetts, United States | USD 3.4 B | 233 | ||
SaaS-based collaborative commerce solutions are provided for brands and retailers. | 2000 | New York, New York, United States | USD 365 M | USD 240.52 M | 2,144 |
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Related news about Rokt Technologies
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Frequently Asked Questions about Rokt Technologies
Rokt Technologies was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Rokt Technologies is headquartered in United States. It is registered at New York, United States.
Bruce Buchanan is the CEO of Rokt Technologies, as recorded in our data. They have also founded this company.
Rokt Technologies is a funded company, having raised a total of $488M across 6 funding rounds to date. The company's 1st funding round was a Series A of $8M, raised on Nov 2013.
Rokt Technologies has 888 employees.
Rokt Technologies was founded in 2012 in the United States and operates within the e-commerce sector. Machine learning technology is utilized to deliver customized marketing solutions. Brand engagement is facilitated, and revenues are managed at the transaction moment. Operations include handling trade-offs such as upselling, cross-selling, app installations, re-engagement, and calendar subscriptions for businesses.
Rokt Technologies's top competitors include Klaviyo, Yotpo and BloomReach.
Rokt Technologies offers AfterSell by Rokt, Rokt Pay+, Rokt Thanks, Rokt Ads, and mParticle by Rokt.
Rokt Technologies has made 4 acquisitions, including AfterSell, OfferLogic, and Rokt Catalog.
Rokt Technologies has 20 investors. Key investors include Moelis & Company, Hostplus, Barrenjoey, TimeInc, and Tiger Global.
The valuation of Rokt Technologies is $3.5B as of Dec 2025.
The website of Rokt Technologies receives about 900 thousand visits a month and ranks #71,028 among all websites worldwide.