Rokt Technologies

United States Founded: 2012 • Age: 14 yrs
Personalized marketing tools are offered for e-commerce platforms.
Annual revenue - Latest available
Total funding $487.0M 6 rounds
Employees - Tracked headcount
Investors 14 Known backers
Products 5 Services tracked
Competitors 7 Brand Intelligence

About Rokt Technologies

Rokt Technologies is a company based in United States founded in 2012 by Andrew Katz and Bruce Buchanan. Rokt Technologies has raised $487 million across 6 funding rounds from investors including Moelis & Company, Hostplus and TimeInc. Rokt Technologies has completed 4 acquisitions, including AfterSell, OfferLogic and Rokt Catalog. Rokt Technologies offers products and services including AfterSell by Rokt, Rokt Pay+, Rokt Thanks, Rokt Ads, and mParticle by Rokt. Rokt Technologies operates in a competitive market with competitors including Medallia, Klaviyo, BloomReach, Elastic Path Software and Bango, among others.

  • Headquarter United States
  • Founders Andrew Katz, Bruce Buchanan
  • Stage Unicorn
  • Sectors
    Technology
    Retail
  • Email
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  • Phone
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  • Website
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  • Social
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Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Technology & Services Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $487 M (USD)

    in 6 rounds

  • Latest Funding Round
    $325 M (USD), Series E

    Dec 16, 2021

  • Investors
  • Employee Count
    Not available
  • Investments & Acquisitions
    AfterSell

    & 3 more

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Products & Services of Rokt Technologies

Rokt Technologies offers a comprehensive portfolio of products and services, including AfterSell by Rokt, Rokt Pay+, Rokt Thanks, Rokt Ads, and mParticle by Rokt.

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Primary

Boosts sales through checkout and post-purchase upsells

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Delivers relevant messages during payment processes

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Enhances customer lifetime value after transactions

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Drives customer acquisition via performance marketing

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Integrates data for real-time analytics and relevance

People of Rokt Technologies

Headcount 200-500
Employee Profiles 205
Board Members and Advisors 10
Employee Profiles
People
Alexa Sacchini
Sr. Director, Business Development & Strategic Partnerships, EMEA
People
Isrra Kang
Account Director, Key Accounts Lead
People
Hudson Krakowski
Client Operations Manager
People
Sushant Adhikari
Security Engineer

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Board Members and Advisors
people
Phit Lain
Board Member
people
Katie May
Director
people
Tom Cowan
Director
people
Karen Katz
Director

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Funding Insights of Rokt Technologies

Rokt Technologies has successfully raised a total of $487M across 6 strategic funding rounds. The most recent funding activity was a Series E round of $325 million completed in December 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Rokt Technologies

Rokt Technologies has secured backing from 14 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Moelis & Company, Hostplus and TimeInc.

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Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Venture and private equity investments are managed with global diversification.
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Growth-stage companies are invested in by this venture capital fund.
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Venture capital fund investing in seed & early-stage startups
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Investor details for Rokt Technologies

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  • Investor domains
  • Investor locations
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  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Rokt Technologies

Rokt Technologies has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include AfterSell, OfferLogic and Rokt Catalog.

Investments
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Investment portfolio details for Rokt Technologies

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Acquisitions
Company Name Description Domain Location Founded Year Amount
Rokt Catalog is operated as a distributed commerce platform.
Locked Locked 2021 Locked
Predictive analytics are applied for personalized offers and cross-selling.
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Customer data is collected and connected via API-based platform.
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Complete acquisition details for Rokt Technologies

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  • Acquired stakes
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Financial Statements - Rokt Technologies

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Detailed financials for Rokt Technologies

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  • Profit trends
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Rokt Technologies Comparisons

Rokt Technologies Primary company
Description
Personalized marketing tools are offered for e-commerce plat...
Location
United States
Founded Year
2012
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Rokt Technologies

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Competitors of Rokt Technologies

Rokt Technologies operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Medallia, Klaviyo, BloomReach, Elastic Path Software and Bango, among others.

Company Name Domain Founded year HQ Location Description
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Medallia is focused on customer and employee experience management.
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SaaS email marketing solutions are offered to e-commerce businesses.
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SaaS-based product discovery and personalization for e-commerce are provided.
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API-based enterprise commerce and content management platform is delivered.
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Marketing solutions for e-commerce businesses are provided by Bango.
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Cloud-based marketing platform for e-tailers
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Detailed competitors of Rokt Technologies

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Latest news on Rokt Technologies

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Complete news archive for Rokt Technologies

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Frequently Asked Questions about Rokt Technologies

Rokt Technologies was founded in 2012 and raised its 1st funding round 1 year after it was founded.

Rokt Technologies is headquartered in United States.

Bruce Buchanan is the current CEO of Rokt Technologies. They have also founded this company.

Rokt Technologies is a funded company, having raised a total of $487M across 6 funding rounds to date.

Rokt Technologies was founded in 2012 in the United States and operates within the e-commerce sector. Machine learning technology is utilized to deliver customized marketing solutions. Brand engagement is facilitated, and revenues are managed at the transaction moment. Operations include handling trade-offs such as upselling, cross-selling, app installations, re-engagement, and calendar subscriptions for businesses.

Rokt Technologies's top competitors include Klaviyo, CommerceIQ and Yotpo.

Rokt Technologies offers AfterSell by Rokt, Rokt Pay+, Rokt Thanks, Rokt Ads, and mParticle by Rokt.

Rokt Technologies has made 4 acquisitions, including AfterSell, OfferLogic, and Rokt Catalog.

Rokt Technologies has 14 investors. Key investors include Moelis & Company, Hostplus, TimeInc, Tiger Global, and Wellington.

The valuation of Rokt Technologies is $1.95B as of Dec 2021.

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