About Alliance Data
Alliance Data is a Media & Entertainment company based in Plano (United States) founded in 1996. Data-driven marketing, loyalty, and credit solutions are provided. The company has 20,000 employees. Alliance Data has completed 7 acquisitions, including Advecor, Blispay and Brandloyalty. Its chief executive, as recorded, is K B Lee. Its focus areas include Enterprise Applications, AdTech and Data Management Platform. Its legal entity is Alliance Data Systems. Its competitors include mParticle, Zefr and Acxiom; 2 of its 3 listed competitors have raised funding.
Company details
Alliance Data Systems provides marketing, loyalty, and credit solutions that use the power of data to achieve results for clients. The company operates through three segments LoyaltyOne, Epsilon, and Private Label Services and Credit. The LoyaltyOne segment owns and operates a reward program and brand loyalty program, the Epsilon segment provides integrated direct marketing solutions and private label services and credit provides risk management solutions. Some of Alliance Data Systems latest acquisitions include Conversant, Inc., brand loyalty-int, and Aspen Marketing Services. In 2019, the company recorded annual revenues of 6.58B, and a net profit of 0.27B.
- Headquarters Plano, United States
- Employees 20,000
- SectorsMedia & Entertainment
- Website alliancedata.com
- Social LinkedIn X
- Legal Name Alliance Data Systems
- Investors
- Employee Count20,000
- Investments & AcquisitionsAdvecor
& 6 more
Funding Insights of Alliance Data
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Alliance Data with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 1999 | Series A | – | – |
1 investors in total: 1 institutional.
Investors in Alliance Data
Alliance Data has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Welsh, Carson, Anderson & Stowe.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Healthcare and technology sectors are targeted for private equity investments. | 1979 | wcas.com | New York, United States |
Investor details for Alliance Data
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People of Alliance Data
38 people are tracked at Alliance Data (16 in leadership, 22 in team); the tracked headcount is 20,000.
| Name | Role | Group |
|---|---|---|
K B Lee | CEO | Leadership |
Jeffrey Hammonds | VP, Diversity, Equity, Inclusion & Belonging | Leadership |
Glen Segrato | Senior Director, Managing Counsel & Corporate Secretary | Leadership |
Ralph Andretta | President & CEO | Leadership |
Chris Lauderback | Vice President, Customer Care | Leadership |
Tammy McConnaughey | EVP, Chief Credit Risk & Operations Officer | Leadership |
Mike Boghosian | SVP, Chief Data Officer | Leadership |
Robert Esque | SVP & Chief Risk Officer | Leadership |
Perry Beberman | EVP & CFO | Leadership |
Allegra Driscoll | EVP & CTO | Leadership |
Valerie Greer | EVP & Chief Commercial Officer | Leadership |
Brandy Sullivan | SVP & Chief People & Culture Officer | Leadership |
Baron Schlachter | SVP, Card Services & President, Comenity Bank | Leadership |
Nuria McClure | Director Of Operations | Leadership |
Mike Arnold | Director - Data Enablement | Leadership |
Lisa McCallum Basch | General Manager | Leadership |
Janie Chatterton | Sr. Project Manager | Team |
Taryn Dickens | Lead Financial Strategy Analyst | Team |
Mark Motz | IT Manager | Team |
Nathan L. Hickey | Financial Planning And Analysis Senior Manager | Team |
18 more people are available in the full profile.
Complete people profiles for Alliance Data
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Investments & Acquisitions by Alliance Data
Alliance Data has strategically engaged in corporate development activities, having acquired 7 companies. Notable acquisitions include Advecor, Blispay and Brandloyalty.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Watches and jewelry are designed and marketed by LON. | lon-inc.com | 2019 | Dec 2020 | •••• | ||
Bread Financial is engaged in providing payment and financing solutions. | breadpayments.com | New York, United States | 2017 | Oct 2020 | $450M | |
Online purchases are financed via a mobile credit product. | blispay.com | Baltimore, United States | 2014 | May 2019 | •••• | |
Campaign-based loyalty programs are provided for retailers and brands. | brandloyalty.com | 0 | Jan 2017 | •••• | ||
Personalized digital marketing platforms and affiliate networks are provided. | conversantmedia.com | Westlake Village, United States | 1998 | Sep 2014 | $2.3B | |
Performance Marketing Agency | advecor.com | San Diego, United States | 2003 | Mar 2013 | •••• | |
Advertising services are provided by Frequency Marketing in Cincinnati. | frequencymarketing.com | Cincinnati, United States | 1996 | Feb 2002 | •••• |
Complete acquisition details for Alliance Data
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- Acquired stakes
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- Complete history
- Exports
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Timeline of Alliance Data
9 dated milestones of Alliance Data across 24 years, from founding to its latest funding, stage changes and deals.
- Founded Alliance Data is founded.
- Funding First funding round.
- Acquisition Acquires Frequency Marketing.
- Acquisition Acquires Advecor.
- Acquisition Acquires Epsilon.
- Acquisition Acquires Brandloyalty.
- Acquisition Acquires Blispay.
- Acquisition Acquires Bread Financial.
- Acquisition Acquires LON.
Competitors of Alliance Data
Alliance Data has 3 listed competitors in our database, 2 of them funded. They include mParticle, Zefr and Acxiom.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mparticle.com | 2012 | New York, United States | $266.6M | 151 | Customer data is collected and connected via API-based platform. | |
| zefr.com | 2009 | Los Angeles, United States | $36.16M | 133 | Cloud based video right management solution provider | |
| acxiom.com | 1969 | Little Rock, United States | Acxiom is engaged in providing data-driven marketing solutions. |
Detailed competitors of Alliance Data
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Web traffic of Alliance Data
The website of Alliance Data (alliancedata.com) receives about 1.5K visits a month.
- Monthly visits1.5K
▲ 61.7% vs previous month
Websites whose visitors overlap most with Alliance Data. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
mcggroup.com | mcggroup.com | 100% | – | ||
phx.corporate-ir.net | phx.corporate-ir.net | 93% | – | ||
| loyalty.com | 86% | 8.4K | #2,734,266 | View details | |
en.wikipedia.org | en.wikipedia.org | 56% | – | ||
alliancedataretail.com | alliancedataretail.com | 56% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for Alliance Data
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Alliance Data (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Alliance Data
Complete news archive for Alliance Data
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Frequently Asked Questions about Alliance Data
Alliance Data was founded in 1996 and raised its 1st funding round 3 years after it was founded.
Alliance Data is headquartered in Plano, United States. It is registered at Plano, Texas, United States.
K B Lee is the CEO of Alliance Data, as recorded in our data.
Alliance Data has 20,000 employees.
Alliance Data Systems provides marketing, loyalty, and credit solutions that use the power of data to achieve results for clients. The company operates through three segments LoyaltyOne, Epsilon, and Private Label Services and Credit. The LoyaltyOne segment owns and operates a reward program and brand loyalty program, the Epsilon segment provides integrated direct marketing solutions and private label services and credit provides risk management solutions. Some of Alliance Data Systems latest acquisitions include Conversant, Inc., brand loyalty-int, and Aspen Marketing Services. In 2019, the company recorded annual revenues of 6.58B, and a net profit of 0.27B.
Alliance Data has made 7 acquisitions, including Advecor, Blispay, and Brandloyalty.
Alliance Data has 1 investor. Key investors include Welsh, Carson, Anderson & Stowe.
Alliance Data operates through Alliance Data Systems.