About Epsilon
Epsilon is a company based in Westlake Village (United States) founded in 1998 was acquired by Alliance Data in September 2014. It operates as a Advertising Model. Epsilon has raised $45 million across 1 funding round from investors including Alliance Data. The company has 1,250 employees. Epsilon has completed 12 acquisitions, including BeFree, CJ Affiliate and Dotomi. Epsilon offers products and services including Outcome-Based Marketing. Epsilon operates in a competitive market with competitors including Kevel, Operative, Clicktripz, Smart AdServer and Neodata, among others.
- Headquarter Westlake Village, United States
- Employees 1,250
- SectorsTechnologyMedia & Entertainment
- Website conversantmedia.com
- Social LinkedIn Facebook
- Acquired by Alliance Data (Sep 2014)
- Legal Name Mediaplex Inc
- Total Equity Funding$45M (USD)
in 1 rounds
- Latest Funding Round$45M (USD), Unspecified
Feb 2010
- Investors
- Employee Count1,250
- Investments & AcquisitionsBeFree
& 11 more
- Acquired byAlliance Data
(Sep 2014)
Products & Services of Epsilon
Epsilon offers a comprehensive portfolio of products and services, including Outcome-Based Marketing.
Outcome-based marketing solutions are provided for measurable results.
Funding Insights of Epsilon
Epsilon has successfully raised a total of $45M through 1 strategic funding round. The most recent funding activity was a Unspecified round of $45 million completed in February 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $45M
- Total Rounds 1
- Last Round Unspecified — $45M
- First Round $45M
(Feb 2010)
All 1 funding rounds of Epsilon with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2010 | $45M | Unspecified | – | – | – |
1 investors in total: 1 institutional.
Investors in Epsilon
Epsilon has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Alliance Data.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Data-driven marketing, loyalty, and credit solutions are provided. | 1996 | alliancedata.com | Plano, United States |
Investor details for Epsilon
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Epsilon
540 people are tracked at Epsilon (256 in leadership, 1 in board & advisors, 283 in team); the tracked headcount is 1,250.
| Name | Role | Group |
|---|---|---|
Dhiren D'Souza | Svp, Head Of Emerging Technologies & Business Innovation | Leadership |
Aditya Vedula | Vice President Partnerships | Leadership |
Eric R. | Vice President - Business Development - Enterprise Solutions | Leadership |
Tim Fuller | Talent Acquisition Partner | Leadership |
Ale M. | Client Development Director | Leadership |
Cristina Garner | Vice President, Client Partner | Leadership |
Mark Spaur | Director Of Accounting | Leadership |
Dwight Flewelling | Director, Technical Architecture | Leadership |
Srinivas Soundararajan | Svp, Head Of Customer Success | Leadership |
Matt Feczko | Vice President Of Product Management | Leadership |
Karen Khalifah | Senior Art Director | Leadership |
Linards Lacis | Creative Director | Leadership |
Ross Jacobs | Vice President, Business Development - Healthcare / Pharma / Life Sciences | Leadership |
Shannon Ottinger | Head Of Loyalty, Auto | Leadership |
Chaitanya Bijawe | Director, Software Engineering | Leadership |
Laurie Fry | Chief Talent Officer | Leadership |
Ric Elert | President And Chief Operating Officer | Leadership |
Jeffrey Badger | Sales Director, Retail Media | Leadership |
Lauren Malaguti | Vice President, Retail Media Sales | Leadership |
Rajmeet Gandhi | Director Technical Architecture | Leadership |
520 more people are available in the full profile.
Complete people profiles for Epsilon
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Professional contacts
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Investments & Acquisitions by Epsilon
Epsilon has strategically engaged in corporate development activities, having acquired 12 companies. Notable acquisitions include BeFree, CJ Affiliate and Dotomi.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Contextual video ad targeting technology | set.tv | San Francisco, United States | 2007 | Feb 2014 | •••• | |
Personalized advertising solutions are delivered in real-time for targeted audiences. | dotomi.com | Chicago, United States | 2003 | Aug 2011 | $295M | |
Mobile advertising platform with full-screen formats and targeting is provided. | greystripe.com | San Francisco, United States | 2005 | Apr 2011 | $70M | |
Investment management and financial services are provided online. | investopedia.com | New York, United States | 1999 | Aug 2010 | $42M | |
Media operations are conducted by Mezimedia in the United States. | mezimedia.com | Monrovia, United States | 2001 | Jul 2007 | $100M | |
Search based product discovery platform | shopping.net | London, United Kingdom | 2002 | Dec 2006 | $13.86M | |
An advertising network for targeted placement of ads | fastclick.com | Santa Barbara, United States | 1998 | Aug 2005 | $283M | |
Provider of lead generation, advertising, direct marketing, and data management services | webclients.net | Harrisburg, United States | 1998 | Jun 2005 | $141M | |
Affiliate marketing network for businesses | cj.com | Santa Barbara, United States | 1998 | Oct 2003 | $58M | |
Affiliate marketing programs are offered to brands for conversion increases. | befree.com | Westlake Village, United States | 1996 | Mar 2002 | $128M |
Complete acquisition details for Epsilon
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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- Exports
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Timeline of Epsilon
13 dated milestones of Epsilon across 16 years, from founding to its latest funding, stage changes and deals.
- Founded Epsilon is founded.
- Acquisition Acquires BeFree.
- Acquisition Acquires CJ Affiliate.
- Acquisition Acquires Webclients network.
- Acquisition Acquires Fastclick.
- Acquisition Acquires Shopping.net.
- Acquisition Acquires Mezimedia.
- Funding First funding round of $45.0M.
- Acquisition Acquires Investopedia.
- Acquisition Acquires Greystripe.
- Acquisition Acquires Dotomi.
- Acquisition Acquires SetMedia.
- Exit Acquired by Alliance Data.
Competitors of Epsilon
Epsilon operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Kevel, Operative, Clicktripz, Smart AdServer and Neodata, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| kevel.com | 2009 | Durham, United States | $44.5M | 69 | Provider of content management and outdoor advertising services | |
| operative.com | 2000 | New York, United States | $14.5M | – | SaaS platform for automating ad trafficking in media is provided. | |
| clicktripz.com | 2010 | Manhattan Beach, United States | – | – | Offers travel ad network for brands, publishers, and destination marketing through targeted ads. | |
| smartadserver.com | 2001 | Montreal, Canada | – | – | Premium ad serving solutions are delivered to global publishers. | |
| neodatagroup.com | 2004 | Milano, Italy | $3.48M | – | Provides advertising solutions to publishers | |
| yangaroo.com | 1999 | Toronto, Canada | – | – | Cloud based distributor for the music industry | |
| apptera.com | 2001 | Sunnyvale, United States | $43.84M | 4 | Provider of ad server solutions | |
| cinemacraft.tv | 2010 | Tokyo, Japan | $6.94M | – | Interactive video content is monetized through dynamic embeds for brands. | |
| aquantive.com | 1997 | Seattle, United States | – | – | Online ad serving technology and digital marketing services are provided. | |
| mediaplex.com | 1998 | San Francisco, United States | – | – | Cross-channel advertising technology solutions are delivered by Mediaplex. |
Detailed competitors of Epsilon
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Epsilon
Websites that share an audience with Epsilon (conversantmedia.com).
Websites whose visitors overlap most with Epsilon. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
anrdoezrs.net | anrdoezrs.net | 100% | – | – | – |
| cj.com | 100% | 1.7M | #34,193 | View details | |
qksrv.net | qksrv.net | 100% | – | – | – |
valueclickmedia.com | valueclickmedia.com | 77% | – | – | – |
| limelight.com | 60% | 1.4K | #13,713,705 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for Epsilon
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 12 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Epsilon
Complete news archive for Epsilon
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Epsilon
10 companies that operate in the same segment as Epsilon (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
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Frequently Asked Questions about Epsilon
Epsilon was founded in 1998 and raised its 1st funding round 12 years after it was founded.
Epsilon is headquartered in Westlake Village, United States. It is registered at Westlake Village, California, United States.
Epsilon is a funded company, having raised a total of $45M across 1 funding round to date. The company's 1st funding round was a Unspecified of $45M, raised on Feb 2010.
Epsilon has 1,250 employees.
Epsilon is established as a key player in outcome-based marketing. Solutions are focused on delivering measurable results for clients across various industries. Digital marketing strategies are developed to enhance advertising effectiveness. Services are tailored to meet specific business goals and outcomes.
Epsilon offers Outcome-Based Marketing.
Epsilon has made 12 acquisitions, including BeFree, CJ Affiliate, and Dotomi.
Epsilon has 1 investor. Key investors include Alliance Data.
Epsilon operates through Mediaplex Inc.
Yes. Epsilon was acquired by Alliance Data in September 2014.