About BeFree
BeFree is a company based in Westlake Village (United States) founded in 1996 was acquired by Conversant in March 2002. BeFree has raised $42.6 million across 2 funding rounds from investors including Epsilon, Comdisco and CRV. BeFree operates in a competitive market with competitors including Awin, Fluent, Involve Aisa Technologies, CJ Affiliate and Flickstree, among others.
- Headquarter Westlake Village, United States
- Stage Public
- SectorsTechnology
- Website befree.com
- Acquired by Conversant (Mar 2002)
- Total Equity Funding$42.6M (USD)
in 2 rounds
- Latest Funding Round$17.6M (USD), Series B
Jan 2002
- InvestorsEpsilon
& 5 more
- Acquired byConversant
(Mar 2002)
Funding Insights of BeFree
BeFree has successfully raised a total of $42.6M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $17.6 million completed in January 2002. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $42.6M
- Total Rounds 2
- Last Round Series B — $17.6M
- First Round $25M
(Apr 1999)
- Investors Count 5
All 2 funding rounds of BeFree with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2002 | $17.6M | Series B | – | – | |
| Apr 1999 | $25M | Series B | – | – |
6 investors in total: 6 institutional.
Investors in BeFree
BeFree has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Epsilon, Comdisco and CRV.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
CRV is recognized as a venture capital firm investing in technology startups. | – | crv.com | Palo Alto, United States | |
Early-stage ventures are funded by the investment firm. | – | matrix.vc | San Francisco, United States | |
Venture capital investment and entrepreneur support services. | – | hcp.com | - | |
- | – | ttcventures.com | - | |
IT software and hardware reselling services are provided by Comdisco. | 1969 | comdisco.com | - | |
Personalized digital marketing platforms and affiliate networks are provided. | 1998 | conversantmedia.com | Westlake Village, United States |
Investor details for BeFree
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of BeFree
5 dated milestones of BeFree across 6 years, from founding to its latest funding, stage changes and deals.
- Founded BeFree is founded.
- Funding First funding round of $25.0M.
- IPO Lists on the stock exchange (IPO).
- Funding Latest funding round, Series B, of $17.6M.
- Exit Acquired by Conversant.
Competitors of BeFree
BeFree operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Awin, Fluent, Involve Aisa Technologies, CJ Affiliate and Flickstree, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| awin.com | 1996 | London, United Kingdom | – | 96 | Affiliate marketing network | |
| fluentco.com | 2010 | New York, United States | – | 70 | AI-powered commerce media solutions are provided by Fluent for growth. | |
| involve.asia | 2014 | Kuala Lumpur, Malaysia | $13.62M | – | Performance-based digital marketing solutions are delivered via an affiliate platform. | |
| cj.com | 1998 | Santa Barbara, United States | $40M | – | Affiliate marketing network for businesses | |
| flickstree.com | 2016 | Mumbai, India | $9.62M | 43 | An AI-based affiliate marketing platform for enterprises is utilized. | |
| tradedoubler.com | 1999 | Stockholm, Sweden | – | – | Affiliate marketing management and measurement platform is operated globally. | |
| partnerstack.com | 2015 | Toronto, Canada | $38.25M | 240 | Affiliate marketing solutions are facilitated through a scalable platform. | |
| revenew.com | 1999 | Monroe, United States | $10.88M | – | A through-channel marketing automation platform is provided for enterprise brands. | |
| earnkaro.com | 2014 | Gurugram, India | – | 287 | Platform for sharing brand deals and earning affiliate profits online in India. | |
| clicktech.com | 2015 | Derby, United Kingdom | – | 70 | Offers digital marketing platforms, education, and support for global businesses. |
Detailed competitors of BeFree
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of BeFree
Websites that share an audience with BeFree (befree.com).
Websites whose visitors overlap most with BeFree. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| cj.com | 100% | 1.7M | #34,193 | View details |
Similar companies to BeFree
10 companies that operate in the same segment as BeFree (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
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Frequently Asked Questions about BeFree
BeFree was founded in 1996 and raised its 1st funding round 3 years after it was founded.
BeFree is headquartered in Westlake Village, United States. It is registered at Westlake Village, California, United States.
BeFree is a funded company, having raised a total of $42.6M across 2 funding rounds to date. The company's 1st funding round was a Series B of $25M, raised on Apr 1999.
BeFree was founded in 1996 in Westlake Village, United States, within the affiliate marketing sector. Services including BFAST for product promotion via online partners and BSELECT for onsite conversion optimization based on customer behaviors are provided to brands. Over 240 clients such as Barnes Noble, Gap, Inc., Best Buy, and Microsoft Store have been supported. Acquisition by ValueClick took place in May 2002.
BeFree's top competitors include Awin, Fluent and PartnerStack.
BeFree has 6 investors. Key investors include Epsilon, Comdisco, CRV, Matrix, and Highland Capital Partners.
Yes. BeFree was acquired by Conversant in March 2002.