About BeFree
BeFree is a company based in Westlake Village (United States) founded in 1996 was acquired by Conversant in March 2002.. BeFree has raised $42.6 million across 2 funding rounds from investors including Epsilon, Comdisco and CRV. BeFree operates in a competitive market with competitors including Awin, Fluent, Involve Aisa Technologies, CJ Affiliate and Flickstree, among others.
- Headquarter Westlake Village, United States
- Stage Public
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Sectors
Technology
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Phone
*********
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Website
*********
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$42.6 M (USD)
in 2 rounds
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Latest Funding Round
$17.6 M (USD), Series B
Jan 02, 2002
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Investors
Epsilon
& 5 more
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Employee Count
Employee Count
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Acquired by
Conversant
(Mar 11, 2002)
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Funding Insights of BeFree
BeFree has successfully raised a total of $42.6M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $17.6 million completed in January 2002. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series B — $17.6M
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First Round
First Round
(07 Apr 1999)
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2002 | Amount | Series B - BeFree | Valuation |
investors |
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| Apr, 1999 | Amount | Series B - BeFree | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in BeFree
BeFree has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Epsilon, Comdisco and CRV. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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CRV is recognized as a venture capital firm investing in technology startups.
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Founded Year | Domain | Location | |
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Early-stage ventures are funded by the investment firm.
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Founded Year | Domain | Location | |
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Venture capital investment and entrepreneur support services.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by BeFree
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
Financial Statements - BeFree
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Befree Comparisons
Competitors of BeFree
BeFree operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Awin, Fluent, Involve Aisa Technologies, CJ Affiliate and Flickstree, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Affiliate marketing network
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| domain | founded_year | HQ Location |
AI-powered commerce media solutions are provided by Fluent for growth.
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| domain | founded_year | HQ Location |
Performance-based digital marketing solutions are delivered via an affiliate platform.
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| domain | founded_year | HQ Location |
Affiliate marketing network for businesses
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| domain | founded_year | HQ Location |
An AI-based affiliate marketing platform for enterprises is utilized.
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| domain | founded_year | HQ Location |
Affiliate marketing management and measurement platform is operated globally.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about BeFree
When was BeFree founded?
BeFree was founded in 1996 and raised its 1st funding round 3 years after it was founded.
Where is BeFree located?
BeFree is headquartered in Westlake Village, United States. It is registered at Westlake Village, California, United States.
Is BeFree a funded company?
BeFree is a funded company, having raised a total of $42.6M across 2 funding rounds to date. The company's 1st funding round was a Series B of $25M, raised on Apr 07, 1999.
What does BeFree do?
BeFree was founded in 1996 in Westlake Village, United States, within the affiliate marketing sector. Services including BFAST for product promotion via online partners and BSELECT for onsite conversion optimization based on customer behaviors are provided to brands. Over 240 clients such as Barnes Noble, Gap, Inc., Best Buy, and Microsoft Store have been supported. Acquisition by ValueClick took place in May 2002.
Who are the top competitors of BeFree?
BeFree's top competitors include Awin, Fluent and PartnerStack.
Who are BeFree's investors?
BeFree has 6 investors. Key investors include Epsilon, Comdisco, CRV, Matrix, and Highland Capital Partners.
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