About Fluent
Fluent is a company based in New York (United States) founded in 2010 was acquired by IDI in November 2015. It operates as a Advertising Model. The company has 210 employees as of December 31, 2024. Fluent has completed 3 acquisitions, including AdParlor, Q Interactive and Winopoly. Fluent offers products and services including Commerce Media Solutions, Advertiser Solutions, and Partner Monetization. Fluent operates in a competitive market with competitors including Taboola, Supersonic, SVG Media, EX.CO and OpenWeb, among others.
- Headquarter New York, United States
- Employees 210 as on 31 Dec, 2024
- Stage Public
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Sectors
TechnologyMedia & Entertainment
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Fluent, Inc.
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Annual Revenue
$254.62 M-14.67as on Dec 31, 2024
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Net Profit
$-29.28 M53.69as on Dec 31, 2024
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EBITDA
$-7.59 M-349.56as on Dec 31, 2024
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Latest Funding Round
$13.5 M (USD), Post-IPO
Jan 12, 2018
- Investors
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Employee Count
210
as on Dec 31, 2024
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Investments & Acquisitions
AdParlor
& 2 more
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Acquired by
IDI
(Nov 17, 2015)
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IPO & Listings of Fluent
Fluent is a publicly listed company on the NASDAQ with ticker symbol FLNT in USA, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
Products & Services of Fluent
Fluent offers a comprehensive portfolio of products and services, including Commerce Media Solutions, Advertiser Solutions, and Partner Monetization. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
AI-powered solutions are provided for commerce media engagement.
Targeted advertising is offered to reach high-intent consumers.
Monetization strategies are developed for partner revenue growth.
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Leadership Team
21 people
Software Development Team
13 people
Sales and Marketing
9 people
Senior Team
6 people
Operations Team
6 people
Product Management Team
5 people
Legal and Compliance
4 people
Human Resources and Administration
3 people
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Funding Insights of Fluent
- Total Funding Total Funding
- Total Rounds 1
- Last Round Post-IPO — $13.5M
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First Round
First Round
(12 Jan 2018)
- Investors Count Investors Count
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2018 | Amount | Post-IPO - Fluent | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Fluent
Fluent has secured backing from 1 investor. Prominent investors backing the company include IDI. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Data and analytics solutions are delivered to diverse industries.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Fluent
Fluent has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include AdParlor, Q Interactive and Winopoly. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Advertising and branding services are provided to businesses.
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2008 | ||||
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Provider of marketing and advertising services
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2006 | ||||
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performance based ad network
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1995 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Fluent
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Fluent Comparisons
Competitors of Fluent
Fluent operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Taboola, Supersonic, SVG Media, EX.CO and OpenWeb, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Ad network platform is utilized for content recommendations and monetization.
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| domain | founded_year | HQ Location |
Game publishing solutions are provided by Supersonic for developers.
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| domain | founded_year | HQ Location |
Digital media network
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| domain | founded_year | HQ Location |
Content management platform
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| domain | founded_year | HQ Location |
Cross-device ad network is provided for conversation-based advertising.
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| domain | founded_year | HQ Location |
Privacy-first omni-channel advertising platform is provided for customer targeting.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Fluent
Frequently Asked Questions about Fluent
When was Fluent founded?
Fluent was founded in 2010 and raised its 1st funding round 8 years after it was founded.
Where is Fluent located?
Fluent is headquartered in New York, United States. It is registered at New York, New York, United States.
How many employees does Fluent have?
As of Dec 31, 2024, the latest employee count at Fluent is 210.
What is the annual revenue of Fluent?
Annual revenue of Fluent is $254.62M as on Dec 31, 2024.
What does Fluent do?
Fluent is engaged in delivering AI-powered commerce media solutions to brands and partners. Operations are focused on connecting with high-intent audiences across various industries and customer journey touchpoints. Services are offered for advertisers to reach ready-to-convert customers and for partners to monetize interactions. Advanced targeting and personalization are utilized to enhance engagement and outcomes. Privacy-first identity resolution is ensured for data security and compliance. Solutions are designed to drive conversions, revenue, and deeper customer engagement across the open web.
Who are the top competitors of Fluent?
Fluent's top competitors include Taboola, Supersonic and EX.CO.
What products or services does Fluent offer?
Fluent offers Commerce Media Solutions, Advertiser Solutions, and Partner Monetization.
Is Fluent publicly traded?
Yes, Fluent is publicly traded on NASDAQ under the ticker symbol FLNT.
How many acquisitions has Fluent made?
Fluent has made 3 acquisitions, including AdParlor, Q Interactive, and Winopoly.
Who are Fluent's investors?
Fluent has 1 investor. Key investors include IDI.
What is Fluent's ticker symbol?
The ticker symbol of Fluent is FLNT on NASDAQ.
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