Fluent

New York, United States Founded: 2010 • Age: 16 yrs Acquired By IDI
AI-powered commerce media solutions are provided by Fluent for growth.
Annual revenue $254.6M Latest available
Total funding - 1 rounds
Employees 210 Tracked headcount
Investors 1 Known backers
Products 3 Services tracked
Competitors 10 Brand Intelligence

About Fluent

Fluent is a company based in New York (United States) founded in 2010 was acquired by IDI in November 2015. It operates as a Advertising Model. The company has 210 employees as of December 31, 2024. Fluent has completed 3 acquisitions, including AdParlor, Q Interactive and Winopoly. Fluent offers products and services including Commerce Media Solutions, Advertiser Solutions, and Partner Monetization. Fluent operates in a competitive market with competitors including Taboola, Supersonic, SVG Media, EX.CO and OpenWeb, among others.

  • Headquarter New York, United States
  • Employees 210 as on 31 Dec, 2024
  • Stage Public
  • Sectors
    Technology
    Media & Entertainment
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Fluent, Inc.
Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $254.62 M (USD)
    -14.67
    as on Dec 31, 2024
  • Net Profit
    -$29.28 M (USD)
    53.69
    as on Dec 31, 2024
  • EBITDA
    -$7.59 M (USD)
    -349.56
    as on Dec 31, 2024
  • Latest Funding Round
    $13.5 M (USD), Post-IPO

    Jan 12, 2018

  • Investors
  • Employee Count
    210

    as on Dec 31, 2024

  • Investments & Acquisitions
    AdParlor

    & 2 more

  • Acquired by
    IDI

    (Nov 17, 2015)

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IPO & Listings of Fluent

Fluent is a publicly listed company on the NASDAQ with ticker symbol FLNT in USA, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.

Exchange: NASDAQ · Ticker: FLNT · Sector: Technology services · USA

Products & Services of Fluent

Fluent offers a comprehensive portfolio of products and services, including Commerce Media Solutions, Advertiser Solutions, and Partner Monetization.

Product name locked
Category locked
Primary

AI-powered solutions are provided for commerce media engagement.

Product name locked
Category locked
Locked

Targeted advertising is offered to reach high-intent consumers.

Product name locked
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Monetization strategies are developed for partner revenue growth.

People of Fluent

Headcount 50-200
Employee Profiles 78
Board Members and Advisors 3
Employee Profiles
People
Adrian Stack
Chief Product Officer
People
McKenna Orr
Campaign Strategist
People
Isabel Hayes
Senior Campaign Strategist
People
Loretta Hoffman Murphy
Vice President Of Operations & Revenue

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Board Members and Advisors
people
Barbara Shattuck Kohn
Director
people
Donald Mathis
Independent Director

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Funding Insights of Fluent

Investors in Fluent

Fluent has secured backing from 1 investor. Prominent investors backing the company include IDI.

All
Investor Description Founded Year Domain Location
Data and analytics solutions are delivered to diverse industries.
Locked Locked Locked
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Investor details for Fluent

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Fluent

Fluent has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include AdParlor, Q Interactive and Winopoly.

Investments
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Investment portfolio details for Fluent

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Acquisitions
Company Name Description Domain Location Founded Year Amount
Advertising and branding services are provided to businesses.
Locked Locked 2008 Locked
Provider of marketing and advertising services
Locked Locked 2006 Locked
performance based ad network
Locked Locked 1995 Locked
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Complete acquisition details for Fluent

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  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

Verified entity values are shown only after access is granted.

Financial Statements - Fluent

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Detailed financials for Fluent

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  • Profit trends
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  • Financial ratios

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Fluent Comparisons

Fluent Primary company
Description
AI-powered commerce media solutions are provided by Fluent f...
Location
New York, United States
Founded Year
2010
Annual Revenue
$254.62 M (USD)
Net Profit
-$29.28 M (USD)
EBITDA
-$7.59 M (USD)
Employees
210
As of 2024
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Peer comparison for Fluent

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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  • Headcount comparison
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Competitors of Fluent

Fluent operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Taboola, Supersonic, SVG Media, EX.CO and OpenWeb, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Ad network platform is utilized for content recommendations and monetization.
Locked Locked Locked
Game publishing solutions are provided by Supersonic for developers.
Locked Locked Locked
Digital media network
Locked Locked Locked
Content management platform
Locked Locked Locked
Cross-device ad network is provided for conversation-based advertising.
Locked Locked Locked
Privacy-first omni-channel advertising platform is provided for customer targeting.
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Detailed competitors of Fluent

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

Verified entity values are shown only after access is granted.

Latest news on Fluent

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Complete news archive for Fluent

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Fluent

Fluent was founded in 2010 and raised its 1st funding round 8 years after it was founded.

Fluent is headquartered in New York, United States. It is registered at New York, New York, United States.

As of Dec 31, 2024, the latest employee count at Fluent is 210.

Annual revenue of Fluent is $254.62M as on Dec 31, 2024.

Fluent is engaged in delivering AI-powered commerce media solutions to brands and partners. Operations are focused on connecting with high-intent audiences across various industries and customer journey touchpoints. Services are offered for advertisers to reach ready-to-convert customers and for partners to monetize interactions. Advanced targeting and personalization are utilized to enhance engagement and outcomes. Privacy-first identity resolution is ensured for data security and compliance. Solutions are designed to drive conversions, revenue, and deeper customer engagement across the open web.

Fluent's top competitors include Taboola, Supersonic and EX.CO.

Fluent offers Commerce Media Solutions, Advertiser Solutions, and Partner Monetization.

Yes, Fluent is publicly traded on NASDAQ under the ticker symbol FLNT.

Fluent has made 3 acquisitions, including AdParlor, Q Interactive, and Winopoly.

Fluent has 1 investor. Key investors include IDI.

The ticker symbol of Fluent is FLNT on NASDAQ.

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