About Fluent
Fluent is a publicly listed company based in New York (United States) founded in 2010, and was acquired by IDI in November 2015. AI-powered commerce media solutions are provided by Fluent for growth. It operates on a Advertising Model model in Technology and Media & Entertainment sectors. The company has 210 employees. Fluent has completed 3 acquisitions, including AdParlor, Q Interactive and Winopoly. Its website fluentco.com draws about 53 thousand monthly visits. Fluent offers products and services including Commerce Media Solutions, Advertiser Solutions, and Partner Monetization. Its focus areas include Digital Media and Advertising Technology. Its legal entity is Fluent, LLC. Its competitors include Taboola, EX.CO and OpenWeb; 3 of its 3 listed competitors have raised funding.
Company details
Fluent is engaged in delivering AI-powered commerce media solutions to brands and partners. Operations are focused on connecting with high-intent audiences across various industries and customer journey touchpoints. Services are offered for advertisers to reach ready-to-convert customers and for partners to monetize interactions. Advanced targeting and personalization are utilized to enhance engagement and outcomes. Privacy-first identity resolution is ensured for data security and compliance. Solutions are designed to drive conversions, revenue, and deeper customer engagement across the open web.
- Headquarters New York, United States
- Employees 210
- Stage Acquired
- SectorsTechnologyMedia & Entertainment
- Website category Business and Consumer Services · Marketing and Advertising
- Email••••••••
- Phone•••• ••••
- Website fluentco.com
- Social LinkedIn X Facebook Instagram
- Acquired by IDI (Nov 2015)
- Legal Name Fluent, Inc.
Products & Services of Fluent
Fluent offers a comprehensive portfolio of products and services, including Commerce Media Solutions, Advertiser Solutions, and Partner Monetization.
AI-powered solutions are provided for commerce media engagement.
Targeted advertising is offered to reach high-intent consumers.
Monetization strategies are developed for partner revenue growth.
Funding Insights of Fluent
- Total Rounds 1
- Last Round Post-IPO — $13.5M
- First Round $13.5M
(Jan 2018)
All 1 funding rounds of Fluent with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2018 | $13.5M | Post-IPO | – | – | – |
1 investors in total: 1 institutional.
Investors in Fluent
Fluent has secured backing from 1 investor. Prominent investors backing the company include IDI.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Data and analytics solutions are delivered to diverse industries. | 2005 | ididata.com | Boca Raton, United States |
Investor details for Fluent
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People of Fluent
80 people are tracked at Fluent (36 in leadership, 3 in board & advisors, 41 in team); the tracked headcount is 210.
| Name | Role | Group |
|---|---|---|
Adrian Stack | Chief Product Officer | Leadership |
Loretta Hoffman Murphy | Vice President Of Operations & Revenue | Leadership |
Don Patrick | Chief Executive Officer | Leadership |
Ryan Schulke | Chief Strategy Officer & Founder | Leadership |
Matt Conlin | Chief Customer Officer & Founder | Leadership |
Patrick Sweeney | VP, People | Leadership |
Ryan Perfit | CFO | Leadership |
Tim Lukens | President, Commerce Media | Leadership |
Tim Clarke | Vp, Partner Development | Leadership |
Michael Arsenault | Vp, Strategic Partnerships | Leadership |
Peyton Goen | Director Of Growth | Leadership |
Willis Nelson | VP Of Business Development, Mobile | Leadership |
Carolane Gariepy | Senior Director, Account Management | Leadership |
Luciano Rammairone | President- Fluent Sales Solutions | Leadership |
Alexander Case | Director, Business Development At Adflow | Leadership |
Andrew Garcia-Bou | Director | Leadership |
Lexie Zorbas | Director Of Customer Success | Leadership |
Sharita Passariello | Director, CRM | Leadership |
Tracey Brower | Senior Director, Media Operations | Leadership |
Keith Decoons | Associate Vice President, Fluent Voice | Leadership |
60 more people are available in the full profile.
Complete people profiles for Fluent
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IPO & Listings of Fluent
Fluent is a publicly listed company on the NASDAQ with ticker symbol FLNT in USA, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date07 Jan 2008
- Listed onNASDAQ: FLNT
- Listed entityFluent, Inc.
- Exchange sectorTechnology services
- ISINUS34380C2017
- Share price$2.69 (-4.27% on the day) · 2026-10-13
- Market capitalisation$85.0M
- EPS (diluted, trailing year)$-0.77
- Volume (last session)28,470
Financials of Fluent
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | $208.8M | -$27.2M | -$7.0M |
| 2024 | $254.6M | -$29.3M | -$7.6M |
| 2023 | $298.4M | -$63.2M | $3.0M |
| 2022 | $361.1M | -$123.3M | $18.6M |
| 2021 | $329.2M | -$10.1M | $10.9M |
Detailed financial statements for Fluent
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Investments & Acquisitions by Fluent
Fluent has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include AdParlor, Q Interactive and Winopoly.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provider of marketing and advertising services | winopoly.com | United States | 2006 | Apr 2020 | •••• | |
Advertising and branding services are provided to businesses. | adparlor.com | Toronto, Canada | 2008 | Jun 2019 | •••• | |
performance based ad network | qinteractive.com | Sunrise, United States | 1995 | Jun 2016 | •••• |
Complete acquisition details for Fluent
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Timeline of Fluent
7 dated milestones of Fluent across 12 years, from founding to its latest funding, stage changes and deals.
- IPO Lists on the stock exchange (IPO).
- Founded Fluent is founded.
- Exit Acquired by IDI.
- Acquisition Acquires Q Interactive.
- Funding First funding round of $13.5M.
- Acquisition Acquires AdParlor.
- Acquisition Acquires Winopoly.
Competitors of Fluent
Fluent has 3 listed competitors in our database, 3 of them funded. They include Taboola, EX.CO and OpenWeb.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| taboola.com | 2007 | New York, United States | $160M | 281 | Ad network platform is utilized for content recommendations and monetization. | |
| ex.co | 2012 | New York, United States | $69.2M | Content management platform | ||
| openweb.com | 2012 | New York, United States | $393M | Cross-device ad network is provided for conversation-based advertising. |
Detailed competitors of Fluent
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Web traffic of Fluent
The website of Fluent (fluentco.com) receives about 53K visits a month and ranks #763,387 among all websites worldwide, #3,386 in Marketing and Advertising.
- Monthly visits53K
▲ 22.5% vs previous month
- Unique visitors20.1K
per month
- Global rank#763,387
among all websites
- Category rank#3,386
Business and Consumer Services · Marketing and Advertising
- Bounce rate44%
- Pages per visit1.7
- Average visit27 sec
- DevicesDesktop 31% · Mobile 69%
Websites whose visitors overlap most with Fluent. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| dynata.com | 100% | 3.5M | #15,194 | View details | |
| liveramp.com | 100% | 170.1K | #217,602 | View details | |
| greenbook.org | 100% | 100.3K | #401,867 | View details | |
cpaway.com | cpaway.com | 71% | – | ||
isfluent.com | isfluent.com | 66% | #7,205,085 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for Fluent
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- 12 similar websites
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Top companies in MarketingTech
3 companies that operate in the same segment as Fluent (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Fluent
Complete news archive for Fluent
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Frequently Asked Questions about Fluent
Fluent was founded in 2010 and raised its 1st funding round 8 years after it was founded.
Fluent is headquartered in New York, United States. It is registered at New York, New York, United States.
Fluent has 210 employees.
Annual revenue of Fluent is $208.76M as on Dec 31, 2025.
Fluent is engaged in delivering AI-powered commerce media solutions to brands and partners. Operations are focused on connecting with high-intent audiences across various industries and customer journey touchpoints. Services are offered for advertisers to reach ready-to-convert customers and for partners to monetize interactions. Advanced targeting and personalization are utilized to enhance engagement and outcomes. Privacy-first identity resolution is ensured for data security and compliance. Solutions are designed to drive conversions, revenue, and deeper customer engagement across the open web.
Fluent offers Commerce Media Solutions, Advertiser Solutions, and Partner Monetization.
Yes, Fluent is publicly traded on NASDAQ under the ticker symbol FLNT.
Fluent has made 3 acquisitions, including AdParlor, Q Interactive, and Winopoly.
Fluent has 1 investor. Key investors include IDI.
Fluent operates through Fluent, Llc.
Yes. Fluent was acquired by IDI in November 2015.