About Dynata
Dynata is a Technology company based in Shelton (United States) founded in 1940, and was acquired by Court Square in January 2015. Marketing survey tools are supplied to businesses for data-driven decisions. It operates on a Data-as-a-Service and Managed Services model. The company has 48 employees. Dynata has completed 8 acquisitions, including Ameritest, Branded and CrowdLab. Its chief executive, as recorded, is Michael Petrullo. Its website dynata.com draws about 3.5 million monthly visits. Its Indian entity Research Now India Private Limited reported revenue of ₹73.32 Cr. Dynata offers products and services including First-Party Data Platform, Data Visualization Solutions, Brand Lift, and QualiQuant AI. Its focus areas include Data & Analytics and Market Research. Its competitors include 4C Insights, data.ai and TapClicks; 3 of its 3 listed competitors have raised funding.
Company details
Dynata is established as the worlds largest first-party data platform, providing high-quality data to businesses globally. Insights are delivered through specialized audiences, surveys, and connected data solutions. Services are extended across industries including market research, media, and academics. Custom data visualization and AI-driven tools are offered to transform insights into actionable strategies. Audience activation and brand lift measurement are also provided to optimize marketing impact.
- Headquarters Shelton, United States
- Employees 48
- Stage Acquired
- SectorsTechnology
- Website category Business and Consumer Services · Marketing and Advertising
- Email••••••••
- Website dynata.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Court Square (Jan 2015)
- Legal Name Dynata
- Date of Incorporation 18 Aug, 2010
- Jurisdiction Delhi, India
- Indian entity revenue₹73.32 Cr
FY 2025 · -3% YoY
- Indian entity net profit₹3.78 Cr
FY 2025 · 5% margin
- Indian entity EBITDA₹5.31 Cr
FY 2025 · 7% margin
- Latest Funding Round$440M (USD), Debt – Conventional
Mar 2015
- Investors
- Employee Count48
- Investments & AcquisitionsAmeritest
& 7 more
- Acquired byCourt Square
(Jan 2015)
Associated legal entities of Dynata
Dynata is associated with 2 registered companies on The Company Check; the primary company is Research Now India Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Research Now India Private Limited CIN U73100TS2010PTC200952 | Active | 18 Aug 2010 | Hyderabad, Telangana | ₹73.3 Cr | 48 | 3 | View details |
| Survey Sampling International Hyderabad Private Limited CIN U74999TG2009PTC064028 | Active | 17 Jun 2009 | Hyderabad, Telangana | ₹87.7 Cr | 544 | 3 | View details |
Products & Services of Dynata
Dynata offers a comprehensive portfolio of products and services, including First-Party Data Platform, Data Visualization Solutions, Brand Lift, and QualiQuant AI.
Largest first-party data platform for global insights provided.
Custom data reporting and visualization dashboards are offered.
Ad influence on awareness and intent is measured.
Qualitative and quantitative feedback is combined using AI.
Apps and channels of Dynata
its YouTube channel Dynata has 644 subscribers and 30 videos.
Videos from Dynata
The most watched videos on Dynata's YouTube channel, Dynata (644 subscribers). Click a video to play it here.
More on Dynata.
Funding Insights of Dynata
- Total Rounds 1
- Last Round Debt – Conventional — $440M
- First Round $440M
(Mar 2015)
All 1 funding rounds of Dynata with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2015 | $440M | Debt – Conventional | – | – | – |
1 investors in total: 1 institutional.
Investors in Dynata
Dynata has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Court Square.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity buyouts are conducted in North American middle-market firms. | courtsquare.com | New York, United States |
Investor details for Dynata
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Verified entity values are shown only after access is granted.
Board of directors of Research Now India Private Limited (Dynata)
Research Now India Private Limited is the primary company behind Dynata. The boards of the 2 registered companies of Dynata currently have 4 directors; the longest-serving is Suveen Thakral, appointed in 2015. 18 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Suveen Thakral DIN 07081519 | Director | 31 Mar 2015 | 11 yrs 7 mo | Research Now India Private Limited, Survey Sampling International Hyderabad Private Limited |
| William Richard Milward DIN 07130466 | Director | 31 Mar 2015 | 11 yrs 7 mo | Research Now India Private Limited, Survey Sampling International Hyderabad Private Limited |
| Neha Chopra DIN 10282274 | Director | 18 Aug 2023 | 3 yrs 2 mo | Survey Sampling International Hyderabad Private Limited |
| Rajesh Vadakevetil DIN 08586534 | Director | 08 Nov 2023 | 3 yrs | Research Now India Private Limited |
People of Dynata
371 people are tracked at Dynata (167 in leadership, 5 in board & advisors, 199 in team); the tracked headcount is 48.
| Name | Role | Group |
|---|---|---|
Michael Petrullo | CEO | Leadership |
Chris Watson | Managing Director, International | Leadership |
Dilip Nagaraja | Cto/cio | Leadership |
Gin Park | Director, Survey Programming | Leadership |
Heather Fawson | Sr. Director, Sales Enablement | Leadership |
Mark F. | Senior Enterprise Account Director | Leadership |
Lisa-Marie Halloran | VP Of Customer Care | Leadership |
Sid Mehta | Director, Enablement & Operations | Leadership |
Mike Petrullo | CEO & Board Member | Leadership |
Sarah Rabaut | Research Director | Leadership |
Janice Caston | Executive Vice President, Marketing | Leadership |
Jeffrey Zhou | Director Of Client Services | Leadership |
Adrian Conte | Senior Director Of Client Services | Leadership |
Vishal Srivastava | Director Of Client Services | Leadership |
Patrick Kelly | Director Of Account Management | Leadership |
Bradley Thomas | Human Resources Business Partner | Leadership |
Tres Studer | Vice President Customer Experience | Leadership |
Buket Sarer | Director, Sales | Leadership |
Scott Hume | Director Of Marketing Operations | Leadership |
Arun Kumar | Vice President, India And Middle East | Leadership |
351 more people are available in the full profile.
Complete people profiles for Dynata
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Financials of Dynata
Figures of Research Now India Private Limited, the primary company behind Dynata, for FY 2025. Revenue was ₹73.32 Cr (-3% year on year). Net profit was ₹3.78 Cr (5% margin). EBITDA was ₹5.31 Cr (7% margin). Revenue has grown at a compounded annual rate of +1% over three years and +4% over five years.
- ₹73.32 CrRevenue · FY 2025 · -3% YoY
- ₹3.78 CrNet profit · 5% margin
- ₹5.31 CrEBITDA · 7% margin
- ₹1 LakhPaid-up capital
- 48Employees (provident fund records)
- +1%Revenue CAGR, 3 years
- +4%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Research Now India Private Limited are on its company page.
Detailed financial statements for Dynata
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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- Downloads
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Dynata
Dynata has strategically engaged in corporate development activities, having acquired 8 companies. Notable acquisitions include Ameritest, Branded and CrowdLab.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Brand research and advertising services are provided to clients. | gobranded.com | San Diego, United States | 2012 | Jun 2022 | •••• | |
Analytics, market research, and software platforms are supplied to nonprofits. | 0ptimus.com | 2013 | Dec 2021 | •••• | ||
Branding, market research, and advertising services are provided. | ameritest.com | Dallas, United States | 1989 | Dec 2021 | •••• | |
AI-based platform utilized for paid surveys and market research. | inbrain.ai | Atlanta, United States | 2015 | Aug 2021 | •••• | |
A mobile app is offered for market research survey participation. | crowdlab.com | London, United Kingdom | 2011 | Sep 2020 | •••• | |
Knowledge management software is provided for businesses to centralize information. | sharpr.com | Salt Lake, United States | 2011 | Aug 2020 | •••• | |
Marketing and advanced analytics services are provided to clients. | reimagine.com | Westport, United States | 2011 | Jan 2019 | •••• | |
Mobile first Market Research platform | ubmobile.com | San Anselmo, United States | 2013 | Jun 2018 | •••• |
Complete acquisition details for Dynata
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Verified entity values are shown only after access is granted.
Timeline of Dynata
11 dated milestones of Dynata across 82 years, from founding to its latest funding, stage changes and deals.
- Founded Dynata is founded.
- Exit Acquired by Court Square.
- Funding First funding round of $440.0M.
- Acquisition Acquires UBMobile.
- Acquisition Acquires Reimagine Holdings.
- Acquisition Acquires Sharpr.
- Acquisition Acquires CrowdLab.
- Acquisition Acquires Inbrain Ai.
- Acquisition Acquires Ameritest.
- Acquisition Acquires Øptimus.
- Acquisition Acquires Branded.
Competitors of Dynata
Dynata has 3 listed competitors in our database, 3 of them funded. They include 4C Insights, data.ai and TapClicks.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 4cinsights.com | 2011 | Chicago, United States | $31.7M | 282 | Cloud-based market intelligence is delivered across closed ecosystems. | |
| data.ai | 2010 | San Francisco, United States | $157M | 123 | Market data is analyzed by AI to generate consumer insights. | |
| tapclicks.com | 2011 | San Jose, United States | $23.5M | 64 | Cloud based marketing management platform for businesses |
Detailed competitors of Dynata
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of Dynata
The website of Dynata (dynata.com) receives about 3.5M visits a month and ranks #15,194 among all websites worldwide, #403 in Marketing and Advertising.
- Monthly visits3.5M
▲ 1.2% vs previous month
- Unique visitors1.1M
per month
- Global rank#15,194
among all websites
- Category rank#403
Business and Consumer Services · Marketing and Advertising
- Bounce rate47%
- Pages per visit3.9
- Average visit2 min 35 sec
- DevicesDesktop 40% · Mobile 60%
Websites whose visitors overlap most with Dynata. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
samplicio.us | samplicio.us | 100% | #3,693 | – | |
| surveys.com | 85% | #27,460 | View details | ||
ipsosisay.com | ipsosisay.com | 81% | #10,481 | – | |
| quicksurveys.com | 80% | 680.7K | #54,365 | View details | |
| tellwut.com | 72% | #56,909 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Dynata
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- 40 similar websites
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Top companies in MarketingTech
3 companies that operate in the same segment as Dynata (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Dynata
Complete news archive for Dynata
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Frequently Asked Questions about Dynata
Dynata was founded in 1940 and raised its 1st funding round 75 years after it was founded.
Dynata is headquartered in Shelton, United States. It is registered at Shelton, Washington, United States.
Michael Petrullo is the CEO of Dynata, as recorded in our data.
Dynata has 48 employees.
The primary company behind Dynata, Research Now India Private Limited, reported revenue of ₹73.32 Cr for FY 2025, down 3% year on year.
Dynata is established as the worlds largest first-party data platform, providing high-quality data to businesses globally. Insights are delivered through specialized audiences, surveys, and connected data solutions. Services are extended across industries including market research, media, and academics. Custom data visualization and AI-driven tools are offered to transform insights into actionable strategies. Audience activation and brand lift measurement are also provided to optimize marketing impact.
Dynata's top competitors include 4C Insights, TapClicks and data.ai.
Dynata offers First-Party Data Platform, Data Visualization Solutions, Brand Lift, and QualiQuant AI.
Dynata has 1 investor. Key investors include Court Square.
Dynata is associated with 2 legal entities: Research Now India Private Limited, Survey Sampling International Hyderabad Private Limited.
Yes. Dynata was acquired by Court Square in January 2015.