About Greystripe
Greystripe is a Media & Entertainment company based in San Francisco (United States) founded in 2005, and was acquired by Conversant in April 2011. Mobile advertising platform with full-screen formats and targeting is provided. Greystripe has raised $17.57 million across 4 funding rounds from investors including Epsilon, Peacock Equity and Incubic. Its focus areas include Enterprise Applications, Mobile Advertising, Ad Network and Multi-Inventory. Its competitors include Tapjoy, Vungle and Chartboost; 3 of its 3 listed competitors have raised funding.
Company details
Greystripe was founded in 2005 in San Francisco, United States, as a mobile advertising platform. Operations focused on full-screen ad formats, data integration, and cross-device targeting capabilities. Services supported engagement for brand marketers, revenue generation for publishers and app developers, and ad delivery for users. The company was acquired by ValueClick in April 2011 for 75 million and subsequently rebranded as part of Conversant Media.
- Headquarters San Francisco, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website greystripe.com
- Social LinkedIn X
- Acquired by Conversant (Apr 2011)
- Total Equity Funding$17.57M (USD)
in 4 rounds
- Latest Funding Round$2M (USD), Series C
Sep 2009
- InvestorsEpsilon
& 4 more
- Acquired byConversant
(Apr 2011)
Funding Insights of Greystripe
Greystripe has successfully raised a total of $17.57M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $2 million completed in September 2009. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $17.57M
- Total Rounds 4
- Last Round Series C — $2M
- First Round $1.17M
(Oct 2006)
- Investors Count 4
All 4 funding rounds of Greystripe with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2009 | $2M | Series C | – | – | |
| Mar 2009 | $5.5M | Series C | – | Incubic, Steamboat Ventures | – |
| May 2007 | $8.9M | Series B | – | Steamboat Ventures | |
| Oct 2006 | $1.17M | Series A | – | Incubic, Monitor Ventures | – |
5 investors in total: 5 institutional.
Investors in Greystripe
Greystripe has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Epsilon, Peacock Equity and Incubic.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments are directed toward early-stage technology companies. | peacockequity.com | New York, United States | ||
Entrepreneur mentorship and selective investments are provided by Incubic. | incubic.com | Los Altos Hills, United States | ||
Early-stage venture capital is invested in US and China. | steamboatvc.com | Glendale, United States | ||
Monitor Ventures is involved in unspecified business activities. | monitorventures.com | Los Altos, United States | ||
Personalized digital marketing platforms and affiliate networks are provided. | 1998 | conversantmedia.com | Westlake Village, United States |
Investor details for Greystripe
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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Timeline of Greystripe
4 dated milestones of Greystripe across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Greystripe is founded.
- Funding First funding round of $1.2M.
- Funding Latest funding round, Series C, of $2.0M.
- Exit Acquired by Conversant.
Competitors of Greystripe
Greystripe has 3 listed competitors in our database, 3 of them funded. They include Tapjoy, Vungle and Chartboost.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| tapjoy.com | 2007 | San Francisco, United States | $60.05M | 137 | Mobile advertising & monetization | |
| vungle.com | 2011 | San Francisco, United States | $25.62M | 39 | Mobile apps are promoted and monetized via in-app video trailers. | |
| chartboost.com | 2011 | San Francisco, United States | $21M | 60 | Ads monetization platform based on mobile games |
Detailed competitors of Greystripe
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Greystripe
Websites that share an audience with Greystripe (greystripe.com).
Websites whose visitors overlap most with Greystripe. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| quattrowireless.com | 70% | 1.1K | #15,022,281 | View details | |
| admob.com | 30% | 195K | #351,278 | View details | |
| millennialmedia.com | 28% | View details |
Top companies in Mobile Advertising
3 companies that operate in the same segment as Greystripe (Mobile Advertising) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | 1,580 | ||
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | |||
Mobile apps are promoted and monetized via in-app video trailers. | 2011 | San Francisco, California, United States | USD 25.62 M |
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Related news about Greystripe
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Frequently Asked Questions about Greystripe
Greystripe was founded in 2005 and raised its 1st funding round 1 year after it was founded.
Greystripe is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Greystripe is a funded company, having raised a total of $17.57M across 4 funding rounds to date. The company's 1st funding round was a Series A of $1.17M, raised on Oct 2006.
Greystripe was founded in 2005 in San Francisco, United States, as a mobile advertising platform. Operations focused on full-screen ad formats, data integration, and cross-device targeting capabilities. Services supported engagement for brand marketers, revenue generation for publishers and app developers, and ad delivery for users. The company was acquired by ValueClick in April 2011 for 75 million and subsequently rebranded as part of Conversant Media.
Greystripe's top competitors include Tapjoy, Vungle and Chartboost.
Greystripe has 5 investors. Key investors include Epsilon, Peacock Equity, Incubic, Steamboat Ventures, and Monitor Ventures.
Yes. Greystripe was acquired by Conversant in April 2011.