About AdMob
AdMob is a Media & Entertainment company based in San Mateo (United States) founded in 2006, and was acquired by Google in November 2009. Mobile apps are monetized and promoted via targeted ads. It operates on a Advertising Model and Revenue Share model. AdMob has raised $46.8 million across 4 funding rounds from investors including Google, Accel and Northgate Capital. Its website admob.com draws about 195 thousand monthly visits. AdMob offers products and services including AdMob Monetization Platform, AdMob Mediation, and AdMob Bidding. Its focus areas include Technology, Advertising Technology and Mobile Advertising. Its legal entity is Google AdMob. Its competitors include Tapjoy, Vungle and Digital Turbine; 2 of its 3 listed competitors have raised funding.
Company details
Mobile app monetization is supported by AdMob through in-app advertising solutions. Various ad formats such as native, rewarded, banner, video, and interstitial ads are offered to engage users. Advanced monetization technology, including mediation and real-time bidding, is provided to maximize revenue across global ad networks. Actionable analytics and integration with Google Analytics for Firebase are included to deliver insights into user interactions. Services cater to diverse app categories, from games to utilities, with scalability for businesses of all sizes. Operations span over 200 countries with features like multi-currency support and country-level mediation.
Products & Services of AdMob
AdMob offers a comprehensive portfolio of products and services, including AdMob Monetization Platform, AdMob Mediation, and AdMob Bidding.
Mobile app monetization is enabled through in-app ads.
Ad network mediation is provided for revenue optimization.
Real-time bidding is facilitated for ad impressions.
Apps and channels of AdMob
its YouTube channel Google for Developers has 2.54M subscribers and 30 videos.
Videos from AdMob
The most watched videos on AdMob's YouTube channel, Google for Developers (2.54M subscribers). Click a video to play it here.
More on Google for Developers.
Funding Insights of AdMob
AdMob has successfully raised a total of $46.8M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $12.5 million completed in January 2009. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $46.8M
- Total Rounds 4
- Last Round Series C — $12.5M
- First Round $3.6M
(Sep 2006)
- Investors Count 4
All 4 funding rounds of AdMob with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2009 | $12.5M | Series C | – | Northgate Capital, DFJ | – |
| Oct 2008 | $15.7M | Series C | – | Sequoia Capital | |
| Mar 2007 | $15M | Series B | – | Accel | |
| Sep 2006 | $3.6M | Series A | – | Sequoia Capital | – |
5 investors in total: 5 institutional.
Investors in AdMob
AdMob has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Google, Accel and Northgate Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Northgate Capital is engaged in venture capital and private equity investments. | 2000 | northgate.com | San Francisco, United States | |
US focused VC firm | dfj.com | Menlo Park, United States | ||
Accel is recognized as a leading venture capital firm. | 1983 | accel.com | Palo Alto, United States | |
Sequoia Capital is engaged in venture capital investments. | 1972 | sequoiacap.com | ||
A technology company offering products and services, including search engine, cloud computing, advertising, email, productivity software, and more | 1998 | google.com | Mountain View, United States |
Investor details for AdMob
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Timeline of AdMob
4 dated milestones of AdMob across 3 years, from founding to its latest funding, stage changes and deals.
- Founded AdMob is founded.
- Funding First funding round of $3.6M.
- Funding Latest funding round, Series C, of $12.5M.
- Exit Acquired by Google.
Competitors of AdMob
AdMob has 3 listed competitors in our database, 2 of them funded. They include Tapjoy, Vungle and Digital Turbine.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| tapjoy.com | 2007 | San Francisco, United States | $60.05M | 137 | Mobile advertising & monetization | |
| vungle.com | 2011 | San Francisco, United States | $25.62M | 39 | Mobile apps are promoted and monetized via in-app video trailers. | |
| digitalturbine.com | 1998 | Austin, United States | 777 | Mobile advertising network platform |
Detailed competitors of AdMob
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of AdMob
The website of AdMob (admob.com) receives about 195K visits a month and ranks #351,278 among all websites worldwide, #10,325 in Online Marketing.
- Monthly visits195K
▲ 13.9% vs previous month
- Unique visitors48.4K
per month
- Global rank#351,278
among all websites
- Category rank#10,325
Business and Consumer Services · Online Marketing
- Bounce rate66%
- Pages per visit1.2
- Average visit1 min 17 sec
- DevicesDesktop 4% · Mobile 96%
Websites whose visitors overlap most with AdMob. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| millennialmedia.com | 100% | View details | |||
| smaato.com | 100% | 26.1K | #886,209 | View details | |
| mobclix.com | 100% | View details | |||
| admarvel.com | 79% | View details | |||
| turn.com | 75% | 62.5K | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 14 similar websites and full traffic analytics for AdMob
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 14 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Mobile Advertising
3 companies that operate in the same segment as AdMob (Mobile Advertising) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | 1,580 | ||
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | |||
Mobile apps are promoted and monetized via in-app video trailers. | 2011 | San Francisco, California, United States | USD 25.62 M |
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Related news about Admob
Complete news archive for AdMob
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Frequently Asked Questions about AdMob
AdMob was founded in 2006.
AdMob is headquartered in San Mateo, United States. It is registered at San Mateo, California, United States.
AdMob is a funded company, having raised a total of $46.8M across 4 funding rounds to date. The company's 1st funding round was a Series A of $3.6M, raised on Sep 2006.
Mobile app monetization is supported by AdMob through in-app advertising solutions. Various ad formats such as native, rewarded, banner, video, and interstitial ads are offered to engage users. Advanced monetization technology, including mediation and real-time bidding, is provided to maximize revenue across global ad networks. Actionable analytics and integration with Google Analytics for Firebase are included to deliver insights into user interactions. Services cater to diverse app categories, from games to utilities, with scalability for businesses of all sizes. Operations span over 200 countries with features like multi-currency support and country-level mediation.
AdMob's top competitors include Tapjoy, Vungle and Digital Turbine.
AdMob offers AdMob Monetization Platform, AdMob Mediation, and AdMob Bidding.
AdMob has 5 investors. Key investors include Google, Accel, Northgate Capital, DFJ, and Sequoia Capital.
AdMob operates through Google Admob.
Yes. AdMob was acquired by Google in November 2009.
The website of AdMob receives about 195 thousand visits a month and ranks #351,278 among all websites worldwide.