About Turn
Turn is a Media & Entertainment company based in Redwood City (United States) founded in 2004, and was acquired by Amobee in February 2017. Demand-side platform and data management for ad buying are provided. Turn has raised $159.64 million across 8 funding rounds from investors including Firsthand Technology Value Fund, Norwest Venture Partners and Nexxen. The company has 361 employees. Its website turn.com draws about 63 thousand monthly visits. Its focus areas include Enterprise Applications, AdTech, Demand Side Platform and Cross-Device. Its legal entity is TURN INC. Its competitors include The Trade Desk, Beeswax and Quantcast; 3 of its 3 listed competitors have raised funding.
Company details
Turn serves as a demand-side platform and data management platform for ad buying companies. Turn delivers real-time data insights for ad agencies and marketers through its cloud applications and internet-scale architecture to provide a complete picture of customers, execute cross-channel campaigns and connect with a worldwide ecosystem of more than 100 partners. Showed positive cash flow (EBITDA) in 2013 showing thepossibility of an IPO. Serves 1.5 trillion ads per month as of Jan 2014.
- Total Equity Funding$159.64M (USD)
in 8 rounds
- Latest Funding Round$13.76M (USD), Series E
Mar 2016
- InvestorsFirsthand Technology Value Fund
& 9 more
- Employee Count361
- Acquired byAmobee
(Feb 2017)
Funding Insights of Turn
Turn has successfully raised a total of $159.64M across 8 strategic funding rounds. The most recent funding activity was a Series E round of $13.76 million completed in March 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $159.64M
- Total Rounds 8
- Last Round Series E — $13.76M
- First Round $8.5M
(Jan 2005)
- Investors Count 9
All 8 funding rounds of Turn with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2016 | $13.76M | Series E | – | – | – |
| Jan 2014 | $80M | Series E | – | – | |
| Feb 2013 | $3.71M | Series D | – | – | – |
| Aug 2012 | $3.62M | Series E | – | – | – |
| Jan 2011 | $20.05M | Series D | – | Greenspring Associates | |
| Aug 2008 | $15M | Series C | – | Focus Ventures | |
| Mar 2008 | $15M | Series B | – | Norwest Venture Partners, Trident Capital | – |
| Jan 2005 | $8.5M | Series A | – | – | – |
10 investors in total: 10 institutional.
Investors in Turn
Turn has secured backing from 10 investors, including institutional and venture fund investors. Prominent investors backing the company include Firsthand Technology Value Fund, Norwest Venture Partners and Nexxen.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Sector-agnostic venture capital investments are made in technology companies. | 1994 | firsthandtvf.com | San Jose, United States | |
| northportinvestments.com | ||||
Venture capital and growth equity firm providing investments and resources to entrepreneurs in various sectors. | 1961 | nvp.com | Menlo Park, United States | |
Stage-agnostic investments in US ventures are made by Trident Capital. | tridentcap.com | Palo Alto, United States | ||
Expansion-stage investments in US tech and offline sectors are made. | focusventures.com | Palo Alto, United States | ||
Venture capital firm investing in early stage startups | shasta.vc | Portola Valley, United States | ||
Diversified investment management firm | 2000 | greenspringassociates.com | Owings Mills, United States | |
Global investment management and portfolio services are provided. | 2005 | clearbridge.com | New York, United States | |
Pine River Capital Management is engaged in alternative asset management. | 2002 | pinerivercapital.com | Minnetonka, United States | |
End-to-end mobile advertising solutions are provided to advertisers and publishers. | 2005 | amobee.com | Redwood City, United States |
Investor details for Turn
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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Timeline of Turn
4 dated milestones of Turn across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Turn is founded.
- Funding First funding round of $8.5M.
- Funding Latest funding round, Series E, of $13.8M.
- Exit Acquired by Amobee.
Competitors of Turn
Turn has 3 listed competitors in our database, 3 of them funded. They include The Trade Desk, Beeswax and Quantcast.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| thetradedesk.com | 2009 | Ventura, United States | $82.5M | 3,115 | DSP software is provided for ad campaign execution across channels. | |
| beeswax.com | 2014 | New York, United States | $28.26M | 33 | Custom bidding technology is provided for ad auction buyers. | |
| quantcast.com | 2006 | San Francisco, United States | $61.7M | 366 | AI-driven data intelligence is provided for marketing solutions. |
Detailed competitors of Turn
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Verified entity values are shown only after access is granted.
Web traffic of Turn
The website of Turn (turn.com) receives about 62.5K visits a month.
- Monthly visits62.5K
▼ 25.7% vs previous month
Websites whose visitors overlap most with Turn. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| admob.com | 100% | 195K | #351,278 | View details | |
| adxpose.com | 76% | View details | |||
blog.serchen.com | blog.serchen.com | 75% | – | ||
adchakra.net | adchakra.net | 75% | – | ||
| mediamath.com | 72% | 33.6K | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 15 similar websites and full traffic analytics for Turn
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 15 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Turn (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Turn
Complete news archive for Turn
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Frequently Asked Questions about Turn
Turn was founded in 2004 and raised its 1st funding round 1 year after it was founded.
Turn is headquartered in Redwood City, United States. It is registered at Redwood City, California, United States.
Turn is a funded company, having raised a total of $159.64M across 8 funding rounds to date. The company's 1st funding round was a Series A of $8.5M, raised on Jan 2005.
Turn has 361 employees.
Turn serves as a demand-side platform and data management platform for ad buying companies. Turn delivers real-time data insights for ad agencies and marketers through its cloud applications and internet-scale architecture to provide a complete picture of customers, execute cross-channel campaigns and connect with a worldwide ecosystem of more than 100 partners. Showed positive cash flow (EBITDA) in 2013 showing thepossibility of an IPO. Serves 1.5 trillion ads per month as of Jan 2014.
Turn's top competitors include The Trade Desk, Beeswax and Quantcast.
Turn has 10 investors. Key investors include Firsthand Technology Value Fund, Norwest Venture Partners, Nexxen, ClearBridge, and Greenspring Associates.
Turn operates through Turn Inc..
Yes. Turn was acquired by Amobee in February 2017.