About Beeswax
Beeswax is a Media & Entertainment company based in New York (United States) founded in 2014, and was acquired by FreeWheel in December 2020. Custom bidding technology is provided for ad auction buyers. Beeswax has raised $28.26 million across 4 funding rounds from investors including Brandtech Group, FreeWheel and Foundry. The company has 33 employees. Beeswax has completed 1 acquisition, including Mediagamma. Its website beeswax.com draws about 33 thousand monthly visits. Beeswax offers products and services including Bidder-as-a-Service and Beeswax DSP. Its focus areas include Enterprise Applications, AdTech, Demand Side Platform and Cross-Device. Its legal entity is BEESWAX.IO CORPORATION. Its competitors include The Trade Desk, Quantcast and Turn; 3 of its 3 listed competitors have raised funding.
Company details
Beeswax offers bidder as a service solution, allowing brand marketers, agencies, or ad networks to operate their own cloud-based bidder. The cloud-based bidder is a technology that automatically bids on the real-time auctions that take place to buy ad space as a web page loads. Beeswax has opted for a disruptive pricing model. While smaller customers will be charged a percentage of their ad spend (the standard DSP model,) larger companies will pay flat fees based on their CPU and data usage. Beeswax raised over 1M from noted angel investors namely David Rosenblatt (the former CEO of DoubleClick), Auren Hoffman (CEO of LiveRamp) and Joe Zawadski (CEO of MediaMath).
- Headquarters New York, United States
- Employees 33
- Stage Acquired
- SectorsMedia & Entertainment
- Website category Business and Consumer Services · Marketing and Advertising
- Website beeswax.com
- Social LinkedIn X
- Acquired by FreeWheel (Dec 2020)
- Legal Name Beeswax.Io Corporation
- Total Equity Funding$28.26M (USD)
in 4 rounds
- Latest Funding Round$15M (USD), Series B
Jan 2019
- InvestorsBrandtech Group
& 8 more
- Employee Count33
- Investments & Acquisitions
- Acquired byFreeWheel
(Dec 2020)
Products & Services of Beeswax
Beeswax offers a comprehensive portfolio of products and services, including Bidder-as-a-Service and Beeswax DSP.
Service for automated bidding in programmatic media transactions.
Platform for ad buying with custom optimizations and APIs.
Funding Insights of Beeswax
Beeswax has successfully raised a total of $28.26M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $15 million completed in January 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $28.26M
- Total Rounds 4
- Last Round Series B — $15M
- Investors Count 8
All 4 funding rounds of Beeswax with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2019 | $15M | Series B | – | RRE Ventures, Foundry | |
| Sep 2016 | $13.26M | Series A | – | Foundry, RRE Ventures | – |
| Jan 2016 | Series A | – | – | ||
| Jul 2015 | Seed | – | – |
9 investors in total: 9 institutional.
Investors in Beeswax
Beeswax has secured backing from 9 investors, including venture fund and institutional investors. Prominent investors backing the company include Brandtech Group, FreeWheel and Foundry.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
VC firm investing in seed and early stage companies in the US | rre.com | New York, United States | ||
Amasia is focused on venture capital investments in sustainability. | amasia.vc | Burlingame, United States | ||
Venture capital is invested in early-stage tech startups. | foundry.vc | Boulder, United States | ||
Venture capital investment and entrepreneur support services. | hcp.com | |||
Early-stage investments are provided to transformative technology companies. | svangel.com | San Francisco, United States | ||
VFX and animation software is provided for entertainment industries. | 1996 | foundry.com | London, United Kingdom | |
AI and tech-enabled marketing and branding services are provided. | 2015 | thebrandtechgroup.com | New York, United States | |
Venture capital investments are focused on B2B software startups. | revelpartners.com | Montclair, United States | ||
Tech solutions are provided for media agencies in advertising automation. | 2007 | freewheel.com | New York, United States |
Investor details for Beeswax
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People of Beeswax
14 people are tracked at Beeswax (3 in leadership, 11 in team); the tracked headcount is 33.
| Name | Role | Group |
|---|---|---|
Mike Munley | VP, Client Services | Leadership |
Robert Haile | VP, Media & Tech | Leadership |
Greg Endean | Commercial Director, EMEA | Leadership |
Huy Francis Nguyen | Support Engineer 2 | Team |
Mariam Khomeriki | Senior Product Manager | Team |
Joe McLaughlin | Data Scientist | Team |
Yanting Shen | Senior Machine Learning Engineer | Team |
Doug Bealle | Senior Manager, Customer Success Team | Team |
Kevin Zhou | Sr. Manager, Software Engineering | Team |
Hannah Cooper | Manager, Account Management International | Team |
Stephen Dorris | Software Engineer | Team |
Allison MacMillan | Software Engineering Manager | Team |
Biraj S. | Lead Solutions Engineer | Team |
Alisha Riaz | Account Manager | Team |
Complete people profiles for Beeswax
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Beeswax
Beeswax has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Mediagamma.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Machine learning is utilized for online advertising optimization. | mediagamma.com | London, United Kingdom | 2014 | Apr 2020 | •••• |
Complete acquisition details for Beeswax
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Timeline of Beeswax
5 dated milestones of Beeswax across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Beeswax is founded.
- Funding First funding round.
- Funding Latest funding round, Series B, of $15.0M.
- Acquisition Acquires Mediagamma.
- Exit Acquired by FreeWheel.
Competitors of Beeswax
Beeswax has 3 listed competitors in our database, 3 of them funded. They include The Trade Desk, Quantcast and Turn.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| thetradedesk.com | 2009 | Ventura, United States | $82.5M | 3,115 | DSP software is provided for ad campaign execution across channels. | |
| quantcast.com | 2006 | San Francisco, United States | $61.7M | 366 | AI-driven data intelligence is provided for marketing solutions. | |
| turn.com | 2004 | Redwood, United States | $159.64M | 361 | Demand-side platform and data management for ad buying are provided. |
Detailed competitors of Beeswax
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Web traffic of Beeswax
The website of Beeswax (beeswax.com) receives about 32.8K visits a month and ranks #1,021,498 among all websites worldwide, #4,548 in Marketing and Advertising.
- Monthly visits32.8K
▲ 40.7% vs previous month
- Unique visitors11K
per month
- Global rank#1,021,498
among all websites
- Category rank#4,548
Business and Consumer Services · Marketing and Advertising
- Bounce rate57%
- Pages per visit2.7
- Average visit1 min 08 sec
- DevicesDesktop 28% · Mobile 72%
Websites whose visitors overlap most with Beeswax. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
mediaonemarketing.com.sg | mediaonemarketing.com.sg | 100% | #2,459,229 | – | |
| vedaoils.com | 100% | 363.7K | #132,319 | View details | |
| northumberlandhoney.co.uk | 49% | #1,358,977 | View details |
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Beeswax (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Beeswax
Complete news archive for Beeswax
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Frequently Asked Questions about Beeswax
Beeswax was founded in 2014 and raised its 1st funding round 1 year after it was founded.
Beeswax is headquartered in New York, United States. It is registered at New York, New York, United States.
Beeswax is a funded company, having raised a total of $28.26M across 4 funding rounds to date.
Beeswax has 33 employees.
Beeswax offers bidder as a service solution, allowing brand marketers, agencies, or ad networks to operate their own cloud-based bidder. The cloud-based bidder is a technology that automatically bids on the real-time auctions that take place to buy ad space as a web page loads. Beeswax has opted for a disruptive pricing model. While smaller customers will be charged a percentage of their ad spend (the standard DSP model,) larger companies will pay flat fees based on their CPU and data usage. Beeswax raised over 1M from noted angel investors namely David Rosenblatt (the former CEO of DoubleClick), Auren Hoffman (CEO of LiveRamp) and Joe Zawadski (CEO of MediaMath).
Beeswax's top competitors include The Trade Desk, Turn and Quantcast.
Beeswax offers Bidder-as-a-Service and Beeswax DSP.
Beeswax has made 1 acquisition, including Mediagamma.
Beeswax has 9 investors. Key investors include Brandtech Group, FreeWheel, Foundry, RRE Ventures, and Amasia.
Beeswax operates through Beeswax.Io Corporation.
Yes. Beeswax was acquired by FreeWheel in December 2020.