Beeswax

New York, United States Founded: 2014 • Age: 12 yrs Acquired By FreeWheel
Custom bidding technology is provided for ad auction buyers.
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About Beeswax

Beeswax is a company based in New York (United States) founded in 2014 was acquired by FreeWheel in December 2020.. Beeswax has raised $28.26 million across 4 funding rounds from investors including Brandtech Group, FreeWheel and Foundry. The company has 33 employees as of December 31, 2022. Beeswax has completed 1 acquisition, including Mediagamma. Beeswax offers products and services including Bidder-as-a-Service and Beeswax DSP. Beeswax operates in a competitive market with competitors including The Trade Desk, Quantcast, Turn, Matomy and Centerfield, among others.

  • Headquarter New York, United States
  • Employees 33 as on 31 Dec, 2022
  • Sectors
    Media & Entertainment
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Beeswax.Io Corporation
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $28.26 M (USD)

    in 4 rounds

  • Latest Funding Round
    $15 M (USD), Series B

    Jan 22, 2019

  • Investors
  • Employee Count
    33

    as on Dec 31, 2022

  • Investments & Acquisitions
  • Acquired by
    FreeWheel

    (Dec 17, 2020)

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Products & Services of Beeswax

Beeswax offers a comprehensive portfolio of products and services, including Bidder-as-a-Service and Beeswax DSP. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Service for automated bidding in programmatic media transactions.

Platform for ad buying with custom optimizations and APIs.

People of Beeswax
Headcount 50-200
Employee Profiles 14
Employee Profiles
People
Huy Francis Nguyen
Support Engineer 2
People
Mike Munley
VP, Client Services
People
Mariam Khomeriki
Senior Product Manager
People
Doug Bealle
Senior Manager, Customer Success Team

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Funding Insights of Beeswax

Beeswax has successfully raised a total of $28.26M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $15 million completed in January 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 4
  • Last Round Series B — $15.0M
  • First Round
  • Investors Count 8
Date Amount Transaction Name Valuation Lead Investors Investors
Jan, 2019 Amount Series B - Beeswax Valuation RRE Ventures , Foundry
Sep, 2016 Amount Series A - Beeswax Valuation Foundry , RRE Ventures
Jan, 2016 Amount Series A - Beeswax Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Beeswax

Beeswax has secured backing from 9 investors, including venture fund and institutional investors. Prominent investors backing the company include Brandtech Group, FreeWheel and Foundry. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
VC firm investing in seed and early stage companies in the US
Founded Year Domain Location
Amasia is focused on venture capital investments in sustainability.
Founded Year Domain Location
Venture capital is invested in early-stage tech startups.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Beeswax

Beeswax has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Mediagamma. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Machine learning is utilized for online advertising optimization.
2014
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Beeswax

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Beeswax Comparisons

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Competitors of Beeswax

Beeswax operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as The Trade Desk, Quantcast, Turn, Matomy and Centerfield, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
DSP software is provided for ad campaign execution across channels.
domain founded_year HQ Location
AI-driven data intelligence is provided for marketing solutions.
domain founded_year HQ Location
Demand-side platform and data management for ad buying are provided.
domain founded_year HQ Location
Performance marketing solutions are provided for publishers and advertisers.
domain founded_year HQ Location
RTB enabled click and call traffic buying platform
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Beeswax

Frequently Asked Questions about Beeswax

When was Beeswax founded?

Beeswax was founded in 2014 and raised its 1st funding round 1 year after it was founded.

Where is Beeswax located?

Beeswax is headquartered in New York, United States. It is registered at New York, New York, United States.

Is Beeswax a funded company?

Beeswax is a funded company, having raised a total of $28.26M across 4 funding rounds to date.

How many employees does Beeswax have?

As of Dec 31, 2022, the latest employee count at Beeswax is 33.

What does Beeswax do?

Beeswax offers bidder as a service solution, allowing brand marketers, agencies, or ad networks to operate their own cloud-based bidder. The cloud-based bidder is a technology that automatically bids on the real-time auctions that take place to buy ad space as a web page loads. Beeswax has opted for a disruptive pricing model. While smaller customers will be charged a percentage of their ad spend (the standard DSP model,) larger companies will pay flat fees based on their CPU and data usage. Beeswax raised over 1M from noted angel investors namely David Rosenblatt (the former CEO of DoubleClick), Auren Hoffman (CEO of LiveRamp) and Joe Zawadski (CEO of MediaMath).

Who are the top competitors of Beeswax?

Beeswax's top competitors include The Trade Desk, Viant and Turn.

What products or services does Beeswax offer?

Beeswax offers Bidder-as-a-Service and Beeswax DSP.

How many acquisitions has Beeswax made?

Beeswax has made 1 acquisition, including Mediagamma.

Who are Beeswax's investors?

Beeswax has 9 investors. Key investors include Brandtech Group, FreeWheel, Foundry, RRE Ventures, and Amasia.

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