About Brandtech Group
Brandtech Group is a Technology company based in New York (United States) founded in 2015 by David Jones. AI and tech-enabled marketing and branding services are provided. Brandtech Group has raised $373.28 million across 4 funding rounds from investors including Baillie Gifford, NendoLabs and Fimalac. The company has 135 employees. Brandtech Group has completed 12 acquisitions, including Acorn-i, Collectively Inc and DP6. Brandtech Group was last valued at $4 billion in December 2024. Its chief executive, as recorded, is David Jones. Its website thebrandtechgroup.com draws about 11 thousand monthly visits. Brandtech Group offers products and services including Pencil, Oliver, and Jellyfish. Its focus areas include Enterprise Applications, MarketingTech and Suite. Its legal entity is The Brandtech Group LLC. Its competitors include Adobe, HubSpot and Sprinklr; 2 of its 3 listed competitors have raised funding.
Company details
Brandtech Group was founded in 2015 in New York, United States, focusing on the marketing and branding sector. AI and technology are integrated to deliver services that build and sustain brand identity. Marketing strategies are optimized through tools such as SEO, PPC, social media, and email campaigns. Data analytics, consumer insights, and creative storytelling are utilized to link brands with intended audiences.
- Headquarters New York, United States
- Employees 135
- Founders David Jones
- Stage Unicorn
- SectorsTechnology
- Website category Business and Consumer Services · Marketing and Advertising
- Email••••••••
- Website thebrandtechgroup.com
- Social LinkedIn X
- Legal Name The Brandtech Group Llc
- Total Equity Funding$373.28M (USD)
in 4 rounds
- Latest Funding Round$115M (USD), Series C
Mar 2024
- InvestorsBaillie Gifford
& 4 more
- Employee Count135
- Investments & AcquisitionsAcorn-i
& 11 more
Products & Services of Brandtech Group
Brandtech Group offers a comprehensive portfolio of products and services, including Pencil, Oliver, and Jellyfish.
AI platform for creating and optimizing ads for brands
Services for building in-house digital marketing capabilities
Platform for digital and performance marketing analytics
Funding Insights of Brandtech Group
Brandtech Group has successfully raised a total of $373.28M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $115 million completed in March 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $373.28M
- Total Rounds 4
- Last Round Series C — $115M
- First Round $198.28M
(Nov 2019)
- Investors Count 5
All 4 funding rounds of Brandtech Group with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Valuation | Stage |
|---|---|---|
| Jan 2021 | $1.36B | •••••••• |
Full valuation and stage history of Brandtech Group
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Last known valuation $4B (Dec 2024). 5 investors in total: 5 institutional.
Investors in Brandtech Group
Brandtech Group has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Baillie Gifford, NendoLabs and Fimalac.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
NendoLabs is engaged in advisory and venture investment activities. | nendolabs.com | |||
Fimalac is engaged in capital investment, entertainment, and real estate. | 1991 | fimalac.com | Paris, France | |
Consumer-focused private investment firm targeting distinctive brands. | 2019 | banskgroup.com | New York, United States | |
Private equity firm backed by Mousse Investment | moussepartners.com | New York, United States | ||
Diversified investment management services are provided by the firm. | 1908 | bailliegifford.com | Edinburgh, United Kingdom |
Investor details for Brandtech Group
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People of Brandtech Group
13 people are tracked at Brandtech Group (8 in leadership, 5 in team); the tracked headcount is 135.
| Name | Role | Group |
|---|---|---|
David Jones | Founder & CEO | Leadership |
Jean-Marc Antoni | Founding Partner | Leadership |
Dawn Dickie | Global CFO The Brandtech Media Group | Leadership |
Michael Edwards | Director | Leadership |
Shawna Blomkvist | Global Tax Director | Leadership |
Betty Louie | Partner and General Counsel | Leadership |
Farinaz Sahba | Director of Finance | Leadership |
Arthur Magoola | Head of Internal Control and Compliance | Leadership |
Paulina O'Neill | Financial Controller | Team |
Aikerim Mataeva | Group Financial Controller | Team |
Olivia Seneca Pohl, CPA | Senior Manager Technical Accountant | Team |
Prince anderson | Office Manager | Team |
Sharanya Sathyaprakash | Generative AI Operations Manager And Investment Analyst | Team |
Complete people profiles for Brandtech Group
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Investments & Acquisitions by Brandtech Group
Brandtech Group has strategically engaged in corporate development activities, having acquired 12 companies. Notable acquisitions include Acorn-i, Collectively Inc and DP6.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
AI-based tool for managing and generating ad creatives is provided. | trypencil.com | Singapore | 2018 | Jun 2023 | •••• | |
Jellyfish is recognized as a global digital marketing business. | jellyfish.com | Middleton, United States | 2006 | Jun 2023 | •••• | |
Ecommerce and Amazon services are provided to brands and sellers. | acorn-i.com | London, United Kingdom | 2018 | Jun 2022 | •••• | |
Digital marketing and market research services are provided by DP6. | dp6.com.br | Sao Paulo, Brazil | 2007 | Oct 2021 | •••• | |
Influencer marketing services are provided for social media platforms. | collectivelyinc.com | San Francisco, United States | 2013 | Aug 2020 | •••• | |
Management consulting services are provided by Inside Ideas in London. | insideideas.agency | London, United Kingdom | 2004 | Jan 2019 | •••• | |
Provider of digital marketing, market research and SMM services | oliver.agency | London, United Kingdom | 2004 | Jan 2019 | •••• | |
AR-based marketing services are provided by Gravity Road in London. | gravityroad.com | London, United Kingdom | 2011 | Mar 2018 | •••• | |
Provider of mobile ad network software | mobkoi.com | London, United Kingdom | 2014 | Jun 2017 | •••• | |
Influencer-driven visual storytelling is created for brands via mobile platform. | theamplify.com | Culver, United States | 2014 | Apr 2016 | •••• |
Complete acquisition details for Brandtech Group
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Timeline of Brandtech Group
14 dated milestones of Brandtech Group across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Brandtech Group is founded.
- Acquisition Acquires theAmplify.
- Acquisition Acquires Mobkoi.
- Acquisition Acquires Gravity Road.
- Acquisition Acquires Inside Ideas.
- Acquisition Acquires OLIVER.
- Funding First funding round of $198.3M.
- Milestone Reaches Unicorn status.
- Acquisition Acquires Collectively Inc.
- Acquisition Acquires DP6.
- Acquisition Acquires Acorn-i.
- Acquisition Acquires Jellyfish.
- Acquisition Acquires Pencil.
- Funding Latest funding round, Series C, of $115.0M.
Competitors of Brandtech Group
Brandtech Group has 3 listed competitors in our database, 2 of them funded. They include Adobe, HubSpot and Sprinklr.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| adobe.com | 1982 | San Jose, United States | 30,709 | AI-powered platform manages marketing creatives and customer journeys. | ||
| hubspot.com | 2005 | Cambridge, United States | $100.7M | 4,502 | Provider of AI-powered customer relationship management software | |
| sprinklr.com | 2009 | New York, United States | $578.5M | 3,589 | Cloud-based customer experience management software is provided for brands. |
Detailed competitors of Brandtech Group
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Web traffic of Brandtech Group
The website of Brandtech Group (thebrandtechgroup.com) receives about 11K visits a month and ranks #2,049,252 among all websites worldwide, #9,060 in Marketing and Advertising.
- Monthly visits11K
▼ 8.7% vs previous month
- Unique visitors5.3K
per month
- Global rank#2,049,252
among all websites
- Category rank#9,060
Business and Consumer Services · Marketing and Advertising
- Bounce rate50%
- Pages per visit1.5
- Average visit24 sec
- DevicesDesktop 35% · Mobile 65%
Websites whose visitors overlap most with Brandtech Group. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| moreaboutadvertising.com | 100% | #789,287 | View details | ||
campaignlive.co.uk | campaignlive.co.uk | 100% | #114,656 | – | |
londondaily.news | londondaily.news | 100% | #397,513 | – | |
| canneslions.com | 100% | 199.6K | #251,516 | View details | |
| strategies.fr | 100% | 141.4K | #361,936 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for Brandtech Group
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Top companies in MarketingTech
3 companies that operate in the same segment as Brandtech Group (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Brandtech Group
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Frequently Asked Questions about Brandtech Group
Brandtech Group was founded in 2015 and raised its 1st funding round 4 years after it was founded.
Brandtech Group is headquartered in New York, United States. It is registered at New York, New York, United States.
David Jones is the CEO of Brandtech Group, as recorded in our data. They have also founded this company.
Brandtech Group is a funded company, having raised a total of $373.28M across 4 funding rounds to date. The company's 1st funding round was a Series B of $198.28M, raised on Nov 2019.
Brandtech Group has 135 employees.
Brandtech Group was founded in 2015 in New York, United States, focusing on the marketing and branding sector. AI and technology are integrated to deliver services that build and sustain brand identity. Marketing strategies are optimized through tools such as SEO, PPC, social media, and email campaigns. Data analytics, consumer insights, and creative storytelling are utilized to link brands with intended audiences.
Brandtech Group offers Pencil, Oliver, and Jellyfish.
Brandtech Group has made 12 acquisitions, including Acorn-i, Collectively Inc, and DP6.
Brandtech Group has 5 investors. Key investors include Baillie Gifford, NendoLabs, Fimalac, Bansk Group, and Mousse Investments.
The valuation of Brandtech Group is $4B as of Dec 2024.
Brandtech Group operates through The Brandtech Group Llc.