About Pencil
Pencil is a company based in Singapore (Singapore) founded in 2018 by James Chadwick, Will Hanschell, and Sumukh Avadhani was acquired by Brandtech Group in June 2023. It operates as a SaaS (Software-as-a-Service) and Subscription Services. Pencil has raised $4.1 million across 2 funding rounds from investors including Brandtech Group, Wavemaker Partners and Surge. Pencil offers products and services including Pencil Pro and Pencil Core. Pencil operates in a competitive market with competitors including Adobe, LoopMe, CreativeX, Apester and Runway, among others.
- Headquarter Singapore, Singapore
- Founders James Chadwick, Will Hanschell, Sumukh Avadhani
-
Sectors
TechnologyMedia & Entertainment
-
Email
Locked
-
Phone
Locked
-
Website
Locked
-
Social
Locked
- Legal Name Pencil Ai Limited
-
Annual Revenue
Not available
-
Net Profit
Not available
-
EBITDA
Not available
-
Total Equity Funding
$4.1 M (USD)
in 2 rounds
-
Latest Funding Round
$3 M (USD), Seed
Apr 27, 2020
-
Investors
Brandtech Group
& 4 more
-
Employee Count
Not available
-
Acquired by
Brandtech Group
(Jun 15, 2023)
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of Pencil
Pencil offers a comprehensive portfolio of products and services, including Pencil Pro and Pencil Core.
A platform for creating AI-generated marketing ads.
A tool for generating AI-driven ad creatives.
People of Pencil
Unlock access to complete
Funding Insights of Pencil
Pencil has successfully raised a total of $4.1M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $3 million completed in April 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Pencil
Pencil has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Brandtech Group, Wavemaker Partners and Surge.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Acceleration is provided to startups across multiple sectors by Surge.
|
Locked | Locked | Locked | |
|
Investments in early-stage technology companies are made by Wavemaker Partners.
|
Locked | Locked | Locked | |
|
Early-stage deep tech startups are funded by SGInnovate in Singapore.
|
Locked | Locked | Locked |
Investor details for Pencil
Investor domains, locations, round participation, and complete history require an active premium plan.
- Investor domains
- Investor locations
- Funding rounds
- Participation history
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Pencil
Investment portfolio details for Pencil
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
- Round details
- Investment values
Verified entity values are shown only after access is granted.
Financial Statements - Pencil
Detailed financials for Pencil
Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.
- Historical revenue
- Profit trends
- Statement rows
- Financial ratios
Verified entity values are shown only after access is granted.
Pencil Comparisons
Peer comparison for Pencil
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
- Named peers
- Headcount comparison
- Funding comparison
- Operating benchmarks
Verified entity values are shown only after access is granted.
Competitors of Pencil
Pencil operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Adobe, LoopMe, CreativeX, Apester and Runway, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| Locked | Locked | Locked |
AI-powered platform manages marketing creatives and customer journeys.
|
|
| Locked | Locked | Locked |
Mobile ad campaigns are optimized using AI and big data.
|
|
| Locked | Locked | Locked |
Ad creative analytics are delivered via an automated measurement platform.
|
|
| Locked | Locked | Locked |
A content engagement platform is provided for interactive media creation.
|
|
| Locked | Locked | Locked |
AI tools for multimodal world simulations are developed.
|
|
| Locked | Locked | Locked |
A cloud-based platform for personalized advertising is provided by Jivox.
|
Detailed competitors of Pencil
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
- Domains and locations
- Full company profiles
- Operating metrics
- Competitive positioning
Verified entity values are shown only after access is granted.
Latest news on Pencil
Complete news archive for Pencil
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Pencil
Pencil was founded in 2018 and raised its 1st funding round 1 year after it was founded.
Pencil is headquartered in Singapore, Singapore.
Will Hanschell is the current CEO of Pencil. They have also founded this company.
Pencil is a funded company, having raised a total of $4.1M across 2 funding rounds to date.
A Generative AI marketing platform is offered by Pencil, targeting businesses and enterprises. Solutions for ad creation using advanced AI models are provided, streamlining processes from brainstorming to large-scale production. Sectors such as digital advertising and creative marketing are served, with integrations like Google Cloud, Adobe Firefly, and OpenAI. Features including performance analytics and creative insights are included to optimize ad spend and enhance return on investment.
Pencil offers Pencil Pro and Pencil Core.
Pencil has 5 investors. Key investors include Brandtech Group, Wavemaker Partners, Surge, SGInnovate, and Entrepreneur First.