About Pencil
Pencil is a company based in Singapore (Singapore) founded in 2018 by James Chadwick, Will Hanschell, and Sumukh Avadhani was acquired by Brandtech Group in June 2023. It operates as a SaaS (Software-as-a-Service), and Subscription Services. Pencil has raised $4.1 million across 2 funding rounds from investors including Brandtech Group, Wavemaker Partners and Surge. Pencil offers products and services including Pencil Pro and Pencil Core. Pencil operates in a competitive market with competitors including Adobe, LoopMe, CreativeX, Apester and Runway, among others.
- Headquarter Singapore, Singapore
- Founders James Chadwick, Will Hanschell, Sumukh Avadhani
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Sectors
TechnologyMedia & Entertainment
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Pencil Ai Limited
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$4.1 M (USD)
in 2 rounds
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Latest Funding Round
$3 M (USD), Seed
Apr 27, 2020
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Investors
Brandtech Group
& 4 more
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Employee Count
Employee Count
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Acquired by
Brandtech Group
(Jun 15, 2023)
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Products & Services of Pencil
Pencil offers a comprehensive portfolio of products and services, including Pencil Pro and Pencil Core. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
A platform for creating AI-generated marketing ads.
A tool for generating AI-driven ad creatives.
Unlock access to complete
Funding Insights of Pencil
Pencil has successfully raised a total of $4.1M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $3 million completed in April 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Seed — $3.0M
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First Round
First Round
(09 May 2019)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2020 | Amount | Seed - Pencil | Valuation | Surge |
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| May, 2019 | Amount | Seed - Pencil | Valuation | Wavemaker Partners |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Pencil
Pencil has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Brandtech Group, Wavemaker Partners and Surge. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Acceleration is provided to startups across multiple sectors by Surge.
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Founded Year | Domain | Location | |
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Investments in early-stage technology companies are made by Wavemaker Partners.
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Founded Year | Domain | Location | |
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Early-stage deep tech startups are funded by SGInnovate in Singapore.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Pencil
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Pencil
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Pencil Comparisons
Competitors of Pencil
Pencil operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Adobe, LoopMe, CreativeX, Apester and Runway, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
AI-powered platform manages marketing creatives and customer journeys.
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| domain | founded_year | HQ Location |
Mobile ad campaigns are optimized using AI and big data.
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| domain | founded_year | HQ Location |
Ad creative analytics are delivered via an automated measurement platform.
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| domain | founded_year | HQ Location |
A content engagement platform is provided for interactive media creation.
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| domain | founded_year | HQ Location |
AI tools for multimodal world simulations are developed.
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| domain | founded_year | HQ Location |
A cloud-based platform for personalized advertising is provided by Jivox.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Pencil
Frequently Asked Questions about Pencil
When was Pencil founded?
Pencil was founded in 2018 and raised its 1st funding round 1 year after it was founded.
Where is Pencil located?
Pencil is headquartered in Singapore, Singapore.
Who is the current CEO of Pencil?
Will Hanschell is the current CEO of Pencil. They have also founded this company.
Is Pencil a funded company?
Pencil is a funded company, having raised a total of $4.1M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.1M, raised on May 09, 2019.
What does Pencil do?
A Generative AI marketing platform is offered by Pencil, targeting businesses and enterprises. Solutions for ad creation using advanced AI models are provided, streamlining processes from brainstorming to large-scale production. Sectors such as digital advertising and creative marketing are served, with integrations like Google Cloud, Adobe Firefly, and OpenAI. Features including performance analytics and creative insights are included to optimize ad spend and enhance return on investment.
Who are the top competitors of Pencil?
What products or services does Pencil offer?
Pencil offers Pencil Pro and Pencil Core.
Who are Pencil's investors?
Pencil has 5 investors. Key investors include Brandtech Group, Wavemaker Partners, Surge, SGInnovate, and Entrepreneur First.
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