About Mediagamma
Mediagamma is a Media & Entertainment company based in London (United Kingdom) founded in 2014, and was acquired by Beeswax in April 2020. Machine learning is utilized for online advertising optimization. Mediagamma has raised $2.79 million across 4 funding rounds from investors including Beeswax, Gov.uk and UCL Technology Fund. The company has 13 employees. The company was acqui-hired. Its focus areas include Enterprise Applications, AdTech and Data Management Platform. Its legal entity is MEDIAGAMMA LIMITED.
Company details
Mediagamma uses financial metods to buy online advertising. Offers the ability for buyers and sellers to agree on a price and volume for future real-time media placements across multiple digital channels.Mediagamma uses advanced machine learning to estimate the likelihood of a cookie or mobile ID clicking on an ad banner. Some of its partners include Uber, McDonalds, Twitter, giffgaff among many others.
- Headquarters London, United Kingdom
- Employees 13
- Stage Acquired
- SectorsMedia & Entertainment
- Website mediagamma.com
- Social LinkedIn X
- Acquired by Beeswax (Apr 2020)
- Legal Name Mediagamma Limited
Funding Insights of Mediagamma
Mediagamma has successfully raised a total of $2.79M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $2.79 million completed in February 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.79M
- Total Rounds 4
- Last Round Series A — $2.79M
- First Round $619,000
(Jan 2014)
- Investors Count 6
All 4 funding rounds of Mediagamma with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2018 | $2.79M | Series A | – | UCL Technology Fund | |
| May 2015 | $309,000 | Grant | – | – | |
| May 2015 | Seed | – | – | ||
| Jan 2014 | $619,000 | Grant | – | – |
7 investors in total: 7 institutional.
Investors in Mediagamma
Mediagamma has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Beeswax, Gov.uk and UCL Technology Fund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm focused on physical and life sciences companies | 2015 | ucltf.co.uk | London, United Kingdom | |
Tech companies are invested in by Parkwalk venture capital firm. | parkwalkadvisors.com | London, United Kingdom | ||
Venture capital fund focused on digital, science, and technology sectors | lcif.co | London, United Kingdom | ||
Online government services and information are provided to users. | 1707 | gov.uk | London, United Kingdom | |
Commercializes university innovations through IP licensing and spinouts for market application. | 1993 | uclb.com | London, United Kingdom | |
Degrees and courses in management are offered by the university. | 1990 | jbs.cam.ac.uk | Cambridge, United Kingdom | |
Custom bidding technology is provided for ad auction buyers. | 2014 | beeswax.com | New York, United States |
Investor details for Mediagamma
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Mediagamma
4 dated milestones of Mediagamma across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Mediagamma is founded.
- Funding First funding round of $619K.
- Funding Latest funding round, Series A, of $2.8M.
- Exit Acquired by Beeswax.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Mediagamma
Complete news archive for Mediagamma
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Mediagamma
Mediagamma was founded in 2014.
Mediagamma is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Mediagamma is a funded company, having raised a total of $2.79M across 4 funding rounds to date. The company's 1st funding round was a Grant of $619K, raised on Jan 2014.
Mediagamma has 13 employees.
Mediagamma uses financial metods to buy online advertising. Offers the ability for buyers and sellers to agree on a price and volume for future real-time media placements across multiple digital channels.Mediagamma uses advanced machine learning to estimate the likelihood of a cookie or mobile ID clicking on an ad banner. Some of its partners include Uber, McDonalds, Twitter, giffgaff among many others.
Mediagamma has 7 investors. Key investors include Beeswax, Gov.uk, UCL Technology Fund, Cambridge Judge Business School, and Parkwalk.
Mediagamma operates through Mediagamma Limited.
Yes. Mediagamma was acquired by Beeswax in April 2020.