Mediagamma

London, United Kingdom Founded: 2014 • Age: 12 yrs Acquired By Beeswax
Machine learning is utilized for online advertising optimization.
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About Mediagamma

Mediagamma is a company based in London (United Kingdom) founded in 2014 was acquired by Beeswax in April 2020.. Mediagamma has raised $2.79 million across 4 funding rounds from investors including Beeswax, Gov.uk and UCL Technology Fund. The company has 13 employees as of December 31, 2019. Mediagamma operates in a competitive market with competitors including mParticle, Alliance Data, Choozle, Ubermedia and Zefr, among others.

  • Headquarter London, United Kingdom
  • Employees 13 as on 31 Dec, 2019
  • Sectors
    Media & Entertainment
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Mediagamma Limited
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $2.79 M (USD)

    in 4 rounds

  • Latest Funding Round
    $2.79 M (USD), Series A

    Feb 26, 2018

  • Investors
    Beeswax

    & 6 more

  • Employee Count
    13

    as on Dec 31, 2019

  • Acquired by
    Beeswax

    (Apr 15, 2020)

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Funding Insights of Mediagamma

Mediagamma has successfully raised a total of $2.79M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $2.79 million completed in February 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 4
  • Last Round Series A — $2.8M
  • First Round

    (01 Jan 2014)

  • Investors Count 6
Date Amount Transaction Name Valuation Lead Investors Investors
Feb, 2018 Amount Series A - Mediagamma Valuation UCL Technology Fund
May, 2015 Amount Grant - Mediagamma Valuation

investors

May, 2015 Amount Seed - Mediagamma Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Mediagamma

Mediagamma has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Beeswax, Gov.uk and UCL Technology Fund. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital firm focused on physical and life sciences companies
Founded Year Domain Location
Tech companies are invested in by Parkwalk venture capital firm.
Founded Year Domain Location
Venture capital fund focused on digital, science, and technology sectors
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Mediagamma

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Mediagamma

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Mediagamma Comparisons

Employees
+
Add Comparison
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Competitors of Mediagamma

Mediagamma operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as mParticle, Alliance Data, Choozle, Ubermedia and Zefr, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Customer data is collected and connected via API-based platform.
domain founded_year HQ Location
Data-driven marketing, loyalty, and credit solutions are provided.
domain founded_year HQ Location
Real-time insights are captured for targeted visual media campaigns.
domain founded_year HQ Location
Cross-screen mobile audiences are targeted using location and social signals.
domain founded_year HQ Location
Cloud based video right management solution provider
domain founded_year HQ Location
Ad data management platform is provided to advertisers and publishers.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Mediagamma

UCL spinout MediaGamma receives £2m
Uktech7 years ago
MediaGamma closes seed round - PE Hub
Pehub10 years ago

Frequently Asked Questions about Mediagamma

When was Mediagamma founded?

Mediagamma was founded in 2014.

Where is Mediagamma located?

Mediagamma is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Is Mediagamma a funded company?

Mediagamma is a funded company, having raised a total of $2.79M across 4 funding rounds to date. The company's 1st funding round was a Grant of $309K, raised on Jan 01, 2014.

How many employees does Mediagamma have?

As of Dec 31, 2019, the latest employee count at Mediagamma is 13.

What does Mediagamma do?

Mediagamma uses financial metods to buy online advertising. Offers the ability for buyers and sellers to agree on a price and volume for future real-time media placements across multiple digital channels.Mediagamma uses advanced machine learning to estimate the likelihood of a cookie or mobile ID clicking on an ad banner. Some of its partners include Uber, McDonalds, Twitter, giffgaff among many others.

Who are the top competitors of Mediagamma?

Mediagamma's top competitors include mParticle, Choozle and Zefr.

Who are Mediagamma's investors?

Mediagamma has 7 investors. Key investors include Beeswax, Gov.uk, UCL Technology Fund, Cambridge Judge Business School, and Parkwalk.

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