Mediagamma

London, United Kingdom Founded: 2014 • Age: 12 yrs Acquired By Beeswax
Machine learning is utilized for online advertising optimization.
Annual revenue - Latest available
Total funding $2.8M 4 rounds
Employees 13 Tracked headcount
Investors 7 Known backers
Products - Services tracked
Competitors 11 Brand Intelligence

About Mediagamma

Mediagamma is a company based in London (United Kingdom) founded in 2014 was acquired by Beeswax in April 2020. Mediagamma has raised $2.79 million across 4 funding rounds from investors including Beeswax, Gov.uk and UCL Technology Fund. The company has 13 employees as of December 31, 2019. Mediagamma operates in a competitive market with competitors including mParticle, Alliance Data, Choozle, Ubermedia and Zefr, among others.

  • Headquarter London, United Kingdom
  • Employees 13 as on 31 Dec, 2019
  • Sectors
    Media & Entertainment
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Mediagamma Limited
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $2.79 M (USD)

    in 4 rounds

  • Latest Funding Round
    $2.79 M (USD), Series A

    Feb 26, 2018

  • Investors
    Beeswax

    & 6 more

  • Employee Count
    13

    as on Dec 31, 2019

  • Acquired by
    Beeswax

    (Apr 15, 2020)

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Funding Insights of Mediagamma

Mediagamma has successfully raised a total of $2.79M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $2.79 million completed in February 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Mediagamma

Mediagamma has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Beeswax, Gov.uk and UCL Technology Fund.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital firm focused on physical and life sciences companies
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Tech companies are invested in by Parkwalk venture capital firm.
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Venture capital fund focused on digital, science, and technology sectors
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Investor details for Mediagamma

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Investments & Acquisitions by Mediagamma

Investments
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Investment portfolio details for Mediagamma

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Financial Statements - Mediagamma

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Detailed financials for Mediagamma

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Mediagamma Comparisons

Mediagamma Primary company
Description
Machine learning is utilized for online advertising optimiza...
Location
London, United Kingdom
Founded Year
2014
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
13
As of 2019
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Peer comparison for Mediagamma

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Competitors of Mediagamma

Mediagamma operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as mParticle, Alliance Data, Choozle, Ubermedia and Zefr, among others.

Company Name Domain Founded year HQ Location Description
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Customer data is collected and connected via API-based platform.
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Data-driven marketing, loyalty, and credit solutions are provided.
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Real-time insights are captured for targeted visual media campaigns.
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Cross-screen mobile audiences are targeted using location and social signals.
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Cloud based video right management solution provider
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Ad data management platform is provided to advertisers and publishers.
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Detailed competitors of Mediagamma

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Latest news on Mediagamma

UCL spinout MediaGamma receives £2m
Uktech8 years ago
MediaGamma closes seed round - PE Hub
Pehub11 years ago
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Complete news archive for Mediagamma

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Frequently Asked Questions about Mediagamma

Mediagamma was founded in 2014.

Mediagamma is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Mediagamma is a funded company, having raised a total of $2.79M across 4 funding rounds to date.

As of Dec 31, 2019, the latest employee count at Mediagamma is 13.

Mediagamma uses financial metods to buy online advertising. Offers the ability for buyers and sellers to agree on a price and volume for future real-time media placements across multiple digital channels.Mediagamma uses advanced machine learning to estimate the likelihood of a cookie or mobile ID clicking on an ad banner. Some of its partners include Uber, McDonalds, Twitter, giffgaff among many others.

Mediagamma's top competitors include mParticle, Choozle and Zefr.

Mediagamma has 7 investors. Key investors include Beeswax, Gov.uk, UCL Technology Fund, Cambridge Judge Business School, and Parkwalk.

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