About FreeWheel
FreeWheel is a company based in New York (United States) founded in 2007 by Jon Heller.. FreeWheel has raised $45.6 million across 3 funding rounds from investors including Warner Bros. Discovery, Foundation Capital and Steamboat Ventures. FreeWheel has completed 1 acquisition, including Beeswax. FreeWheel offers products and services including DemandSuite, SupplySuite, Strata, and Beeswax. FreeWheel operates in a competitive market with competitors including Spot runner, Xandr, Infillion, Singula Decisions and Looper Insights, among others.
- Headquarter New York, United States
- Founders Jon Heller
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Sectors
Media & Entertainment
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Freewheel Media, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$45.6 M (USD)
in 3 rounds
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Latest Funding Round
$16.8 M (USD), Series C
Apr 15, 2010
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Investors
Warner Bros. Discovery
& 3 more
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Employee Count
Employee Count
- Investments & Acquisitions
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Products & Services of FreeWheel
FreeWheel offers a comprehensive portfolio of products and services, including DemandSuite, SupplySuite, Strata, and Beeswax. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for buyers to maximize media investments and access premium partners.
Tools for sellers to monetize inventory and connect with more buyers.
System for planning, activating, and optimizing cross-media campaigns.
Enables buyers to access curated omnichannel inventory programmatically.
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Funding Insights of FreeWheel
FreeWheel has successfully raised a total of $45.6M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $16.8 million completed in April 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series C — $16.8M
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First Round
First Round
(01 May 2009)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2010 | Amount | Series C - FreeWheel | Valuation |
investors |
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| Apr, 2010 | Amount | Series B - FreeWheel | Valuation | Steamboat Ventures | |
| May, 2009 | Amount | Series C - FreeWheel | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in FreeWheel
FreeWheel has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Warner Bros. Discovery, Foundation Capital and Steamboat Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Early-stage venture capital is invested in US and China.
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Founded Year | Domain | Location | |
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Investments in technology companies are conducted globally by Battery Ventures.
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Founded Year | Domain | Location | |
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Venture capital firm focused on early-stage fintech, enterprise, web 3, consumer, and multiple sectors
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by FreeWheel
FreeWheel has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Beeswax. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Custom bidding technology is provided for ad auction buyers.
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2014 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - FreeWheel
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Freewheel Comparisons
Competitors of FreeWheel
FreeWheel operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Spot runner, Xandr, Infillion, Singula Decisions and Looper Insights, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Internet based TV ad placement
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| domain | founded_year | HQ Location |
Platform offering TV ad exchange software
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| domain | founded_year | HQ Location |
Platform offering ad exchange software
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| domain | founded_year | HQ Location |
Advertising services are provided by Singula Decisions since 1997.
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| domain | founded_year | HQ Location |
Marketing solutions for film and TV distribution are provided.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Freewheel
Frequently Asked Questions about FreeWheel
When was FreeWheel founded?
FreeWheel was founded in 2007 and raised its 1st funding round 2 years after it was founded.
Where is FreeWheel located?
FreeWheel is headquartered in New York, United States. It is registered at New York, New York, United States.
Is FreeWheel a funded company?
FreeWheel is a funded company, having raised a total of $45.6M across 3 funding rounds to date. The company's 1st funding round was a Series C of $12M, raised on May 01, 2009.
What does FreeWheel do?
FreeWheel was founded in 2007 and is headquartered in New York, United States. Operations focus on the media and advertising technology sector, where solutions are delivered for agencies and publishers. These include automation tools for planning, buying, and selling advertising inventory, as well as management systems and marketplace access for publishers. Media planning resources are also supplied to agencies.
Who are the top competitors of FreeWheel?
FreeWheel's top competitors include Xandr, Spot runner and Infillion.
What products or services does FreeWheel offer?
FreeWheel offers DemandSuite, SupplySuite, Strata, and Beeswax.
How many acquisitions has FreeWheel made?
FreeWheel has made 1 acquisition, including Beeswax.
Who are FreeWheel's investors?
FreeWheel has 4 investors. Key investors include Warner Bros. Discovery, Foundation Capital, Steamboat Ventures, and Battery Ventures.
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