About INVIDI Technologies
INVIDI Technologies is a Media & Entertainment company based in Princeton (United States) founded in 2000, and was acquired by DIRECTV in January 2025. Platform offering linear TV ad insertion software. INVIDI Technologies has raised $130 million across 7 funding rounds from investors including Experian, AT&T and GroupM. The company has 31 employees. Its chief executive, as recorded, is Bruce J Anderson. Its Indian entity Invidi Technologies India Private Limited reported revenue of ₹26.77 Cr. INVIDI Technologies offers products and services including INVIDI Conexus, INVIDI Edge, and INVIDI Pulse. Its focus areas include OTT Video, Video Management, Ad-Insertion and Tech for Film & TV. Its competitors include Vimeo, JW Player and Kaltura; 2 of its 3 listed competitors have raised funding.
Company details
INVIDI Technologies was founded in 2000 in Princeton, United States, within the advertising technology sector. A platform is operated to facilitate ad insertion in linear TV content distributed via cable, satellite, and telco networks. Audience aggregation across multiple networks is supported, along with creative personalization and campaign performance measurement. Services are extended to advertisers seeking precise reach and analytics.
- Headquarters Princeton, United States
- Employees 31
- Stage Acquired
- SectorsMedia & Entertainment
- Email••••••••
- Phone•••• ••••
- Website invidi.com
- Social LinkedIn X YouTube
- Acquired by AT&T (Nov 2016)
- Legal Name Invidi Technologies India Private Limited
- Date of Incorporation 13 Feb, 2019
- Jurisdiction Chennai, Tamil Nadu, India
- Indian entity revenue₹26.77 Cr
FY 2025 · +16% YoY
- Indian entity net profit₹3.11 Cr
FY 2025 · 12% margin
- Indian entity EBITDA₹4.83 Cr
FY 2025 · 18% margin
- Total Equity Funding$130M (USD)
in 7 rounds
- Latest Funding Round$49M (USD), Series E
Apr 2011
- InvestorsExperian
& 14 more
- Employee Count31
- Acquired by
Associated legal entities of INVIDI Technologies
INVIDI Technologies operates through Invidi Technologies India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Invidi Technologies India Private Limited CIN U72200TN2019FTC174997 | Active | 13 Feb 2019 | Chennai, Tamil Nadu | ₹26.8 Cr | 31 | 3 | View details |
Products & Services of INVIDI Technologies
INVIDI Technologies offers a comprehensive portfolio of products and services, including INVIDI Conexus, INVIDI Edge, and INVIDI Pulse.
Enables household-level targeting for precise TV ads
Increases ad inventory value and revenue opportunities
Provides precision targeting and end-to-end ad measurement
Apps and channels of INVIDI Technologies
its YouTube channel INVIDI Technologies has 59 subscribers and 12 videos.
Videos from INVIDI Technologies
The most watched videos on INVIDI Technologies's YouTube channel, INVIDI Technologies (59 subscribers). Click a video to play it here.
More on INVIDI Technologies.
Funding Insights of INVIDI Technologies
INVIDI Technologies has successfully raised a total of $130M across 7 strategic funding rounds. The most recent funding activity was a Series E round of $49 million completed in April 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $130M
- Total Rounds 7
- Last Round Series E — $49M
- First Round $12M
(May 2004)
- Investors Count 12
All 7 funding rounds of INVIDI Technologies with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2011 | $49M | Series E | – | DIRECTV, Verizon | |
| Nov 2010 | $3M | Series D | – | – | – |
| May 2010 | $1.77M | Series D | – | – | – |
| May 2010 | $23.23M | Series D | – | Motorola Mobility, Google Ventures | |
| Dec 2007 | $25M | Series C | – | – | |
| Mar 2005 | $16M | Series B | – | – | |
| May 2004 | $12M | Series A | – | – |
15 investors in total: 15 institutional.
Investors in INVIDI Technologies
INVIDI Technologies has secured backing from 15 investors, including institutional and venture fund investors. Prominent investors backing the company include Experian, AT&T and GroupM.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Corporate backed venture capital fund investing in multiple sectors | gv.com | Mountain View, United States | ||
Early-stage venture capital firm investing in AI, healthcare, and tech sectors. | menlovc.com | |||
Early-stage investing in IT and healthcare ventures. | interwest.com | |||
| enertechcapital.com | ||||
| westburypartners.com | ||||
Direct broadcast satellite service provider | 1990 | directv.com | El Segundo, United States | |
Provider of advertising services | 2003 | groupm.com | New York, United States | |
Mobile devices, cases, tablets, and screen protectors are offered online. | 1928 | motorola.com | Chicago, United States | |
Mobile and internet services are provided to homes and businesses. | 1983 | verizon.com | New York, United States | |
Experian is recognized as a leader in credit reporting and financial services. | 1980 | experian.com | Ireland |
Investor details for INVIDI Technologies
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Verified entity values are shown only after access is granted.
Board of directors of Invidi Technologies India Private Limited (INVIDI Technologies)
Invidi Technologies India Private Limited is the primary company behind INVIDI Technologies. The board of Invidi Technologies India Private Limited currently have 3 directors; the longest-serving is Christopher Robert O Toole, appointed in 2019. 5 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Christopher Robert O Toole DIN 08361703 | Director | 13 Feb 2019 | 7 yrs 8 mo | Invidi Technologies India Private Limited |
| Ronald Gravino DIN 08361692 | Director | 13 Feb 2019 | 7 yrs 8 mo | Invidi Technologies India Private Limited |
| Rajinder Singhania DIN 08510372 | Director | 29 Oct 2020 | 6 yrs | Invidi Technologies India Private Limited |
People of INVIDI Technologies
16 people are tracked at INVIDI Technologies (6 in leadership, 10 in team); the tracked headcount is 31.
| Name | Role | Group |
|---|---|---|
Bruce J Anderson | Co-CEO | Leadership |
David M Downey | Co-CEO | Leadership |
Chris O’Toole | President & CFO | Leadership |
Andrew Seyr | Sr. Director Of Revenue And Financial Analysis | Leadership |
Usha Iyer | Senior Director Of Global Human Resources | Leadership |
Marvic Piedrahita | Sr Director Of Financial Reporting | Leadership |
Edward Thorn | SVP, International Markets | Team |
Ron Gravino | SVP, Finance & Human Resources | Team |
Tim Beggs | Human Resources Manager - People Operations | Team |
Blair Lobreau | Talent Development Manager | Team |
Brianna Malone | Sr. Manager Of HR - Global RMG & MIS | Team |
Nishigandha Dhami | Senior Talent Development Manager | Team |
Kim Wisk | Senior Human Resources Coordinator | Team |
Peter Schramm | Senior HR Recruiter | Team |
Dylan Harrington | Human Resources & Talent Lead - North America | Team |
Sathisha Kannan | Senior HR Generalist | Team |
Complete people profiles for INVIDI Technologies
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Financials of INVIDI Technologies
Figures of Invidi Technologies India Private Limited, the primary company behind INVIDI Technologies, for FY 2025. Revenue was ₹26.77 Cr (+16% year on year). Net profit was ₹3.11 Cr (12% margin). EBITDA was ₹4.83 Cr (18% margin). Revenue has grown at a compounded annual rate of +72% over three years and +78% over five years.
- ₹26.77 CrRevenue · FY 2025 · +16% YoY
- ₹3.11 CrNet profit · 12% margin
- ₹4.83 CrEBITDA · 18% margin
- ₹10,000Paid-up capital
- 31Employees (provident fund records)
- +72%Revenue CAGR, 3 years
- +78%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Invidi Technologies India Private Limited are on its company page.
Detailed financial statements for INVIDI Technologies
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of INVIDI Technologies
Competitors of INVIDI Technologies
INVIDI Technologies has 3 listed competitors in our database, 2 of them funded. They include Vimeo, JW Player and Kaltura.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| vimeo.com | 2004 | New York, United States | $450M | 231 | Video hosting, creation, management, and streaming services are provided. | |
| jwplayer.com | 2005 | New York, United States | $146.63M | 133 | Web video player software and content management solutions are provided. | |
| kaltura.com | 2006 | New York, United States | 580 | Offers cloud-based video solutions tailored for the media and entertainment industry. |
Detailed competitors of INVIDI Technologies
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of INVIDI Technologies
The website of INVIDI Technologies (invidi.com) receives about 2.7K visits a month.
- Monthly visits2.7K
▼ 14.2% vs previous month
Websites whose visitors overlap most with INVIDI Technologies. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| on24.com | 100% | 2.6M | #23,216 | View details | |
| pilatmedia.com | 100% | View details | |||
| freewheel.com | 85% | 125.5K | #253,816 | View details | |
| linkedin.com | 77% | 1.9B | #18 | View details | |
adwords.google.com | adwords.google.com | 66% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for INVIDI Technologies
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 9 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Film, TV & Broadcasting Tech
3 companies that operate in the same segment as INVIDI Technologies (Film, TV & Broadcasting Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Software is provided for managing, distributing, and monetizing media content. | 1987 | Burlington, Vermont, United States | USD 523.32 K | |||
AI-enabled photorealistic 3D capturing technology is provided for e-commerce. | 2021 | San Francisco, California, United States | USD 1.06 B | 497 |
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Related news about Invidi Technologies
Complete news archive for INVIDI Technologies
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Frequently Asked Questions about INVIDI Technologies
INVIDI Technologies was founded in 2000 and raised its 1st funding round 4 years after it was founded.
INVIDI Technologies is headquartered in Princeton, United States. It is registered at Princeton, New Jersey, United States.
Bruce J Anderson is the CEO of INVIDI Technologies, as recorded in our data.
INVIDI Technologies is a funded company, having raised a total of $130M across 7 funding rounds to date. The company's 1st funding round was a Series A of $12M, raised on May 2004.
INVIDI Technologies has 31 employees.
The primary company behind INVIDI Technologies, Invidi Technologies India Private Limited, reported revenue of ₹26.77 Cr for FY 2025, up 16% year on year.
INVIDI Technologies was founded in 2000 in Princeton, United States, within the advertising technology sector. A platform is operated to facilitate ad insertion in linear TV content distributed via cable, satellite, and telco networks. Audience aggregation across multiple networks is supported, along with creative personalization and campaign performance measurement. Services are extended to advertisers seeking precise reach and analytics.
INVIDI Technologies offers INVIDI Conexus, INVIDI Edge, and INVIDI Pulse.
INVIDI Technologies has 15 investors. Key investors include Experian, AT&T, GroupM, Motorola Mobility, and Verizon.
INVIDI Technologies operates through Invidi Technologies India Private Limited.
Yes. INVIDI Technologies was acquired by AT&T in November 2016.