About INVIDI Technologies
INVIDI Technologies is a company based in Princeton (United States) founded in 2000 was acquired by DIRECTV in January 2025.. INVIDI Technologies has raised $130 million across 7 funding rounds from investors including Experian, AT&T and GroupM. The company has 31 employees as of March 28, 2024. INVIDI Technologies offers products and services including INVIDI Conexus, INVIDI Edge, and INVIDI Pulse. INVIDI Technologies operates in a competitive market with competitors including Vimeo, JW Player, Amagi, Kaltura and Harmonic, among others.
- Headquarter Princeton, United States
- Employees 31 as on 28 Mar, 2024
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Sectors
Media & Entertainment
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Invidi Technologies India Private Limited
- Date of Incorporation 13 Feb, 2019
- Jurisdiction Chennai City Corporation, Tamil Nadu, India
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Annual Revenue
$1.67 M (USD)162.79as on Mar 31, 2023
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Net Profit
$181.28 K (USD)109.31as on Mar 31, 2023
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EBITDA
$282.55 K (USD)124.14as on Mar 31, 2023
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Total Equity Funding
$130 M (USD)
in 7 rounds
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Latest Funding Round
$49 M (USD), Series E
Apr 14, 2011
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Investors
Experian
& 14 more
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Employee Count
31
as on Mar 28, 2024
- Acquired by
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Products & Services of INVIDI Technologies
INVIDI Technologies offers a comprehensive portfolio of products and services, including INVIDI Conexus, INVIDI Edge, and INVIDI Pulse. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Enables household-level targeting for precise TV ads
Increases ad inventory value and revenue opportunities
Provides precision targeting and end-to-end ad measurement
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Funding Insights of INVIDI Technologies
INVIDI Technologies has successfully raised a total of $130M across 7 strategic funding rounds. The most recent funding activity was a Series E round of $49 million completed in April 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 7
- Last Round Series E — $49.0M
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First Round
First Round
(03 May 2004)
- Investors Count 12
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2011 | Amount | Series E - INVIDI Technologies | Valuation | DIRECTV , Verizon | |
| Nov, 2010 | Amount | Series D - INVIDI Technologies | Valuation |
investors |
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| May, 2010 | Amount | Series D - INVIDI Technologies | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in INVIDI Technologies
INVIDI Technologies has secured backing from 15 investors, including institutional and venture fund investors. Prominent investors backing the company include Experian, AT&T and GroupM. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Corporate backed venture capital fund investing in multiple sectors
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Founded Year | Domain | Location | |
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Early-stage venture capital firm investing in AI, healthcare, and tech sectors.
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Founded Year | Domain | Location | |
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Early-stage investing in IT and healthcare ventures.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by INVIDI Technologies
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - INVIDI Technologies
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Invidi Technologies Comparisons
Competitors of INVIDI Technologies
INVIDI Technologies operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Vimeo, JW Player, Amagi, Kaltura and Harmonic, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Video hosting, creation, management, and streaming services are provided.
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| domain | founded_year | HQ Location |
Web video player software and content management solutions are provided.
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| domain | founded_year | HQ Location |
Cloud solutions for broadcast, streaming, and advertising industries are provided.
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| domain | founded_year | HQ Location |
Offers cloud-based video solutions tailored for the media and entertainment industry.
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| domain | founded_year | HQ Location |
Video delivery infrastructure is offered through a SaaS platform.
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| domain | founded_year | HQ Location |
Live and on-demand video streaming solutions are provided by Telestream.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Invidi Technologies
Frequently Asked Questions about INVIDI Technologies
When was INVIDI Technologies founded?
INVIDI Technologies was founded in 2000 and raised its 1st funding round 4 years after it was founded.
Where is INVIDI Technologies located?
INVIDI Technologies is headquartered in Princeton, United States. It is registered at Princeton, New Jersey, United States.
Who is the current CEO of INVIDI Technologies?
Bruce J Anderson is the current CEO of INVIDI Technologies.
Is INVIDI Technologies a funded company?
INVIDI Technologies is a funded company, having raised a total of $130M across 7 funding rounds to date. The company's 1st funding round was a Series D of $1.77M, raised on May 03, 2004.
How many employees does INVIDI Technologies have?
As of Mar 28, 2024, the latest employee count at INVIDI Technologies is 31.
What is the annual revenue of INVIDI Technologies?
Annual revenue of INVIDI Technologies is $1.67M as on Mar 31, 2023.
What does INVIDI Technologies do?
INVIDI Technologies was founded in 2000 in Princeton, United States, within the advertising technology sector. A platform is operated to facilitate ad insertion in linear TV content distributed via cable, satellite, and telco networks. Audience aggregation across multiple networks is supported, along with creative personalization and campaign performance measurement. Services are extended to advertisers seeking precise reach and analytics.
Who are the top competitors of INVIDI Technologies?
What products or services does INVIDI Technologies offer?
INVIDI Technologies offers INVIDI Conexus, INVIDI Edge, and INVIDI Pulse.
Who are INVIDI Technologies's investors?
INVIDI Technologies has 15 investors. Key investors include Experian, AT&T, GroupM, Motorola Mobility, and Verizon.
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