INVIDI Technologies

Princeton, United States Founded: 2000 • Age: 26 yrs Acquired By DIRECTV
Platform offering linear TV ad insertion software
Annual revenue $1.7M Latest available
Total funding $130.0M 7 rounds
Employees 31 Tracked headcount
Investors 15 Known backers
Products 3 Services tracked
Competitors 11 Brand Intelligence

About INVIDI Technologies

INVIDI Technologies is a company based in Princeton (United States) founded in 2000 was acquired by DIRECTV in January 2025. INVIDI Technologies has raised $130 million across 7 funding rounds from investors including Experian, AT&T and GroupM. The company has 31 employees as of March 28, 2024. INVIDI Technologies offers products and services including INVIDI Conexus, INVIDI Edge, and INVIDI Pulse. INVIDI Technologies operates in a competitive market with competitors including Vimeo, JW Player, Amagi, Kaltura and Harmonic, among others.

  • Headquarter Princeton, United States
  • Employees 31 as on 28 Mar, 2024
  • Sectors
    Media & Entertainment
  • Email
    Locked
  • Phone
    Locked
  • Website
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  • Social
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  • Legal Name Invidi Technologies India Private Limited
  • Date of Incorporation 13 Feb, 2019
  • Jurisdiction Chennai City Corporation, Tamil Nadu, India
Operational Areas
Media & Entertainment → Film, Television & Streaming Unlock Sub-Sector Unlock Segment
Media & Entertainment → Film, Television & Streaming Unlock Sub-Sector Unlock Segment
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $1.67 M (USD)
    162.79
    as on Mar 31, 2023
  • Net Profit
    $181.28 K (USD)
    109.31
    as on Mar 31, 2023
  • EBITDA
    $282.55 K (USD)
    124.14
    as on Mar 31, 2023
  • Total Equity Funding
    $130 M (USD)

    in 7 rounds

  • Latest Funding Round
    $49 M (USD), Series E

    Apr 14, 2011

  • Investors
    Experian

    & 14 more

  • Employee Count
    31

    as on Mar 28, 2024

  • Acquired by
    DIRECTV

    & 1 more

    (Jan 15, 2025)

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Products & Services of INVIDI Technologies

INVIDI Technologies offers a comprehensive portfolio of products and services, including INVIDI Conexus, INVIDI Edge, and INVIDI Pulse.

Product name locked
Category locked
Primary

Enables household-level targeting for precise TV ads

Product name locked
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Increases ad inventory value and revenue opportunities

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Provides precision targeting and end-to-end ad measurement

People of INVIDI Technologies

Headcount 50-200
Employee Profiles 17
Employee Profiles
People
Edward Thorn
SVP, International Markets
People
Bruce J. Anderson
Co-CEO & Global CTO
People
Chris O’Toole
President & CFO
People
Andrew Seyr
Sr. Director Of Revenue And Financial Analysis

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Funding Insights of INVIDI Technologies

INVIDI Technologies has successfully raised a total of $130M across 7 strategic funding rounds. The most recent funding activity was a Series E round of $49 million completed in April 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in INVIDI Technologies

INVIDI Technologies has secured backing from 15 investors, including institutional and venture fund investors. Prominent investors backing the company include Experian, AT&T and GroupM.

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Venture Fund
Institutional
Investor Description Founded Year Domain Location
Corporate backed venture capital fund investing in multiple sectors
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Early-stage venture capital firm investing in AI, healthcare, and tech sectors.
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Early-stage investing in IT and healthcare ventures.
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Investor details for INVIDI Technologies

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Investments & Acquisitions by INVIDI Technologies

Investments
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Investment portfolio details for INVIDI Technologies

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Financial Statements - INVIDI Technologies

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Detailed financials for INVIDI Technologies

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Invidi Technologies Comparisons

INVIDI Technologies Primary company
Description
Platform offering linear TV ad insertion software
Location
Princeton, United States
Founded Year
2000
Annual Revenue
$1.67 M (USD)
Net Profit
$181.28 K (USD)
EBITDA
$282.55 K (USD)
Employees
31
As of 2024
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Peer comparison for INVIDI Technologies

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Competitors of INVIDI Technologies

INVIDI Technologies operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Vimeo, JW Player, Amagi, Kaltura and Harmonic, among others.

Company Name Domain Founded year HQ Location Description
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Video hosting, creation, management, and streaming services are provided.
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Web video player software and content management solutions are provided.
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Cloud solutions for broadcast, streaming, and advertising industries are provided.
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Offers cloud-based video solutions tailored for the media and entertainment industry.
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Video delivery infrastructure is offered through a SaaS platform.
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Live and on-demand video streaming solutions are provided by Telestream.
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Detailed competitors of INVIDI Technologies

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Latest news on Invidi Technologies

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Complete news archive for INVIDI Technologies

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Frequently Asked Questions about INVIDI Technologies

INVIDI Technologies was founded in 2000 and raised its 1st funding round 4 years after it was founded.

INVIDI Technologies is headquartered in Princeton, United States. It is registered at Princeton, New Jersey, United States.

Bruce J Anderson is the current CEO of INVIDI Technologies.

INVIDI Technologies is a funded company, having raised a total of $130M across 7 funding rounds to date.

As of Mar 28, 2024, the latest employee count at INVIDI Technologies is 31.

Annual revenue of INVIDI Technologies is $1.67M as on Mar 31, 2023.

INVIDI Technologies was founded in 2000 in Princeton, United States, within the advertising technology sector. A platform is operated to facilitate ad insertion in linear TV content distributed via cable, satellite, and telco networks. Audience aggregation across multiple networks is supported, along with creative personalization and campaign performance measurement. Services are extended to advertisers seeking precise reach and analytics.

INVIDI Technologies's top competitors include Vimeo, Amagi and JW Player.

INVIDI Technologies offers INVIDI Conexus, INVIDI Edge, and INVIDI Pulse.

INVIDI Technologies has 15 investors. Key investors include Experian, AT&T, GroupM, Motorola Mobility, and Verizon.

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