INVIDI Technologies

Princeton, United States Founded: 2000 • Age: 26 yrs Acquired By DIRECTV
Platform offering linear TV ad insertion software
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About INVIDI Technologies

INVIDI Technologies is a company based in Princeton (United States) founded in 2000 was acquired by DIRECTV in January 2025.. INVIDI Technologies has raised $130 million across 7 funding rounds from investors including Experian, AT&T and GroupM. The company has 31 employees as of March 28, 2024. INVIDI Technologies offers products and services including INVIDI Conexus, INVIDI Edge, and INVIDI Pulse. INVIDI Technologies operates in a competitive market with competitors including Vimeo, JW Player, Amagi, Kaltura and Harmonic, among others.

  • Headquarter Princeton, United States
  • Employees 31 as on 28 Mar, 2024
  • Sectors
    Media & Entertainment
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Invidi Technologies India Private Limited
  • Date of Incorporation 13 Feb, 2019
  • Jurisdiction Chennai City Corporation, Tamil Nadu, India
Operational Areas
Media & Entertainment → Film, Television & Streaming
Media & Entertainment → Film, Television & Streaming
Media & Entertainment → Marketing, Advertising & Adtech
Key Metrics
  • Annual Revenue
    $1.67 M (USD)
    162.79
    as on Mar 31, 2023
  • Net Profit
    $181.28 K (USD)
    109.31
    as on Mar 31, 2023
  • EBITDA
    $282.55 K (USD)
    124.14
    as on Mar 31, 2023
  • Total Equity Funding
    $130 M (USD)

    in 7 rounds

  • Latest Funding Round
    $49 M (USD), Series E

    Apr 14, 2011

  • Investors
    Experian

    & 14 more

  • Employee Count
    31

    as on Mar 28, 2024

  • Acquired by
    DIRECTV

    & 1 more

    (Jan 15, 2025)

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Products & Services of INVIDI Technologies

INVIDI Technologies offers a comprehensive portfolio of products and services, including INVIDI Conexus, INVIDI Edge, and INVIDI Pulse. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Enables household-level targeting for precise TV ads

Increases ad inventory value and revenue opportunities

Provides precision targeting and end-to-end ad measurement

People of INVIDI Technologies
Headcount 50-200
Employee Profiles 17
Employee Profiles
People
Edward Thorn
SVP, International Markets
People
Bruce J. Anderson
Co-CEO & Global CTO
People
Chris O’Toole
President & CFO
People
Andrew Seyr
Sr. Director Of Revenue And Financial Analysis

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Funding Insights of INVIDI Technologies

INVIDI Technologies has successfully raised a total of $130M across 7 strategic funding rounds. The most recent funding activity was a Series E round of $49 million completed in April 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 7
  • Last Round Series E — $49.0M
  • First Round

    (03 May 2004)

  • Investors Count 12
Date Amount Transaction Name Valuation Lead Investors Investors
Apr, 2011 Amount Series E - INVIDI Technologies Valuation DIRECTV , Verizon
Nov, 2010 Amount Series D - INVIDI Technologies Valuation

investors

May, 2010 Amount Series D - INVIDI Technologies Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in INVIDI Technologies

INVIDI Technologies has secured backing from 15 investors, including institutional and venture fund investors. Prominent investors backing the company include Experian, AT&T and GroupM. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Corporate backed venture capital fund investing in multiple sectors
Founded Year Domain Location
Early-stage venture capital firm investing in AI, healthcare, and tech sectors.
Founded Year Domain Location
Early-stage investing in IT and healthcare ventures.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by INVIDI Technologies

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - INVIDI Technologies

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Invidi Technologies Comparisons

Employees
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Competitors of INVIDI Technologies

INVIDI Technologies operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Vimeo, JW Player, Amagi, Kaltura and Harmonic, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Video hosting, creation, management, and streaming services are provided.
domain founded_year HQ Location
Web video player software and content management solutions are provided.
domain founded_year HQ Location
Cloud solutions for broadcast, streaming, and advertising industries are provided.
domain founded_year HQ Location
Offers cloud-based video solutions tailored for the media and entertainment industry.
domain founded_year HQ Location
Video delivery infrastructure is offered through a SaaS platform.
domain founded_year HQ Location
Live and on-demand video streaming solutions are provided by Telestream.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Invidi Technologies

Frequently Asked Questions about INVIDI Technologies

When was INVIDI Technologies founded?

INVIDI Technologies was founded in 2000 and raised its 1st funding round 4 years after it was founded.

Where is INVIDI Technologies located?

INVIDI Technologies is headquartered in Princeton, United States. It is registered at Princeton, New Jersey, United States.

Who is the current CEO of INVIDI Technologies?

Bruce J Anderson is the current CEO of INVIDI Technologies.

Is INVIDI Technologies a funded company?

INVIDI Technologies is a funded company, having raised a total of $130M across 7 funding rounds to date. The company's 1st funding round was a Series D of $1.77M, raised on May 03, 2004.

How many employees does INVIDI Technologies have?

As of Mar 28, 2024, the latest employee count at INVIDI Technologies is 31.

What is the annual revenue of INVIDI Technologies?

Annual revenue of INVIDI Technologies is $1.67M as on Mar 31, 2023.

What does INVIDI Technologies do?

INVIDI Technologies was founded in 2000 in Princeton, United States, within the advertising technology sector. A platform is operated to facilitate ad insertion in linear TV content distributed via cable, satellite, and telco networks. Audience aggregation across multiple networks is supported, along with creative personalization and campaign performance measurement. Services are extended to advertisers seeking precise reach and analytics.

Who are the top competitors of INVIDI Technologies?

INVIDI Technologies's top competitors include Vimeo, Amagi and JW Player.

What products or services does INVIDI Technologies offer?

INVIDI Technologies offers INVIDI Conexus, INVIDI Edge, and INVIDI Pulse.

Who are INVIDI Technologies's investors?

INVIDI Technologies has 15 investors. Key investors include Experian, AT&T, GroupM, Motorola Mobility, and Verizon.

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