About Infillion
Infillion is a company based in Newark (United States) founded in 2008 by Rob Emrich was acquired by Gimbal in September 2020. Infillion has raised $53.65 million across 5 funding rounds from investors including 21st Century Fox, Gimbal and Redpoint Ventures. Infillion has completed 3 acquisitions, including Analytiks, Catalina and Phonic. Infillion offers products and services including MediaMath, TrueX, NeXt, InStadium, and Gimbal. Infillion operates in a competitive market with competitors including FreeWheel, Spot runner, Xandr, Asia MX and Media Exchange, among others.
- Headquarter Newark, United States
- Founders Rob Emrich
- SectorsMedia & Entertainment
- Website category Business and Consumer Services · Marketing and Advertising
- Website infillion.com
- Social LinkedIn X Facebook
- Acquired by Gimbal (Sep 2020)
- Total Equity Funding$53.65M (USD)
in 5 rounds
- Latest Funding Round$8M (USD), Series B
Jun 2014
- Investors21st Century Fox
& 5 more
- Investments & AcquisitionsAnalytiks
& 2 more
- Acquired by
Products & Services of Infillion
Infillion offers a comprehensive portfolio of products and services, including MediaMath, TrueX, NeXt, InStadium, and Gimbal.
Platform for managing efficient omnichannel advertising campaigns
Opt-in system for guaranteed consumer attention in ads
End-to-end solution for boosting campaign reach and results
Platform for high-impact advertising in live sports events
Tools for geofencing and proximity-based marketing insights
System for monitoring and analyzing in-store visitation data
Funding Insights of Infillion
Infillion has successfully raised a total of $53.65M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $8 million completed in June 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $53.65M
- Total Rounds 5
- Last Round Series B — $8M
- First Round $8M
(Jan 2009)
- Investors Count 4
All 5 funding rounds of Infillion with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2014 | $8M | Series B | – | – | – |
| May 2014 | $6M | Series D | – | – | |
| May 2011 | $20M | Series D | – | Pinnacle Ventures, Norwest | |
| May 2010 | $11.65M | Series C | – | – | – |
| Jan 2009 | $8M | Series B | – | Icon Ventures |
6 investors in total: 6 institutional.
Investors in Infillion
Infillion has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include 21st Century Fox, Gimbal and Redpoint Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | redpoint.com | - | |
- | – | iconventures.com | - | |
- | – | pinnacleventures.com | - | |
- | – | norwest.com | - | |
Media corporation in production and distribution of media | 1979 | 21cf.com | New York, United States | |
Context-aware proximity platform for mobile customer engagement is provided. | 2014 | gimbal.com | San Diego, United States |
Investor details for Infillion
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Infillion
6 people are tracked at Infillion (6 in leadership).
| Name | Role | Group |
|---|---|---|
Rob Emrich | Founder | Leadership |
Scott Dillon | CEO | Leadership |
Michael Danahy | Chief Of Staff To The Executive Chairman | Leadership |
Brian Cullen | Vice President Of Strategy | Leadership |
Troy Kehoe | Managing Director | Leadership |
Matt Liebhaber | Managing Director | Leadership |
Complete people profiles for Infillion
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Infillion
Infillion has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Analytiks, Catalina and Phonic.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Personalized digital marketing solutions are delivered to retailers. | catalina.com | St. Petersburg, United States | 1983 | Feb 2026 | •••• | |
Audio recording and voice analysis are enabled for online surveys. | phonic.ai | Foster, United States | 2019 | Feb 2023 | •••• | |
Consumer behavior is analyzed via software platform provided. | analytiks.ai | Anguilla | 2020 | Sep 2022 | •••• |
Complete acquisition details for Infillion
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of Infillion
8 dated milestones of Infillion across 18 years, from founding to its latest funding, stage changes and deals.
- Founded Infillion is founded.
- Funding First funding round of $8.0M.
- Funding Latest funding round, Series B, of $8.0M.
- Exit Acquired by 21st Century Fox.
- Exit Acquired by Gimbal.
- Acquisition Acquires Analytiks.
- Acquisition Acquires Phonic.
- Acquisition Acquires Catalina.
Competitors of Infillion
Infillion operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as FreeWheel, Spot runner, Xandr, Asia MX and Media Exchange, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| freewheel.com | 2007 | New York, United States | $45.6M | – | Tech solutions are provided for media agencies in advertising automation. | |
| spotrunner.com | 2004 | Los Angeles, United States | $101M | – | Internet based TV ad placement | |
| xandr.com | 2018 | New York, United States | – | 996 | Platform offering TV ad exchange software | |
| asiamx.com | 2015 | Singapore | – | – | Programmatic TV advertising exchange is operated in Asia. | |
| mediaexchange.group | 2019 | London, United Kingdom | $728,311 | 2 | Provider of trading desk and TV ad exchange marketplace for advertisers and publishers |
Detailed competitors of Infillion
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Infillion
The website of Infillion (infillion.com) receives about 16.6K visits a month and ranks #1,625,002 among all websites worldwide, #7,268 in Marketing and Advertising.
- Monthly visits16.6K
▲ 1.3% vs previous month
- Unique visitors6.8K
per month
- Global rank#1,625,002
among all websites
- Category rank#7,268
Business and Consumer Services · Marketing and Advertising
- Bounce rate46%
- Pages per visit1.6
- Average visit1 min 02 sec
- DevicesDesktop 45% · Mobile 55%
Websites whose visitors overlap most with Infillion. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
crmbuyer.com | crmbuyer.com | 100% | – | #3,129,482 | – |
| mediamath.com | 95% | 33.6K | – | View details | |
jcdecaux.co.uk | jcdecaux.co.uk | 92% | – | #1,134,449 | – |
| mediaculture.com | 89% | 18.2K | #1,695,442 | View details | |
| simpli.fi | 85% | 378.1K | #139,792 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 13 similar websites and full traffic analytics for Infillion
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 13 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Infillion
Complete news archive for Infillion
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Infillion
10 companies that operate in the same segment as Infillion (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 1,074 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.29 B | – | – | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Frequently Asked Questions about Infillion
Infillion was founded in 2008 and raised its 1st funding round 1 year after it was founded.
Infillion is headquartered in Newark, United States. It is registered at Newark, New Jersey, United States.
Scott Dillon is the current CEO of Infillion.
Infillion is a funded company, having raised a total of $53.65M across 5 funding rounds to date. The company's 1st funding round was a Series B of $8M, raised on Jan 2009.
Platform offering ad exchange software. It offers advanced media and commerce solutions that enable media buying. It provides an attribution feature to test, that helps to understand what factors drive the business. It helps to reach new audiences with messages to increase recognition. It allows to publish ads on networks of video publishers such as CTV, desktop, mobile devices, etc.
Infillion's top competitors include FreeWheel, Xandr and Spot runner.
Infillion offers MediaMath, TrueX, NeXt, InStadium, and 2 more products and services.
Infillion has 6 investors. Key investors include 21st Century Fox, Gimbal, Redpoint Ventures, Icon Ventures, and Pinnacle Ventures.
Yes. Infillion was acquired by Gimbal in September 2020.